{"id":4588,"date":"2015-09-18T14:10:06","date_gmt":"2015-09-18T11:10:06","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4588"},"modified":"2022-04-26T11:14:20","modified_gmt":"2022-04-26T08:14:20","slug":"yapisal-verilerle-arama-sonuclarinda-fark-yaratin","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/yapisal-verilerle-arama-sonuclarinda-fark-yaratin\/","title":{"rendered":"Yap\u0131sal Verilerle Arama Sonu\u00e7lar\u0131nda Fark Yarat\u0131n"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/google-rich-snippets.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4599 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/google-rich-snippets.png\" alt=\"google zengin snippetler\" width=\"500\" height=\"286\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/google-rich-snippets.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/google-rich-snippets-300x171.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/286;\" \/><\/a><\/p>\n<p>&#8220;\u0130yi yazarlar Arama Motorlar\u0131 i\u00e7in de\u011fil, sadece ve sadece\u00a0okuyucular\u0131 i\u00e7in yazarlar&#8221; ifadesini do\u011fru buluyor musunuz? Bizce tam olarak do\u011fru bir ifade de\u011fil. Bir yazar\u0131n &#8220;iyi&#8221; oldu\u011funu s\u00f6ylemek i\u00e7in okuyucunun fikrini almak gerekir, ancak yazarl\u0131\u011f\u0131 sadece bu a\u00e7\u0131dan de\u011ferlendirmemek gerekir. Bir yaz\u0131n\u0131n sadece kelimelerden olu\u015fan bir b\u00fct\u00fcn oldu\u011funu s\u00f6ylemek, sadece okuyuculara y\u00f6nelik bir i\u00e7erik oldu\u011funu s\u00f6ylemek demektir. Yaz\u0131n\u0131n yer ald\u0131\u011f\u0131 sayfada bulunan yaz\u0131 d\u0131\u015f\u0131 \u00f6\u011feler b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<p>\u00d6nceki yaz\u0131lar\u0131m\u0131zda da belirtti\u011fimiz gibi, sadece <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> odakl\u0131 yazmak ve i\u00e7eri\u011fi gereksiz yere uzatmak, i\u00e7erik kalitenizi olumsuz etkileyecek ve hatta arama motoru taraf\u0131ndan g\u00f6rmezden gelinmenize sebep olabilecek kadar tehlikeli bir stratejidir. Sadece anahtar kelime odakl\u0131 olmak de\u011fil,<\/p>\n<ul>\n<li>K\u0131sa ve Y\u00fczeysel bilgi<\/li>\n<li>Kullan\u0131c\u0131ya ayr\u0131 Arama motoruna ayr\u0131 i\u00e7erik g\u00f6stermek<\/li>\n<li>\u0130\u00e7eri\u011fe kullan\u0131c\u0131lar\u0131n g\u00f6remeyece\u011fi metinler yerle\u015ftirmek<\/li>\n<li>Korsanl\u0131k \/ illegal i\u00e7erik bar\u0131nd\u0131rmak<\/li>\n<li>A\u015f\u0131r\u0131 d\u00fczeyde reklam i\u00e7eren sayfalar ve i\u00e7erikler<\/li>\n<li>\u00d6deme kar\u015f\u0131l\u0131\u011f\u0131 al\u0131nm\u0131\u015f Linkler<\/li>\n<li>&#8220;Spam&#8221; tan\u0131m\u0131na uyacak \u015fekilde yap\u0131land\u0131r\u0131lm\u0131\u015f linkler<\/li>\n<\/ul>\n<p>Yukar\u0131da s\u0131ralanan \u00f6\u011felerle ilgili detay almak i\u00e7in\u00a0Google&#8217;\u0131n &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66353\" target=\"_blank\" rel=\"noopener noreferrer\">Gizli Metinler ve Ba\u011flant\u0131lar<\/a>&#8221; ve &#8220;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35769\" target=\"_blank\" rel=\"noopener noreferrer\">Web Y\u00f6neticisi Y\u00f6nergeleri<\/a>&#8221; makalesine g\u00f6z atabilirsiniz.<\/p>\n<p>Arama motorlar\u0131n\u0131n sitenizdeki i\u00e7eri\u011fi anlamak konusunda son derece sofistike hale geldi\u011fini kabul edersek, bir sayfada yer almas\u0131 beklenen \u00f6\u011felere daha \u00f6zenle yakla\u015f\u0131lmas\u0131 b\u00fcy\u00fck bir \u00f6nem arz etmektedir. \u00d6zellikle i\u00e7erik konusu b\u00fct\u00fcn kilidi a\u00e7an bir anahtar gibidir; kullan\u0131c\u0131n\u0131n akl\u0131ndaki soru i\u015faretlerini gideren ilk \u00f6\u011fe i\u00e7eri\u011fin b\u00fct\u00fcnl\u00fc\u011f\u00fc ve sahip oldu\u011fu detay derinli\u011fidir. Y\u00fczeysel ve s\u0131\u011f bilgi kullan\u0131c\u0131y\u0131 tatmin etmeyece\u011fi gibi, sitenizin etkinliklerini k\u0131s\u0131tlamaya adayd\u0131r. Peki i\u00e7erikten ba\u015fka hangi konularda iyile\u015ftirmeler yapabiliriz?<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/Bir-arama-motoruyla-konusmak.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4590 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/Bir-arama-motoruyla-konusmak.png\" alt=\"Bir arama motoruyla konu\u015fmak\" width=\"700\" height=\"670\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/Bir-arama-motoruyla-konusmak.png 700w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/Bir-arama-motoruyla-konusmak-300x287.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/670;\" \/><\/a><\/p>\n<h2>Arama Motoruyla Konu\u015fmak<\/h2>\n<p>Kod yazmak ya da kodlar\u0131n do\u011frulu\u011funu test etmek zahmetli bir s\u00fcre\u00e7tir. Bir Web sitesi yaparken kullanmak istedi\u011finiz her elementin do\u011fru \u00e7al\u0131\u015fmas\u0131n\u0131, kullan\u0131c\u0131 g\u00f6z\u00fcnden d\u00fczg\u00fcn g\u00f6r\u00fcnmesini ve ayn\u0131 zamanda arama motorlar\u0131n\u0131n yapt\u0131\u011f\u0131n\u0131z siteyi rahat \u015fekilde tarayabiliyor olmas\u0131n\u0131 istersiniz. Ayr\u0131ca sitenizin <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Uyumlu<\/a> olmas\u0131 konusu da s\u00fcrecin bir ba\u015fka \u00f6nemli par\u00e7as\u0131d\u0131r. Bu noktada HTML5 teknolojisinin marifetlerinden faydalanarak arama motorlar\u0131yla ve geleneksel Web taray\u0131c\u0131lar\u0131yla konu\u015fabilirsiniz. Microdata ad\u0131 verilen bu fonksiyonlar b\u00fct\u00fcn\u00fc, bir i\u00e7eri\u011fin belli noktalar\u0131nda kullanabilece\u011finiz ufak kod par\u00e7alar\u0131n\u0131 i\u00e7ermekte. Kod par\u00e7alar\u0131 sayfada yer alan \u00f6\u011felerin ne oldu\u011funu hem Web taray\u0131c\u0131lar\u0131na hem de Arama motorlar\u0131na anlatabilmektedir. \u00d6zellikle i\u00e7eri\u011finizin \u00f6nemli k\u0131s\u0131mlar\u0131n\u0131 Microdata kullanarak belirleyebilirsiniz.<\/p>\n<p>Peki hangi noktalarda \u00f6zelle\u015ftirme yapabiliyorsunuz? Google, <a href=\"https:\/\/developers.google.com\/structured-data\/testing-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131<\/a> i\u00e7erisinde kullanabilece\u011finiz kodlardan birka\u00e7 \u00f6rnek vermi\u015f.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/Google-yapilandirilmis-veri-ve-Logo.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4591 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/Google-yapilandirilmis-veri-ve-Logo.png\" alt=\"Google yap\u0131land\u0131r\u0131lm\u0131\u015f veri ve Logo\" width=\"639\" height=\"213\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/Google-yapilandirilmis-veri-ve-Logo.png 639w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/Google-yapilandirilmis-veri-ve-Logo-300x100.png 300w\" data-sizes=\"(max-width: 639px) 100vw, 639px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 639px; --smush-placeholder-aspect-ratio: 639\/213;\" \/><\/a><\/p>\n<p>Yukar\u0131daki \u00f6rnekte \u015firket logosu i\u00e7in kullan\u0131labilecek kod par\u00e7ac\u0131\u011f\u0131n\u0131 g\u00f6rebiliyorsunuz. Ayr\u0131ca Zengin Snippet&#8217;ler kullanarak da kapsam\u0131 geni\u015fletmeniz m\u00fcmk\u00fcn.<\/p>\n<p>Ayr\u0131ca <a href=\"https:\/\/developers.google.com\/structured-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;\u0131n y\u00f6nlendirmelerine g\u00f6z atarak<\/a> a\u015fa\u011f\u0131daki listeyi haz\u0131rlad\u0131k:<\/p>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/overview\" target=\"_blank\" rel=\"noopener noreferrer\">Organizasyonlar \u0130\u00e7in<\/a>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/logos\" target=\"_blank\" rel=\"noopener noreferrer\">Organizasyon Logosu<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/contact-points\" target=\"_blank\" rel=\"noopener noreferrer\">Firma \u0130leti\u015fim Numaralar\u0131<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/customize\/social-profiles\" target=\"_blank\" rel=\"noopener noreferrer\">Sosyal Medya Profil Linkleri<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">Etkinlikler<\/a>\n<ul>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/events\/performers\" target=\"_blank\" rel=\"noopener noreferrer\">Etkinli\u011fi \u0130cra eden Ki\u015fi \/ Topluluk<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/events\/venues\" target=\"_blank\" rel=\"noopener noreferrer\">Etkinli\u011fin yap\u0131ld\u0131\u011f\u0131 Mekan<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/events\/ticketers\" target=\"_blank\" rel=\"noopener noreferrer\">Etkinlik bilet sat\u0131\u015f\u0131n\u0131 yapan arac\u0131 Firma<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/critic-reviews\" target=\"_blank\" rel=\"noopener noreferrer\">Sinema Filmi \u0130ncelemeleri<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/actions\/play-music\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00fczik Alan\u0131ndaki Etkinlikler<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/structured-data\/actions\/watch-movies\" target=\"_blank\" rel=\"noopener noreferrer\">TV Programlar\u0131<\/a><\/li>\n<\/ul>\n<p>Yukar\u0131da bulunan \u00f6\u011feler aras\u0131nda i\u00e7eri\u011finize dair herhangi bir ayr\u0131nt\u0131yla kar\u015f\u0131la\u015f\u0131yorsan\u0131z, mevcut ve yeni haz\u0131rlayaca\u011f\u0131n\u0131z sayfalar\u0131n\u0131zda denemenizi tavsiye ederiz.<\/p>\n<p>Kulland\u0131\u011f\u0131n\u0131z kodlar\u0131n do\u011frulu\u011funu test etmek i\u00e7in Google&#8217;\u0131n <a href=\"https:\/\/developers.google.com\/structured-data\/testing-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131<\/a>&#8216;n\u0131 kullanabilirsiniz.<\/p>\n<p><em>Not: Yukar\u0131daki listede yer almayan unsurlar i\u00e7in <a href=\"https:\/\/www.w3.org\/TR\/microdata\/\" target=\"_blank\" rel=\"noopener noreferrer\">W3C HTML Microdata<\/a> sayfas\u0131na ve <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schema.org<\/a> taraf\u0131ndan olu\u015fturulan <a href=\"https:\/\/www.data-vocabulary.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">veri bankas\u0131na<\/a> (Data-Vocabulary) g\u00f6z atabilirsiniz.<\/em><\/p>\n<h2>Zengin Snippet&#8217;leri Nas\u0131l De\u011ferlendirmeli?<\/h2>\n<p>Yukar\u0131daki y\u00f6ntemleri kullanarak i\u00e7eri\u011finizi s\u0131n\u0131fland\u0131rabilir ve arama motorlar\u0131 i\u00e7in anla\u015f\u0131lmas\u0131n\u0131 daha kolay hale getirebilirsiniz. Google, Yahoo\u00a0ve Microsoft\u00a0bir araya gelerek Microdata t\u00fcr\u00fcndeki y\u00f6ntemleri tek bir noktada toplad\u0131: <strong>Schema<\/strong>. Schema, yukar\u0131da bahsetti\u011fimiz fonksiyonlar\u0131n Arama motoru taraf\u0131ndan anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayan her t\u00fcrl\u00fc kod par\u00e7ac\u0131\u011f\u0131n\u0131 i\u00e7ermekte. Microdata ve Schema \u00f6zelliklerini kullanarak Arama motorlar\u0131na sayfan\u0131zda yer alan belirli b\u00f6l\u00fcmlerin fonksiyonlar\u0131n\u0131 anlatabilirsiniz. \u00d6nerimiz, genel olarak kullan\u0131lan Microdata ve Schema \u00f6zelliklerini, i\u00e7eri\u011finizin en \u00f6nemli k\u0131s\u0131mlar\u0131nda kullanman\u0131z.<\/p>\n<p>Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda &#8220;<strong>Rich Snippets<\/strong>&#8221; olarak da bilinen zengin par\u00e7ac\u0131klar, arama motoru sonu\u00e7lar\u0131n\u0131z\u0131 olumlu etkilemektedir. Bu \u00f6zelliklerin kullan\u0131m\u0131 hen\u00fcz bir s\u0131ralama fakt\u00f6r\u00fc olarak kabul edilmemektedir. Ancak son zamanlarda Google m\u00fchendisleri taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamalar yak\u0131n gelecekte bu \u00f6zelliklerin bir s\u0131ralama fakt\u00f6r\u00fc olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcrmektedir.\u00a0Arama sonu\u00e7lar\u0131nda ek \u00f6zelliklerle birlikte g\u00f6r\u00fcnt\u00fclenen bu fonksiyonlara dair kod ve i\u015faret\u00e7ileri sadece arama motorlar\u0131 ve Web taray\u0131c\u0131lar\u0131 g\u00f6rebilmekte, kullan\u0131c\u0131lar sadece sayfan\u0131z\u0131n kaynak koduna g\u00f6z att\u0131klar\u0131nda g\u00f6rebilmekteler.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/zengin-snippetler.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4598 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/zengin-snippetler.png\" alt=\"zengin snippetler\" width=\"691\" height=\"396\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/zengin-snippetler.png 691w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/zengin-snippetler-300x172.png 300w\" data-sizes=\"(max-width: 691px) 100vw, 691px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 691px; --smush-placeholder-aspect-ratio: 691\/396;\" \/><\/a><\/p>\n<p>Yukar\u0131da yer alan \u00f6rnekte kullan\u0131lan Schema \u00f6zellikleri,\u00a0<span style=\"color: #008000;\">&lt;g-review-stars&gt;<\/span> kod par\u00e7ac\u0131\u011f\u0131 ile birlikte Arama motoru sonu\u00e7lar\u0131na yans\u0131maktad\u0131r. Bu konuda yap\u0131lan incelemelerde, zengin par\u00e7ac\u0131k kullan\u0131m\u0131n\u0131n, t\u0131klama oran\u0131n\u0131 art\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Do\u011fal olarak g\u00f6r\u00fcnt\u00fclenme ve t\u0131klama oranlar\u0131 aras\u0131ndaki do\u011fru orant\u0131l\u0131 art\u0131\u015f, sayfalar\u0131n\u0131z\u0131n Arama motoru sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda olmas\u0131na organik bir katk\u0131 sa\u011flayabilmektedir. Ayr\u0131ca sayfa i\u00e7eri\u011finizin kaliteli olmas\u0131 t\u0131klama oran\u0131 d\u0131\u015f\u0131ndaki -<a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/hemen-cikma-orani\/\">hemen \u00e7\u0131kma oran\u0131<\/a>, sayfada kalma s\u00fcresi gibi- detaylara da olumlu yans\u0131makta. Ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in <a href=\"https:\/\/schema.org\/Review\" target=\"_blank\" rel=\"noopener noreferrer\">Schema Review<\/a> \u00f6zelliklerine g\u00f6z atabilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.searchmetrics.com\/knowledge-base\/schema\/\" target=\"_blank\" rel=\"noopener noreferrer\">SearchMetrics&#8217;in yapt\u0131\u011f\u0131 incelemeye<\/a> g\u00f6z att\u0131\u011f\u0131m\u0131zda, Web genelinde \u00e7ok az sitede Schema HTML etiketlerinin kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz. Genel olarak \u00fcr\u00fcn, hizmet inceleme ya da de\u011ferlendirme, fiyat teklifi gibi konularda h\u0131zl\u0131 puanlama sisteminin kullan\u0131ld\u0131\u011f\u0131 Schema kodlar\u0131n\u0131n yayg\u0131n oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/sm-schema-kullanim-oranlari.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4600 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/09\/sm-schema-kullanim-oranlari-1024x548.png\" alt=\"sm schema kullan\u0131m oranlar\u0131\" width=\"700\" height=\"375\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/sm-schema-kullanim-oranlari-1024x548.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/sm-schema-kullanim-oranlari-300x161.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/09\/sm-schema-kullanim-oranlari.png 1324w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/375;\" \/><\/a><\/p>\n<p>Kullanabilece\u011finiz y\u00fczlerce <a href=\"https:\/\/schema.org\/docs\/full.html\" target=\"_blank\" rel=\"noopener noreferrer\">Schema konusu ve \u00f6zelli\u011fi<\/a> var. Schema kodlar\u0131n\u0131n tamam\u0131n\u0131n listelendi\u011fi bu sayfada, i\u015finize yarayabilecek \u00f6zellikleri ke\u015ffedebilir ve sayfalar\u0131n\u0131zda kullanabilirsiniz. Ayr\u0131ca Google&#8217;\u0131n &#8220;<a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yap\u0131sal Veri \u0130\u015faretleme Yard\u0131mc\u0131s\u0131<\/a>&#8220;na g\u00f6z atarak kullanmak istedi\u011finiz \u00f6zellikle ilgili detayl\u0131 bilgi alabilirsiniz. \u0130sterseniz konuyla ilgili <a href=\"https:\/\/support.google.com\/webmasters\/answer\/3069489?topic=3070267&amp;hl=tr&amp;rd=1\" target=\"_blank\" rel=\"noopener noreferrer\">yard\u0131m sayfas\u0131n\u0131<\/a> da inceleyebilirsiniz. WordPress kullan\u0131c\u0131lar\u0131 i\u00e7in i\u015fleri kolayla\u015ft\u0131rmak ad\u0131na yaz\u0131lm\u0131\u015f bir\u00e7ok eklenti mevcut, bunlar\u0131n aras\u0131ndan <a href=\"https:\/\/wordpress.org\/plugins\/schema-creator\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress Schema Creator<\/a> \u00f6ne \u00e7\u0131kmakta.<\/p>\n<p>Genel olarak inceledi\u011fimizde bu tekniklerin kullan\u0131m\u0131 hem zaman al\u0131yor, hem de ortalama bir kullan\u0131c\u0131 i\u00e7in zor g\u00f6r\u00fcn\u00fcyor. Bu sebeple hem Web y\u00f6neticilerinin hem de site y\u00f6neticilerinin g\u00f6z\u00fcn\u00fc korkutabilir. Ancak korkacak hi\u00e7bir \u015fey yok; yapt\u0131\u011f\u0131n\u0131z denemeler ufak kod de\u011fi\u015fikliklerinden ibaret olacak ve birka\u00e7 denemede ba\u015farabilece\u011finiz kadar kolay. Biraz zaman ald\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz, ancak hi\u00e7 de zor de\u011fil. Ayr\u0131ca yapt\u0131\u011f\u0131n\u0131z d\u00fczenlemeler hem SEO g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc hem de organik trafi\u011finizi bir miktar art\u0131racak sonu\u00e7lar\u0131 ortaya \u00e7\u0131karacakt\u0131r. Sadece kendinize bu fonksiyonlara ger\u00e7ekten ihtiyac\u0131n\u0131z olup olmad\u0131\u011f\u0131n\u0131 sorun ve e\u011fer kullanmaya karar verirseniz fonksiyonlar\u0131n do\u011fru ama\u00e7larla kullan\u0131lmas\u0131 gerekti\u011fini unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yaz\u0131l\u0131 i\u00e7eri\u011finizi geli\u015ftirmenin ve kalitesini artt\u0131rman\u0131n \u00e7e\u015fitli yollar\u0131 var. Kaliteli i\u00e7erik sadece yazmaktan, okuyucuya hitap etmekten ibaret de\u011fildir. Yaz\u0131n\u0131z\u0131n bulundu\u011fu sayfadaki potansiyele sahip \u00f6\u011feleri geli\u015ftirerek arama motorlar\u0131n\u0131n dikkatini daha fazla \u00e7ekebilirsiniz. Bunlardan en \u00f6nemlisi yap\u0131sal verilerdir. Bug\u00fcn sitenizin arama motoru sonu\u00e7lar\u0131nda \u00a0fark yaratabilece\u011finiz ufak \u00e7apl\u0131 d\u00fczenlemelerden bahsedece\u011fiz.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[460,461,463,464,466,467,469],"class_list":["post-4588","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-html5","tag-microdata","tag-structured-data-testing-tool","tag-w3c-microdata-guide","tag-yapilandirilmis-veri","tag-yapisal-veri-isaretleme-yardimcisi","tag-zengin-snippet"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4588"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4588\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}