{"id":4499,"date":"2015-08-21T15:17:19","date_gmt":"2015-08-21T12:17:19","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4499"},"modified":"2026-03-16T08:20:44","modified_gmt":"2026-03-16T05:20:44","slug":"google-yerel-listeleme-guncellemesi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-yerel-listeleme-guncellemesi\/","title":{"rendered":"Google Listeleme: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/Google-lokal.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4502 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/Google-lokal.png\" alt=\"Google lokal\" width=\"499\" height=\"339\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/Google-lokal.png 685w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/Google-lokal-300x204.png 300w\" data-sizes=\"(max-width: 499px) 100vw, 499px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 499px; --smush-placeholder-aspect-ratio: 499\/339;\" \/><\/a><\/p>\n<p>A\u011fustos ay\u0131n\u0131n ilk haftas\u0131nda yap\u0131lan d\u00fczenleme, \u00f6ncelikle Amerika Birle\u015fik Devletleri&#8217;nde, sonras\u0131nda da t\u00fcm d\u00fcnyada ge\u00e7erli olmaya ba\u015flad\u0131. B\u00f6ylece &#8220;Say\u0131n\u0131n 7&#8217;den 3&#8217;e d\u00fc\u015fmesi trafik kayb\u0131na yol a\u00e7acak m\u0131?&#8221; sorusunu ak\u0131llara getirdi. \u00a0De\u011fi\u015fiklik sonras\u0131 arama sonucu g\u00f6r\u00fcn\u00fcm\u00fc a\u015fa\u011f\u0131daki gibi oldu:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/Google-lokal-arama-once-ve-sonra.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4503 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/Google-lokal-arama-once-ve-sonra.png\" alt=\"Google lokal arama \u00f6nce ve sonra\" width=\"694\" height=\"412\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/Google-lokal-arama-once-ve-sonra.png 694w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/Google-lokal-arama-once-ve-sonra-300x178.png 300w\" data-sizes=\"(max-width: 694px) 100vw, 694px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 694px; --smush-placeholder-aspect-ratio: 694\/412;\" \/><\/a><\/p>\n<p>Daha \u00f6nce en fazla 7 adet g\u00f6r\u00fcnen sonu\u00e7larda yap\u0131lan d\u00fczenlemeyle \u015fu an en fazla 3 sonu\u00e7 g\u00f6rmekteyiz. Bu da Google My Business hesab\u0131 olan firmalar aras\u0131ndaki rekabeti art\u0131rmakta. Ayn\u0131 zamanda sonu\u00e7 sayfas\u0131nda yer alan detaylarda da azalma oldu\u011funu g\u00f6rmekteyiz. Telefon numaras\u0131 ve a\u00e7\u0131k adres bilgisi, yeni arama sonucunda yer alm\u0131yor. Ayr\u0131ca Google My Business sayfas\u0131na giden t\u00fcm tek t\u0131klamal\u0131k linkler de kald\u0131r\u0131lm\u0131\u015f durumda. En \u00e7ok dikkatimizi \u00e7eken de\u011fi\u015fiklik de, kullan\u0131c\u0131 yorumlar\u0131 ve yap\u0131lan puanlaman\u0131n g\u00f6r\u00fcnt\u00fclenmesi. De\u011fi\u015fiklikten \u00f6nce kullan\u0131c\u0131 yorumlar\u0131 ve yap\u0131lan yorumlar g\u00f6r\u00fcnt\u00fclebiliyorken, art\u0131k bu \u00f6zelliklerin yer almad\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz.<\/p>\n<p>Google bu de\u011fi\u015fikli\u011fi yaparken g\u00f6r\u00fcnt\u00fclenecek sonu\u00e7 say\u0131s\u0131n\u0131 maksimum \u00fc\u00e7le s\u0131n\u0131rlad\u0131 ve bu \u00fc\u00e7 sonu\u00e7 bulundu\u011funuz konuma g\u00f6re de\u011fi\u015fkenlik g\u00f6sterebilmekte. B\u00fcy\u00fck bir \u015fehirdeyseniz, Google&#8217;\u0131n o \u015fehirde sahip oldu\u011fu IP adresi say\u0131s\u0131na ba\u011fl\u0131 olarak \u015fehrin farkl\u0131 b\u00f6lgelerinde ayn\u0131 arama terimine dair sonu\u00e7lar\u0131n de\u011fi\u015fmesi m\u00fcmk\u00fcn. Bulundu\u011funuz yere g\u00f6re de\u011fi\u015fkenlik g\u00f6steren bu sonu\u00e7lar, Google Plus ve Google My Business hesab\u0131na dair detaylar\u0131 en do\u011fru \u015fekilde belirtmi\u015f olan \u015firketlere \u00f6ncelik tan\u0131yabilir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/Google-My-Business-ve-Lokal-arama.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4501 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/Google-My-Business-ve-Lokal-arama.png\" alt=\"Google My Business ve Lokal arama\" width=\"600\" height=\"429\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/Google-My-Business-ve-Lokal-arama.png 600w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/Google-My-Business-ve-Lokal-arama-300x215.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/429;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bu De\u011fi\u015fiklikler Yerel \u0130\u015fletme Profilinizi Nas\u0131l Etkileyecek? <\/strong><\/p>\n<p>Hen\u00fcz bir \u015fey s\u00f6ylemek i\u00e7in \u00e7ok erken ve g\u00fcncellemenin etkilerini hen\u00fcz g\u00f6rememi\u015f olsak da, yerel i\u015fletmelerin performans\u0131n\u0131 etkileyece\u011fini s\u00f6ylememiz m\u00fcmk\u00fcn. Organik arama sonu\u00e7lar\u0131nda yer alan bu b\u00f6l\u00fcm, kullan\u0131c\u0131lar\u0131n t\u0131klayabilece\u011fi i\u00e7eri\u011fi bar\u0131nd\u0131rmaktayd\u0131. Yeni \u015fekliyle t\u0131klanacak daha az \u00f6\u011fe var ve bu da organik trafikte bir d\u00fc\u015f\u00fc\u015f ya\u015fanmas\u0131na sebep olabilir. Ancak biz bu de\u011fi\u015fikli\u011fin ya\u015fataca\u011f\u0131 trafik kayb\u0131 \u00e7ok fazla olmayacak diye d\u00fc\u015f\u00fcnmekteyiz. Kullan\u0131c\u0131lar organik arama sonu\u00e7lar\u0131nda listelenen sonu\u00e7lar\u0131 daha g\u00fcvenilir buldu\u011fu i\u00e7in, o sonu\u00e7lara t\u0131klama e\u011filimindeydi. \u00dcst b\u00f6l\u00fcmdeki \u00e7er\u00e7evede yer alan sonu\u00e7lar \u00e7ok fazla t\u0131klama alm\u0131yorsa, de\u011fi\u015fiklik sonucundaki trafik kayb\u0131 \u00e7ok fazla olmayacakt\u0131r.<\/p>\n<p>Buna ra\u011fmen yerel i\u015fletme profilinizi denetlemenizi ve firman\u0131z\u0131n Google Plus ve Google My Business sayfalar\u0131nda yer alan detaylar\u0131 d\u00fczenlemenizi tavsiye ederiz. Panik yapmadan, sakin ve d\u00fczenli \u015fekilde sayfan\u0131zda yer alan detaylar\u0131 do\u011fru \u015fekilde doldurman\u0131z \u00e7ok sa\u011fl\u0131kl\u0131 olacakt\u0131r. Hali haz\u0131rda bu detaylar mevcutsa i\u00e7iniz rahat olsun.<\/p>\n<p>S\u00f6z konusu detaylar:<\/p>\n<ol>\n<li>Yeterince uzun ve \u00f6zg\u00fcn bir tan\u0131mlama yap\u0131n. Firman\u0131z\u0131 ve i\u00e7eri\u011fini kullan\u0131c\u0131lara do\u011fru \u015fekilde iletin.<\/li>\n<li>\u0130\u015finiz i\u00e7in do\u011fru kategoriyi se\u00e7in.<\/li>\n<li>Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc ve anla\u015f\u0131l\u0131r bir \u015firket profil ve kapak foto\u011fraf\u0131 y\u00fckleyin.<\/li>\n<li>\u015eirketiniz ve i\u015finizle ilgili bilgilendirici foto\u011fraflar y\u00fckleyin.<\/li>\n<li>Lokal telefon numaran\u0131z\u0131 ekleyin.<\/li>\n<li>\u0130\u015f ve \/ veya ma\u011faza adresinizi ekleyin.<\/li>\n<li>A\u00e7\u0131l\u0131\u015f ve kapan\u0131\u015f saatinizi ekleyin.<\/li>\n<li>Haftal\u0131k tatil g\u00fcn\u00fcn\u00fcz\u00fc ekleyin.<\/li>\n<\/ol>\n<p>Ayr\u0131ca pozitif Google Plus yorumlar\u0131 alman\u0131z, hakk\u0131n\u0131zda yap\u0131lan de\u011ferlendirmeler ve ald\u0131\u011f\u0131n\u0131z y\u00fcksek puanlar, ilk \u00fc\u00e7 sonu\u00e7 i\u00e7erisinde yer alma ihtimalinizi art\u0131racakt\u0131r. \u00d6zellikle belli bir b\u00f6lgeye hitap ediyorsan\u0131z, \u00f6rne\u011fin tek \u015fubesi olan bir restoran i\u015fletiyorsan\u0131z, durumunuz daha kritik demektir. Google aramalar\u0131 belli b\u00f6lgelerden yap\u0131ld\u0131\u011f\u0131 i\u00e7in, size yak\u0131n olmayan bir kullan\u0131c\u0131n\u0131n arama sonu\u00e7lar\u0131nda restoran\u0131n\u0131z\u0131 g\u00f6rmesi m\u00fcmk\u00fcn olmayabilir. Bu durumda, size yak\u0131n olan b\u00f6lgelerdeki kullan\u0131c\u0131lar\u0131n\u0131za en a\u00e7\u0131k ifadelerle kendinizi anlatman\u0131z b\u00fcy\u00fck \u00f6nem ta\u015f\u0131makta. Ayr\u0131ca a\u00e7\u0131l\u0131\u015f ve kapan\u0131\u015f saatiniz, haftal\u0131k tatil g\u00fcn\u00fcn\u00fcz (kapal\u0131 oldu\u011funuz g\u00fcn) hakk\u0131nda kesin bilgileri eklemeyi unutmay\u0131n.<\/p>\n<p>Firman\u0131z\u0131n hem yerel\u00a0arama sonu\u00e7lar\u0131nda hem de organik arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcnmesi i\u00e7in sadece bu detaylar yeterli de\u011fil. Web sitenizin de SEO anlam\u0131nda t\u00fcm ihtiya\u00e7lar\u0131 kar\u015f\u0131l\u0131yor olmas\u0131 b\u00fcy\u00fck \u00f6neme sahip. Kullan\u0131c\u0131lar sitenizi bulmakta zorlanmad\u0131\u011f\u0131 ve sitenizi kullanmakta s\u0131k\u0131nt\u0131 ya\u015famad\u0131\u011f\u0131 s\u00fcrece herhangi bir kay\u0131p ya\u015fanmas\u0131 m\u00fcmk\u00fcn de\u011fildir. Bunun m\u00fcmk\u00fcn olmas\u0131n\u0131 sa\u011flayacak olan ilk \u00e7al\u0131\u015fma, bir SEO Projesiyle m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google arama sonu\u00e7lar\u0131nda yer alan yerel listeleme fonksiyonunda de\u011fi\u015fikli\u011fe gitti. Buna g\u00f6re daha \u00f6nce 7 sonucun g\u00f6r\u00fcnt\u00fclendi\u011fi sayfada \u015fimdi sadece 3 sonu\u00e7 g\u00f6r\u00fcn\u00fcyor. Hen\u00fcz \u00e7ok taze bu geli\u015fmeyi sizler i\u00e7in de\u011ferlendirdik. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[404,406,408,264,410],"class_list":["post-4499","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-google-arama-sonuc-sayfasi","tag-google-arama-sonuclari","tag-google-lokal-arama","tag-google-my-business","tag-google-yerel-listeleme"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4499"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4499\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}