{"id":4462,"date":"2015-08-12T16:02:02","date_gmt":"2015-08-12T13:02:02","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4462"},"modified":"2023-03-14T10:11:41","modified_gmt":"2023-03-14T07:11:41","slug":"moz-2015-google-siralama-kriterleri-analizi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/moz-2015-google-siralama-kriterleri-analizi\/","title":{"rendered":"Moz 2015 Google S\u0131ralama Kriterleri Analizi"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/moz-ranking-factors.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4463 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/08\/moz-ranking-factors-1024x536.png\" alt=\"moz ranking factors\" width=\"501\" height=\"262\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/moz-ranking-factors-1024x536.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/moz-ranking-factors-300x157.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/08\/moz-ranking-factors.png 1200w\" data-sizes=\"(max-width: 501px) 100vw, 501px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 501px; --smush-placeholder-aspect-ratio: 501\/262;\" \/><\/a><\/p>\n<p>Moz, uluslar aras\u0131 otoritesiyle dikkat \u00e7eken bir kurulu\u015f. Bilinen bir\u00e7ok firmaya SEO hizmeti vermesinin yan\u0131 s\u0131ra, \u00fccretli ve \u00fccretsiz SEO ara\u00e7lar\u0131 geli\u015ftirerek SEO uzmanlar\u0131na yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015f\u0131yor. Google a\u011f\u0131rl\u0131kl\u0131 olmak \u00fczere bir\u00e7ok arama motorunun algoritmalar\u0131 \u00fczerine detayl\u0131 incelemeler yapan Moz, her sene Google s\u0131ralama fakt\u00f6rleri hakk\u0131nda incelemeler yay\u0131mlamakta. Bu sene yay\u0131mlanan rapor, <a href=\"https:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimiliarWeb<\/a>, <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>, <a href=\"https:\/\/whois.domaintools.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">DomainTools<\/a> gibi bir\u00e7ok i\u015f orta\u011f\u0131ndan ve 150&#8217;nin \u00fczerinde SEO uzman\u0131n\u0131n g\u00f6r\u00fc\u015fleri al\u0131narak yap\u0131lan incelemelerle ger\u00e7ekle\u015fti. Raporda dikkat \u00e7eken birka\u00e7 kriteri sizin i\u00e7in incelemeye \u00e7al\u0131\u015ft\u0131k:<\/p>\n<p>\u00c7al\u0131\u015fmada ba\u015fl\u0131ca test edilen konular:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">Anahtar Kelime<\/a> Kullan\u0131m\u0131<\/li>\n<li>Sayfa Y\u00fckleme H\u0131z\u0131<\/li>\n<li>Anchor Text Kullan\u0131m\u0131<\/li>\n<li>Ve 170&#8217;in \u00fczerinde \u00f6zellik<\/li>\n<\/ul>\n<p>Moz, yukar\u0131daki ve di\u011fer konular hakk\u0131nda Google&#8217;dan herhangi bir ipucu ya da bilgi almad\u0131\u011f\u0131n\u0131 ifade ederek, Arama Motoru Optimizasyonu konusunda bilinen her noktay\u0131 incelemeye \u00e7al\u0131\u015fm\u0131\u015f. B\u00f6ylece bir sayfan\u0131n s\u0131ralamaya girerken hangi yollardan ge\u00e7ti\u011fini anlamak \u00e7ok daha \u00f6nemli bir hal al\u0131yor.\u00a0\u0130nceleme 16,521 arama sorgusu ve 700,000 \u00f6zg\u00fcn URL \u00fczerinde yap\u0131lm\u0131\u015f.<\/p>\n<p>Buna g\u00f6re 10 s\u0131ralama fakt\u00f6r\u00fc \u00fczerine yo\u011funla\u015fan Moz, a\u015fa\u011f\u0131daki kriterleri ele almakta:<\/p>\n<ol>\n<li>Site \u00fcst\u00fc anahtar kelime kullan\u0131m\u0131 ile s\u0131ralama aras\u0131nda d\u00fc\u015f\u00fck ili\u015fki bulunmakta. Yani i\u00e7erik haricinde kullan\u0131lan anahtar kelimeler ikinci planda kal\u0131yor. Google bu \u00f6\u011feleri i\u00e7erikten ay\u0131rt edebildi\u011fi i\u00e7in site \u00fcst\u00fc \u00f6\u011fe kullan\u0131m\u0131n\u0131n \u00e7ok fazla abart\u0131lmamas\u0131 gerekmekte.<\/li>\n<li>Hreflang (Dil etiketi) ve sayfa i\u00e7erisindeki toplam i\u00e7 ve d\u0131\u015f link say\u0131s\u0131, orta d\u00fczey etkiye sahip. <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/https-nedir\/\">Https<\/a> kullan\u0131m\u0131n\u0131n \u00e7ok az bir pozitif etkisi oldu\u011fu tespit edilmi\u015f. Ayr\u0131ca sunucu yan\u0131t s\u00fcresi ve URL uzunlu\u011fu negatif etki yaratan etkenler.<\/li>\n<li>En y\u00fcksek etkilerden biri, son zamanlarda \u00e7\u0131kan s\u00f6ylentilere ra\u011fmen sayfaya verilen linkler ve bu linklerin kalitesi. Bir sayfaya kaliteli linkler verilmi\u015fse, s\u0131ralamada \u00fcst s\u0131rada yer almas\u0131 m\u00fcmk\u00fcn. Ancak sayfaya verilen linkler d\u00fc\u015f\u00fck kaliteye sahipse, negatif etki ya\u015fanmas\u0131 s\u00f6z konusu.<\/li>\n<li>Arama sorgular\u0131n\u0131 tam olarak kar\u015f\u0131layan URL&#8217;ler, \u00e7ok d\u00fc\u015f\u00fck etkiye sahip. Daha \u00f6nce de \u00f6rne\u011fini verdi\u011fimiz gibi, \u00a0&#8220;www.ucuzotomobilkiralama.com&#8221; \u015feklinde olan ve do\u011frudan ilgili arama terimlerine hitap eden ana URL tipleri SEO a\u00e7\u0131s\u0131ndan d\u00fc\u015f\u00fck etkiye sahip. Daha \u00f6nemlisi, bu gibi URL se\u00e7imleri uzunluk ve karma\u015f\u0131kl\u0131k sebebiyle kullan\u0131c\u0131 deneyimini olumsuz etkileyebilir.<\/li>\n<li>Domain uzant\u0131s\u0131 se\u00e7imi (.com, .org gibi) s\u0131ralamada \u00e7ok d\u00fc\u015f\u00fck etkiye sahip.<\/li>\n<li>Sitede yer alan alt sayfalar\u0131n\u00a0(subomain.anadomain.com gibi) ana adresle aras\u0131ndaki link ili\u015fkisi g\u00fc\u00e7l\u00fc bir etkiye sahip. Ayr\u0131ca bu alt sayfalara verilen linklerin site geneline etkisi de dikkat \u00e7ekmekte.<\/li>\n<li>Bir sayfan\u0131n ald\u0131\u011f\u0131 linklerde kullan\u0131lan &#8220;anchor text&#8221;lerin \u00e7e\u015fitlili\u011fi de \u00f6nemli bir fakt\u00f6r. Bir sayfaya 10 farkl\u0131 siteden link verilmi\u015fse ve hepsinde ayn\u0131 anchor text kullan\u0131lm\u0131\u015fsa etki d\u00fc\u015f\u00fck oluyor fakat farkl\u0131 bir anchor text kullan\u0131lm\u0131\u015fsa, bu daha faydal\u0131 olmakta.<\/li>\n<li>Sosyal Payla\u015f\u0131m miktar\u0131, do\u011fal bir s\u0131ralama etkisi ortaya \u00e7\u0131kar\u0131yor. Google algoritmalar\u0131nda sosyal payla\u015f\u0131m miktar\u0131yla ilgili bir \u00f6l\u00e7\u00fcm bi\u00e7imi bulunmuyor olsa da, sosyal payla\u015f\u0131mlarla gelen trafik kullan\u0131c\u0131 hareketini i\u015faret etti\u011fi i\u00e7in ortaya organik bir ili\u015fki \u00e7\u0131kmakta. Bu da sosyal payla\u015f\u0131m arac\u0131l\u0131\u011f\u0131yla y\u00fcksek trafik alan sitelerin olumlu etkilenmesi demek.<\/li>\n<li>Site adresinin al\u0131nd\u0131\u011f\u0131 tarih (Domain Registration) orta d\u00fczeyde \u00f6neme sahip bir etkiyken, alan ad\u0131 kayd\u0131n\u0131n dolmas\u0131na kalan zaman d\u00fc\u015f\u00fck etkiye sahip.<\/li>\n<li>Y\u00fcksek ziyaret\u00e7i say\u0131s\u0131na, d\u00fc\u015f\u00fck hemen \u00e7\u0131kma oran\u0131na ve y\u00fcksek sitede kalma s\u00fcresine sahip sayfalar do\u011fal olarak daha \u00fcst s\u0131ralarda kendine yer bulabilmekte.<\/li>\n<\/ol>\n<p>\u0130ncelemenin \u00e7ok daha detayl\u0131 versiyonuna ve 150&#8217;den fazla uzmanla yap\u0131lm\u0131\u015f anket sonu\u00e7lar\u0131na a\u015fa\u011f\u0131daki linklerden ula\u015fabilirsiniz:<br \/>\n<a href=\"https:\/\/moz.com\/search-ranking-factors\/correlations\" target=\"_blank\" rel=\"noopener noreferrer\">Moz S\u0131ralama Fakt\u00f6rleri \u0130li\u015fkisi<\/a><br \/>\n<a href=\"https:\/\/moz.com\/search-ranking-factors\/survey\" target=\"_blank\" rel=\"noopener noreferrer\">S\u0131ralama Fakt\u00f6rleri Uzman Anketi<\/a><\/p>\n<p>\u0130nceledi\u011fimiz kadar\u0131yla, SearchMetrics&#8217;in yapt\u0131\u011f\u0131 inceleme bizim i\u00e7in \u00e7ok daha doyurucu ve anla\u015f\u0131l\u0131r gelmekte. Moz konuya biraz daha matematiksel yakla\u015f\u0131rken, SearchMetrics konuya kullan\u0131c\u0131 deneyimini de ele alarak yakla\u015fmakta. Her ne kadar b\u00fct\u00fcn s\u0131ralama fakt\u00f6rlerini bilemiyor olsak da, bildi\u011fimiz ve yukar\u0131da yer alan kriterler ile sayfalar\u0131m\u0131z\u0131 optimize ederek arama sonu\u00e7lar\u0131 sayfalar\u0131nda daha iyi pozisyonlara ula\u015fabilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moz, 2015 Google S\u0131ralama Kriterlerini a\u00e7\u0131klad\u0131. Daha \u00f6nce SearchMetrics 2014 Google S\u0131ralama Kriterlerini ve SearchMetrics 2015 Google S\u0131ralama Kriterlerini incelemi\u015ftik. Gelin hep birlikte Moz\u2019un 2015 Google S\u0131ralama Kriterlerini inceleyelim.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[293,86,261,142,88],"class_list":["post-4462","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-algoritma","tag-google-siralama-kriterleri","tag-guncelleme","tag-moz","tag-searchmetrics"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4462"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4462\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}