{"id":4441,"date":"2015-08-06T15:54:24","date_gmt":"2015-08-06T12:54:24","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4441"},"modified":"2022-04-26T15:18:19","modified_gmt":"2022-04-26T12:18:19","slug":"turkiye-de-neden-seoya-agirlik-vermelisiniz","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/turkiye-de-neden-seoya-agirlik-vermelisiniz\/","title":{"rendered":"T\u00fcrkiye’de Neden SEO’ya A\u011f\u0131rl\u0131k Vermelisiniz?"},"content":{"rendered":"

\"d\u00fcnya<\/a><\/p>\n

\u0130lk olarak ilgin\u00e7 bir istatistikten bahsetmek istiyoruz. Statcounter<\/a>‘\u0131n d\u00fczenli olarak toplad\u0131\u011f\u0131 verileri inceledi\u011fimizde, arama motoru host’u olarak hizmet veren adreslerde Google.com.tr en \u00e7ok kullan\u0131lan ikinci host olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor:<\/p>\n

\"search<\/a>Haziran 2010 – Haziran 2015 d\u00f6nemlerini inceledi\u011fimizde, evrensel arama motoru olan Google.com ilk s\u0131rada yer almakta. Google.com.tr \u00f6zellikle Kas\u0131m 2011 tarihinde kullan\u0131m oran\u0131n\u0131n artmas\u0131yla ikinci s\u0131raya yerle\u015fiyor ve g\u00fcn\u00fcm\u00fcze kadar yerini korumay\u0131 ba\u015farm\u0131\u015f durumda. Google.co.in (Google Hindistan), Google.co.uk (Google Birle\u015fik Krall\u0131k), Google.com.br (Google Brezilya) gibi b\u00f6lgesel arama motorlar\u0131n\u0131n \u00f6n\u00fcnde yer alan Google.com.tr, Google’\u0131n evrensel versiyonu olan ve genellikle Amerika Birle\u015fik Devletlerinde kullan\u0131lan versiyonundan sonra ikinci s\u0131rada yer al\u0131yor.<\/p>\n

Google.com.tr’nin bu kadar \u00e7ok kullan\u0131l\u0131yor olmas\u0131n\u0131, T\u00fcrk \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 inceleyerek a\u00e7\u0131klayabiliriz. Ayn\u0131 zamanda bu istatisti\u011fin, T\u00fcrkiye’de pek de hak etti\u011fi de\u011feri bulamad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz SEO \u00e7al\u0131\u015fmalar\u0131 a\u00e7\u0131s\u0131ndan ne kadar \u00f6nemli bir yere sahip oldu\u011funun alt\u0131n\u0131 \u00e7izmek isteriz.<\/p>\n

Buna ba\u011fl\u0131 olarak bahsetmek istedi\u011fimiz bir ba\u015fka istatistiki veri, T\u00fcrkiye’deki \u0130nternet ve telefon kullan\u0131m oranlar\u0131yla ilgili. “D\u00fcnya Kalk\u0131nma G\u00f6stergeleri<\/a>” ad\u0131yla yay\u0131nlanan Google Halka A\u00e7\u0131k Veriler Gezgininde<\/a> yer alan verilere g\u00f6re, T\u00fcrkiye n\u00fcfusunun 1990 – 2013 y\u0131llar\u0131 aras\u0131nda giderek artan \u0130nternet kullan\u0131m\u0131, 2013 y\u0131l\u0131 sonunda \u00a0%46.25’e kadar ula\u015fmakta. Yani 2013 y\u0131l\u0131 sona erdi\u011finde \u00fclke n\u00fcfusunun neredeyse yar\u0131s\u0131 \u0130nternet kullan\u0131c\u0131s\u0131 olarak kaydedilmi\u015f durumdayd\u0131. Verilerin periyodik olarak g\u00fcncellendi\u011fini g\u00f6rmekteyiz ancak son 2 y\u0131la dair verinin olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Buna ra\u011fmen art\u0131\u015f h\u0131z\u0131n\u0131 ele ald\u0131\u011f\u0131m\u0131zda, 2015 y\u0131l\u0131 i\u00e7inde bu oran\u0131n n\u00fcfusun yar\u0131s\u0131n\u0131 ge\u00e7ti\u011fini tahmin etmekteyiz.<\/p>\n

\"N\u00fcfus<\/a><\/p>\n

Bu rakamlar\u0131 anlamland\u0131rmak i\u00e7in T\u00fcrkiye n\u00fcfusunun ya\u015f ortalamas\u0131n\u0131, hangi ya\u015f aral\u0131\u011f\u0131nda ka\u00e7 ki\u015fi oldu\u011funu, \u0130nternet kullan\u0131m ya\u015f\u0131na ula\u015fmam\u0131\u015f ya da kullan\u0131m zorlu\u011fu ya\u015fayan veya sa\u011fl\u0131k ya da ekonomik imkans\u0131zl\u0131klardan dolay\u0131 \u0130nternet kullanmas\u0131 m\u00fcmk\u00fcn olmayan insanlar\u0131n say\u0131s\u0131n\u0131 biliyor olmam\u0131z daha sa\u011fl\u0131kl\u0131 olacakt\u0131r. Fakat bir tahminde bulunmay\u0131 denerseniz ve yukar\u0131daki veriyi dikkate al\u0131rsan\u0131z, \u00fclkede \u0130nternet kullanmas\u0131 m\u00fcmk\u00fcn olan \u00e7ok say\u0131da insan oldu\u011funu s\u00f6yleyebiliriz. Yani %46,25’ten geriye kalan \u00e7ok az insan\u0131n normal sebeplerden dolay\u0131 \u0130nternet kullanmad\u0131\u011f\u0131n\u0131 g\u00f6rmek m\u00fcmk\u00fcn.<\/p>\n

Kullan\u0131m oranlar\u0131n\u0131n art\u0131\u015f\u0131n\u0131 daha iyi anlamak i\u00e7in 5’er senelik art\u0131\u015f verisini de ekleyelim:<\/p>\n

Y\u0131l\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Oran<\/p>\n

1990\u00a0 \u00a0 \u00a0 \u00a0% 0,00
\n1995\u00a0 \u00a0 \u00a0 \u00a0% 0,08
\n2000\u00a0 \u00a0 \u00a0 % 3,76
\n2005\u00a0 \u00a0 \u00a0 % 15,46
\n2010\u00a0 \u00a0 \u00a0 \u00a0% 39,82
\n2013\u00a0 \u00a0 \u00a0 \u00a0% 46,25<\/p>\n

S\u00f6z konusu verileri d\u00fcnya genelindeki \u00fclkelere oranlayarak ortaya daha net bir tablo \u00e7\u0131karabiliriz. International\u00a0Telecommunication Union<\/a>\u00a0(Uluslararas\u0131 Telekom\u00fcnikasyon Birli\u011fi) taraf\u0131ndan 2013 tarihinde yap\u0131lan ara\u015ft\u0131rmada, T\u00fcrkiye’de\u00a037,321,199 ki\u015finin \u0130nternet kullanmakta ve bu oranla say\u0131sal olarak 17. s\u0131rada yer al\u0131yor. \u0130nternet kullan\u0131m\u0131n n\u00fcfusa oran\u0131na g\u00f6re ise T\u00fcrkiye’nin s\u0131ralamas\u0131 97. Tablonun daha iyi anla\u015f\u0131lmas\u0131 i\u00e7in say\u0131sal olarak ilk 25 \u00fclkeyi a\u015fa\u011f\u0131da g\u00f6rebilirsiniz:<\/p>\n

\"internet-kullanimin-nufusa-orani\"<\/a><\/p>\n

Bahsetmek istedi\u011fimiz di\u011fer istatistik, yine T\u00fcrkiye ile ilgili. Kolayl\u0131k olmas\u0131 i\u00e7in T\u00fcrkiye’deki \u0130nternet kullan\u0131m\u0131 oran\u0131n\u0131 n\u00fcfusun yar\u0131s\u0131 olarak kabul ederek, kullan\u0131c\u0131lar\u0131n ne kadar\u0131n\u0131n sabit geni\u015f bant aboneli\u011fe sahip oldu\u011funu g\u00f6rmeye \u00e7al\u0131\u015fal\u0131m:<\/p>\n

\"N\u00fcfus<\/a><\/p>\n

 <\/p>\n

G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, 2000 y\u0131l\u0131nda kay\u0131tl\u0131 bir geni\u015f bant \u0130nternet kullan\u0131c\u0131s\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Muhtemelen bunun sebebi,\u00a0geni\u015f bant \u0130nternet\u00a0teknolojisinin alt yap\u0131s\u0131 o d\u00f6nemde olu\u015fturulmaya ba\u015flanmas\u0131d\u0131r. Geni\u015f bant \u0130nternet, ADSL, VDSL, Kablonet, Fiberoptik \u0130nternet, 3G, 4G gibi teknolojilere verilen isimdir. Kablolu ya da kablosuz olarak y\u00fcksek miktarda veriyi ayn\u0131 hat \u00fczerinden iletebilir ve g\u00f6nderebilir.<\/p>\n

Ki\u015fisel olarak bakt\u0131\u011f\u0131mda, hat\u0131rlamak i\u00e7in \u00e7ok gen\u00e7 olsam da, ilk ADSL ba\u011flant\u0131 h\u0131z\u0131n\u0131n 256 k oldu\u011funu hat\u0131rl\u0131yorum. O d\u00f6nemde birka\u00e7 kere 56k modem ba\u011flant\u0131s\u0131 yapm\u0131\u015f biri olarak bu h\u0131z\u0131n b\u00fcy\u00fcleyici oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrd\u00fcm.<\/p>\n

Sonras\u0131nda artan ba\u011flant\u0131 h\u0131zlar\u0131, paralelinde geli\u015fen bilgisayar teknolojileri, \u0130nternet kullan\u0131m\u0131n\u0131 daha rahat ve h\u0131zl\u0131 bir noktaya ta\u015f\u0131d\u0131. Bu da \u00fclkemizde do\u011fru orant\u0131l\u0131 bir yans\u0131mayla, kullan\u0131m oranlar\u0131n\u0131 art\u0131rm\u0131\u015ft\u0131r. 2013 y\u0131l\u0131 sonunda, T\u00fcrkiye’de sabit geni\u015f bant \u0130nternet aboneli\u011fine sahip olan 8.4 milyon kullan\u0131c\u0131 tespit edilmi\u015ftir.<\/p>\n

Bu rakam bize g\u00f6steriyor ki, T\u00fcrkiye’de geni\u015f bant \u0130nternet eri\u015fimi olan 8,4 milyon ki\u015finin d\u0131\u015f\u0131nda \u0130nternete farkl\u0131 yollarla ba\u011flanan bir\u00e7ok insan var. Peki o insanlar \u0130nternete nas\u0131l ba\u011flan\u0131yorlar?<\/p>\n

K\u00fc\u00e7\u00fck bir k\u0131sm\u0131 halka a\u00e7\u0131k kablosuz \u0130nternet eri\u015fimi kullan\u0131rken, \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131 GSM hatt\u0131 \u00fczerinden Edge veya 3G ile internete ba\u011flanmaktalar. Yani mobil \u0130nternet kullan\u0131m\u0131, \u00fclkemizde de y\u00fcksek miktarlara ula\u015fm\u0131\u015f durumda.<\/p>\n

Kullan\u0131m oranlar\u0131n\u0131n art\u0131\u015f\u0131n\u0131 daha iyi anlamak i\u00e7in 5’er senelik art\u0131\u015f verisini de ekleyelim:<\/p>\n

Y\u0131l\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ki\u015fi (Milyon)<\/p>\n

2000\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 0,0
\n2005\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a01,6
\n2010\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a07,1
\n2013\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a08,4<\/p>\n

Yine bu istatistiklere ba\u011fl\u0131 olarak, T\u00fcrkiye’de ka\u00e7 ki\u015finin cep telefonu aboneli\u011fi oldu\u011funu g\u00f6rmeye \u00e7al\u0131\u015fal\u0131m:<\/p>\n

\"N\u00fcfus<\/a><\/p>\n

 <\/p>\n

\u0130statistikler, T\u00fcrkiye’de 2013 y\u0131l\u0131 sonunda 69,7 milyon cep telefonu aboneli\u011fi oldu\u011funu g\u00f6stermekte. Bu rakam akl\u0131m\u0131z\u0131 biraz kar\u0131\u015ft\u0131rabilir, o y\u00fczden biraz detay verelim.<\/p>\n

Birden fazla GSM \u015febekesine aboneli\u011fi olan kullan\u0131c\u0131lar, bir d\u00f6nem cep telefonu hatt\u0131 kullanm\u0131\u015f olan ancak aktif olmayan ve aktif olmamas\u0131na ra\u011fmen hen\u00fcz kay\u0131t alt\u0131na al\u0131nmam\u0131\u015f kullan\u0131c\u0131lar, Kurumsal Abonelikler i\u00e7in kullan\u0131lan \u015firket hatlar\u0131 gibi bir ki\u015finin birden fazla hat kullanmas\u0131na sebep olan veya aktif olmayan hatlar da bu rakam\u0131n i\u00e7erisinde. Ancak genel olarak incelersek, bu hatlar\u0131n yukar\u0131da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz rakam\u0131n en fazla d\u00f6rtte birine yakla\u015ft\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Yani 2013 y\u0131l\u0131 say\u0131mlar\u0131nda n\u00fcfusu 74,9 milyon ki\u015fi olan T\u00fcrkiye’de 69,7 milyon tekil cep telefonu abonesi olmas\u0131 biraz garip olurdu. Biz bu rakam\u0131n tekil kullan\u0131c\u0131lar bak\u0131m\u0131ndan 35 – 40 milyon civar\u0131nda oldu\u011funu d\u00fc\u015f\u00fcnebiliriz.<\/p>\n

Yukar\u0131daki rakamlar zihnimizde net bir tablo olu\u015fturam\u0131yor olsa da, farkl\u0131 bir noktaya dikkat \u00e7ekmek istiyoruz. Cep Telefonu hatlar\u0131n\u0131n hepsi, potansiyel bir \u0130nternet kullan\u0131c\u0131s\u0131 demektir. \u00d6zellikle geli\u015fmi\u015f \u00fclkelerde mobil \u0130nternet kullan\u0131m\u0131n\u0131n masa\u00fcst\u00fc ve diz\u00fcst\u00fc \u0130nternet kullan\u0131m\u0131n\u0131 a\u015ft\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, bu kadar y\u00fcksek oranda cep telefonu hatt\u0131n\u0131n oldu\u011fu bir \u00fclkede mobil \u0130nternete yat\u0131r\u0131m yapmamak \u00e7ok sa\u011fl\u0131kl\u0131 olmazd\u0131.<\/p>\n

Bu sebeple Google, 21 Nisan 2015 Tarihinde Mobil Uyumluluk G\u00fcncellemesini<\/a> devreye ald\u0131 ve mobil \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n daha rahat gezinmesini hedeflemeye \u00e7al\u0131\u015ft\u0131. G\u00fcncellemenin etkileri g\u00fcn\u00fcm\u00fczde de s\u00fcrmekte ve mobil uyumlu olmayan ya da mobil eri\u015fimi zorla\u015ft\u0131ran Web siteleri b\u00fcy\u00fck oranda trafik kaybetmeye devam ediyor.<\/p>\n

Kullan\u0131m oranlar\u0131n\u0131n art\u0131\u015f\u0131n\u0131 daha iyi anlamak i\u00e7in 5’er senelik art\u0131\u015f verisini de ekleyelim:<\/p>\n

Y\u0131l\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Ki\u015fi<\/p>\n

1985\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 0
\n1990\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 31.809
\n1995\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 437.130
\n2000\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a016.133.400
\n2005\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a043.609.000
\n2010\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 61.769.600
\n2013\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 69.661.100<\/p>\n

Sonu\u00e7 olarak;<\/h2>\n

Yukar\u0131daki istatistik ve tablolar\u0131n hepsi g\u00f6steriyor ki, \u00fclkemizde \u0130nternet kullan\u0131m oranlar\u0131 olduk\u00e7a y\u00fcksek. Hem sabit hat \u00fczerinden hem de GSM hatlar\u0131 \u00fczerinden yap\u0131lan \u0130nternet eri\u015fim oranlar\u0131 da olduk\u00e7a y\u00fcksek. Bu ba\u011flamda s\u00f6yleyebiliriz ki, T\u00fcrk toplumu \u0130nternete ba\u011flanmay\u0131 ve vakit ge\u00e7irmeyi \u00e7ok seviyor. \u00d6zellikle -ve \u015fa\u015f\u0131rt\u0131c\u0131 \u015fekilde- Google.com.tr’nin d\u00fcnyada en \u00e7ok kullan\u0131lan b\u00f6lgesel arama motorlar\u0131ndan\u00a0biri olmas\u0131, bu arama motorunda\u00a0\u00fcst s\u0131ralarda pozisyon kapmaya \u00e7al\u0131\u015fan Web sitelerinin ne denli yo\u011fun bir SEO rekabeti i\u00e7inde olduklar\u0131n\u0131 da g\u00f6steriyor. Elbette d\u00fcnyan\u0131n en \u00e7ok tercih edilen arama motorlar\u0131ndan birinde \u00fcst s\u0131ralarda yer alman\u0131n m\u00fckafat\u0131 b\u00fcy\u00fck; hem marka bilinirli\u011fini hem de online ve offline sat\u0131\u015flar\u0131 artt\u0131rmak.<\/p>\n

SimilarWeb 2015 Arama Motoru Pazarlama Raporu<\/a>‘na g\u00f6re d\u00fcnya genelinde\u00a0SEO \u00e7al\u0131\u015fmalar\u0131ndan elde edilen d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 di\u011fer trafik kanallar\u0131ndan \u00e7ok daha y\u00fcksek seviyede. \u00dcstelik en d\u00fc\u015f\u00fck maliyetli yat\u0131r\u0131m oldu\u011fu i\u00e7in bug\u00fcn Google.com.tr’de varl\u0131k g\u00f6stermek i\u00e7in SEO yat\u0131r\u0131m\u0131 yapan Web sitesi sahipleri, orta ve uzun vadede her hal\u00fckarda bu yat\u0131r\u0131mdan dolay\u0131 k\u00e2rl\u0131 \u00e7\u0131kacaklar.<\/p>\n

Peki siz Web siteniz i\u00e7in SEO yat\u0131r\u0131m\u0131n\u0131 ne \u00f6l\u00e7\u00fcde ciddiye al\u0131yorsunuz ve SEO \u00e7al\u0131\u015fmalar\u0131na ne kadar b\u00fct\u00e7e ve kaynak ay\u0131r\u0131yorsunuz?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00dclkemizdeki \u0130nternet kullan\u0131m oranlar\u0131n\u0131 ve arama motoru tercihlerini sizler i\u00e7in analiz ettik ve \u015fu sonuca vard\u0131k: T\u00fcrkiye\u2019de Dijital Pazarlama s\u00f6z konusu oldu\u011funda en b\u00fcy\u00fck geri d\u00f6n\u00fc\u015f SEO yat\u0131r\u0131mlar\u0131ndan elde edilebilir. Gelin hep birlikte bu durumun neden b\u00f6yle oldu\u011funu inceleyelim. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[229,375,376,6,377,379,187,380],"class_list":["post-4441","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-arama-motoru","tag-dunyadaki-internet-kullanim-orani","tag-genis-bant-internet","tag-google","tag-google-com-tr","tag-internet-kullanim-orani","tag-search-engine-optimization","tag-turkiyedeki-internet-kullanicilari"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4441"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4441\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}