{"id":4312,"date":"2015-07-10T15:43:00","date_gmt":"2015-07-10T12:43:00","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4312"},"modified":"2026-03-13T02:20:30","modified_gmt":"2026-03-12T23:20:30","slug":"google-analytics-ile-ozel-seo-raporlari-olusturma","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-analytics-ile-ozel-seo-raporlari-olusturma\/","title":{"rendered":"Seo Raporu: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/Google-analytics.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4314 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/Google-analytics.png\" alt=\"Google analytics\" width=\"500\" height=\"435\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/Google-analytics.png 704w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/Google-analytics-300x261.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/435;\" \/><\/a>Google Analytics, trafik \u00f6l\u00e7\u00fcm\u00fc yapmak d\u0131\u015f\u0131nda bir\u00e7ok konuda sa\u011f kolumuz gibi. Web trafi\u011fini Google Analytics d\u0131\u015f\u0131ndaki ara\u00e7larla da izlemek m\u00fcmk\u00fcn. <a href=\"https:\/\/statcounter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statscounter<\/a>, <a href=\"https:\/\/en.support.wordpress.com\/stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordPress Stats<\/a>, <a href=\"https:\/\/metrica.yandex.com.tr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yandex Metrica<\/a> gibi ara\u00e7lar da \u00fccretsiz kullan\u0131ma a\u00e7\u0131k. Biz bu yaz\u0131m\u0131zda Google Analytics i\u00e7erisinde \u00f6zelle\u015ftirilmi\u015f (custom) raporlama k\u0131sayollar\u0131 olu\u015fturmaktan bahsedece\u011fiz.<\/p>\n<p>Google Analytics, bir\u00e7ok noktada \u00f6zelle\u015ftirilebilir raporlama sistemine sahiptir. \u00d6zellikle bir arada g\u00f6rmek istedi\u011finiz g\u00f6r\u00fcn\u00fcm ve analiz \u00f6\u011felerini se\u00e7ip kendinize \u00f6zel bir &#8220;G\u00f6sterge Paneli&#8221; (ya da &#8220;\u00d6zel Rapor&#8221;) olu\u015fturabilirsiniz. Bunun i\u00e7in sadece hangi istatistikleri g\u00f6rmek istedi\u011finizi belirlemeniz yeterlidir. Derinlemesine teknik bilgi ve yetenek gerektirmeyen bu y\u00f6ntem, ayr\u0131ca \u00f6nem verdi\u011finiz istatistikleri h\u0131zl\u0131ca g\u00f6rmenizi sa\u011flamaktad\u0131r. Ayr\u0131ca, herhangi bir \u015feyi yanl\u0131\u015f yapmaktan \u00e7ekinmeyin, olu\u015fturdu\u011funuz raporu be\u011fenmezseniz silebiliyorsunuz ve di\u011fer Google Analytics ayarlar\u0131n\u0131z bundan etkilenmiyor.<\/p>\n<p>A\u015fa\u011f\u0131da bahsedece\u011fimiz \u00f6zelle\u015ftirilmi\u015f k\u0131sayol raporlama \u00f6zelliklerini test etmek veya kullanmak i\u00e7in Google Analyics&#8217;te oturum a\u00e7man\u0131z yeterlidir. Sonras\u0131nda, her raporla ilgili verece\u011fimiz linki t\u0131klayarak Google Analytics&#8217;te y\u00f6netmekte oldu\u011funuz hesaplardan birini se\u00e7erek rapor g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc o hesaba uygulayabilirsiniz. Uygulama esnas\u0131nda raporun ismini de\u011fi\u015ftirmeniz de m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/Google-analytics-custom-report.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4313 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/Google-analytics-custom-report.png\" alt=\"Google analytics custom report\" width=\"700\" height=\"331\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/Google-analytics-custom-report.png 898w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/Google-analytics-custom-report-300x142.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/331;\" \/><\/a><\/p>\n<h3>1- \u0130ni\u015f Sayfalar\u0131 ve Sayfa Ba\u015fl\u0131klar\u0131 (Landing Page &#8211; Page Titles)<\/h3>\n<p>Bu rapor en \u00e7ok ziyaret edilen sayfalar\u0131n\u0131z\u0131 ve bu sayfalar\u0131n ba\u015fl\u0131klar\u0131n\u0131 yan yana listeleyerek sayfa ba\u015fl\u0131klar\u0131nda olas\u0131 bir hatay\u0131 tespit etmenizi sa\u011flayacakt\u0131r. Sayfa ba\u015fl\u0131klar\u0131n\u0131z ayn\u0131 zamanda <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> deste\u011fi sa\u011flayan \u00f6nemli b\u00f6l\u00fcmlerden bir tanesidir.<\/p>\n<p><a href=\"https:\/\/www.google.com\/analytics\/web\/template?uid=SzqnsD8BTOmTWnn2EyXu4Q\" target=\"_blank\" rel=\"noopener noreferrer\">Raporu Y\u00fckleyin<\/a><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/landing-page-titles.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4323 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/landing-page-titles.png\" alt=\"landing page - titles\" width=\"701\" height=\"439\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/landing-page-titles.png 953w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/landing-page-titles-300x188.png 300w\" data-sizes=\"(max-width: 701px) 100vw, 701px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 701px; --smush-placeholder-aspect-ratio: 701\/439;\" \/><\/a><\/p>\n<h3>2- \u0130\u00e7erik Yeterlili\u011fi Analizi<\/h3>\n<p>Bu rapor temel kullan\u0131c\u0131 hareketlerini g\u00f6rmenizi sa\u011flar. \u0130statistiklerin ana ba\u015fl\u0131klar\u0131;<\/p>\n<ul>\n<li>Farkl\u0131 Sayfa G\u00f6r\u00fcnt\u00fcleme Say\u0131s\u0131<\/li>\n<li>Sayfa G\u00f6r\u00fcnt\u00fcleme Say\u0131s\u0131<\/li>\n<li>Giri\u015f Say\u0131s\u0131 \/ Sayfa G\u00f6r\u00fcnt\u00fcleme Say\u0131s\u0131 Oran\u0131<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/hemen-cikma-orani\/\">Hemen \u00c7\u0131kma Oran\u0131<\/a><\/li>\n<li>Sayfada Ge\u00e7irilen Ortalama S\u00fcre<\/li>\n<li>Sayfa De\u011feri *<\/li>\n<\/ul>\n<p>* Sayfa de\u011feri ba\u015fl\u0131kl\u0131 \u00f6\u011fe, sayfalar\u0131n\u0131z i\u00e7in belirledi\u011finiz bir hedef varsa g\u00f6r\u00fcnt\u00fclenir.<\/p>\n<p><a href=\"https:\/\/www.google.com\/analytics\/web\/template?uid=t0xDHWQkTluMQpDqEpp1Gw\" target=\"_blank\" rel=\"noopener noreferrer\">Raporu Y\u00fckleyin<\/a><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/icerik-yeterliligi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4321 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/icerik-yeterliligi.png\" alt=\"i\u00e7erik yeterlili\u011fi\" width=\"701\" height=\"454\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/icerik-yeterliligi.png 977w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/icerik-yeterliligi-300x194.png 300w\" data-sizes=\"(max-width: 701px) 100vw, 701px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 701px; --smush-placeholder-aspect-ratio: 701\/454;\" \/><\/a><\/p>\n<h3>3- Edinim Yeterlili\u011fi Analizi<\/h3>\n<p>Bu raporda link ald\u0131\u011f\u0131n\u0131z web siteleri, organik trafik ve do\u011frudan giri\u015f oranlar\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n<p><a href=\"https:\/\/goo.gl\/HMPvV\" target=\"_blank\" rel=\"noopener noreferrer\">Raporu Y\u00fckleyin<\/a><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/edinim-yeterliligi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4319 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/edinim-yeterliligi.png\" alt=\"edinim yeterlili\u011fi\" width=\"700\" height=\"338\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/edinim-yeterliligi.png 977w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/edinim-yeterliligi-300x145.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/338;\" \/><\/a><\/p>\n<h3>4- Backlink alm\u0131\u015f\u00a0\u0130ni\u015f Sayfalar\u0131n\u0131z\u0131n Trafi\u011fi Analizi<\/h3>\n<p><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">Backlink<\/a> alm\u0131\u015f olan ini\u015f sayfalar\u0131n\u0131zdan hangisinin daha \u00e7ok ziyaret edildi\u011fini merak ediyor musunuz? A\u015fa\u011f\u0131daki raporu y\u00fckleyerek g\u00f6rebilirsiniz. Raporda ini\u015f sayfalar\u0131n\u0131z\u0131n listesini g\u00f6receksiniz, herhangi birine t\u0131klad\u0131\u011f\u0131n\u0131zda da nereden backlink alm\u0131\u015f oldu\u011funu g\u00f6rmeniz m\u00fcmk\u00fcn.<\/p>\n<p><a href=\"https:\/\/www.google.com\/analytics\/web\/permalink?type=custom_report&amp;uid=FfhAlpjUTmyDM6jUY4wOKQ\" target=\"_blank\" rel=\"noopener noreferrer\">Raporu Y\u00fckleyin<\/a><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/backlink-performancepng.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4318 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/backlink-performancepng.png\" alt=\"backlink performancepng\" width=\"700\" height=\"518\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/backlink-performancepng.png 983w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/backlink-performancepng-300x222.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/518;\" \/><\/a><\/p>\n<h3>5- 404 Bulunamad\u0131 Hatas\u0131 Veren Sayfalar\u0131n\u0131za Verilmi\u015f Backlinkler Analizi<\/h3>\n<p>\u00d6zellikle b\u00fcy\u00fck sitelerde 404 hatas\u0131 g\u00f6nderen sayfalara verilen linklerin bo\u015fa gitmemesi i\u00e7in bu sayfalar\u0131n y\u00f6nlendirmesine ciddi zaman harcanabilmektedir. Link profilinizin etkilenmemesi ve buradan gelecek trafi\u011fi kaybetmemek i\u00e7in yap\u0131lmas\u0131 \u015fart olan bu \u00e7al\u0131\u015fman\u0131n kolayla\u015fmas\u0131 i\u00e7in a\u015fa\u011f\u0131daki raporu kullanabilirsiniz. Raporu y\u00fckledi\u011finizde, Google Analytics&#8217;in tespit etti\u011fi 404 sayfalar\u0131n\u0131 g\u00f6receksiniz, herhangi bir sayfaya t\u0131klad\u0131\u011f\u0131n\u0131zda bu sayfaya link vermi\u015f olan web sitelerini g\u00f6rebilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.google.com\/analytics\/web\/permalink?type=custom_report&amp;uid=jUTnQZslQpWzHNf2CyOSLg\" target=\"_blank\" rel=\"noopener noreferrer\">Raporu Y\u00fckleyin<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>6-\u00a0Sosyal Medya Etkile\u015fim Performans Analizi<\/h3>\n<p>Bu rapor, Sosyal Medya etkile\u015fiminizi olduk\u00e7a kapsaml\u0131 bir \u015fekilde bir araya toparlayarak, sosyal medya etkinli\u011finiz hakk\u0131nda genel bilgi vermek i\u00e7in olduk\u00e7a faydal\u0131. Se\u00e7ti\u011finiz tarih aral\u0131\u011f\u0131nda sosyal medya etkile\u015fiminin, toplam ziyaret\u00e7i say\u0131s\u0131na oran\u0131, sosyal kaynaklardan gelen trafik, mobil performans\u0131 ve mobil cihaz yo\u011funlu\u011fu, en pop\u00fcler sosyal medya platformu gibi detaylar\u0131 bir arada bulabilece\u011finiz raporda, sosyal medya stratejiniz ve stratejinizin eksiklikleri konusunda genel fikir sahibi olabilirsiniz.<\/p>\n<p><a href=\"https:\/\/www.google.com\/analytics\/web\/importing?utm_source=&amp;utm_medium=&amp;utm_term=&amp;utm_content=&amp;utm_campaign=#importing\/\/%3F_.objectId%3D3ZXrHtk1RoebvZOtqFA2ag%26_.selectedProfile%3D\" target=\"_blank\" rel=\"noopener noreferrer\">Raporu Y\u00fckleyin<\/a><\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/Sosyal-medya-etkilesimi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4317 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/07\/Sosyal-medya-etkilesimi.png\" alt=\"Sosyal medya etkile\u015fimi\" width=\"700\" height=\"590\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/Sosyal-medya-etkilesimi.png 899w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/07\/Sosyal-medya-etkilesimi-300x253.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/590;\" \/><\/a><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>Google Analytics, Web sitenizin trafi\u011fini \u00f6l\u00e7mek ve stratejinizi geli\u015ftirmek ad\u0131na kar\u015f\u0131n\u0131za net bir tablo \u00e7\u0131karmak konusunda olduk\u00e7a ba\u015far\u0131l\u0131. Kapsaml\u0131 \u00f6zellikleri ve \u00fccretsiz olu\u015fuyla her Web y\u00f6neticisinin kullan\u0131m\u0131na a\u00e7\u0131k olan Google Analytics, ayn\u0131 zamanda Google Search Console ve Google AdWords gibi di\u011fer Google hizmetleriyle birlikte \u00e7al\u0131\u015fabilmekte. B\u00f6ylece edinebilece\u011finiz verilerin kapsam\u0131 daha da geni\u015fliyor. Yukar\u0131da yer alan \u00f6zet raporlar da, \u00f6zellikle g\u00f6rmek isteyece\u011finiz verileri bir araya toplayarak yapaca\u011f\u0131n\u0131z analizlerde size zaman kazand\u0131rmay\u0131 hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics, Web trafi\u011fini \u00f6l\u00e7mek i\u00e7in kulland\u0131\u011f\u0131m\u0131z en faydal\u0131 ara\u00e7lardan biri. G\u00fcn\u00fcm\u00fczde milyonlarca sitenin istatistiklerini \u00f6l\u00e7mek i\u00e7in kulland\u0131\u011f\u0131 ara\u00e7lardan en pop\u00fcleri olan Google Analytics i\u00e7erisinde \u00f6zelle\u015ftirilmi\u015f SEO raporlar\u0131 kullanabilece\u011finizi biliyor muydunuz?<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[258,336,337,339,37,189],"class_list":["post-4312","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-google-analytics","tag-google-analytics-seo-raporlari","tag-metrica","tag-statcounter","tag-wordpress","tag-yandex"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4312"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4312\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4312"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}