{"id":4285,"date":"2015-07-03T00:47:15","date_gmt":"2015-07-02T21:47:15","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4285"},"modified":"2022-04-25T18:09:39","modified_gmt":"2022-04-25T15:09:39","slug":"google-yahoo-birlikteligi-gerceklesiyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-yahoo-birlikteligi-gerceklesiyor\/","title":{"rendered":"Google Yahoo Birlikteli\u011fi Ger\u00e7ekle\u015fiyor"},"content":{"rendered":"

\"google<\/a><\/p>\n

\u015eu an halen Bing deste\u011fini alan Yahoo, yak\u0131n zamanda Google ile i\u015fbirli\u011fi yaparak arama motorunda de\u011fi\u015fikli\u011fe gidebilir. Bu durum T\u00fcrk \u0130nternet giri\u015fimcileri i\u00e7in ne anlama geliyor? Sizler i\u00e7in inceledik…<\/p>\n

<\/p>\n

Eski pop\u00fclerli\u011fini kaybetmi\u015f olan Yahoo, Microsoft ile yapt\u0131\u011f\u0131 anla\u015fma sonras\u0131 Yahoo Arama Motoru da dahil birka\u00e7 servisini devre d\u0131\u015f\u0131 b\u0131rakm\u0131\u015ft\u0131. Sonras\u0131nda Bing’in arama motorundan destek alarak tekrar d\u00f6n\u00fc\u015f yapan Yahoo, Amerika Birle\u015fik Devletleri’nde %10,07 d\u00fczeyinde kullan\u0131m oran\u0131na sahip. Ayn\u0131 \u00fclkede di\u011fer arama motorlar\u0131n\u0131n kullan\u0131m oranlar\u0131n\u0131 da ekleyelim:<\/p>\n

Google: %76,35
\nBing: %11.43<\/p>\n

Yap\u0131lan bir di\u011fer ara\u015ft\u0131rma da Mart\u00a0ve Nisan\u00a0aylar\u0131 verilerini kar\u015f\u0131la\u015ft\u0131rarak \u0130ngiltere’deki \u00a0arama motoru kullan\u0131m\u0131n\u0131 g\u00f6stermekte:<\/p>\n\n\n\n\n\n\n\n
Arama Motoru<\/strong><\/td>\nMart 2015 (%)<\/strong><\/td>\nNisan 2015 (%)<\/strong><\/td>\nDe\u011fi\u015fim<\/strong><\/td>\n<\/tr>\n
Google<\/td>\n88,12<\/td>\n88,38<\/td>\n0,26<\/span><\/td>\n<\/tr>\n
Bing<\/td>\n7,09<\/td>\n6,70<\/td>\n-0,39<\/span><\/td>\n<\/tr>\n
Yahoo<\/td>\n3,61<\/td>\n3,54<\/td>\n-0,07<\/span><\/td>\n<\/tr>\n
Di\u011ferleri<\/td>\n1,18<\/td>\n1,38<\/td>\n0,2<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Genel olarak Arama Motoru pazar\u0131ndaki pay\u0131 d\u00fc\u015f\u00fck olan Yahoo, son hamlesiyle hem organik arama hem de Google AdWords temelli bir reklam g\u00f6sterim hizmeti vererek pay\u0131n\u0131 y\u00fckseltmeyi hedefliyor diyebiliriz. Bu hamle, d\u00fcnya \u00e7ap\u0131ndaki eri\u015fim ve kullan\u0131m g\u00fcc\u00fc hen\u00fcz sars\u0131lmam\u0131\u015f olan Google’\u0131 nas\u0131l etkileyecek, testler bittikten ve Yahoo arama motoru Google deste\u011fiyle yay\u0131na girdikten sonra g\u00f6rebilece\u011fiz.<\/p>\n

\"Google-vs-Bing\"<\/a><\/p>\n

Google ile test yapmadan \u00f6nce Bing reklam servisini de kullanan Yahoo, yeni ge\u00e7i\u015f sonras\u0131 Google AdWords platformunu da kullanarak pay\u0131n\u0131 b\u00fcy\u00fctmeyi hedefleyebilir. A\u015fa\u011f\u0131daki tabloda Google ve Bing reklamlar\u0131 ve organik arama sonu\u00e7lar\u0131 aras\u0131ndaki farklar\u0131 g\u00f6rebilirsiniz:<\/p>\n\n\n\n\n\n\n\n\n\n
Arama Motoru<\/strong><\/td>\nBing<\/strong><\/td>\nGoogle<\/strong><\/td>\n<\/tr>\n
En \u00fcstteki reklam\u0131n rengi<\/td>\nMor<\/td>\nMavi<\/td>\n<\/tr>\n
T\u0131klanabilir reklam alan\u0131<\/td>\nB\u00fct\u00fcn Alan<\/td>\nBa\u015fl\u0131k<\/td>\n<\/tr>\n
Reklam Etiketi<\/td>\nReklam URL’sine yak\u0131n<\/td>\nHer reklam\u0131n alt\u0131nda Gri<\/td>\n<\/tr>\n
Reklam URL Y\u00f6nlendirmesi<\/td>\nr.msn.com<\/td>\ngoogle.com<\/td>\n<\/tr>\n
Organik sonu\u00e7lar\u0131n \u00fczerindeki reklamlar<\/td>\n5<\/td>\n4<\/td>\n<\/tr>\n
Reklamla Ba\u011flant\u0131l\u0131 Linkler<\/td>\n\u00c7ok say\u0131da<\/td>\nAz Say\u0131da<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Yukar\u0131daki tabloda yer alan ifadeler, Google’\u0131n domine etti\u011fi organik ve \u00f6demeli arama alanlar\u0131nda \u00e7ok bir \u015fey ifade etmiyor gibi g\u00f6r\u00fcnse de, sekt\u00f6rde farkl\u0131 se\u00e7imler yapan b\u00fcy\u00fck \u015firketler mevcut. Facebook’un Bing hizmetlerini kullanmaya ba\u015flamas\u0131ndan sonra Apple’\u0131n da iOS i\u015fletim sisteminde Bing hizmetlerini kullanmas\u0131yla Google’\u0131n pazar pay\u0131n\u0131n d\u00fc\u015fmesi beklenebilir. Her \u015feye ra\u011fmen hem arama motorunda hem de di\u011fer hizmetlerde kalitesini korumaya ve her zaman kullan\u0131c\u0131ya en iyi sonucu yans\u0131tmaya \u00e7al\u0131\u015fan Google’\u0131n a\u011f\u0131rl\u0131\u011f\u0131 hissediliyor.<\/p>\n

\"bing<\/a><\/p>\n

 <\/p>\n

\"yandex<\/a><\/p>\n

Bu noktada tavsiyemiz, SEO projesinde uluslararas\u0131 hedeflere sahip olan Web geli\u015ftiriciler i\u00e7in sadece Google bazl\u0131 optimizasyon yap\u0131lmamas\u0131d\u0131r. Bing, Yahoo ve Yandex gibi arama motorlar\u0131n\u0131n pazar pay\u0131 her ne kadar d\u00fc\u015f\u00fck olsa da, piyasadaki di\u011fer b\u00fcy\u00fck oyuncular\u0131n etkisi hissedilir d\u00fczeye ula\u015fabilir. Bing<\/a> ve Yandex<\/a>‘in sahip oldu\u011fu Web geli\u015ftirici ara\u00e7lar\u0131n\u0131 ve analiz ara\u00e7lar\u0131n\u0131 da kullanarak sayfalar\u0131n\u0131z\u0131n SEO optimizasyonunu her arama motoru i\u00e7in ortalama d\u00fczeye getirebilirsiniz. Google’\u0131n T\u00fcrkiye’deki kullan\u0131m oran\u0131 %90-%95 civar\u0131nda, Amerika Birle\u015fik Devletlerinde %75-%80, \u0130ngiltere’de de %85-%90 aras\u0131nda. Amerika veya \u0130ngiltere pazar\u0131n\u0131 hedefleyen Web sitelerinin Bing, Yandex ve Yahoo arama motorlar\u0131n\u0131 da dikkate almas\u0131 sa\u011fl\u0131kl\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bir d\u00f6nemin pop\u00fcler \u0130nternet portal\u0131 ve arama motoru olan Yahoo, bir s\u00fcredir Microsoft\u2018un arama motoru Bing\u2018den destek alarak hizmet veriyordu. Ge\u00e7ti\u011fimiz Nisan ay\u0131nda yeni bir partner aray\u0131\u015f\u0131na giren Yahoo, Google destekli arama motoru hizmetini test etmeye ba\u015flad\u0131.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[149,121,229,175,283,6,112,324,325,319,189],"class_list":["post-4285","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-analiz","tag-apple","tag-arama-motoru","tag-bing","tag-facebook","tag-google","tag-ios","tag-microsoft","tag-uluslararasi-seo","tag-yahoo","tag-yandex"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4285"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4285\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}