{"id":4198,"date":"2020-01-28T14:05:00","date_gmt":"2020-01-28T11:05:00","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4198"},"modified":"2026-03-13T01:51:53","modified_gmt":"2026-03-12T22:51:53","slug":"youtube-seo-rehberi-ve-kanal-optimizasyonu","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/youtube-seo-rehberi-ve-kanal-optimizasyonu\/","title":{"rendered":"YouTube SEO Rehberi: Video ve Kanal Optimizasyonu"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Peki YouTube nas\u0131l kullan\u0131l\u0131r ve incelikleri nelerdir? En \u00f6nemlisi YouTube SEO stratejinizi nas\u0131l hayata ge\u00e7irebilirsiniz? Gelin sizler i\u00e7in olu\u015fturdu\u011fumuz YouTube SEO ve Kanal Optimizasyonu rehberine hep birlikte g\u00f6z atal\u0131m.<\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Arama motorlar\u0131yla ilgili hep s\u00f6yledi\u011fimiz bir \u015fey vard\u0131r; &#8220;G\u00fcncel ve kaliteli i\u00e7erik hayat kurtar\u0131r&#8221;. Bu her arama motoru i\u00e7in ge\u00e7erlidir, Google t\u00fcm d\u00fcnyay\u0131 domine etse de, kullan\u0131lmakta olan ba\u015fka arama motorlar\u0131 da var. Google d\u0131\u015f\u0131nda Bing, Yandex, Yahoo gibi arama motorlar\u0131 k\u00fc\u00e7\u00fck paylarla da olsa kullan\u0131lmakta. Bir de, pek arama motoru olarak kabul etmedi\u011fimiz YouTube platformu var. Yola video payla\u015f\u0131m sitesi olarak \u00e7\u0131kan YouTube, sahip oldu\u011fu benzersiz i\u00e7erikle d\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci arama motoru konumunda. Google gibi YouTube&#8217;da da SEO s\u00f6z konusu oldu\u011funda dikkat etmeniz gereken bir\u00e7ok konu var.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">SEO&#8217;nun beslendi\u011fi platformlardan biri de YouTube. A\u015fa\u011f\u0131da yazaca\u011f\u0131m\u0131z yaz\u0131 bir \u00e7e\u015fit &#8220;YouTube SEO Rehberi&#8221; niteli\u011fi ta\u015f\u0131yacak ve YouTube SEO hakk\u0131nda bildi\u011fimiz her \u015feyi detayl\u0131ca anlatmaya \u00e7al\u0131\u015faca\u011f\u0131z.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube, hem geni\u015f kitlelere hitap etmenizi sa\u011flayan, hem de ge\u00e7mi\u015f tecr\u00fcbelerinizi kullanabilece\u011finiz bir platform. G\u00f6rsel ve i\u015fitsel temelli olmas\u0131 sebebiyle etkile\u015fimi en y\u00fcksek d\u00fczeyde tutabiliyor olmas\u0131 en b\u00fcy\u00fck avantaj\u0131. Ba\u015flang\u0131\u00e7ta sadece videolar\u0131n\u0131z\u0131 y\u00fckleyip ba\u015fka insanlarla payla\u015fman\u0131z\u0131 sa\u011flayan YouTube, \u015fimdi habercilerin, sinemac\u0131lar\u0131n, m\u00fczisyenlerin, TV kanallar\u0131n\u0131n ve hatta \u00f6zel ve resmi kurumlar\u0131n bir televizyon kanal\u0131 gibi kulland\u0131\u011f\u0131 bir numaral\u0131 platform haline geldi. Canl\u0131 yay\u0131nlar, interaktif videolar, ar\u015fivler, e\u011flence, sanat, ki\u015fisel i\u00e7erik; k\u0131sacas\u0131 akl\u0131n\u0131za gelebilecek her \u015fey mevcut.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu kadar b\u00fcy\u00fck bir platformda yer almamak size ne kaybettirir? Bu sorunun ciddi cevaplar\u0131 var. Fakat bu noktaya de\u011findi\u011fimizde yaz\u0131m\u0131z \u00e7ok farkl\u0131 noktalara gidecek ve gereksizce uzayacak, o y\u00fczden biz, var olman\u0131n yollar\u0131na g\u00f6z atmaya \u00e7al\u0131\u015fal\u0131m.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">YouTube Hakk\u0131nda K\u0131sa Bilgiler:<\/h2>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>YouTube, 2005 y\u0131l\u0131nda 3 eski PayPal \u00e7al\u0131\u015fan\u0131 taraf\u0131ndan kurulmu\u015ftur.<\/li>\r\n<li>Kurulu\u015fundan bir bu\u00e7uk y\u0131l sonra, 2006\u2019da Google taraf\u0131ndan sat\u0131n al\u0131nm\u0131\u015ft\u0131r.<\/li>\r\n<li>YouTube, d\u00fcnyan\u0131n ikinci en b\u00fcy\u00fck arama motorudur.<\/li>\r\n<li>Her ay 1 milyardan fazla ziyaret\u00e7isi vard\u0131r.<\/li>\r\n<li>Bu izleyiciler her ay 6 milyar saatin \u00fczerinde video izlemektedirler.<\/li>\r\n<li>G\u00f6rsel ileti\u015fim a\u00e7\u0131s\u0131ndan d\u00fcnyan\u0131n en bilinen sitesidir.<\/li>\r\n<li>YouTube, \u00f6l\u00e7\u00fclebilir istatistikler verdi\u011finden, y\u00fcklenen video hakk\u0131nda ihtiyac\u0131n\u0131z olan bilgiyi size verebilmektedir.<\/li>\r\n<li>G\u00fcn\u00fcm\u00fczde \u00f6zel veya t\u00fczel ki\u015fili\u011fe sahip herkes, g\u00f6rsel ileti\u015fim arac\u0131 olarak YouTube\u2019u kullanmaktad\u0131r<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/vidiq.com\/#_l_2oi\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/01\/vidiq-1-1.jpg\" alt=\"\" width=\"580\" height=\"84\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 580px; --smush-placeholder-aspect-ratio: 580\/84;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u0130lgi \u00c7eken \u0130\u00e7erik ve G\u00fczel Bir Video \u00c7ekmek<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bir videonun nas\u0131l &#8220;g\u00fczel&#8221; hale getirilece\u011fi konusunda size parlak bir fikir veremeyiz\u00a0ancak bu konuda tavsiye edebilece\u011fimiz tek \u015fey, videonuzu m\u00fcmk\u00fcn olduk\u00e7a ilgi \u00e7ekici hale getirmeniz. \u0130nsanlar\u0131n ilgisini \u00e7ekecek, merak uyand\u0131racak, kullan\u0131c\u0131lar\u0131n payla\u015fma i\u00e7g\u00fcd\u00fcs\u00fcn\u00fc harekete ge\u00e7irecek bir video, istatistiklerinize tavan yapt\u0131racakt\u0131r. Bu sebeple e\u011fer bir videonun nas\u0131l ilgi \u00e7ekici hale getirilece\u011fi konusunda bilginiz veya fikriniz yoksa, profesyonel destek alabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu konuda biraz daha detay verebilmek ad\u0131na <a href=\"https:\/\/www.youtube.com\/user\/b31416\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bar\u0131\u015f \u00d6zcan<\/a>&#8216;\u0131n y\u00f6ntemini sizinle payla\u015fmak isteriz:<\/p>\r\n\r\n<p><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/8ywsjyr-fow?si=SaZHwpF16rOoXf8Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n<p class=\"wp-block-paragraph\">Yukar\u0131daki \u00f6rnek her i\u00e7erik \u00fcretici i\u00e7in m\u00fcmk\u00fcn olmayan y\u00f6ntemler i\u00e7erebilir. Her kullan\u0131c\u0131n\u0131n profesyonel ara\u00e7lara veya yaz\u0131l\u0131mlara sahip olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrsek, i\u015fimiz biraz zorla\u015fabilir. Bireysel kullan\u0131c\u0131lar temel olarak ak\u0131ll\u0131 telefon ile \u00e7ekim yaparak YouTube&#8217;a y\u00fckleyebiliyorlar. Ancak kullan\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 daha kaliteli yap\u0131mlar\u0131 tercih ediyorlar. Bu a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda ki\u015fisel giri\u015fimler bir ad\u0131m geride kal\u0131yor, e\u011fer i\u00e7erikleri yeterince ilgi \u00e7ekici de\u011filse hi\u00e7 izlenmiyorlar. Prod\u00fcksiyon eksikli\u011finiz varsa, y\u00fcksek kaliteli ekipman kullanam\u0131yorsan\u0131z, ilgi \u00e7eken bir i\u00e7eri\u011finizin olmas\u0131 yeterlidir, bu y\u00f6ntemle videolar\u0131n\u0131z\u0131n daha fazla izlenmesini ve b\u00fcy\u00fck bir kitleye ula\u015fmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Peki, videonuzu haz\u0131rlad\u0131n\u0131z ve YouTube&#8217;a y\u00fcklemeye haz\u0131rs\u0131n\u0131z. \u015eimdi ne yapman\u0131z gerekir? A\u015fa\u011f\u0131daki yollar\u0131 izleyerek videonuzun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc maksimuma \u00e7\u0131karman\u0131z daha olas\u0131d\u0131r:<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Videonuzun \u00c7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">G\u00f6rsel kalitesi, her zaman \u00f6n planda olan bir etkendir. Y\u00fcksek kalite foto\u011fraflarda, videolarda, ses dosyalar\u0131nda b\u00fcy\u00fck fark yaratmaktad\u0131r. G\u00fcn\u00fcm\u00fczde YouTube, &#8220;8K&#8221; \u015feklinde ifade edilen &#8220;7680 x 4320&#8221; \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011fe sahip videolara ev sahipli\u011fi yapabilmektedir. Peki bu ne anlama gelir? Y\u00fckleyebilece\u011finiz en y\u00fcksek kalitedeki g\u00f6r\u00fcnt\u00fc kalitesi \u015fu an &#8220;8K&#8221; b\u00fcy\u00fckl\u00fc\u011f\u00fcndedir. &#8220;8K&#8221;, &#8220;4320p&#8221; \u015feklinde de ifade edilebilir ve 4K videodan 2 kat, 1080p format\u0131ndaki videolardan 3 kat, 720p format\u0131ndaki videolardan ise 4 kat daha y\u00fcksek kalitelidir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sadece \u00e7\u00f6z\u00fcn\u00fcrl\u00fck olarak de\u011fil, saniye ba\u015f\u0131na g\u00f6sterilen kare bak\u0131m\u0131ndan da Youtube \u00f6nc\u00fc bir platformdur ve saniyede 60 kare ile \u00e7ekilmi\u015f videolar\u0131 oynatabilmektedir. &#8220;60 fps&#8221; ya da &#8220;60&#8221; olarak ifade edilen bu videolar, g\u00f6r\u00fcnt\u00fcn\u00fcn daha ak\u0131c\u0131 olmas\u0131n\u0131 sa\u011flar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ayn\u0131 zamanda bit h\u0131z\u0131 da (bitrate) g\u00f6r\u00fcnt\u00fc kalitesini etkileyen fakt\u00f6rlerden biridir. Bit h\u0131z\u0131 ortalama 2.500 ila 6.000 kbps aras\u0131nda ayarland\u0131\u011f\u0131nda kaliteli g\u00f6r\u00fcnt\u00fc elde etmemizin m\u00fcmk\u00fcn oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kaliteyi art\u0131ran bir di\u011fer \u00f6nemli etken de sestir. E\u011fer tek ba\u015f\u0131n\u0131za konu\u015ftu\u011funuz bir formatta video \u00e7ekiyorsan\u0131z, yaka mikrofonu veya y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc masa mikrofonu kullanman\u0131z\u0131 \u00f6neririz. Ak\u0131ll\u0131 telefon veya laptop mikrofonlar\u0131 ses kalitesini d\u00fc\u015f\u00fcrebilece\u011finden, izleyicileriniz ne s\u00f6yledi\u011finizi anlamakta zorlanabilir. Kaliteli bir ses kayna\u011f\u0131 kulland\u0131\u011f\u0131n\u0131z taktirde, videonuzun ses format\u0131n\u0131 AAC, OGG, mp3 gibi formatlar\u0131 kullanarak d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Ses dosyalar\u0131nda minimum 128 KbPs bit h\u0131z\u0131 kullanman\u0131z\u0131 \u00f6neririz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Peki bu fakt\u00f6rler neyi etkilemekte ya da neyi de\u011fi\u015ftirmektedir?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar y\u00fcksek kaliteyi tercih etmektedirler. Bir video aramas\u0131 yapt\u0131\u011f\u0131n\u0131zda e\u011fer kar\u015f\u0131n\u0131za biri normal, biri y\u00fcksek kaliteli iki video \u00e7\u0131k\u0131yorsa, (veri kotas\u0131 gibi \u00f6zel \u015fartlar\u0131n\u0131z yoksa) y\u00fcksek kaliteli olan\u0131n\u0131 tercih ederdiniz de\u011fil mi? Bu a\u00e7\u0131dan m\u00fcmk\u00fcn olan en y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flamaya dikkat etmenizi tavsiye ederiz. \u00d6zel \u015fartlara sahip olan kullan\u0131c\u0131lar (kotal\u0131 veya yava\u015f internet gibi) video kalitesini d\u00fc\u015f\u00fcrebilmekte ve y\u00fcksek miktarda veri transferinden ka\u00e7\u0131nabilmektedirler. Kotas\u0131z ve y\u00fcksek h\u0131zl\u0131 internet kullan\u0131c\u0131lar\u0131 ise y\u00fcksek kaliteli videolar\u0131n keyfini s\u00fcrebilirler.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Quality.png\"><img decoding=\"async\" width=\"980\" height=\"533\" class=\"wp-image-7435 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Quality.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Quality.png 980w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Quality-300x163.png 300w\" data-sizes=\"(max-width: 980px) 100vw, 980px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 980px; --smush-placeholder-aspect-ratio: 980\/533;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Video boyut ve kalite y\u00f6nergeleri i\u00e7in YouTube Yard\u0131m Sayfas\u0131na g\u00f6z at\u0131n:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/support.google.com\/youtube\/answer\/1722171?hl=tr\" target=\"_blank\" rel=\"noreferrer noopener\">\u00d6nerilen Y\u00fckleme Kodlama Ayarlar\u0131<\/a> (Geli\u015fmi\u015f)<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Videonuza \u00d6zel ve \u0130lgi \u00c7ekici Bir \u0130sim Verin<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuzu y\u00fcklemeden \u00f6nce, videonuzun dosya ismini hedefledi\u011finiz anahtar kelimeleri i\u00e7erecek \u015fekilde de\u011fi\u015ftirin:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-videosu.png\"><img decoding=\"async\" width=\"603\" height=\"227\" class=\"wp-image-7441 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-videosu.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-videosu.png 603w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-videosu-300x113.png 300w\" data-sizes=\"(max-width: 603px) 100vw, 603px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 603px; --smush-placeholder-aspect-ratio: 603\/227;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Y\u00fckleme Ekran\u0131ndaki Detaylara Dikkat Edin<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuz haz\u0131rland\u0131ktan sonra, y\u00fckleme yaparken kar\u015f\u0131n\u0131za \u00e7\u0131kan her detay\u0131 dikkatlice kullanman\u0131z b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. A\u015fa\u011f\u0131daki ekran g\u00f6r\u00fcnt\u00fclerinde yer alan her alan, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda videonuzun performans\u0131na olumlu katk\u0131da bulunacakt\u0131r:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Temel-Bilgiler.png\"><img decoding=\"async\" width=\"994\" height=\"384\" class=\"wp-image-7438 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Temel-Bilgiler.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Temel-Bilgiler.png 994w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Temel-Bilgiler-300x116.png 300w\" data-sizes=\"(max-width: 994px) 100vw, 994px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 994px; --smush-placeholder-aspect-ratio: 994\/384;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Gelismis-Ayarlar.png\"><img decoding=\"async\" width=\"969\" height=\"674\" class=\"wp-image-7437 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Gelismis-Ayarlar.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Gelismis-Ayarlar.png 969w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Video-Yukleme-Gelismis-Ayarlar-300x209.png 300w\" data-sizes=\"(max-width: 969px) 100vw, 969px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 969px; --smush-placeholder-aspect-ratio: 969\/674;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Video Ba\u015fl\u0131\u011f\u0131n\u0131 ve A\u00e7\u0131klaman\u0131z\u0131 Dikkatlice Olu\u015fturun<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuz y\u00fcklenirken, ba\u015fl\u0131\u011f\u0131n otomatik olarak dosya isminden olu\u015ftu\u011funu g\u00f6receksiniz. Y\u00fckledi\u011finiz video dosyas\u0131n\u0131n ismi &#8220;Firma ismi &#8211; \u00fcr\u00fcn ismi &#8211; \u00fcr\u00fcn modeli&#8221; \u015feklindeyse, ba\u015fl\u0131k da ayn\u0131 olacakt\u0131r. Tavsiyemiz, hedef kelimeleriniz aras\u0131nda yer alan kelimelerle alternatif ve daha ilgi \u00e7ekici bir ba\u015fl\u0131k se\u00e7menizdir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tavsiye edilen ba\u015fl\u0131k uzunlu\u011fu 100 karakterdir. \u0130lgi \u00e7ekici bir ba\u015fl\u0131k kadar ideal uzunlukta bir ba\u015fl\u0131k kullanman\u0131z, kullan\u0131c\u0131lar\u0131n t\u0131klama e\u011filimini art\u0131rabilir. &#8220;Clickbait&#8221; olarak da adland\u0131rd\u0131\u011f\u0131m\u0131z, s\u0131rf t\u0131klama almak i\u00e7in yaz\u0131lm\u0131\u015f ve video i\u00e7eri\u011fiyle ilgisi olmayan ba\u015fl\u0131klar, izlenme say\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrecek ve be\u011fenilmeme oran\u0131n\u0131z\u0131 art\u0131racakt\u0131r. Bu t\u00fcr ba\u015fl\u0131klardan ka\u00e7\u0131nman\u0131z\u0131 tavsiye ederiz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Girece\u011finiz a\u00e7\u0131klaman\u0131n da makul c\u00fcmlelerden olu\u015fan ve \u00e7ok uzun olmayan bir a\u00e7\u0131klama olmas\u0131na dikkat etmenizi tavsiye ederiz. \u00a0A\u00e7\u0131klama b\u00f6l\u00fcm\u00fcndeki \u00fcst s\u0131n\u0131r 5.000 karakter olsa da, bu kadar uzun bir a\u00e7\u0131klama sonuna kadar okunmayacakt\u0131r. O y\u00fczden a\u00e7\u0131klaman\u0131z\u0131 en optimize ve en minimal boyutta, c\u00fcmleler halinde girin. Ge\u00e7mi\u015f y\u0131llarda tarihe kar\u0131\u015fan &#8220;meta keyword&#8221; mant\u0131\u011f\u0131yla hareket ederek kelimeleri ard arda s\u0131ralamak &#8220;spam&#8221; alg\u0131s\u0131na yol a\u00e7abilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00d6rne\u011fin, a\u015fa\u011f\u0131daki a\u00e7\u0131klama &#8220;spam&#8221; olarak alg\u0131lanabilir:<br \/>&#8220;<em>Bu videomuzda YouTube SEO rehberinden bahsedece\u011fiz.<\/em> <em>YouTube SEO Rehber \u0130nternet Google Arama Arama Motoru Video SEO Google Plus Kalite \u00c7\u00f6z\u00fcn\u00fcrl\u00fck 1080p&#8230;&#8221;<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">*Yazd\u0131\u011f\u0131m\u0131z a\u00e7\u0131klaman\u0131n ikinci k\u0131sm\u0131 makul bir c\u00fcmle gibi g\u00f6r\u00fcnm\u00fcyor, onun yerine se\u00e7ti\u011fimiz anahtar kelimelerin art arda s\u0131ralanmas\u0131ndan ibaret.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Etiketlerinizi\u00a0\u00d6zenle Se\u00e7in<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube&#8217;a y\u00fckledi\u011finiz video, web sitenizde olu\u015fturdu\u011funuz i\u00e7eri\u011fin g\u00f6rsel hali gibidir. \u0130nsanlar\u0131 g\u00f6rsel ve i\u015fitsel olarak yakalamak i\u00e7in haz\u0131rlad\u0131\u011f\u0131n\u0131z video, YouTube&#8217;da nas\u0131l g\u00f6r\u00fcn\u00fcr olacak? G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flamak i\u00e7in do\u011fru etiketleri se\u00e7meniz b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Ancak Youtube&#8217;da etiket kullan\u0131m\u0131 resmi olmasa da bir noktaya kadar s\u0131n\u0131rland\u0131r\u0131lm\u0131\u015ft\u0131r. \u00d6nerilen etiket say\u0131s\u0131 10 adettir. Bazen 10&#8217;un \u00fczerinde bazen de alt\u0131nda etiket\u00a0girebilirsiniz ancak daha fazla etiket\u00a0giri\u015fi yapmak &#8220;spam&#8221; alg\u0131s\u0131na sebep olabilir. Ayr\u0131ca hedefiniz d\u0131\u015f\u0131nda ilgi \u00e7ekece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz di\u011fer anahtar kelimeleri etiketlerde kullanmak, s\u00f6z konusu <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> arac\u0131l\u0131\u011f\u0131yla videonuzu izlemeye gelen kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131n\u0131 bulamamas\u0131na sebep olabilir. Bu da istatistiki anlamda olumsuz etki yarat\u0131r.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Do\u011fru Kategoriyi Se\u00e7in<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuzun do\u011fru kategoriye y\u00fcklendi\u011finden emin olun. Bir video y\u00fcklerken se\u00e7ti\u011finiz kategori e\u011fer yanl\u0131\u015fsa izleyicilerinizde kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 yaratabilirisiniz. Bu \u00a0y\u00fczden videonuzu y\u00fcklerken do\u011fru kategoriyi se\u00e7meye \u00e7al\u0131\u015f\u0131n.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u00d6nizleme (K\u00fc\u00e7\u00fck Resim) g\u00f6rselinizi se\u00e7in<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuz y\u00fcklendikten sonra Temel Bilgiler alt\u0131nda &#8220;Video K\u00fc\u00e7\u00fck Resimleri&#8221; b\u00f6l\u00fcm\u00fcn\u00fc g\u00f6receksiniz. Normal \u015fartlarda videodan rasgele se\u00e7ilmi\u015f 3 adet g\u00f6rselden birini se\u00e7ebilirsiniz. Ancak do\u011frulanm\u0131\u015f hesaplar (bkz: <a class=\"aioseop-link\" href=\"https:\/\/www.youtube.com\/verify\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Hesap Do\u011frulama<\/a>) kendilerine \u00f6zel bir dosyay\u0131 y\u00fckleyerek video k\u00fc\u00e7\u00fck resmi olarak se\u00e7ebilirler. Se\u00e7ti\u011finiz k\u00fc\u00e7\u00fck resim olabildi\u011fince videonuzla ilgili ve dikkat \u00e7eken bir g\u00f6rsel olmal\u0131.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">A\u00e7\u0131klay\u0131c\u0131 Notlar ve Kartlar<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube&#8217;da bir video izlerken kar\u015f\u0131n\u0131za \u00e7\u0131kan a\u00e7\u0131klamalar\u0131 g\u00f6rm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. Kimi zaman kenarda ufak bir not, kimi zaman da t\u00fcm ekran\u0131 kaplayan rahats\u0131z edici kocaman bir eylem \u00e7a\u011fr\u0131s\u0131. Peki hangisi hangi amaca hizmet ediyor? B\u00fcy\u00fck olan\u0131 dikkat \u00e7ekmeye, k\u00fc\u00e7\u00fck olan\u0131 rahats\u0131z edici olmamaya m\u0131? Her ikisini tek bir defada yapmaya ne dersiniz?<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/youtube-bitis-ekrani-test.jpg\"><img decoding=\"async\" width=\"1024\" height=\"559\" class=\"wp-image-7442 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/youtube-bitis-ekrani-test.jpg\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/youtube-bitis-ekrani-test.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/youtube-bitis-ekrani-test-300x164.jpg 300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/559;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>G\u00fcncelleme<\/strong>: &#8220;Ek A\u00e7\u0131klamalar&#8221; \u00f6zelli\u011fi, 2 May\u0131s 2017 tarihinde kullan\u0131mdan <strong>kald\u0131r\u0131ld\u0131<\/strong>. Gerek\u00e7e olarak ise ek a\u00e7\u0131klamalar\u0131n, YouTube trafi\u011finin %60&#8217;\u0131na sahip olan mobil cihazlarda <strong>\u00e7al\u0131\u015fmamas\u0131<\/strong> g\u00f6sterildi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Video y\u00f6neticisindeki d\u00fczenleme ekran\u0131nda bulunan &#8220;Biti\u015f ekran\u0131 ve ek a\u00e7\u0131klamalar&#8221; b\u00f6l\u00fcm\u00fcne gelerek videonuza istedi\u011finiz t\u00fcrden bir biti\u015f ekran\u0131 ekleyebilirsiniz. <a href=\"https:\/\/support.google.com\/youtube\/answer\/6388789\" target=\"_blank\" rel=\"noreferrer noopener\">Biti\u015f ekranlar\u0131<\/a>, videonuzun sonunda yer almas\u0131 planlanan, di\u011fer videolar\u0131n\u0131z\u0131 g\u00f6sterebilece\u011finiz k\u00fc\u00e7\u00fck kutu ekranlardan ibarettir. Bu yeni \u00f6zellik her platformda \u00e7al\u0131\u015fmakta ve kullan\u0131c\u0131lara en iyi video sonu deneyimini ya\u015fatmay\u0131 ama\u00e7lar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ayr\u0131ca &#8220;Kartlar&#8221; b\u00f6l\u00fcm\u00fcnde yer alan se\u00e7enekleri kullanarak ister kendi ister di\u011fer YouTube kanal\u0131n\u0131za ya da Web sitenize link verebilir, ba\u011f\u0131\u015f toplama sitelerinde projenize destek isteyebilir, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc \u00f6ne \u00e7\u0131karabilir veya videonuza ya da oynatma listenize link verebilirsiniz:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-kart-ekle.png\"><img decoding=\"async\" width=\"990\" height=\"438\" class=\"wp-image-7440 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-kart-ekle.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-kart-ekle.png 990w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-kart-ekle-300x133.png 300w\" data-sizes=\"(max-width: 990px) 100vw, 990px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 990px; --smush-placeholder-aspect-ratio: 990\/438;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Altyaz\u0131lar\u0131 \u0130hmal Etmeyin<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuz farkl\u0131 lisanlar\u0131 konu\u015fan insanlarca izlenebilir. \u0130lk olarak i\u015fitme engelli kullan\u0131c\u0131lar i\u00e7in kendi dilinizde alt yaz\u0131 olu\u015fturmay\u0131 ihmal etmeyin. Sonras\u0131nda da yabanc\u0131 uyruklu kullan\u0131c\u0131lar i\u00e7in yabanc\u0131 dilde alt yaz\u0131 y\u00fcklemenizi tavsiye ederiz. Alt yaz\u0131lar hem videonuzun ve mesaj\u0131n\u0131z\u0131n daha iyi anla\u015f\u0131lmas\u0131n\u0131 sa\u011flayacak hem de g\u00f6rsel ileti\u015fimi g\u00fc\u00e7lendirecektir. Alt yaz\u0131 a\u00e7mak ve kapatmak kullan\u0131c\u0131n\u0131n kendi tercihine ba\u011fl\u0131 oldu\u011fu i\u00e7in m\u00fcmk\u00fcn oldu\u011funca alt yaz\u0131 y\u00fcklemeye dikkat etmenizi tavsiye ederiz.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alt yaz\u0131larla ilgili YouTube yard\u0131m sayfas\u0131na g\u00f6z atabilirsiniz:<br \/><a class=\"aioseop-link\" href=\"https:\/\/support.google.com\/youtube\/answer\/2734796\" target=\"_blank\" rel=\"noreferrer noopener\">Youtube Videolar\u0131na AltYaz\u0131 Ekleme<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Alt yaz\u0131yla ilgili not: Baz\u0131 \u00e7evrelerde, alt yaz\u0131larda yer alan kelimelerin de arama sonu\u00e7lar\u0131na etki etti\u011fi iddia edilmektedir. Bu konuda herhangi bir test veya herhangi bir do\u011frulama olmamakla birlikte, herhangi bir yalanlama da yoktur. Ancak s\u00f6yleyebiliriz ki alt yaz\u0131larda bulunan kelimelerin\u00a0arama sonu\u00e7lar\u0131na etkisi yoktur.<\/em><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">\u00c7eviriler<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube&#8217;a sonradan eklenen bu \u00f6zellikle, videonuza girdi\u011finiz ba\u015fl\u0131k, a\u00e7\u0131klama gibi \u00f6zellikler farkl\u0131 dillere \u00e7evrilebilir. Yapman\u0131z gereken \u00e7eviriler b\u00f6l\u00fcm\u00fcne gelip i\u00e7eri\u011finizi hangi dillere \u00e7evirip sunmak istedi\u011finize karar vermek.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/youtube-ceviriler-detay.jpg\"><img decoding=\"async\" width=\"980\" height=\"384\" class=\"wp-image-7443 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/youtube-ceviriler-detay.jpg\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/youtube-ceviriler-detay.jpg 980w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/youtube-ceviriler-detay-300x118.jpg 300w\" data-sizes=\"(max-width: 980px) 100vw, 980px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 980px; --smush-placeholder-aspect-ratio: 980\/384;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu \u015fekilde \u00e7evirisini yapt\u0131\u011f\u0131n\u0131z dili kullanan bir kullan\u0131c\u0131 video ba\u015fl\u0131k ve a\u00e7\u0131klamalar\u0131n\u0131 kendi dilinde g\u00f6recektir. T\u0131klama oran\u0131n\u0131 art\u0131rmak i\u00e7in harika bir f\u0131rsat!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Payla\u015f\u0131m Se\u00e7eneklerini ve G\u00f6r\u00fcnen Veriyi Dikkatlice Se\u00e7in<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube&#8217;a y\u00fckleyece\u011finiz videolar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc denetleme imkan\u0131n\u0131z var. Y\u00fckledi\u011finiz videonun \u00fc\u00e7 farkl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck se\u00e7ene\u011fi vard\u0131r:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-gorunurluk.png\"><img decoding=\"async\" width=\"419\" height=\"313\" class=\"wp-image-7439 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-gorunurluk.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-gorunurluk.png 419w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-gorunurluk-300x224.png 300w\" data-sizes=\"(max-width: 419px) 100vw, 419px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 419px; --smush-placeholder-aspect-ratio: 419\/313;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Herkese A\u00e7\u0131k<\/li>\r\n<li>Liste D\u0131\u015f\u0131<\/li>\r\n<li>\u00d6zel<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videoyu y\u00fcklerken ya da y\u00fcklemeden sonra bu se\u00e7enekleri belirlemeniz m\u00fcmk\u00fcnd\u00fcr. K\u0131saca bakmak gerekirse;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&#8211;<strong>Herkese a\u00e7\u0131k,<\/strong> videonuzun hem linkte hem de arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcr olmas\u0131 demektir.<br \/>&#8211; <strong>Liste D\u0131\u015f\u0131,<\/strong> videonuz arama sonu\u00e7lar\u0131nda listelenmez, sadece bir oynatma listesine eklendiyse veya izleme linkine sahip olan kullan\u0131c\u0131lar taraf\u0131ndan izlenebilir.<br \/>&#8211; <strong>\u00d6zel<\/strong>, videonuz sizden ba\u015fka kimseye g\u00f6r\u00fcn\u00fcr de\u011fildir, sadece siz izleyebilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">G\u00f6r\u00fcn\u00fcrl\u00fck d\u0131\u015f\u0131nda payla\u015f\u0131m ve yerle\u015ftirme se\u00e7eneklerini de belirleyebilirsiniz, y\u00fckleme s\u0131ras\u0131nda veya sonras\u0131nda d\u00fczenleme s\u0131ras\u0131nda &#8220;Da\u011f\u0131t\u0131m se\u00e7enekleri&#8221; alt\u0131nda yer alan &#8221; Yerle\u015ftirmeye izin ver&#8221; se\u00e7ene\u011fi se\u00e7ildiyse, bir kullan\u0131c\u0131 videonuzu kendi sitesinde kullanabilir. Bir \u00f6rnek vermek gerekirse, a\u015fa\u011f\u0131daki video yerle\u015ftirme kodu kullan\u0131larak bizim sayfam\u0131zda yer almaktad\u0131r:<\/p>\r\n\r\n<p><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/WwoKkq685Hk?si=0cM3KSVnnjrbCKjA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\r\n\r\n<p class=\"wp-block-paragraph\">Yerle\u015ftirmeye izin vermedi\u011finiz taktirde, videonuz ba\u015fka Web sitelerinde izlenemeyebilir.\u00a0Video yerle\u015ftirme se\u00e7ene\u011finin kapal\u0131 olmas\u0131, videonuzun izlenme say\u0131s\u0131nda g\u00f6zle g\u00f6r\u00fcl\u00fcr d\u00fczeyde d\u00fc\u015f\u00fckl\u00fc\u011fe sebep olabilir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yerle\u015ftirme se\u00e7enekleri hakk\u0131nda genel bilgiye a\u015fa\u011f\u0131dan ula\u015fabilirsiniz:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a class=\"aioseop-link\" href=\"https:\/\/support.google.com\/youtube\/answer\/171780?hl=tr\" target=\"_blank\" rel=\"noreferrer noopener\">Video ve Oynatma Listesi Yerle\u015ftirme<\/a><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Oynatma Listeleri Olu\u015fturun<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Videonuzu y\u00fckledikten sonra, benzer niteli\u011fe sahip olan di\u011fer videolar\u0131n\u0131zla gruplamak, kullan\u0131c\u0131 deneyimini maksimum d\u00fczeye \u00e7\u0131karacakt\u0131r. Belli bir konuyu ele alan benzer tipteki videolar\u0131n\u0131z\u0131 ayn\u0131 oynatma listesine ekleyerek kullan\u0131c\u0131lar\u0131n\u0131za kolayl\u0131k sa\u011flay\u0131n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Youtube Kanal Optimizasyonu<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Video y\u00fcklerken dikkat etmeniz gereken noktalara g\u00f6z att\u0131k. Peki kanal\u0131n\u0131z ne durumda?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B\u00fcy\u00fck ilgi g\u00f6ren videonuz izlendikten sonra kanal\u0131n\u0131z\u0131 g\u00f6rmek isteyen bir kullan\u0131c\u0131, kanal\u0131n\u0131za genel olarak g\u00f6z att\u0131\u011f\u0131nda memnun olacak m\u0131?\u00a0YouTube kanal\u0131n\u0131z\u0131 optimize etmek i\u00e7in a\u015fa\u011f\u0131daki noktalar\u0131 g\u00f6zden ge\u00e7irmek \u00e7ok faydal\u0131 olacakt\u0131r:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Profil ve Kanal Resmi Olu\u015fturun<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bir kullan\u0131c\u0131 kanal\u0131n\u0131za geldi\u011finde, profil resminizi ve kanal resminizi g\u00f6rm\u00fcyorsa, akl\u0131nda soru i\u015fareti olu\u015facakt\u0131r. Baz\u0131 kullan\u0131c\u0131lar kanal\u0131n ger\u00e7ekten size ait olup olmad\u0131\u011f\u0131 konusundan emin olamayacakt\u0131r, bu sebeple onlar\u0131 do\u011fru \u015fekilde kar\u015f\u0131laman\u0131z \u00e7ok \u00f6nemlidir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Profil ve Kanal resmi hem bu a\u00e7\u0131dan, hem de g\u00f6rsel \u00e7e\u015fitlilik a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6neme sahiptir. Hatta profil resminizi ve kanal kapak g\u00f6rselinizi, d\u00f6nemsel olarak de\u011fi\u015ftirebilirsiniz. \u00d6zel giri\u015fimler i\u00e7in, kampanya destekleyici g\u00f6rseller \u00e7ok faydal\u0131 olabilir.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kanal A\u00e7\u0131klaman\u0131z\u0131 Dikkatle Optimize Edin<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kanal a\u00e7\u0131klaman\u0131z, kanal\u0131n\u0131z\u0131n misyonunu ve i\u00e7eri\u011fini \u00f6zetleyecek \u015fekilde, \u00e7ok uzun olmayan ve makul c\u00fcmlelerle belirlenmi\u015f olmal\u0131d\u0131r. Bo\u015f b\u0131rak\u0131lan ya da gere\u011finden uzun a\u00e7\u0131klamalar, kanal\u0131n\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc do\u011frudan etkiler. Genel olarak 140 karakter uzunlu\u011funda ve &#8220;meta keyword&#8221; mant\u0131\u011f\u0131ndan uzak bir a\u00e7\u0131klama, kanal\u0131n\u0131z\u0131n daha \u015f\u0131k g\u00f6r\u00fcnmesini sa\u011flayacakt\u0131r.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ayr\u0131ca kanal a\u00e7\u0131klamalar\u0131n\u0131z\u0131 farkl\u0131 dillere \u00e7evirerek de sunabilirsiniz, \u00e7evirisini yapt\u0131\u011f\u0131n\u0131z dilleri kullanan kullan\u0131c\u0131lar i\u00e7erikleri kendi dillerinde g\u00f6receklerdir.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Sosyal Medya Hesaplar\u0131n\u0131z\u0131 Atlamay\u0131n<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kanal\u0131n\u0131z\u0131n &#8220;Hakk\u0131nda&#8221; b\u00f6l\u00fcm\u00fcnde yer alan &#8220;\u00d6zel Ba\u011flant\u0131lar&#8221;\u00a0b\u00f6l\u00fcm\u00fcne sosyal medya hesaplar\u0131n\u0131z\u0131 eklemeyi unutmay\u0131n. \u0130\u015f sorgular\u0131na hizmet eden bir e-posta adresi girmeniz de m\u00fcmk\u00fcnd\u00fcr.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Takip Etti\u011finiz Kanallar\u0131n ve Be\u011fendi\u011finiz Videolar\u0131n G\u00f6r\u00fcn\u00fcm\u00fc<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar, e\u011fer izin verirseniz, sahip oldu\u011funuz, orta\u011f\u0131 oldu\u011funuz veya takip etti\u011finiz di\u011fer YouTube kanallar\u0131n\u0131 ve be\u011fendi\u011finiz di\u011fer YouTube videolar\u0131n\u0131 g\u00f6rebilirler. Firman\u0131z\u0131n veya markan\u0131z\u0131n amac\u0131na ve misyonuna g\u00f6re, takip etti\u011finiz kanallar\u0131 ve be\u011fendi\u011finiz videolar\u0131 kullan\u0131c\u0131lara g\u00f6stermeyi tercih edebilirsiniz. B\u00f6ylece kullan\u0131c\u0131 i\u00e7in farkl\u0131 kap\u0131lar a\u00e7man\u0131z m\u00fcmk\u00fcn olabilir. Bu b\u00f6l\u00fcmde se\u00e7ti\u011finiz kanallar ve videolar aras\u0131nda sadece kendi sekt\u00f6r\u00fcn\u00fcze ait kanal ve videolar olmamas\u0131n\u0131 tavsiye ederiz. Farkl\u0131 sekt\u00f6rlerde, farkl\u0131 \u015feyler ifade eden videolar\u0131 kullan\u0131c\u0131lar\u0131n\u0131z\u0131n da g\u00f6rmesini sa\u011flayabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Kanal ve Video Optimizasyonu Bitti. \u015eimdi Ne Olacak?<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kanal\u0131n\u0131z\u0131 gerekti\u011fi gibi optimize ettiniz, videonuzu da eksiksiz \u015fekilde y\u00fcklediniz ve kullan\u0131c\u0131lar videonuzu izlemeye ba\u015flad\u0131. \u015eimdi ne yapacaks\u0131n\u0131z? Youtube, dahili bir analiz sistemine sahip. Bildi\u011finiz gibi bu istatistikler video sayfas\u0131nda \u00f6zet olarak g\u00f6steriliyor. &#8220;<a class=\"aioseop-link\" href=\"https:\/\/www.youtube.com\/analytics?o=U\" target=\"_blank\" rel=\"noreferrer noopener\">Analytics<\/a>&#8221; arac\u0131 ile videolar\u0131n\u0131z hakk\u0131nda genel bilgi alabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Analytics.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" class=\"wp-image-7434 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2020\/04\/Youtube-Analytics.png\" alt=\"\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Analytics.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2020\/04\/Youtube-Analytics-300x148.png 300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/506;\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Yukar\u0131da \u00f6zet olarak g\u00f6rece\u011finiz istatistik sayfas\u0131, olduk\u00e7a ayr\u0131nt\u0131l\u0131 analizler yapman\u0131z\u0131 sa\u011flayabilir. Hangi videonuzun ne kadar izlendi\u011fini ve be\u011fenildi\u011fini, videolar\u0131n\u0131z\u0131n ortalama ka\u00e7 dakika g\u00f6r\u00fcnt\u00fclendi\u011fini, d\u00f6nemsel farkl\u0131l\u0131klar gibi kapsaml\u0131 verileri alabildi\u011finiz Analytics sayfas\u0131, sonraki videolar\u0131n\u0131z\u0131 haz\u0131rlarken size fikir verebilir. Yapt\u0131\u011f\u0131n\u0131z analizler arac\u0131l\u0131\u011f\u0131yla daha iyi i\u015fler \u00e7\u0131karmak i\u00e7in \u00e7abalayabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Baz\u0131 \u00f6zel videolar i\u00e7in reklam kampanyalar\u0131 olu\u015fturabilir, <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/google-ads-danismanligi\/\">Google Ads<\/a> arac\u0131l\u0131\u011f\u0131yla videolar\u0131n\u0131za ve kanal\u0131n\u0131za yine kendi haz\u0131rlad\u0131\u011f\u0131n\u0131z videolar\u0131n\u0131z\u0131 kullanarak reklam verebilirsiniz. G\u00fcn\u00fcm\u00fczde YouTube, video reklamc\u0131l\u0131\u011f\u0131n en \u00f6nemli par\u00e7as\u0131 haline gelmi\u015f durumda.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Sonu\u00e7<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">YouTube, \u0130nternet d\u00fcnyas\u0131n\u0131n en b\u00fcy\u00fck g\u00f6rsel haf\u0131zas\u0131 ve en b\u00fcy\u00fck ikinci arama motoru olarak hayat\u0131na devam ediyor. Y\u0131llard\u0131r \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc ba\u015fka video sitelerine kapt\u0131rmayan Youtube, g\u00f6rsel ileti\u015fimin en b\u00fcy\u00fck kozu. E\u011fer bir YouTube kanal\u0131n\u0131z yoksa veya mevcut kanal\u0131n\u0131z yeterince optimize edilmemi\u015fse, bir an \u00f6nce \u00e7al\u0131\u015fmaya ba\u015flaman\u0131z\u0131 tavsiye ederiz. Bu sayede daha \u00e7ok ziyaret\u00e7i \u00e7ekebilir, daha \u00e7ok izlenen videolarla daha fazla insana ula\u015fabilirsiniz.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bizim YouTube kanal\u0131m\u0131z\u0131 da takip edebilirsiniz:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a class=\"aioseop-link\" href=\"https:\/\/www.youtube.com\/c\/Stradiji\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (yeni sekmede a\u00e7\u0131l\u0131r)\">Stradiji YouTube<\/a><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Video ve Kanal optimizasyonu yapt\u0131ktan sonra, daha fazla ayr\u0131nt\u0131ya ihtiya\u00e7 duyabilirsiniz. Bu konuda yazd\u0131\u011f\u0131m\u0131z bir di\u011fer yaz\u0131ya g\u00f6z atman\u0131z\u0131 tavsiye ederiz:\u00a0<\/strong><a class=\"aioseop-link\" href=\"https:\/\/www.stradiji.com\/youtube-videolariniz-icin-pratik-seo-uygulamalari\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube Videolar\u0131n\u0131z i\u00e7in Pratik SEO Uygulamalar\u0131<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n ikinci en b\u00fcy\u00fck arama motoru olan YouTube, markan\u0131z\u0131n dijital pazarlamas\u0131nda de\u011ferlendirebilece\u011finiz en \u00f6nemli mecralardan biridir. Ayn\u0131 zamanda hedef kitlenize g\u00f6rsel ve i\u015fitsel olarak ula\u015fman\u0131z\u0131n en kestirme yoludur.<\/p>\n","protected":false},"author":3,"featured_media":6129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,269,278],"tags":[229,6,488,292,1129,302,1130],"class_list":["post-4198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-icerik-pazarlama","category-sosyal-medya-2","tag-arama-motoru","tag-google","tag-google-plus","tag-youtube","tag-youtube-kanal-optimizasyonu","tag-youtube-seo","tag-youtube-seo-danismanlik"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4198"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/6129"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}