{"id":4161,"date":"2015-06-04T16:40:40","date_gmt":"2015-06-04T13:40:40","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4161"},"modified":"2022-04-26T10:46:31","modified_gmt":"2022-04-26T07:46:31","slug":"e-ticaret-sitelerinde-sik-karsilasilan-5-seo-problemi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/e-ticaret-sitelerinde-sik-karsilasilan-5-seo-problemi\/","title":{"rendered":"E-Ticaret Sitelerinde S\u0131k Kar\u015f\u0131la\u015f\u0131lan 5 SEO Problemi"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/e-commerce-tips.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4162 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/e-commerce-tips.jpg\" alt=\"e commerce tips\" width=\"500\" height=\"333\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/e-commerce-tips.jpg 750w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/e-commerce-tips-300x200.jpg 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/333;\" \/><\/a><\/p>\n<p>\u0130nternet \u00e7ok ama\u00e7l\u0131 bir platform, sosyalle\u015fmek, al\u0131\u015fveri\u015f yapmak, gezmek, sohbet etmek gibi temel aktivitelerin yan\u0131nda sanat, siyaset, edebiyat, tarih, teknoloji gibi sayamayaca\u011f\u0131m\u0131z y\u00fczlerce konuya h\u0131zl\u0131 bir \u015fekilde ev sahipli\u011fi yapabilen bir ortam. Ayn\u0131 zamanda d\u00fcnya \u00e7ap\u0131nda kullan\u0131lan en yayg\u0131n teknoloji.\u00a0Bu yaz\u0131y\u0131 yazarken, sayd\u0131\u011f\u0131m\u0131z kavramlardan bir tanesine dikkat \u00e7ekmek istedik; m\u00fc\u015fterilerin bak\u0131\u015f a\u00e7\u0131s\u0131na g\u00f6re &#8220;al\u0131\u015fveri\u015f&#8221;, firmalar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131na g\u00f6re &#8220;e-ticaret&#8221; olarak adland\u0131rd\u0131\u011f\u0131m\u0131z bu konu, \u0130nternet kullan\u0131m\u0131n\u0131n ve arama motorlar\u0131n\u0131n sahip oldu\u011fu \u00f6nemin en b\u00fcy\u00fck g\u00f6stergelerinden birisi.<\/p>\n<p>E-ticaret yapan bir firman\u0131n, \u0130nternetten al\u0131\u015fveri\u015f yapmay\u0131 d\u00fc\u015f\u00fcnen m\u00fc\u015fterileri kendine \u00e7ekmek i\u00e7in sa\u011flamas\u0131 gereken baz\u0131 \u00f6n ko\u015fullar oldu\u011funu \u00e7ok iyi biliyoruz. Bunlardan ilki, &#8220;g\u00fcven&#8221;. Potansiyel m\u00fc\u015fterisine g\u00fcven a\u015f\u0131lamayan bir e-ticaret sitesi, sat\u0131\u015f yapman\u0131n \u00e7ok uza\u011f\u0131nda olaca\u011f\u0131ndan, b\u00fcy\u00fck kay\u0131plar ya\u015fayacakt\u0131r. G\u00fcven ilk ko\u015fulumuz ancak yaln\u0131zca g\u00fcven de yeterli olmuyor. Potansiyel m\u00fc\u015fterilerinizin sizi bulup sizden al\u0131\u015fveri\u015f yapmas\u0131n\u0131 istiyorsan\u0131z, bahsedece\u011fimiz di\u011fer ko\u015fullar\u0131 da yerine getirmeniz gerekiyor.<\/p>\n<p>A\u015fa\u011f\u0131da, bu ko\u015fullardan bir tanesi olan Arama Motoru Optimizasyonundan ve E-Ticaret sitelerinde Arama Motoru Optimizasyonu esnas\u0131nda s\u0131k yap\u0131lan hatalardan bahsedece\u011fiz.<\/p>\n<p>Potansiyel m\u00fc\u015fterilerinizi temel olarak ikiye ay\u0131rabiliriz,<\/p>\n<p>1: Sat\u0131n alaca\u011f\u0131 \u00fcr\u00fcn\u00fcn modeline ve \u00f6zelliklerine tam olarak karar vermi\u015f olanlar<br \/>\n2: Sat\u0131n alaca\u011f\u0131 \u00fcr\u00fcn\u00fcn t\u00fcr\u00fcn\u00fc bilen ancak model ve \u00f6zellik konusunda karars\u0131z olanlar<\/p>\n<p>Basit\u00e7e ele almak gerekirse, \u0130nternet&#8217;ten al\u0131\u015fveri\u015f yapmak isteyen bir kullan\u0131c\u0131n\u0131n ger\u00e7ekle\u015ftirece\u011fi hareketleri k\u0131saca hat\u0131rlayal\u0131m;<\/p>\n<ul>\n<li>\u00dcr\u00fcn\u00fc \u0130nternette aramak<\/li>\n<li>Arama sonu\u00e7lar\u0131nda yer alan sitelerde fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmak<\/li>\n<li>\u00dcr\u00fcn\u00fc kullanm\u0131\u015f olan di\u011fer kullan\u0131c\u0131lar\u0131n yorumlar\u0131n\u0131 okumak<\/li>\n<li>Forumlara g\u00f6z atarak \u00fcr\u00fcn\u00fcn art\u0131lar\u0131n\u0131 ve eksilerini kar\u015f\u0131la\u015ft\u0131rmak<\/li>\n<li>Ayn\u0131 segmentte yer alan di\u011fer marka ve model \u00fcr\u00fcnlerle kar\u015f\u0131la\u015ft\u0131rma yapmak<\/li>\n<li>Nakliye se\u00e7eneklerini incelemek<\/li>\n<li>Garanti ve promosyon se\u00e7eneklerini incelemek<\/li>\n<\/ul>\n<p><em>*Maddeler aras\u0131na ekleyemedi\u011fimiz di\u011fer davran\u0131\u015f bi\u00e7imleri i\u00e7in kusurumuza bakmay\u0131n!<\/em><\/p>\n<p>Yukar\u0131da bir k\u0131sm\u0131n\u0131 listeledi\u011fimiz davran\u0131\u015f bi\u00e7imlerinden herhangi birini ger\u00e7ekle\u015ftirmi\u015f olan bir kullan\u0131c\u0131y\u0131 ele al\u0131rsak; kullan\u0131c\u0131 arama motoruna giri\u015f yap\u0131p sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u00fcr\u00fcn\u00fcn aramas\u0131n\u0131 yapt\u0131\u011f\u0131nda ve kar\u015f\u0131s\u0131na \u00e7\u0131kan sonu\u00e7larda sizin siteniz yoksa, bu b\u00fcy\u00fck ihtimalle potansiyel bir m\u00fc\u015fteriyi ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z anlam\u0131na geliyor.<\/p>\n<h2>SEO ve E-Ticaret Aras\u0131ndaki \u0130li\u015fki<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/seo-and-e-commerce.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4168 size-large lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/seo-and-e-commerce-1024x616.png\" alt=\"seo and e-commerce\" width=\"700\" height=\"421\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/seo-and-e-commerce.png 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/seo-and-e-commerce-300x180.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/421;\" \/><\/a><\/p>\n<p>Web sitenizin hedefledi\u011finiz konularda \u00fcst s\u0131ralarda yer almas\u0131n\u0131 istiyorsan\u0131z, kapsaml\u0131 bir SEO \u00e7al\u0131\u015fmas\u0131 yapman\u0131z \u00e7ok sa\u011fl\u0131kl\u0131d\u0131r. SEO \u00e7al\u0131\u015fmas\u0131 kesinlikle organik d\u00fczenlemeler i\u00e7ermeli, makine gibi davranan bir Web sitesi ortaya \u00e7\u0131karmamal\u0131d\u0131r. T\u00fcrkiye&#8217;de kullan\u0131m oran\u0131 a\u00e7\u0131s\u0131ndan en \u00e7ok kullan\u0131lan Arama Motoru olan Google, bu konuda en y\u00fcksek hassasiyete sahip olan arama motorudur. Google, temel olarak do\u011fal, g\u00fcncel ve \u00f6zg\u00fcn i\u00e7eri\u011fe daha sevimli yakla\u015fmaktad\u0131r.<\/p>\n<p>Web siteniz ve SEO \u00e7al\u0131\u015fman\u0131z do\u011fal g\u00f6r\u00fcnm\u00fcyorsa, g\u00fcncel bilgiler i\u00e7ermiyorsa veya gerekti\u011finde g\u00fcncellenmiyorsa, \u00f6zg\u00fcnl\u00fck i\u00e7ermiyorsa, Google&#8217;\u0131n sevimli bir taraf\u0131 kalmayacakt\u0131r. Bu durumda s\u0131ralamada kay\u0131p ya\u015faman\u0131z muhtemeldir ve hatta Google indekslerinden tamamen \u00e7\u0131kar\u0131labilirsiniz (bkz: <a href=\"https:\/\/www.stradiji.com\/5-adimda-penguen-3-0-cezasindan-kurtulmak\/\" target=\"_blank\" rel=\"noopener noreferrer\">5 Ad\u0131mda Penguen 3.0 Cezas\u0131ndan Kurtulmak<\/a>)<\/p>\n<p>SEO ile E-Ticaret hizmeti veren Web siteleri aras\u0131ndaki ili\u015fki, normal web sitelerinden biraz daha farkl\u0131d\u0131r. E-Ticaret, \u0130nternet platformunun en \u00e7ok dikkat edilmesi gereken alanlar\u0131ndan bir tanesidir. En ufak hatan\u0131z, \u00e7ok korktu\u011funuz Google cezalar\u0131ndan \u00e7ok daha b\u00fcy\u00fck problemlerle kar\u015f\u0131la\u015fman\u0131za sebep olabilir. Google cezalar\u0131ndan kurtulmak bir \u015fekilde m\u00fcmk\u00fcnken, E-Ticaret sitenizdeki bir hata, hem sizin hem de kullan\u0131c\u0131lar\u0131n\u0131z\u0131n b\u00fcy\u00fck sorunlar ya\u015famas\u0131na sebep olabilir, sizi yasal y\u00fck\u00fcml\u00fcl\u00fckler alt\u0131na sokabilir.<\/p>\n<p>\u015eimdi, bir E-Ticaret sitesi i\u00e7in haz\u0131rlanan SEO projelerinde s\u0131kl\u0131kla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z hatalardan bahsedelim;<\/p>\n<h2>Zay\u0131f \u00dcr\u00fcn A\u00e7\u0131klamalar\u0131:<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/poor-product-description.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4163 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/poor-product-description.png\" alt=\"poor product description\" width=\"700\" height=\"473\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/poor-product-description.png 638w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/poor-product-description-300x203.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/473;\" \/><\/a><\/p>\n<p>Hangi \u00fcr\u00fcnde olursa olsun, m\u00fc\u015fteri sat\u0131n alaca\u011f\u0131 \u00fcr\u00fcn hakk\u0131nda t\u00fcm bilgileri \u00f6\u011frenmek ister.\u00a0Diyelim ki, Cep Telefonu sat\u0131\u015f\u0131 yap\u0131yorsunuz ancak sat\u0131\u015f listenizdeki \u00fcr\u00fcnlerin nas\u0131l \u00f6zelliklere sahip oldu\u011funu tam olarak belirtmediniz. Bu durumda kullan\u0131c\u0131n\u0131n kafas\u0131 kar\u0131\u015f\u0131r ve sitenizde yeterli a\u00e7\u0131klama olmad\u0131\u011f\u0131 i\u00e7in g\u00fcven duygusu zay\u0131flar.<\/p>\n<p>Ayn\u0131 zamanda s\u00f6z konusu a\u00e7\u0131klamalar, kullan\u0131c\u0131 daha sitenize gelmeden \u00f6nce b\u00fcy\u00fck \u00f6neme sahiptir. Arama terimleriyle e\u015fle\u015febilme ihtimali olan bu a\u00e7\u0131klamalar\u0131 eksik b\u0131rakmak, b\u00fcy\u00fck oranda organik trafik kayb\u0131 ya\u015faman\u0131za sebep olabilir.<\/p>\n<p>Sadece \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131 bo\u015f b\u0131rakmak de\u011fil, \u00a0ayn\u0131 segmentte yer alan farkl\u0131 \u00fcr\u00fcnlerin hepsine ayn\u0131 a\u00e7\u0131klamay\u0131 yazmak da yap\u0131lan hatalardan bir tanesidir. Sat\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z ayn\u0131 marka cep telefonundan bir tanesinin ekran\u0131 4 in\u00e7 iken di\u011ferininki 5 in\u00e7 ise fakat siz ikisini de 4 in\u00e7 olarak belirtmi\u015fseniz,\u00a0yine b\u00fcy\u00fck bir g\u00fcven sorunu yarat\u0131rs\u0131n\u0131z. Ayr\u0131ca \u0130nternette yap\u0131lan aramalarda sadece &#8220;4 in\u00e7 cep telefonu&#8221; sorgusuna kar\u015f\u0131l\u0131k verir, &#8220;5 in\u00e7 cep telefonu&#8221; aramas\u0131n\u0131 kar\u015f\u0131layamad\u0131\u011f\u0131n\u0131z i\u00e7in organik trafik kayb\u0131 ya\u015fars\u0131n\u0131z.<\/p>\n<p>Eksik veya yinelenen \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131n\u0131n yan\u0131nda, zay\u0131f veya olmas\u0131 gerekenden k\u0131sa a\u00e7\u0131klama yapmak da yine g\u00fcven sorunu ve organik trafik kayb\u0131 ya\u015fatacakt\u0131r.<\/p>\n<p>Ba\u015far\u0131l\u0131 \u00fcr\u00fcn a\u00e7\u0131klamas\u0131 nas\u0131l yaz\u0131l\u0131r \u00f6\u011frenmek isterseniz, \u015fu kaynak yaz\u0131y\u0131 okuyabilirsiniz: <a href=\"https:\/\/akademi.icerikbulutu.com\/blog\/satislarinizi-artiracak-urun-aciklamasi-nasil-yazilir\/\" target=\"_blank\" rel=\"noopener\">Sat\u0131\u015flar\u0131n\u0131z\u0131 Art\u0131racak \u00dcr\u00fcn A\u00e7\u0131klamas\u0131 Nas\u0131l Yaz\u0131l\u0131r<\/a><\/p>\n<h2>Yeterince Optimize Edilmemi\u015f \u00dcr\u00fcn Sayfalar\u0131<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/product-page-optimization.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4164 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/product-page-optimization.png\" alt=\"product page optimization\" width=\"701\" height=\"290\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/product-page-optimization.png 930w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/product-page-optimization-300x124.png 300w\" data-sizes=\"(max-width: 701px) 100vw, 701px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 701px; --smush-placeholder-aspect-ratio: 701\/290;\" \/><\/a><\/p>\n<p>SEO&#8217;nun temel kavramlar\u0131ndan biri, yeterince optimize edilmi\u015f, hem Arama Motorlar\u0131 i\u00e7in hem de kullan\u0131c\u0131 deneyimi i\u00e7in kusursuza yak\u0131n sayfalar olu\u015fturmakt\u0131r. Sat\u0131n almay\u0131 etkileyen en \u00f6nemli fakt\u00f6rlerin ba\u015f\u0131nda sayfa optimizasyonu gelmektedir. Sayfan\u0131z\u0131n h\u0131z\u0131, <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobil, tablet,<\/a> masa\u00fcst\u00fc ve diz\u00fcst\u00fc platformlar\u0131ndaki kullan\u0131\u015fl\u0131l\u0131\u011f\u0131, sat\u0131n alman\u0131n kolay, h\u0131zl\u0131 ve g\u00fcvenli olmas\u0131 gibi fakt\u00f6rler, sat\u0131\u015f grafiklerinizi do\u011frudan etkilemektedir. Sat\u0131\u015f grafiklerinizin y\u00fcksek veya y\u00fckseli\u015f trendinde olmas\u0131, ayn\u0131 zamanda kullan\u0131c\u0131 i\u00e7in ve arama motorlar\u0131 i\u00e7in iyi bir sayfa olu\u015fturdu\u011funuz anlam\u0131na gelir.<\/p>\n<p>Ancak her an tetikte olup, sayfalar\u0131n\u0131z\u0131 \u00e7ok daha iyi hale getirmenin yollar\u0131n\u0131 aramaya devam etmenizi tavsiye ederiz.\u00a0Bir sayfan\u0131n yeterince optimize edilmemesiyle ilgili SEO bak\u0131\u015f a\u00e7\u0131m\u0131za tak\u0131lan s\u0131k yap\u0131lan hatalardan baz\u0131lar\u0131ndan bahsetmek gerekirse;<\/p>\n<p>\u00dcr\u00fcn tan\u0131t\u0131m\u0131n\u0131n yap\u0131lmamas\u0131, bu hatalardan biridir. \u00dcr\u00fcn\u00fcn segmentinde uzmanla\u015fm\u0131\u015f bir kullan\u0131c\u0131n\u0131n tarafs\u0131z olarak yapt\u0131\u011f\u0131 \u00fcr\u00fcn tan\u0131t\u0131m\u0131, kullan\u0131c\u0131lar\u0131 bilgilendirmek a\u00e7\u0131s\u0131ndan \u00e7ok faydal\u0131 olacakt\u0131r. Bu noktada biraz iyimser d\u00fc\u015f\u00fcn\u00fcyor olabiliriz, ancak sat\u0131\u015ftan elde edece\u011finiz gelirden \u00e7ok, kullan\u0131c\u0131n\u0131n g\u00fcvenini kazanmak i\u00e7in tarafs\u0131z olmaya \u00e7al\u0131\u015fmak \u00e7ok \u00f6nemli. Sonu\u00e7ta \u00fcr\u00fcn\u00fc sizin arac\u0131l\u0131\u011f\u0131n\u0131zla alan m\u00fc\u015fteri, \u00fcr\u00fcnden memnun kalmazsa veya \u00fcr\u00fcn\u00fcn g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrse, ba\u015fvuraca\u011f\u0131 yer yine siz olacaks\u0131n\u0131z.<\/p>\n<p>Bir di\u011fer hata, \u00fcr\u00fcn hakk\u0131nda do\u011fru <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> hedeflemesi yap\u0131lmamas\u0131d\u0131r. Do\u011fru anahtar kelime hedeflemesi, bir \u00f6nceki maddede bahsetti\u011fimiz organik trafik e\u015fle\u015fmesi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. \u00dcr\u00fcn hakk\u0131nda verdi\u011finiz bilgilerin yan\u0131 s\u0131ra \u00fcr\u00fcn\u00fcn t\u00fcr\u00fc, segmenti, sekt\u00f6rdeki konumu, \u00fcretici firma ve di\u011fer t\u00fcm detaylar\u0131 do\u011fru \u015fekilde yerle\u015ftirmeniz, organik trafi\u011finizin art\u0131\u015f\u0131n\u0131 destekleyecektir. Fakat sadece \u00fcr\u00fcn\u00fcn kendisini tan\u0131mlayan anahtar kelimeleri kullan\u0131rsan\u0131z, hen\u00fcz \u00fcr\u00fcn\u00fcn hangi modelini alaca\u011f\u0131na karar verememi\u015f olan kullan\u0131c\u0131y\u0131 ka\u00e7\u0131rabilirsiniz.<\/p>\n<p>\u00d6rnek:<br \/>\n&#8220;<em>x marka<\/em> 55 in\u00e7 led TV&#8221; aramas\u0131n\u0131n arama hacmi daha y\u00fcksekken,<br \/>\n&#8220;55 in\u00e7 <em>x marka<\/em> led TV&#8221; aramas\u0131n\u0131n arama hacmi daha d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n<p>Kullan\u0131c\u0131lar\u0131n yapmas\u0131 muhtemel aramalara dair tahminler y\u00fcr\u00fcterek anahtar kelimelerinizi optimize etmeye \u00e7al\u0131\u015f\u0131n.<\/p>\n<p>E-ticarette sat\u0131\u015fla ilgili en etkili y\u00f6ntemlerden biri, \u00fcr\u00fcnlerin tatmin edici g\u00f6rsellere sahip olmas\u0131d\u0131r. Kullan\u0131c\u0131 \u0130nternetten al\u0131\u015fveri\u015f yapmaya karar verdi\u011finde, \u00fcr\u00fcn\u00fc deneyemeyece\u011fini bilerek bu karar\u0131 verir. Bu y\u00fczden \u00fcr\u00fcn g\u00f6rselleri ve hatta e\u011fer m\u00fcmk\u00fcnse \u00fcr\u00fcn\u00fcn kullan\u0131m\u0131yla ilgili bir video, kullan\u0131c\u0131ya iyi fikir verebilir. \u00d6rne\u011fin cep telefonu sat\u0131\u015f\u0131 yap\u0131yorsan\u0131z, \u00fcr\u00fcn\u00fcn \u00f6nl\u00fc arkal\u0131 foto\u011fraf\u0131, \u00fcr\u00fcn\u00fcn elde nas\u0131l durdu\u011fu, boyutunun anla\u015f\u0131lmas\u0131 i\u00e7in \u00f6l\u00e7eklenmesi gibi detaylar\u0131 kendinizce \u00e7o\u011faltarak kullan\u0131c\u0131ya sunabilirsiniz.<\/p>\n<p>\u00dcr\u00fcn g\u00f6rselleriyle ilgili yap\u0131lan hatalardan bahsetmek gerekirse, ilk olarak &#8220;Alt Text&#8221; kullan\u0131m\u0131n\u0131n eksik olmas\u0131 diyebiliriz. Bu neden \u00f6nemlidir?<\/p>\n<p>Hen\u00fcz arama motorunda ara\u015ft\u0131rma yapmakta olan kullan\u0131c\u0131, arama motorunun &#8220;G\u00f6rseller&#8221; b\u00f6l\u00fcm\u00fcne t\u0131klayarak \u00fcr\u00fcn\u00fc g\u00f6rmek isteyebilir. Arama motorlar\u0131, g\u00f6rselleri tam olarak tan\u0131yamayabilir, arama motoruna g\u00f6rselin ne i\u00e7erdi\u011fini anlatmak i\u00e7in &#8220;Alt Text&#8221; kullanmak \u00e7ok faydal\u0131d\u0131r. Bunu yaparken, &#8220;alt text&#8221; fonksiyonunun \u00fcr\u00fcn\u00fc tam olarak tan\u0131ml\u0131yor olmas\u0131na dikkat etmelisiniz. \u00d6rne\u011fin, 5 in\u00e7 Cep telefonu g\u00f6rseli i\u00e7in &#8220;marka, model, ekran boyutu&#8221; gibi \u00f6zellikleri k\u0131saca yazabilirsiniz. Kimi zaman &#8220;IMG_2159&#8221; gibi ya da &#8220;Cep-Telefonu-02&#8221; gibi adland\u0131r\u0131lm\u0131\u015f g\u00f6rseller, arama sorgular\u0131yla e\u015fle\u015fmeyece\u011fi i\u00e7in, trafik kayb\u0131 ya\u015fatmas\u0131 muhtemeldir.<\/p>\n<p>Zay\u0131f \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131 b\u00f6l\u00fcm\u00fcnde de bahsetti\u011fimiz gibi, yap\u0131lan bir di\u011fer hata da yetersiz i\u00e7eriktir. &#8220;Al\u0131c\u0131&#8221; olan potansiyel m\u00fc\u015fterinize, \u00fcr\u00fcn hakk\u0131nda verebilece\u011finiz ne varsa vermeye \u00e7al\u0131\u015fman\u0131z hi\u00e7bir negatif etki yaratmayacak, aksine kullan\u0131c\u0131y\u0131 sat\u0131n almaya te\u015fvik edecektir. &#8220;Bu uzun a\u00e7\u0131klamalar\u0131 kim okuyacak ki?&#8221; diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, \u00fcr\u00fcn hakk\u0131ndaki en can al\u0131c\u0131 b\u00f6l\u00fcm\u00fc giri\u015f b\u00f6l\u00fcm\u00fcnde kullan\u0131c\u0131ya verin, detaylar\u0131 yaz\u0131n\u0131z\u0131n devam\u0131na saklay\u0131n. B\u00f6ylece kullan\u0131c\u0131y\u0131 daha k\u0131sa s\u00fcrede yakalayabilirsiniz. Detay almak isteyen kullan\u0131c\u0131 da, okumaya devam ederek g\u00f6rmek istedi\u011fini g\u00f6rebilir.<\/p>\n<h2>Eksik, Birbiriyle \u0130lgisiz veya Ama\u00e7s\u0131z \u0130\u00e7 Link Yap\u0131s\u0131<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/poor-internal-linking.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4165 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/poor-internal-linking.png\" alt=\"poor internal linking\" width=\"700\" height=\"705\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/poor-internal-linking.png 902w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/poor-internal-linking-298x300.png 298w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/poor-internal-linking-150x150.png 150w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/705;\" \/><\/a><\/p>\n<p>Eksik i\u00e7 linkleme durumu, her Web sitesi i\u00e7in b\u00fcy\u00fck eksiklikler yarat\u0131r. Sitenize gelen kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekece\u011fine inand\u0131\u011f\u0131n\u0131z ve kaliteli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz i\u00e7eri\u011finizi kullan\u0131c\u0131ya g\u00f6stermedi\u011finiz zaman, kazanabilece\u011finiz ekstra trafikten mahrum kalm\u0131\u015f oluyorsunuz.<\/p>\n<p>\u0130\u00e7 linkleme hem navigasyon sisteminizin kullan\u0131\u015fl\u0131l\u0131\u011f\u0131n\u0131 hem de site i\u00e7i hareketin kolayl\u0131\u011f\u0131n\u0131 art\u0131ran bir fakt\u00f6rd\u00fcr. \u00d6zellikle E-Ticarette b\u00fcy\u00fck \u00f6neme sahip olmas\u0131n\u0131n sebebi, kullan\u0131c\u0131ya daha iyi f\u0131rsatlar sunmak ve\/veya kullan\u0131c\u0131n\u0131n karar vermesini kolayla\u015ft\u0131rmak i\u00e7in \u00e7ok faydal\u0131 olmas\u0131d\u0131r.\u00a0Bir \u00f6rnekle a\u00e7\u0131klamay\u0131 deneyelim;<\/p>\n<p>Notebook sat\u0131\u015f\u0131 yapt\u0131\u011f\u0131n\u0131z kategori sayfan\u0131za gelen kullan\u0131c\u0131, almak istedi\u011fi Notebook markas\u0131na karar vermi\u015f ancak model veya teknik \u00f6zellikler konusunda karars\u0131z kalm\u0131\u015f olsun. Ayn\u0131 zamanda kullan\u0131c\u0131n\u0131n akl\u0131ndaki b\u00fct\u00e7e aral\u0131\u011f\u0131n\u0131 dikkate al\u0131rsak;<\/p>\n<p>Kullan\u0131c\u0131 1.500 &#8211; 2.000 TL aras\u0131nda, 15 in\u00e7 ekran b\u00fcy\u00fckl\u00fc\u011f\u00fcne sahip, 3 kilodan a\u011f\u0131r olmayan bir notebook aramaktad\u0131r. Kullan\u0131c\u0131n\u0131n ilgi g\u00f6sterdi\u011fi markan\u0131n sahip oldu\u011fu Notebook&#8217;lar\u0131n listelendi\u011fi sayfaya girip, b\u00fct\u00e7e aral\u0131\u011f\u0131na uygun bir model se\u00e7ti\u011fini varsayal\u0131m. Sayfada \u00fcr\u00fcn g\u00f6rseli, fiyat bilgisi, \u00fcr\u00fcn\u00fcn detayl\u0131 a\u00e7\u0131klamas\u0131 ve teknik \u00f6zellikleri, kullan\u0131c\u0131 yorumlar\u0131 gibi \u00f6\u011feler d\u0131\u015f\u0131nda bir de o \u00fcr\u00fcne benzer, ayn\u0131 fiyat aral\u0131\u011f\u0131nda, daha iyi \u00f6zelliklere sahip ya da daha uygun b\u00fct\u00e7eye sahip di\u011fer notebook&#8217;lar hakk\u0131nda bilgilendirici &#8220;\u0130\u00e7 Linkler&#8221; verdi\u011finiz zaman, kullan\u0131c\u0131n\u0131n karar vermesini kolayla\u015ft\u0131r\u0131rs\u0131n\u0131z. B\u00f6ylece kullan\u0131c\u0131 sat\u0131n almaya bir ad\u0131m daha yakla\u015f\u0131r.<\/p>\n<p>Ayr\u0131ca verdi\u011finiz i\u00e7 linklerin hepsinin \u00f6zel bir durum yoksa &#8220;index&#8221; ve &#8220;follow&#8221; etiketine sahip oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. &#8220;Noindex&#8221; veya &#8220;Nofollow&#8221; etiketine sahip olan i\u00e7 linkler, arama motorlar\u0131nca yok say\u0131labilir ve ilgili olabilecek bir arama sorgusunda g\u00f6r\u00fcnt\u00fclenemeyebilirler.<\/p>\n<h2>URL Parametrelerinin D\u00fczg\u00fcn Ayarlanmamas\u0131<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/ugly-urls.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4166 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/ugly-urls.jpg\" alt=\"ugly urls\" width=\"700\" height=\"445\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/ugly-urls.jpg 554w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/ugly-urls-300x191.jpg 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/445;\" \/><\/a><\/p>\n<p>A\u015fa\u011f\u0131daki URL&#8217;lerden hangisini tercih ederdiniz?<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/https-nedir\/\">https<\/a>:\/\/www.e-ticaret-sitesi.com\/en-uygun-fiyata-x-marka-cep-telefonu<\/strong><\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>https:\/\/www.e-ticaret-sitesi.com\/product\/view\/id=52389022984\/source=main?productId=bd802105&amp;categoryId=98&amp;brand=mobile-phone.aspx<\/strong><\/span><\/p>\n<p>Normal bir Web sitesinde bile g\u00f6z yoran bu URL \u00e7e\u015fidi, E-Ticaret siteleri i\u00e7in \u00e7ok daha b\u00fcy\u00fck dezavantajlar yaratabilir.\u00a0\u0130lk olarak arama terimleriyle e\u015fle\u015fmeyen bu URL t\u00fcr\u00fc, elinizdeki SEO optimizasyonu f\u0131rsatlar\u0131ndan birini ka\u00e7\u0131rman\u0131za sebep olacakt\u0131r. Ayr\u0131ca sitenize daha \u00f6nce girmi\u015f ve bir sebepten \u00e7\u0131km\u0131\u015f olan kullan\u0131c\u0131n\u0131n tekrar giri\u015f yapt\u0131\u011f\u0131nda URL&#8217;de yer alan anahtar kelimelerle sitenizi hat\u0131rlayarak tekrar ziyaret etmesine f\u0131rsat vermeyece\u011fi i\u00e7in, yine trafik kayb\u0131 ya\u015faman\u0131z s\u00f6z konusu olabilir.<\/p>\n<p>\u00c7\u00f6z\u00fcm ise olduk\u00e7a basit. Bahsetti\u011fimiz &#8220;\u00e7irkin URL&#8221; olarak adland\u0131rabilece\u011fimiz bu URL&#8217;leri tespit edip, daha d\u00fczg\u00fcn ve temiz g\u00f6r\u00fcnen URL&#8217;lere 301 ile y\u00f6nlendirebilirsiniz. <a href=\"https:\/\/www.stradiji.com\/google-web-yoneticisi-araclari-search-console-donustu\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Console<\/a> (eski ad\u0131yla Google WebMasters Tools) ile URL yap\u0131n\u0131za bak\u0131p g\u00f6zden ka\u00e7an karma\u015f\u0131k ve k\u00f6t\u00fc g\u00f6r\u00fcnen URL&#8217;lerinizi tespit ederek \u00e7al\u0131\u015fman\u0131z\u0131 destekleyebilirsiniz.<\/p>\n<h2>Arama Motoru Optimizasyonu (SEO) ve Arama Motoru Pazarlama (SEM) Aras\u0131ndaki Uyumsuzluk<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/search-engine-marketing.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4167 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/06\/search-engine-marketing.jpg\" alt=\"search engine marketing\" width=\"700\" height=\"420\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/search-engine-marketing.jpg 1000w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/06\/search-engine-marketing-300x180.jpg 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/420;\" \/><\/a><\/p>\n<p><strong>SEO<\/strong> ve <strong>SEM<\/strong>\u00a0(Search Engine Marketing) aras\u0131ndaki tak\u0131m \u00e7al\u0131\u015fmas\u0131, sadece E-Ticaret sitelerinde de\u011fil, her sekt\u00f6rden Web sitesi i\u00e7in var olmas\u0131 gereken bir uyuma sahip olmal\u0131d\u0131r. E-Ticaret siteleri, her iki kavram i\u00e7in de \u00e7ok\u00e7a kaynak ve zaman ay\u0131r\u0131r, dikkatten ka\u00e7an nokta ise, SEO ve SEM aras\u0131ndaki i\u015fbirli\u011finin sa\u011flanamam\u0131\u015f olmas\u0131d\u0131r.<\/p>\n<p><strong>Pay Per Click<\/strong>, k\u0131saca <strong>PPC<\/strong> (ya da CPC, cost per click); T\u00fcrk\u00e7esiyle &#8220;<strong>T\u0131klama Ba\u015f\u0131na \u00d6deme<\/strong>&#8220;, online reklamc\u0131l\u0131\u011f\u0131n temel kavramlar\u0131ndan biridir. Temel olarak \u00f6deme yaparak yay\u0131nlad\u0131\u011f\u0131n\u0131z bir reklam\u0131n t\u0131klanmas\u0131 esnas\u0131nda \u00fccretlenmeniz anlam\u0131na gelir. Reklam\u0131n\u0131z t\u0131klanmazsa, herhangi bir \u00fccret \u00f6demezsiniz.<\/p>\n<p>SEM a\u00e7\u0131s\u0131ndan bakarsak, reklamlar\u0131n\u0131z SEO \u00e7al\u0131\u015fmas\u0131n\u0131n hedefledi\u011fi noktalardan kopuksa b\u00fcy\u00fck f\u0131rsatlar\u0131 ka\u00e7\u0131r\u0131yorsunuz demektir. Dijital Reklamc\u0131l\u0131kta sahip oldu\u011funuz f\u0131rsatlardan en \u00f6nemlisi, &#8220;Remarketing&#8221; olarak adland\u0131rd\u0131\u011f\u0131m\u0131z &#8220;Yeniden Pazarlama&#8221; kavram\u0131d\u0131r. Kavram\u0131 basit\u00e7e anlamaya \u00e7al\u0131\u015f\u0131rsak, reklam\u0131n\u0131z\u0131 yay\u0131nlad\u0131\u011f\u0131n\u0131z hedef kitlede yer alan, reklam\u0131n\u0131z\u0131 g\u00f6rm\u00fc\u015f ve o anda t\u0131klamam\u0131\u015f olan kullan\u0131c\u0131lar\u0131 tekrar hedefleyerek uygun zaman\u0131 kollamakt\u0131r. Reklamlara t\u0131klamayan kullan\u0131c\u0131lar\u0131n &#8220;hayat\u0131n\u0131n sonuna kadar reklam t\u0131klamamak&#8221; gibi bir e\u011filimi yoktur.<br \/>\nAyn\u0131 zamanda reklam kampanyan\u0131z\u0131 yay\u0131nlad\u0131\u011f\u0131n\u0131zda, hedef kitlenizde yer alan ancak o s\u0131rada reklam\u0131n\u0131z\u0131 g\u00f6rmemi\u015f olan kullan\u0131c\u0131lara reklamlar\u0131n\u0131z\u0131 g\u00f6stermek gibi bir f\u0131rsat daha sunan remarketing kavram\u0131, SEO \u00e7al\u0131\u015fman\u0131zla ba\u011flant\u0131l\u0131 y\u00fcr\u00fct\u00fclmelidir.\u00a0\u00c7\u00fcnk\u00fc, bu f\u0131rsatlar kullan\u0131lamazsa, hem yanl\u0131\u015f hedef i\u00e7in para harcars\u0131n\u0131z hem de potansiyel kullan\u0131c\u0131lara kendinizi g\u00f6steremez ve trafik kayb\u0131 ya\u015fars\u0131n\u0131z.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p>E-Ticaret kavram\u0131, insanlar\u0131n al\u0131\u015fveri\u015f konusundaki alg\u0131s\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirmeye devam ediyor. G\u00fcvenli, kolay, h\u0131zl\u0131 ve indirimli al\u0131\u015fveri\u015f, kullan\u0131c\u0131n\u0131n en sevdi\u011fi \u015feyler haline geliyor. Bu g\u00fcvenceyi veren bir Web Sitesinden zevkle al\u0131\u015fveri\u015f yapan kullan\u0131c\u0131, s\u00f6z konusu g\u00fcvenceleri vermeyenWweb sitelerinden al\u0131\u015fveri\u015f yapmamay\u0131 tercih ederek kendi kriterlerini olu\u015fturuyor. E\u011fer Web siteniz bu kriterleri kar\u015f\u0131lam\u0131yorsa, ya\u015fayaca\u011f\u0131n\u0131z kay\u0131p ciddi boyutlara ula\u015fabilir.<\/p>\n<p>Yapman\u0131z gereken, yukar\u0131daki unsurlar dahilinde g\u00fcvenli, kullan\u0131c\u0131 dostu ve her ihtiyac\u0131 kar\u015f\u0131layabilen bir Web Sitesine sahip olman\u0131z. Bu \u015fekilde hem Firma sayg\u0131nl\u0131\u011f\u0131n\u0131z\u0131, hem sat\u0131\u015f grafi\u011finizi hem de internet trafi\u011finizi daha iyi noktalara ta\u015f\u0131yabilirsiniz.<\/p>\n<p><em>Not: Yukar\u0131da ifade etmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z unsurlar, en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z &#8220;E-Ticaret sitelerinde SEO \u00e7al\u0131\u015fmas\u0131 s\u0131ras\u0131nda s\u0131k yap\u0131lan hatalar&#8221; i\u00e7in bir derlemeden ibarettir. S\u0131kl\u0131kla kar\u015f\u0131la\u015fmad\u0131\u011f\u0131m\u0131z di\u011fer hatalar veya g\u00f6zden ka\u00e7an konular olabilir, bu konularda sorular\u0131n\u0131z olursa yorum yazarak bize dan\u0131\u015fabilirsiniz.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-Ticaret sitelerinde en s\u0131k kar\u015f\u0131la\u015f\u0131lan SEO problemlerini \u00f6\u011frenmek istiyorsan\u0131z, bu yaz\u0131m\u0131z tam size g\u00f6re. E-ticaret sitelerinde en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z 5 SEO problemini kapsaml\u0131 bir \u015fekilde ele ald\u0131k.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,58,269],"tags":[267,57,268,270,271,272,36],"class_list":["post-4161","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-e-ticaret","category-icerik-pazarlama","tag-cost-per-click","tag-e-ticaret","tag-e-ticaret-seo","tag-pay-per-click","tag-remarketing","tag-search-engine-marketing","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4161"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}