{"id":4069,"date":"2015-05-14T14:02:33","date_gmt":"2015-05-14T11:02:33","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4069"},"modified":"2022-04-25T16:37:34","modified_gmt":"2022-04-25T13:37:34","slug":"google-kullanici-deneyimi-onemli-bir-mobil-siralama-kriteri","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-kullanici-deneyimi-onemli-bir-mobil-siralama-kriteri\/","title":{"rendered":"Google: Kullan\u0131c\u0131 Deneyimi \u00d6nemli Bir Mobil S\u0131ralama Kriteri"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/mobile-user-experience.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4070\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/mobile-user-experience-1024x683.jpg\" alt=\"mobile user experience\" width=\"500\" height=\"333\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/mobile-user-experience-1024x683.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/mobile-user-experience-300x200.jpg 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/mobile-user-experience.jpg 1050w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Google&#8217;dan <strong>Gary Illyes<\/strong>, Twitter&#8217;dan yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, kullan\u0131c\u0131 deneyiminin mobil arama sonu\u00e7lar\u0131 i\u00e7in bir s\u0131ralama fakt\u00f6r\u00fc oldu\u011funu, fakat \u00a0masa\u00fcst\u00fc arama sonu\u00e7lar\u0131nda \u015fuan i\u00e7in bir s\u0131ralama fakt\u00f6r\u00fc olmad\u0131\u011f\u0131n\u0131 belirtti. Bu yaz\u0131m\u0131zda &#8220;kullan\u0131c\u0131 deneyimi&#8221; kavram\u0131n\u0131n Google a\u00e7\u0131s\u0131ndan ne anlam ifade etti\u011fini a\u00e7\u0131klad\u0131k.\u00a0<!--more--><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"en\" data-conversation=\"none\">\n<p dir=\"ltr\" lang=\"en\"><a href=\"https:\/\/twitter.com\/ToriCushing\" target=\"_blank\" rel=\"noopener\">@ToriCushing<\/a> <a href=\"https:\/\/twitter.com\/jennita\" target=\"_blank\" rel=\"noopener\">@jennita<\/a> <a href=\"https:\/\/twitter.com\/dr_pete\" target=\"_blank\" rel=\"noopener\">@dr_pete<\/a> On mobile, sure, since UX is the base of the mobile friendly update. On desktop currently no.<\/p>\n<p>\u2014 Gary Illyes (@methode) <a href=\"https:\/\/twitter.com\/methode\/status\/598025468692955136\" target=\"_blank\" rel=\"noopener\">May 12, 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>21 Nisan 2015 tarihinde devreye girece\u011fi duyurulan <a href=\"https:\/\/www.stradiji.com\/google-mobil-algoritma-guncellemesi-basladi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mobil Uyumluluk G\u00fcncellemesi<\/a>, mobil \u0130nternet kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131m\u0131z \u00fczerine kuruldu. Kullan\u0131c\u0131lar\u0131n mobil cihazlardaki kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz eden ve kullan\u0131c\u0131 deneyimi (User Experience) kavram\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmay\u0131 hedefleyen g\u00fcncelleme, yakla\u015f\u0131k 3 haftad\u0131r yay\u0131mda. Bu s\u00fcre i\u00e7erisinde yapt\u0131\u011f\u0131m\u0131z incelemelerde, hen\u00fcz mobil uyumlu olmaman\u0131n ciddi trafik kayb\u0131na yol a\u00e7mad\u0131\u011f\u0131n\u0131 s\u00f6ylememiz m\u00fcmk\u00fcn. G\u00fcncelleme, di\u011fer Google Algoritmalar\u0131 gibi gizli tutulan detaylara sahip olsa da, <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Uyumluluk Test Arac\u0131<\/a>&#8216;n\u0131 kullanarak nelere dikkat etmeniz ve nas\u0131l bir yol izlemeniz gerekti\u011fi konusunda bilgi alabiliyorsunuz.<\/p>\n<p>Mobil uyumlulu\u011fun ve kullan\u0131c\u0131 deneyiminin sadece mobil sitelerde bir s\u0131ralama fakt\u00f6r\u00fc olmas\u0131n\u0131n sebebi, mobil cihazlar\u0131n sahip oldu\u011fu teknik \u00f6zelliklerden kaynaklan\u0131yor. Masa\u00fcst\u00fc ve diz\u00fcst\u00fc bilgisayarlara k\u0131yasla k\u00fc\u00e7\u00fck ekran, mouse ve klavye kullan\u0131lmamas\u0131, d\u00fc\u015f\u00fck h\u0131zl\u0131 i\u015flemci ve grafik kart\u0131 gibi teknolojik k\u0131s\u0131tlamalardan dolay\u0131 mobil taray\u0131c\u0131da g\u00f6r\u00fcnt\u00fclenecek olan sayfan\u0131n daha h\u0131zl\u0131, daha optimize ve okunabilir olmas\u0131 bekleniyor.<\/p>\n<p>Google, Mobil Uyumluluk Test Arac\u0131 haricinde &#8220;Neden Mobil Kullan\u0131labilirlik?&#8221; sorusunun cevab\u0131n\u0131 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6101188\" target=\"_blank\" rel=\"noopener noreferrer\">Web Y\u00f6neticisi Destek Sayfas\u0131nda<\/a> veriyor. Google &#8220;mobil ziyaret\u00e7ilerin mobil uyumlu siteleri ziyaret etme olas\u0131l\u0131klar\u0131n\u0131n&#8221; daha y\u00fcksek oldu\u011funu bilerek hareket ediyor. \u00a0Google Analytics gibi muazzam bir \u00f6l\u00e7\u00fcm arac\u0131 sayesinde bu t\u00fcr kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 \u00e7ok rahat bir \u015fekilde analiz etme kabiliyetine sahipler. Bu nedenle yan\u0131lma paylar\u0131 olduk\u00e7a d\u00fc\u015f\u00fck.<\/p>\n<p>Google Mobile Ads Blog&#8217;da 2012 y\u0131l\u0131nda yay\u0131nlanm\u0131\u015f olan <a href=\"https:\/\/googlemobileads.blogspot.com.tr\/2012\/09\/mobile-friendly-sites-turn-visitors.html\" target=\"_blank\" rel=\"noopener noreferrer\">makaleye g\u00f6re<\/a>, &#8220;mobil ziyaret\u00e7iler&#8221; yava\u015f yava\u015f &#8220;mobil m\u00fc\u015fteriler&#8221;e d\u00f6n\u00fc\u015f\u00fcyor. Makalenin \u00fczerinden 3 sene ge\u00e7ti\u011fini varsayarsak, a\u015fa\u011f\u0131daki g\u00f6rselde belirtilen rakamlar\u0131n mobil lehine de\u011fi\u015fti\u011fini s\u00f6yleyebiliriz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/mobile-friendly.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4071\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/mobile-friendly.png\" alt=\"mobile friendly\" width=\"700\" height=\"435\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/mobile-friendly.png 720w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/mobile-friendly-300x186.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Bir sitenin Mobil Uyumlu olmas\u0131 konusunda Google&#8217;\u0131n beklentileri olduk\u00e7a basit*:<\/p>\n<ul>\n<li>Cihaz ekran\u0131 boyutunu ayarlayan tan\u0131ml\u0131 bir g\u00f6r\u00fcnt\u00fcleme alan\u0131 (veya g\u00f6r\u00fcn\u00fcm).<\/li>\n<li>Kullan\u0131c\u0131lar\u0131n yatay kayd\u0131rma yapmak veya t\u00fcm sayfay\u0131 g\u00f6rmek i\u00e7in ekran\u0131 uzakla\u015ft\u0131rmak zorunda kalmad\u0131klar\u0131 g\u00f6r\u00fcn\u00fcmde akan i\u00e7erik.<\/li>\n<li>K\u00fc\u00e7\u00fck ekranlarda daha kolay okunmas\u0131 i\u00e7in \u00f6l\u00e7eklenen yaz\u0131 tipleri.<\/li>\n<li>Di\u011fer dokunma \u00f6\u011feleriyle aralar\u0131nda gerekli bo\u015fluk bulunan, dokunmas\u0131 kolay \u00f6\u011feler (\u00f6r. d\u00fc\u011fmeler).<\/li>\n<li>Mobil cihaz dostu teknolojiyle sa\u011flanan g\u00f6rsel tasar\u0131m ve hareket.<\/li>\n<\/ul>\n<p><em>* Flash i\u00e7erik kullan\u0131m\u0131, yap\u0131land\u0131r\u0131lmam\u0131\u015f g\u00f6r\u00fcn\u00fcm, sabit geni\u015flikli g\u00f6r\u00fcn\u00fcm, g\u00f6r\u00fcn\u00fcme g\u00f6re boyutland\u0131r\u0131lmam\u0131\u015f i\u00e7erik, k\u00fc\u00e7\u00fck yaz\u0131 tipi boyutu ve dokunma \u00f6\u011felerinin birbirine fazlaca yak\u0131n olmas\u0131 gibi problemleri aktaran yard\u0131m sayfas\u0131ndan detayl\u0131 bilgi alabilirsiniz.<\/em><\/p>\n<p>T\u00fcm bu bilgiler \u0131\u015f\u0131\u011f\u0131nda, mobil sitenizi mobil uyumlu hale getirmeniz \u00e7ok \u00f6nemli. Sitenizde kullan\u0131c\u0131 deneyimini negatif etkileyen bir fakt\u00f6r oldu\u011funda, Google taraf\u0131nda arama s\u0131ralamas\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fayabilirsiniz. Bir \u00f6nceki yaz\u0131m\u0131zda, <a href=\"https:\/\/www.stradiji.com\/mobil-arama-sonuclarinda-yukselme-yontemleri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Arama Sonu\u00e7lar\u0131nda Y\u00fckselme Y\u00f6ntemleri<\/a> ve D\u00fcnya \u00e7ap\u0131nda \u0130nternet kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 hakk\u0131nda bilgi vermi\u015ftik. Ondan \u00f6nceki yaz\u0131m\u0131zda da SimilarWeb taraf\u0131ndan d\u00fcnya \u00e7ap\u0131nda yap\u0131lm\u0131\u015f <a href=\"https:\/\/www.stradiji.com\/similarweb-2015-arama-motoru-pazarlama-raporu\/\" target=\"_blank\" rel=\"noopener noreferrer\">2015 y\u0131l\u0131 Arama Motoru Pazarlama Raporundan<\/a> bahsetmi\u015ftik.<\/p>\n<p>Arama motorlar\u0131n\u0131n ve organik trafi\u011fin \u00f6neminin yan\u0131 s\u0131ra, mobil \u0130nternet kullan\u0131m\u0131n\u0131n da h\u0131zla yayg\u0131nla\u015ft\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, mobil sitenizin trafik kayb\u0131 ya\u015famas\u0131n\u0131 istemiyorsan\u0131z, mobil sitenizi \u00f6ncelikle Mobil Uyumlu hale getirmeniz, sonras\u0131nda da kullan\u0131c\u0131 deneyimini iyile\u015ftirmeniz b\u00fcy\u00fck fayda sa\u011flayacakt\u0131r.\u00a0Konuyla ilgil tasar\u0131m ve ipu\u00e7lar\u0131n\u0131n yer ald\u0131\u011f\u0131 <a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil SEO Rehberimize<\/a>\u00a0de g\u00f6z atabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, mobil arama sonu\u00e7lar\u0131nda kullan\u0131c\u0131 deneyimini \u00f6nemli bir s\u0131ralama fakt\u00f6r\u00fc olarak dikkate ald\u0131klar\u0131n\u0131 vurgulad\u0131.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95,96],"tags":[229,230,6,231,232,92,157,233,36],"class_list":["post-4069","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","category-mobil-uyumluluk","tag-arama-motoru","tag-gary-illyes","tag-google","tag-kullanici-deneyimi","tag-marketing","tag-mobil","tag-mobil-uyumluluk","tag-pazarlama","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4069"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4069\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}