{"id":4019,"date":"2015-05-12T11:21:33","date_gmt":"2015-05-12T08:21:33","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=4019"},"modified":"2022-04-26T09:15:28","modified_gmt":"2022-04-26T06:15:28","slug":"similarweb-2015-arama-motoru-pazarlama-raporu","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/similarweb-2015-arama-motoru-pazarlama-raporu\/","title":{"rendered":"SimilarWeb 2015 Arama Motoru Pazarlama Raporu"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/similarweb-search-marketing-benchmark-raporu-e1431416744250.png\"><img decoding=\"async\" class=\"size-full wp-image-4040 aligncenter lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/similarweb-search-marketing-benchmark-raporu-e1431416744250.png\" alt=\"similarweb 2015 arama motoru pazarlamas\u0131 raporu\" width=\"500\" height=\"186\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/similarweb-search-marketing-benchmark-raporu-e1431416744250.png 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/similarweb-search-marketing-benchmark-raporu-e1431416744250-300x112.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/186;\" \/><\/a><\/p>\n<p>\u0130nternet d\u00fcnyas\u0131nda, Web trafi\u011finin nerede ve nas\u0131l olu\u015ftu\u011funu \u00f6\u011frenmek, b\u00fcy\u00fck \u00f6neme sahip. Web sitenize gelen trafi\u011fi anlamak ve analiz etmek, potansiyel trafik kaynaklar\u0131n\u0131 tespit etmek kritik d\u00fczeyde de\u011fere sahip. Ayr\u0131ca s\u00f6z konusu analiz, markan\u0131z\u0131n g\u00fcc\u00fcn\u00fc ve bilinirli\u011fini \u00f6l\u00e7meniz i\u00e7in ba\u015fvuraca\u011f\u0131n\u0131z ilk kaynak.<\/p>\n<p>SimilarWeb, bahsetti\u011fimiz trafi\u011fin \u00f6l\u00e7\u00fcm\u00fc i\u00e7in 2 milyar mobil ve masa\u00fcst\u00fc kullan\u0131c\u0131s\u0131n\u0131n hareketlerini analiz etmi\u015f. Bu \u00f6l\u00e7ekte bir \u00e7al\u0131\u015fma \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n davran\u0131\u015flar\u0131n\u0131 global \u00e7apta anlamam\u0131z\u0131 sa\u011fl\u0131yor. \u0130\u015f \u00e7evrelerinde b\u00fcy\u00fck \u00f6neme sahip olan &#8220;pazarlama stratejisi&#8221; i\u00e7in daha iyi kararlar \u00fcretilmesine vesile olabilecek bu analiz, insanlar\u0131n dijital d\u00fcnyada nas\u0131l davrand\u0131\u011f\u0131n\u0131, neyi merak etti\u011fini, nelerden ho\u015fland\u0131\u011f\u0131 ve ho\u015flanmad\u0131\u011f\u0131 anlamam\u0131z\u0131 sa\u011flayabilir.<\/p>\n<p>Kar\u015f\u0131la\u015ft\u0131rma verileri, yukar\u0131da\u00a0bahsetti\u011fimiz\u00a07 b\u00fcy\u00fck segmentin baz al\u0131nmas\u0131yla yap\u0131lm\u0131\u015f. \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n bu segmentlerde bulunan Web sitelerine eri\u015fim y\u00f6ntemi olarak 7\u00a0ana kanal tespit edilmi\u015f:<\/p>\n<ul>\n<li>Do\u011frudan eri\u015fim (Direct)<\/li>\n<li>Arama Motoru Trafi\u011fi = Organik Trafik + \u00dccretli Arama Motoru Reklamlar\u0131 (Search)<\/li>\n<li>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam\u00a0(Display Ads, Banner Marketing)<\/li>\n<li>Sosyal Medya (Social)<\/li>\n<li>Mail (E-Posta)<\/li>\n<li>Y\u00f6nlendirme (Referrals)<\/li>\n<li>Di\u011fer kanallar<\/li>\n<\/ul>\n<p>Veriler, 2015 Ocak ay\u0131na ait ve 200&#8217;den fazla \u00fclke \u00e7ap\u0131nda derlenmi\u015f. T\u00fcm veriler insan davran\u0131\u015flar\u0131 baz al\u0131narak toplanm\u0131\u015f durumda.\u00a0Genel \u0130nternet kullan\u0131m\u0131na g\u00f6z atmak gerekirse, a\u015fa\u011f\u0131daki gibi bir tabloyla kar\u015f\u0131la\u015f\u0131yoruz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/global-oveerview.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4020 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/global-oveerview.png\" alt=\"global oveerview\" width=\"334\" height=\"671\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/global-oveerview.png 334w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/global-oveerview-149x300.png 149w\" data-sizes=\"(max-width: 334px) 100vw, 334px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 334px; --smush-placeholder-aspect-ratio: 334\/671;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fcrkiye&#8217;nin 10. s\u0131rada bulundu\u011fu tabloda, en \u00e7ok \u0130nternet kullan\u0131m\u0131 en yak\u0131n rakibine b\u00fcy\u00fck bir farkla Amerika Birle\u015fik Devletleri&#8217;nde ger\u00e7ekle\u015fiyor. T\u00fcm d\u00fcnya \u00e7ap\u0131nda ortalama olarak ger\u00e7ekle\u015fen \u0130nternet kullan\u0131m\u0131n\u0131n, hangi kanallar arac\u0131l\u0131\u011f\u0131yla istatistiklere yans\u0131d\u0131\u011f\u0131na bakarsak:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-global-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4021 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-global-online-marketing-channels.png\" alt=\"top global online marketing channels\" width=\"587\" height=\"400\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-global-online-marketing-channels.png 587w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-global-online-marketing-channels-300x204.png 300w\" data-sizes=\"(max-width: 587px) 100vw, 587px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 587px; --smush-placeholder-aspect-ratio: 587\/400;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, eri\u015fimin %43,38&#8217;i, do\u011frudan giri\u015fle ger\u00e7ekle\u015fmekte. Bunun anlam\u0131, %43,38&#8217;lik dilim i\u00e7erisinde yer alan Web sitelerinin marka bilinirli\u011fi a\u00e7\u0131s\u0131ndan ba\u015far\u0131l\u0131 oldu\u011fu. \u0130kinci s\u0131rada yer alan &#8220;search&#8221; yani arama motoru trafi\u011fi ise, arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla gelen kullan\u0131c\u0131lar\u0131 (organik ve \u00fccretli reklamlar) g\u00f6stermekte. Arama motoru trafi\u011fine olduk\u00e7a yak\u0131n olan &#8220;y\u00f6nlendirme&#8221; trafi\u011fi, (bir di\u011fer ad\u0131yla <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">backlink<\/a>) \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor. Sosyal medya, g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k\u00a0ve e-posta trafi\u011fi de genel tablonun di\u011fer par\u00e7alar\u0131n\u0131 olu\u015fturuyorlar.<\/p>\n<p>Genel trafik verilerine bakt\u0131\u011f\u0131m\u0131zda, organik trafi\u011fin sahip oldu\u011fu b\u00fcy\u00fck \u00f6nem gayet anla\u015f\u0131labilir durumda. Fakat segmentler baz\u0131nda daha detayl\u0131 bakarsak bu durumun olduk\u00e7a \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6rebiliriz. Gelin istatistiklere sekt\u00f6rel a\u00e7\u0131dan bakal\u0131m:<\/p>\n<h2>Al\u0131\u015fveri\u015f<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-shopping-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4022 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-shopping-online-marketing-channels.png\" alt=\"top shopping online marketing channels\" width=\"587\" height=\"353\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-shopping-online-marketing-channels.png 587w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-shopping-online-marketing-channels-300x180.png 300w\" data-sizes=\"(max-width: 587px) 100vw, 587px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 587px; --smush-placeholder-aspect-ratio: 587\/353;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n %37,22&#8217;sinin, al\u0131\u015fveri\u015f yaparken arama motorlar\u0131n\u0131 tercih etti\u011fini g\u00f6rmekteyiz. Do\u011frudan eri\u015fim %31,65 ile ikinci, y\u00f6nlendirme trafi\u011fi de %22,78 ile \u00fc\u00e7\u00fcnc\u00fc. Bu veriler bize insan davran\u0131\u015flar\u0131n\u0131n al\u0131\u015fveri\u015f trafi\u011fini meydana getiren verileri olu\u015fturmak konusunda aktif \u015fekilde rol ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u0130nsanlar al\u0131\u015fveri\u015f \u00f6ncesi Web&#8217;de arama yap\u0131yorlar.\u00a0Sonra s\u0131ras\u0131yla halihaz\u0131rda bildikleri sitelere giriyorlar ya da di\u011fer insanlar\u0131n tavsiyelerine g\u00f6z at\u0131yorlar.\u00a0G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k, Sosyal Medya ve e-posta pazarlama kanallar\u0131 olduk\u00e7a d\u00fc\u015f\u00fck seviyelerde trafik yarat\u0131yorlar.<\/p>\n<p>Sadece ortaya \u00e7\u0131kan trafi\u011fi de\u011fil, bir ba\u015fka veriyi de inceleyelim. A\u015fa\u011f\u0131da, organik trafik ile aramal\u0131 \u00f6deme aras\u0131ndaki &#8220;t\u0131klama oran\u0131&#8221; verisini inceleyece\u011fiz. T\u0131klama oran\u0131 (click through rate, CTR) haz\u0131rlad\u0131\u011f\u0131n\u0131z sayfan\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7meniz i\u00e7in kullanaca\u011f\u0131n\u0131z ilk verilerden biridir. E\u011fer sayfan\u0131za gelen kullan\u0131c\u0131 &#8220;sat\u0131n al&#8221;, &#8220;sepete ekle&#8221;, &#8220;teklif iste&#8221;, &#8220;abone ol&#8221; gibi butonlar\u0131ndan herhangi birisine t\u0131klam\u0131yorsa, t\u0131klama oran\u0131n\u0131z d\u00fc\u015f\u00fckt\u00fcr. Ancak sayfan\u0131z\u0131 g\u00f6r\u00fcnt\u00fcleyen kullan\u0131c\u0131 hedefledi\u011finiz butonlara t\u0131kl\u0131yorsa, sayfan\u0131z ba\u015far\u0131ya daha yak\u0131nd\u0131r.<\/p>\n<p>Arama trafi\u011fini iki ana ba\u015fl\u0131\u011fa ay\u0131rabiliriz:\u00a0Organik trafik ve \u00d6demeli arama.\u00a0Al\u0131\u015fveri\u015f sekt\u00f6r\u00fcndeki sitelere gelen kullan\u0131c\u0131lar\u0131n %100&#8217;e yak\u0131n b\u00f6l\u00fcm\u00fc arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla geliyor. Yani t\u0131klama oranlar\u0131 olduk\u00e7a y\u00fcksek. Organik sonu\u00e7lara t\u0131klayanlar %92.77 ile ba\u015f\u0131 \u00e7ekerken, \u00f6demeli arama trafi\u011fine (Google Adwords, vb.) ait t\u0131klama oran\u0131 ise sadece %7.23&#8217;te kalm\u0131\u015f:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/shopping-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4023 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/shopping-industry-paid-vs-organic-clicks.png\" alt=\"shopping industry paid vs organic clicks\" width=\"587\" height=\"418\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/shopping-industry-paid-vs-organic-clicks.png 587w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/shopping-industry-paid-vs-organic-clicks-300x214.png 300w\" data-sizes=\"(max-width: 587px) 100vw, 587px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 587px; --smush-placeholder-aspect-ratio: 587\/418;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>A\u015fa\u011f\u0131da da <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> baz\u0131nda trafik detay\u0131n\u0131 incelememiz m\u00fcmk\u00fcn:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/paid-vs-organic-keywords1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4026 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/paid-vs-organic-keywords1.png\" alt=\"paid vs organic keywords\" width=\"700\" height=\"381\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/paid-vs-organic-keywords1.png 734w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/paid-vs-organic-keywords1-300x163.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/381;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fcrkiye&#8217;den <a href=\"https:\/\/www.sahibinden.com\" target=\"_blank\" rel=\"noopener noreferrer\">Sahibinden<\/a>\u00a0gibi firmalar da \u00dccretli Arama Motoru trafi\u011finde listeye girmi\u015fler. Muhtemelen SEO \u00e7al\u0131\u015fmalar\u0131ndan yeterli verimi alamad\u0131klar\u0131 i\u00e7in Google Adwords&#8217;e bel ba\u011flam\u0131\u015f durumdalar. \u00a0\u015eimdi, bir di\u011fer sekt\u00f6re g\u00f6z atal\u0131m;<\/p>\n<h2>Kumar ve Bahis<\/h2>\n<p>G\u00fcn\u00fcm\u00fczde online bahis ve kumar oynama oranlar\u0131 olduk\u00e7a artm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. Konunun yasal k\u0131s\u0131tlamalara maruz kalmas\u0131, ekonomik ve sosyal etkileri bir yana, \u0130nternette bu sekt\u00f6re yap\u0131lan yat\u0131r\u0131m inan\u0131lmaz boyutlarda g\u00f6r\u00fcnmekte.\u00a0A\u015fa\u011f\u0131daki tabloda, \u00f6demeli arama kanal\u0131na yap\u0131lan yat\u0131r\u0131m\u0131n y\u00fcksekli\u011fini g\u00f6rmemiz m\u00fcmk\u00fcn:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-gambling-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4025 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-gambling-online-marketing-channels.png\" alt=\"top gambling online marketing channels\" width=\"582\" height=\"333\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-gambling-online-marketing-channels.png 582w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-gambling-online-marketing-channels-300x172.png 300w\" data-sizes=\"(max-width: 582px) 100vw, 582px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 582px; --smush-placeholder-aspect-ratio: 582\/333;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Burada g\u00f6rd\u00fc\u011f\u00fcm\u00fcz kadar\u0131yla, trafi\u011fin b\u00fcy\u00fck k\u0131sm\u0131 g\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k (banner vs.)\u00a0vas\u0131tas\u0131yla ger\u00e7ekle\u015fiyor. Bir Web sitesine girdi\u011finizde g\u00f6rebilece\u011finiz g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131n bir k\u0131sm\u0131 da bunlardan meydana geldi\u011fi i\u00e7in, trafi\u011fin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc kapsamas\u0131 normal gibi g\u00f6r\u00fcnmekte. Ayr\u0131ca Google AdWords kumar ve bahis sitelerine reklam vermiyor.<\/p>\n<p>%29,64&#8217;l\u00fck g\u00f6r\u00fcnt\u00fcl\u00fc reklam verisini \u00e7ok az bir farkla takip eden do\u011frudan eri\u015fim %29,13 ve y\u00f6nlendirme trafi\u011fi de %24,99 ile ilk \u00fc\u00e7 s\u0131rada yer al\u0131yorlar. Bu sekt\u00f6rde arama motoru trafi\u011finin sahip oldu\u011fu miktar %14.30&#8217;da kal\u0131yor. Sosyal Medya ve e-posta trafi\u011fi ise olduk\u00e7a d\u00fc\u015f\u00fck.<\/p>\n<p>Bu sekt\u00f6rde arama motoru trafi\u011finin geneline bakarsak, organik trafik, \u00f6demeli reklam trafi\u011finden daha y\u00fcksek eri\u015fim sa\u011flam\u0131\u015f:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/paid-vs-organic-keywords1.png\"><br \/>\n<\/a> <a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/gambling-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4028 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/gambling-industry-paid-vs-organic-clicks.png\" alt=\"gambling industry paid vs organic clicks\" width=\"581\" height=\"367\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/gambling-industry-paid-vs-organic-clicks.png 581w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/gambling-industry-paid-vs-organic-clicks-300x190.png 300w\" data-sizes=\"(max-width: 581px) 100vw, 581px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 581px; --smush-placeholder-aspect-ratio: 581\/367;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>A\u015fa\u011f\u0131da da, trafi\u011fi meydana getiren anahtar kelimeleri g\u00f6rebiliriz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/paid-keywords-vs-organic-keywords.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4029 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/paid-keywords-vs-organic-keywords.png\" alt=\"paid keywords vs organic keywords\" width=\"700\" height=\"386\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/paid-keywords-vs-organic-keywords.png 731w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/paid-keywords-vs-organic-keywords-300x165.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/386;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>S\u0131radaki sekt\u00f6r, yine y\u00fcksek miktarda trafi\u011fe sahip olan bir sekt\u00f6r:<\/p>\n<h2>Seyahat<\/h2>\n<p>Seyahat ve gezi di\u011fer sekt\u00f6rlerden biraz ayr\u0131labilir. Belli d\u00f6nemlerde artan trafik, &#8220;sezon&#8221; kavram\u0131 sebebiyle baz\u0131 d\u00f6nemlerde d\u00fc\u015f\u00fck olabilir. Ancak farkl\u0131 pazarlama stratejileri sayesinde web sitenizin trafi\u011fini her d\u00f6nem y\u00fckek tutabilirsiniz. Bu sekt\u00f6rde \u00f6zellikle organik trafik \u00f6n plana \u00e7\u0131k\u0131yor. %46,74&#8217;l\u00fck orana sahip olan organik trafik, kullan\u0131c\u0131lar\u0131n arama motorlar\u0131nda yapt\u0131klar\u0131 aramalar\u0131n \u00f6nemini g\u00f6stermekte:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-travel-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4030 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-travel-online-marketing-channels.png\" alt=\"top travel online marketing channels\" width=\"582\" height=\"393\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-travel-online-marketing-channels.png 582w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-travel-online-marketing-channels-300x203.png 300w\" data-sizes=\"(max-width: 582px) 100vw, 582px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 582px; --smush-placeholder-aspect-ratio: 582\/393;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Do\u011frudan trafik %26,35 ile ikinci, y\u00f6nlendirme trafi\u011fi de %20,51 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada. G\u00f6r\u00fcnt\u00fcl\u00fc reklam, Sosyal Medya ve e-posta trafi\u011fi olduk\u00e7a d\u00fc\u015f\u00fck bir seviyede. Bu veriler sadece arama motorlar\u0131ndan gelen organik trafi\u011fin \u00f6nemini g\u00f6stermekle kalm\u0131yor, \u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n bildi\u011fi ve g\u00fcvendi\u011fi Web sitelerini bolca ziyaret etti\u011fini a\u00e7\u0131k\u00e7a g\u00f6steriyor. \u00d6zellikle organik trafik i\u00e7in de\u011finilebilecek bir ba\u015fka nokta da, kendine has pop\u00fclaritesi olan arama terimlerinin (brand name ya da marka ad\u0131) g\u00f6ze \u00e7arp\u0131yor olmas\u0131. A\u015fa\u011f\u0131daki tabloda bu kelimeleri g\u00f6rebilirsiniz:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/travle-paid-keywords-vs-organic-keywords.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4031 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/travle-paid-keywords-vs-organic-keywords.png\" alt=\"travle paid keywords vs organic keywords\" width=\"700\" height=\"380\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/travle-paid-keywords-vs-organic-keywords.png 729w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/travle-paid-keywords-vs-organic-keywords-300x163.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/380;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Anahtar kelimelerimiz aras\u0131nda en pop\u00fcleri &#8220;booking&#8221; olurken, asl\u0131nda bir seyahat portal\u0131 olan &#8220;<a href=\"https:\/\/www.tripadvisor.com\" target=\"_blank\" rel=\"noopener noreferrer\">tripadvisor<\/a>&#8220;, marka bilinirli\u011fini y\u00fckseltmenin m\u00fckafat\u0131n\u0131 alm\u0131\u015f durumda.<\/p>\n<p>Bu sekt\u00f6rdeki arama motoru etkisini de a\u015fa\u011f\u0131da inceleyelim:\u00a0Organik trafik arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015fen t\u0131klama oran\u0131 %93,03 iken, \u00f6demeli arama arac\u0131l\u0131\u011f\u0131yla gelen t\u0131klama %6,97<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/travel-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4032 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/travel-industry-paid-vs-organic-clicks.png\" alt=\"travel industry paid vs organic clicks\" width=\"551\" height=\"409\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/travel-industry-paid-vs-organic-clicks.png 551w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/travel-industry-paid-vs-organic-clicks-300x223.png 300w\" data-sizes=\"(max-width: 551px) 100vw, 551px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 551px; --smush-placeholder-aspect-ratio: 551\/409;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>S\u0131radaki sekt\u00f6r veriler bak\u0131m\u0131ndan \u00e7ok da \u015fa\u015f\u0131rtm\u0131yor. Finans Sekt\u00f6r\u00fc, do\u011frudan eri\u015fim konusunda en y\u00fcksek istatisti\u011fe sahip olan sekt\u00f6r. Bu sekt\u00f6rde marka g\u00fcvenilirli\u011finin birinci s\u0131rada oldu\u011funu s\u00f6ylememiz yanl\u0131\u015f olmaz.<\/p>\n<h2>Finans<\/h2>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-finance-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4033 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-finance-online-marketing-channels.png\" alt=\"top finance online marketing channels\" width=\"579\" height=\"388\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-finance-online-marketing-channels.png 579w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-finance-online-marketing-channels-300x201.png 300w\" data-sizes=\"(max-width: 579px) 100vw, 579px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 579px; --smush-placeholder-aspect-ratio: 579\/388;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Do\u011frudan eri\u015fim, %45,61 ile ilk s\u0131rada gelirken, y\u00f6nlendirme trafi\u011fi %25,78 ile ikinci, arama motoru trafi\u011fi %24,77 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada. G\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k, Sosyal Medya ve e-posta yine olduk\u00e7a d\u00fc\u015f\u00fck y\u00fczdelerde kalm\u0131\u015flar.<\/p>\n<p>Tamam\u0131yla g\u00fcven kavram\u0131 etraf\u0131nda d\u00f6nen finans sekt\u00f6r\u00fcndeki arama terimlerine ve t\u0131klama oranlar\u0131na bakt\u0131\u011f\u0131m\u0131zda b\u00fcy\u00fck bir s\u00fcrprizle kar\u015f\u0131la\u015fm\u0131yoruz. Arama terimlerinin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc marka isimleriyle yap\u0131lm\u0131\u015f. Organik aramalar i\u00e7inde T\u00fcrkiye&#8217;den &#8220;<a href=\"https:\/\/www.garanti.com.tr\" target=\"_blank\" rel=\"noopener noreferrer\">Garanti Bankas\u0131<\/a>&#8221; da yer almakta:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/finance-paid-keywords-vs-organic-keywords.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4034 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/finance-paid-keywords-vs-organic-keywords.png\" alt=\"finance paid keywords vs organic keywords\" width=\"700\" height=\"374\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/finance-paid-keywords-vs-organic-keywords.png 736w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/finance-paid-keywords-vs-organic-keywords-300x160.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/374;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla gelen trafi\u011fin t\u0131klanma oranlar\u0131, yine organik trafi\u011fin \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc g\u00f6stermekte. \u00d6demeli arama ile gelen t\u0131klaman\u0131n oran\u0131 %3.32&#8217;de kal\u0131rken, organik trafi\u011fin t\u0131klama oran\u0131 %96,78<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/finance-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4035 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/finance-industry-paid-vs-organic-clicks.png\" alt=\"finance industry paid vs organic clicks\" width=\"565\" height=\"427\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/finance-industry-paid-vs-organic-clicks.png 565w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/finance-industry-paid-vs-organic-clicks-300x227.png 300w\" data-sizes=\"(max-width: 565px) 100vw, 565px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 565px; --smush-placeholder-aspect-ratio: 565\/427;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Arama motorlar\u0131n\u0131n b\u00fcy\u00fck oranda trafik sa\u011flad\u0131\u011f\u0131 bir ba\u015fka sekt\u00f6r ise Sanat ve E\u011flence.<\/p>\n<h2>Sanat ve E\u011flence<\/h2>\n<p>Bu sekt\u00f6re ait trafi\u011fin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fc %39,07 ile do\u011frudan eri\u015fim sa\u011flarken, arama motoru trafi\u011fi %30,81 ile ikinci s\u0131rada yer al\u0131yor. Y\u00f6nlendirme trafi\u011fi %19,74 ile \u00fc\u00e7\u00fcnc\u00fc, sosyal medya %9,36 ile d\u00f6rd\u00fcnc\u00fc s\u0131rada. G\u00f6r\u00fcnt\u00fcl\u00fc reklam\u00a0ve e-posta trafi\u011fi yok denecek kadar az:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-arts-entertainment-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4036 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-arts-entertainment-online-marketing-channels.png\" alt=\"top arts entertainment online marketing channels\" width=\"578\" height=\"427\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-arts-entertainment-online-marketing-channels.png 578w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-arts-entertainment-online-marketing-channels-300x222.png 300w\" data-sizes=\"(max-width: 578px) 100vw, 578px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 578px; --smush-placeholder-aspect-ratio: 578\/427;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Genel trafik oranlar\u0131nda da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi Web&#8217;de yer alan reklamlar\u0131n getirdi\u011fi trafik oranlar\u0131 bu sekt\u00f6r i\u00e7in olduk\u00e7a d\u00fc\u015f\u00fck. Arama motorlar\u0131 a\u00e7\u0131s\u0131ndan bakt\u0131\u011f\u0131m\u0131zda ise, \u00f6demeli arama %0,44 oran\u0131nda t\u0131klama oran\u0131na sahip. Organik arama trafi\u011fi ise %99,56 t\u0131klama oran\u0131yla \u00f6ne \u00e7\u0131k\u0131yor:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4037 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-industry-paid-vs-organic-clicks.png\" alt=\"arts entertainment industry paid vs organic clicks\" width=\"545\" height=\"468\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-industry-paid-vs-organic-clicks.png 545w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-industry-paid-vs-organic-clicks-300x258.png 300w\" data-sizes=\"(max-width: 545px) 100vw, 545px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 545px; --smush-placeholder-aspect-ratio: 545\/468;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Sanat ve E\u011flence sekt\u00f6r\u00fcnde, genel olarak online video ve m\u00fczik portallar\u0131na ait arama terimleri dikkat \u00e7ekiyor. \u00d6rne\u011fin <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a>, <a href=\"https:\/\/www.vimeo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Vimeo<\/a>, <a href=\"https:\/\/www.hulu.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hulu<\/a>, <a href=\"https:\/\/www.pandora.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pandora<\/a>, <a href=\"https:\/\/www.dailymotion.com\" target=\"_blank\" rel=\"noopener noreferrer\">Dailymotion<\/a>\u00a0gibi markalar, arama terimi olarak yer al\u0131yor:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-paid-keywords-vs-organic-keywords.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4038 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-paid-keywords-vs-organic-keywords.png\" alt=\"arts entertainment paid keywords vs organic keywords\" width=\"700\" height=\"373\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-paid-keywords-vs-organic-keywords.png 728w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/arts-entertainment-paid-keywords-vs-organic-keywords-300x160.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/373;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Bir sonraki incelememiz, art\u0131k internetten kopamayan bir sekt\u00f6r i\u00e7in:<\/p>\n<h2>Oyun<\/h2>\n<p>Oyun sekt\u00f6r\u00fc \u0130nternetle s\u00fcrekli ili\u015fki halinde, \u0130nternetten oynanan oyunlara talep olduk\u00e7a y\u00fcksek. Ak\u0131ll\u0131 telefonlarda oyun sat\u0131n almak ya da y\u00fcklemek i\u00e7in \u0130nternete ihtiyac\u0131n\u0131z var. Bilgisayarda oyun oynarken yine \u0130nternete ihtiyac\u0131n\u0131z var. Oyun sekt\u00f6r\u00fc, \u0130nternetten kopamayan bir sekt\u00f6r ve eri\u015fim olarak gayet y\u00fcksek rakamlara sahip.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-games-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4042 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-games-online-marketing-channels.png\" alt=\"top games online marketing channels\" width=\"575\" height=\"440\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-games-online-marketing-channels.png 575w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-games-online-marketing-channels-300x230.png 300w\" data-sizes=\"(max-width: 575px) 100vw, 575px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/440;\" \/><\/a><\/p>\n<p>Do\u011frudan eri\u015fim ve arama motoru trafi\u011fi, birbirine \u00e7ok yak\u0131n rakamlara sahip olarak ilk s\u0131ralarda geliyorlar: %35,28 ve %33,26. Y\u00f6nlendirme trafi\u011fi de %21,68 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer al\u0131yor. G\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k ve Sosyal Medya&#8217;n\u0131n %5 civar\u0131nda bir etkisi varken, e-posta trafi\u011fi yok denecek kadar az.<\/p>\n<p>Oyun sekt\u00f6r\u00fcnde organik trafik ve \u00f6demeli arama t\u0131klama oranlar\u0131na bir g\u00f6z atal\u0131m; daha \u00f6nce inceledi\u011fimiz sekt\u00f6rlerde de oldu\u011fu gibi, organik trafi\u011fin t\u0131klama oranlar\u0131 yine olduk\u00e7a y\u00fcksek. \u00d6demeli Arama a\u011f\u0131 ise %1&#8217;in alt\u0131nda t\u0131klama oran\u0131 sa\u011flam\u0131\u015f:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/games-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4043 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/games-industry-paid-vs-organic-clicks.png\" alt=\"games industry paid vs organic clicks\" width=\"541\" height=\"385\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/games-industry-paid-vs-organic-clicks.png 541w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/games-industry-paid-vs-organic-clicks-300x213.png 300w\" data-sizes=\"(max-width: 541px) 100vw, 541px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 541px; --smush-placeholder-aspect-ratio: 541\/385;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Pop\u00fcler arama terimleri i\u00e7erisinde genel olarak markala\u015fm\u0131\u015f arama terimleri yer al\u0131yor. Friv, MineCraft, Stardoll gibi tan\u0131d\u0131k kelimeler \u00f6demeli arama a\u011f\u0131nda, Origin, G2A, GameStop gibi terimler de organik araman\u0131n pop\u00fcler terimleri:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/games-paid-keywords-vs-organic-keywords.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4044 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/games-paid-keywords-vs-organic-keywords.png\" alt=\"games paid keywords vs organic keywords\" width=\"700\" height=\"374\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/games-paid-keywords-vs-organic-keywords.png 733w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/games-paid-keywords-vs-organic-keywords-300x160.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/374;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u0130ncelemesini yapaca\u011f\u0131m\u0131z son sekt\u00f6r, kendine has dinamikleri olan bir sekt\u00f6r.<\/p>\n<h2>Yeti\u015fkin<\/h2>\n<p>Yabanc\u0131 dilde &#8220;adult&#8221; olarak ge\u00e7en\u00a0ve \u0130nternet end\u00fcstrisinin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 olu\u015fturan bu sekt\u00f6rde, eri\u015fim trafi\u011finin b\u00fcy\u00fck k\u0131sm\u0131n\u0131 y\u00f6nlendirme trafi\u011fi olu\u015fturmakta. Arama motorundan gelen trafik ikinci, do\u011frudan eri\u015fim \u00fc\u00e7\u00fcnc\u00fc s\u0131rada:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-adult-online-marketing-channels.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4045 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/top-adult-online-marketing-channels.png\" alt=\"top adult online marketing channels\" width=\"577\" height=\"409\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-adult-online-marketing-channels.png 577w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/top-adult-online-marketing-channels-300x213.png 300w\" data-sizes=\"(max-width: 577px) 100vw, 577px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 577px; --smush-placeholder-aspect-ratio: 577\/409;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Google AdWords, kumar sekt\u00f6r\u00fcnde oldu\u011fu gibi\u00a0Yeti\u015fkin sekt\u00f6r\u00fcne de reklam vermemekte. Bu y\u00fczden t\u0131klama oranlar\u0131 olduk\u00e7a d\u00fc\u015f\u00fck:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/adult-industry-paid-vs-organic-clicks.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4046 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/adult-industry-paid-vs-organic-clicks.png\" alt=\"adult industry paid vs organic clicks\" width=\"523\" height=\"320\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/adult-industry-paid-vs-organic-clicks.png 523w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/adult-industry-paid-vs-organic-clicks-300x184.png 300w\" data-sizes=\"(max-width: 523px) 100vw, 523px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 523px; --smush-placeholder-aspect-ratio: 523\/320;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Yeti\u015fkin sekt\u00f6r\u00fcnde s\u0131kl\u0131kla kullan\u0131lan anahtar kelimelere de bir g\u00f6z atal\u0131m:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/adult-paid-keywords-vs-organic-keywords.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-4047 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/05\/adult-paid-keywords-vs-organic-keywords.png\" alt=\"adult paid keywords vs organic keywords\" width=\"700\" height=\"376\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/adult-paid-keywords-vs-organic-keywords.png 738w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/05\/adult-paid-keywords-vs-organic-keywords-300x161.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/376;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Organik ve Do\u011frudan Trafi\u011fin \u00d6nemi<\/h2>\n<p>Arama kanallar\u0131 hem sekt\u00f6rel bazda hem de genel olarak hayati \u00f6nem ta\u015f\u0131makta. Organik arama trafi\u011fi \u00a0\u00f6demeli reklam a\u011f\u0131na kar\u015f\u0131 b\u00fcy\u00fck \u00fcst\u00fcnl\u00fck sa\u011fl\u0131yor. B\u00f6ylece Arama Motoru Optimizasyonu (SEO), \u0130nternet eri\u015fiminin aslan pay\u0131n\u0131 sa\u011fl\u0131yor ve \u00f6nemini korumaya devam ediyor.<\/p>\n<p>Do\u011frudan trafik ise, marka bilinirli\u011finin ve markalar\u0131n ortaya \u00e7\u0131kard\u0131\u011f\u0131 &#8220;g\u00fcven&#8221; duygusunun ne kadar \u00f6nemli oldu\u011funu g\u00f6stermekte. Bug\u00fcn bir Web sitesine girerken adresi do\u011frudan yaz\u0131p giri\u015f yap\u0131yorsan\u0131z, sitenin hissettirdi\u011fi g\u00fcven duygusunu benimsemi\u015fsiniz demektir.\u00a0E\u011fer y\u00f6netti\u011finiz Web sitesine do\u011frudan trafik al\u0131yorsan\u0131z, bu g\u00fcven duygusunu kullan\u0131c\u0131lar\u0131n\u0131za hissettirmi\u015fsiniz demektir.<\/p>\n<p>Bize g\u00f6re organik trafi\u011fin elde edilmesi en ucuz, d\u00f6n\u00fc\u015f\u00fcm\u00fc en y\u00fcksek trafik kanal\u0131 oldu\u011funun alt\u0131n\u0131 bir kez daha \u00e7izen bu raporu daha detayl\u0131 \u015fekilde incelemek isterseniz bu linke t\u0131klayabilirsiniz: <a href=\"https:\/\/www.similarweb.com\/landing\/search-marketing-benchmark-2015-whitepaper\" target=\"_blank\" rel=\"noopener noreferrer\">SimilarWeb &#8211;\u00a0Search Marketing Benchmark Report 2015<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SimilarWeb, 2015 y\u0131l\u0131 Ocak ay\u0131  Arama Motoru Pazarlama Kar\u015f\u0131la\u015ft\u0131rma raporunu yay\u0131mlad\u0131. Raporda genel trafik kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131n yan\u0131 s\u0131ra, &#8220;al\u0131\u015fveri\u015f, kumar, seyahat, finans, e\u011flence, oyunlar, yeti\u015fkin&#8221; gibi kategoriler i\u00e7in \u0130nternet kullan\u0131m istatistiklerine yer verildi. \u00d6zellikle organik trafi\u011fin \u00f6nemine vurgu yapan raporda ilgin\u00e7 bilgiler yer al\u0131yor. Rapordan can al\u0131c\u0131 noktalar\u0131 sizlerle payla\u015fal\u0131m istedik.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[219,221,222],"class_list":["post-4019","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-arama-motoru-pazarlama","tag-search-marketing-benchmark-report","tag-similarweb"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=4019"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/4019\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=4019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=4019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=4019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}