{"id":3181,"date":"2015-04-29T16:48:19","date_gmt":"2015-04-29T13:48:19","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=3181"},"modified":"2023-03-14T10:46:33","modified_gmt":"2023-03-14T07:46:33","slug":"google-mobilegeddon-guncellemesi-analizleri-4","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-mobilegeddon-guncellemesi-analizleri-4\/","title":{"rendered":"Google Mobilegeddon G\u00fcncellemesi Analizleri \u2013 4"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobil-guncellemesi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3911 aligncenter\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobil-guncellemesi.jpg\" alt=\"google mobil g\u00fcncellemesi\" width=\"477\" height=\"477\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-guncellemesi.jpg 477w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-guncellemesi-300x300.jpg 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-guncellemesi-150x150.jpg 150w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/a><\/p>\n<p>Peki \u00a0g\u00f6zlemlerimiz belirgin bir de\u011fi\u015fimi i\u015faret ediyor muydu? A\u00e7\u0131k\u00e7as\u0131, \u015fimdiye kadar b\u00fcy\u00fck \u00f6l\u00e7ekte bir de\u011fi\u015fimden bahsetmemiz m\u00fcmk\u00fcn de\u011fil. Bununla birlikte, tek tek web sitelerinin mobil s\u0131ralama sonu\u00e7lar\u0131n\u0131 inceledi\u011finizde, \u00f6ncesi ve sonras\u0131 \u015feklinde enteresan de\u011fi\u015fimlere \u015fahit olduk.<\/p>\n<p>Google, 21 Nisan 2015&#8217;te g\u00fcncellemenin devreye girece\u011fini do\u011frulad\u0131ktan sonra, T\u00fcrkiye&#8217;de ve Amerika&#8217;da yay\u0131n yapan web sitelerini de inceledik, ancak ciddi bir fark g\u00f6rmek i\u00e7in hen\u00fcz erken oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. Bizimle beraber pek \u00e7ok SEO yaz\u0131l\u0131m ve dan\u0131\u015fmanl\u0131k firmas\u0131 benzer d\u00fc\u015f\u00fcnceleri payla\u015f\u0131yorlar. Onlar da hen\u00fcz b\u00fcy\u00fck \u00e7apta ve radikal bir de\u011fi\u015fimden bahsedemiyorlar:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.moz.com\" target=\"_blank\" rel=\"noopener noreferrer\">Moz<\/a>&#8216;dan\u00a0Dr. Peter Meyers, 22 Nisan&#8217;\u0131n b\u00fcy\u00fck g\u00fcn olaca\u011f\u0131ndan bahsetmi\u015fti, ancak sonras\u0131nda g\u00f6zlemledi\u011fi de\u011fi\u015fikliklerin umdu\u011fu kadar b\u00fcy\u00fck olmad\u0131\u011f\u0131n\u0131 ifade etti.<\/li>\n<li><a href=\"https:\/\/www.searchmetrics.com\" target=\"_blank\" rel=\"noopener noreferrer\">SearchMetrics<\/a>&#8216;ten\u00a0Marcus Tober, SearchMetrics Suite arac\u0131l\u0131\u011f\u0131yla haz\u0131rlanan &#8220;Kazananlar ve Kaybedenler&#8221; tablosunu yay\u0131nlam\u0131\u015ft\u0131. Ancak tablodaki de\u011fi\u015fim, beklendi\u011fi kadar b\u00fcy\u00fck olmad\u0131.<\/li>\n<li><a href=\"https:\/\/www.seoclarity.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">seoClarity<\/a>&#8216;den\u00a0Ryan Heuser da, 25 Mart&#8217;tan itibaren g\u00fcncellemenin etkilerini incelemeye ba\u015flad\u0131klar\u0131n\u0131 ancak sadece %5,1 oran\u0131nda de\u011fi\u015fiklik g\u00f6zlemleyebildiklerini ifade etmi\u015fti.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.stradiji.com\/google-mobilegeddon-guncellemesi-analizleri-3\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mobilegeddon G\u00fcncellemesi Analizleri \u2013 3<\/a> yaz\u0131m\u0131zda, \u00a0g\u00fcncellemenin Kas\u0131m 2014&#8217;te duyurulmas\u0131ndan sonra, hem test edilerek hem de yava\u015f yava\u015f hayata ge\u00e7mi\u015f olabilece\u011finden bahsetmi\u015ftik. Belki de, \u00f6l\u00e7\u00fcm yapmaya o tarihten itibaren ba\u015flanmal\u0131yd\u0131, o zaman kar\u015f\u0131m\u0131za daha belirgin de\u011fi\u015fimlerin oldu\u011fu bir tablo \u00e7\u0131kabilirdi. Bu d\u00fc\u015f\u00fcncemizin bir varsay\u0131m olmas\u0131n\u0131 diliyor ve Nisan ay\u0131 itibariyle ba\u015flanan incelemelerin uzun vadede sonu\u00e7 verece\u011fini umuyoruz.<\/p>\n<p>Ek olarak, The Sem Post&#8217;tan Jennifer Slegg&#8217;in att\u0131\u011f\u0131 bir tweet&#8217;e, Google\u00a0Webmaster Trends Analisti <a href=\"https:\/\/twitter.com\/methode\" target=\"_blank\" rel=\"noopener noreferrer\">Gary\u00a0Illyes<\/a>&#8216;in verdi\u011fi cevap dikkatimizi \u00e7ekti:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/10-blue-links.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3979\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/10-blue-links.png\" alt=\"10 blue links\" width=\"700\" height=\"475\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/10-blue-links.png 502w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/10-blue-links-300x204.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Buna g\u00f6re, g\u00fcncellemeden en \u00e7ok &#8220;10 Blue Links&#8221; olarak adland\u0131r\u0131lan, arama sonu\u00e7lar\u0131nda ilk sayfada g\u00f6r\u00fcnt\u00fclenen ilk 10 sonu\u00e7 etkilenecek. Ayr\u0131ca lokal aramalar ve g\u00f6rsel, haber, video aramalar gibi Google Araman\u0131n di\u011fer b\u00f6l\u00fcmlerini g\u00f6zle g\u00f6r\u00fcl\u00fcr d\u00fczeyde etkilemeyece\u011fini s\u00f6yleyebiliriz.<\/p>\n<p>G\u00fcncellemenin bir di\u011fer par\u00e7as\u0131 da Amerika&#8217;da test edilmeye ba\u015flanm\u0131\u015f. <a href=\"https:\/\/ilyasteker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130lyas Teker<\/a>&#8216;in verdi\u011fi bilgiye g\u00f6re, mobil aramalarda &#8220;Google&#8221; logosu ekran\u0131n ortas\u0131na yerle\u015ftirilmesi konusunda bir test yap\u0131l\u0131yormu\u015f:<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-logo.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3978\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-logo.png\" alt=\"google logo\" width=\"700\" height=\"388\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-logo.png 891w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-logo-300x166.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Biz de, Google Web Y\u00f6neticisi Ara\u00e7lar\u0131 hesaplar\u0131n\u0131 y\u00f6netti\u011fimiz Web siteleri aras\u0131nda yapt\u0131\u011f\u0131m\u0131z kar\u015f\u0131la\u015ft\u0131rmada, belirgin bir de\u011fi\u015fim oldu\u011funu g\u00f6zlemledik. Mobil arama sorgular\u0131n\u0131 filtrelemek suretiyle ald\u0131\u011f\u0131m\u0131z raporda, 1 Mart 2015 &#8211; 29 Nisan 2015 aras\u0131nda g\u00f6zlemledi\u011fimiz kadar\u0131yla, \u00a0<strong>Mobil Uyumlu olan<\/strong>\u00a0bir sitenin arama sorgular\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc g\u00f6zle g\u00f6r\u00fcl\u00fcr d\u00fczeyde art\u0131yor.<\/p>\n<p>Yine\u00a0Google Web Y\u00f6neticisi Ara\u00e7lar\u0131 arac\u0131l\u0131\u011f\u0131yla ald\u0131\u011f\u0131m\u0131z bir di\u011fer mobil arama sorgular\u0131 raporunda, 1 Mart 2015 &#8211; 29 Nisan 2015 aras\u0131nda g\u00f6zlemledi\u011fimiz kadar\u0131yla, <strong>Mobil Uyumlu olmayan<\/strong>\u00a0bir Web sitesinin arama sorgular\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc %30 civar\u0131nda azald\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz.\u00a0Bu sonu\u00e7lara g\u00f6re, hen\u00fcz b\u00fcy\u00fck \u00f6l\u00e7ekli bir g\u00fcncellemeden bahsedemesek de , en az\u0131ndan tek tek Web sitelerini ele ald\u0131\u011f\u0131m\u0131zda \u015funu s\u00f6yleyebiliriz: \u00a0mobil uyumlu olan bir Web sitesinin, mobil arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc artmaya ba\u015flarken, mobil uyumlu olmayan bir Web sitesinin mobil arama sonu\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc d\u00fc\u015fmeye ba\u015flad\u0131.<\/p>\n<p>E\u011fer siz de mobil arama sorgular\u0131n\u0131zda benzer bir trend g\u00f6zlemliyorsan\u0131z ve siteniz halen mobil uyumlu de\u011filse,\u00a0<a href=\"https:\/\/www.stradiji.com\/mobil-seo-rehberi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil SEO Rehberi<\/a>\u00a0ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z\u0131 okuyarak sitenizi nas\u0131l Google mobil algoritma g\u00fcncellemesine uyumlu hale getirebilece\u011finizi \u00f6\u011frenebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son birka\u00e7 ayd\u0131r, Google Mobil Uyumluluk G\u00fcncellemesiyle (Mobilegeddon) ilgili bir\u00e7ok haber duyduk, pek \u00e7ok yaz\u0131 yazd\u0131k. Bir hafta \u00f6nce devreye giren g\u00fcncelleme sonras\u0131 mobil Web sitelerinde nas\u0131l trafik de\u011fi\u015fikli\u011fi ya\u015fand\u0131\u011f\u0131n\u0131 an be an g\u00f6zlemlemeye \u00e7al\u0131\u015ft\u0131k. Gelin, hep birlikte bug\u00fcn itibar\u0131yla son duruma bir g\u00f6z atal\u0131m.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95,96,89],"tags":[178,162,100,197,103],"class_list":["post-3181","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","category-mobil-uyumluluk","category-searchmetrics","tag-google-algoritma-guncellemesi","tag-google-mobil-seo","tag-google-mobil-uyumluluk","tag-google-mobil-uyumluluk-guncellemesi","tag-mobil-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/3181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=3181"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/3181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=3181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=3181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=3181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}