{"id":3125,"date":"2015-04-27T14:13:58","date_gmt":"2015-04-27T11:13:58","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=3125"},"modified":"2023-03-14T11:44:17","modified_gmt":"2023-03-14T08:44:17","slug":"google-mobilegeddon-guncellemesi-analizleri-3","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-mobilegeddon-guncellemesi-analizleri-3\/","title":{"rendered":"Google Mobilegeddon G\u00fcncellemesi Analizleri \u2013 3"},"content":{"rendered":"

\"google<\/a><\/p>\n

Google Mobil Uyumluluk G\u00fcncellemesi (Mobilegeddon) \u00fczerinden 5 g\u00fcn\u00fc a\u015fk\u0131n s\u00fcre ge\u00e7ti. Daha net bir resim \u00e7izebilece\u011fimizi d\u00fc\u015f\u00fcncesiyle, SearchMetrics Suite<\/a> ve Google Mobile Friendly Test Tool <\/a> kullanarak\u00a0Fortune 500 – 2014<\/a> listesinde ilk 10 s\u0131rada bulunan firmalara ait Web sitelerinin mobil uyumluluk\u00a0durumlar\u0131n\u0131 analiz ettik.\u00a0<\/p>\n

Elimizdeki ara\u00e7lar\u0131 kullanarak Techcrunch haberini<\/a> do\u011frulamak ve ger\u00e7ek durumu analiz etmek istedik. Hen\u00fcz elimizdeki ara\u00e7lar T\u00fcrkiye i\u00e7in benzer bir analize imkan vermedi\u011fi i\u00e7in bir s\u00fcre daha beklemek durumunday\u0131z. T\u00fcrkiye i\u00e7in de benzer analizleri yapmak k\u0131sa-orta vadeli planlamam\u0131z aras\u0131nda yer al\u0131yor.<\/p>\n

1:\u00a0Wal-Mart Stores<\/h3>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck al\u0131\u015fveri\u015f zincirine sahip olan Wal-Mart ma\u011fazalar\u0131, listenin ilk s\u0131ras\u0131nda yer al\u0131yor.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z\u00a0www.walmart.com<\/a> adresi, Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte. SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, stabil bir grafik \u00e7izdi\u011fini g\u00f6r\u00fcyoruz. Yani site, mobil uyumlu oldu\u011fu i\u00e7in trafik kayb\u0131 ya\u015famam\u0131\u015f.<\/p>\n

2:\u00a0Exxon Mobil<\/h3>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck petrol \u00fcreticisi olan Exxon Mobil, Fortune 500 listesinin ikinci s\u0131ras\u0131nda.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z\u00a0www.exxonmobil.com<\/a> adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, \u00f6zellikle g\u00fcncellemeden hemen \u00f6nce g\u00f6r\u00fcn\u00fcrl\u00fckte art\u0131\u015f oldu\u011funu g\u00f6r\u00fcyoruz. Bu da organik trafikte hissedilir bir art\u0131\u015fa i\u015faret etmekte.<\/p>\n

3: Chevron<\/h3>\n

Chevron, Exxon Mobil’in ard\u0131nda ikinci b\u00fcy\u00fck Petrol \u00fcreticisi ve listenin \u00fc\u00e7\u00fcnc\u00fc s\u0131ras\u0131nda yer al\u0131yor.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z\u00a0www.chevron.com<\/a> adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, g\u00fcncelleme sonras\u0131 g\u00f6r\u00fcn\u00fcrl\u00fckte art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Aynen Exxon Mobil’de oldu\u011fu gibi, trafikte hissedilir bir art\u0131\u015f oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcn.<\/p>\n

4:\u00a0Berkshire Hathaway<\/h3>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci yat\u0131r\u0131m ve holding \u015firketi olan Berkshire Hathaway, listenin d\u00f6rd\u00fcnc\u00fc s\u0131ras\u0131nda yer alan \u015firket.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z\u00a0www.berkshirehathaway.com<\/a> adresi,\u00a0\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu de\u011fil<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, \u00a0\u00f6zellikle g\u00fcncellemeden birka\u00e7 g\u00fcn \u00f6nce ve g\u00fcncelleme s\u0131ras\u0131nda ciddi bir g\u00f6r\u00fcn\u00fcrl\u00fck kayb\u0131 ya\u015fanm\u0131\u015f. Bu da sitenin organik trafi\u011fini hissedilir d\u00fczeyde olumsuz etkilemi\u015f olabilir.<\/p>\n

5: Apple<\/h3>\n

T\u00fcketici elektroni\u011fi kategorisinde bulunan ve d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketlerinden biri olan Apple, listenin be\u015finci s\u0131ras\u0131nda bulunmakta.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z\u00a0www.apple.com<\/a>\u00a0adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, mobil g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn d\u00fc\u015fme trendinde oldu\u011funu g\u00f6r\u00fcyoruz. Fakat bu durum, genel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn d\u00fc\u015fme e\u011filiminde olmas\u0131ndan kaynaklanabilir.<\/p>\n

6: Philips 66<\/h3>\n

Listedeki bir di\u011fer petrol \u015firketi olan Philips 66, alt\u0131nc\u0131 s\u0131rada yer al\u0131yor.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z www.phillips66.com<\/a> adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu de\u011fil<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, d\u00fc\u015fme e\u011filiminde olan mobil g\u00f6r\u00fcn\u00fcrl\u00fck, g\u00fcncellemeden sonra daha da d\u00fc\u015f\u00fck seviyelerde geziniyor. Bu da belirgin bir trafik kayb\u0131 anlam\u0131na gelebilir.<\/p>\n

7: General Motors<\/h3>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck motorlu ta\u015f\u0131t \u00fcreticilerinden biri olan General Motors, listenin yedinci s\u0131ras\u0131nda.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z\u00a0www.gm.com<\/a> adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, herhangi bir de\u011fi\u015fim olmad\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz.<\/p>\n

8: Ford<\/h3>\n

D\u00fcnyan\u0131n bir di\u011fer b\u00fcy\u00fck motorlu ta\u015f\u0131t \u00fcreticisi olan Ford Motor Company, listenin sekizinci s\u0131ras\u0131nda.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z www.ford.com<\/a> adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, herhangi bir de\u011fi\u015fim olmad\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz.<\/p>\n

9: General Electric<\/h3>\n

Elektronik ve t\u00fcketici elektroni\u011fi alan\u0131nda hizmet veren General Electric, listenin dokuzuncu s\u0131ras\u0131nda.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z www.ge.com<\/a> adresi,\u00a0\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, g\u00f6r\u00fcn\u00fcrl\u00fck trendinin \u00f6zellikle g\u00fcncelleme s\u0131ras\u0131nda artma e\u011filiminde oldu\u011funu g\u00f6r\u00fcyoruz:<\/p>\n

10: Valero<\/h3>\n

Listenin onuncu s\u0131ras\u0131nda Petrol \u00fcreticisi Valero yer al\u0131yor.\u00a0\u0130ncelemesini yapt\u0131\u011f\u0131m\u0131z www.valero.com <\/a>adresi,\u00a0Google Mobil Uyumluluk Test Arac\u0131nda “mobil uyumlu de\u011fil<\/strong>” olarak g\u00f6r\u00fcnmekte.\u00a0SearchMetrics Masa\u00fcst\u00fc & Mobil g\u00f6r\u00fcn\u00fcrl\u00fck test arac\u0131ndaki e\u011filime bakt\u0131\u011f\u0131m\u0131z zaman, mobil g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn d\u00fc\u015f\u00fc\u015f e\u011filiminde oldu\u011funu g\u00f6r\u00fcyoruz. Bu da, belirgin d\u00fczeyde trafik kayb\u0131na yol a\u00e7abilir.<\/p>\n

Test sonu\u00e7lar\u0131na genel olarak bakt\u0131\u011f\u0131m\u0131zda, mobil uyumlu olmayan<\/strong>\u00a0Web sitelerinin, bariz \u015fekilde g\u00f6r\u00fcn\u00fcrl\u00fck kayb\u0131 ya\u015fad\u0131\u011f\u0131n\u0131 s\u00f6ylememiz m\u00fcmk\u00fcn. Google Mobil Uyumluluk G\u00fcncellemesi, \u00a0ilk olarak Kas\u0131m 2014 tarihinde duyurulmu\u015ftu. G\u00fcncellemenin kesin olarak 21 Nisan 2015 tarihinde devreye girece\u011fi belirtilmi\u015fti. Ancak biz inan\u0131yoruz ki, Google 21 Nisan tarihine kadar g\u00fcncellemeyi test etmeye ba\u015flam\u0131\u015f ve bir\u00e7ok de\u011fi\u015fikli\u011fi g\u00fcncelleme tarihine kadar ger\u00e7ekle\u015ftirmi\u015fti. O y\u00fczden, s\u00f6z konusu siteleri incelerken tarih aral\u0131\u011f\u0131n\u0131 5 Nisan 2015’ten ba\u015flayacak \u015fekilde geni\u015f tuttuk.<\/p>\n

G\u00fcncelleme halen devam etmekte. Resmin tamam\u0131n\u0131 g\u00f6rmek i\u00e7in biraz daha sab\u0131rl\u0131 olmam\u0131z ve bu hafta sonuna kadar beklememiz gerekiyor.\u00a0E\u011fer Web sitenizde g\u00f6zle g\u00f6r\u00fcl\u00fcr bir organik trafik kayb\u0131 ya\u015f\u0131yorsan\u0131z ve bu kayb\u0131n sebebi mobil organik trafi\u011finizin d\u00fc\u015fmesi olabilir. Sitenizi en k\u0131sa zamanda mobil uyumlu hale getirmenizi tavsiye ederiz. Buradan ba\u015flayabilirsiniz: Mobil SEO Rehberi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Techcrunch\u2019ta yay\u0131mlanan bir habere g\u00f6re, Fortune 500 \u015firketlerinden %40\u2019\u0131n\u0131n Web sitesinin mobil uyumluluk g\u00fcncellemesinden negatif etkilenmesi bekleniyor.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95,96,89],"tags":[199,178,200,192,198,88,201],"class_list":["post-3125","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","category-mobil-uyumluluk","category-searchmetrics","tag-fortune-500-mobil-uyumluluk","tag-google-algoritma-guncellemesi","tag-google-mobilegeddon-guncellemesi","tag-mobil-algoritma-guncellemesi","tag-mobilegeddon-guncellemesi","tag-searchmetrics","tag-techcrunch"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/3125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=3125"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/3125\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=3125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=3125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=3125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}