{"id":2916,"date":"2015-04-09T13:49:28","date_gmt":"2015-04-09T10:49:28","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=2916"},"modified":"2023-03-14T10:42:23","modified_gmt":"2023-03-14T07:42:23","slug":"google-mobil-seo-guncellemesi-sikca-sorulan-sorular","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-mobil-seo-guncellemesi-sikca-sorulan-sorular\/","title":{"rendered":"Google Mobil SEO G\u00fcncellemesi &#8211; S\u0131k\u00e7a Sorulan Sorular"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-guncellemesi1-e1430893183401.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3934 aligncenter\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-guncellemesi1-e1430893183401.jpg\" alt=\"mobil seo - s\u0131k\u00e7a sorulan sorular\" width=\"500\" height=\"203\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-guncellemesi1-e1430893183401.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-guncellemesi1-e1430893183401-300x122.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><strong>1.Google Mobil Uyumluluk Algoritmas\u0131 Neleri De\u011fi\u015ftirecek?<\/strong><\/p>\n<p>Google, uygulama d\u00fcnyas\u0131nda, Google Play&#8217;de, mobil arama motorunda vb. platformlarda bir\u00e7ok yenili\u011fe gitti. Sonunda, mobil Web ile ilgili bu de\u011fi\u015filikli\u011fin yap\u0131lmas\u0131na karar verdi. G\u00fcncelleme, mobil \u0130nternet kullan\u0131m\u0131n\u0131n h\u0131zla artmas\u0131yla beraber, hem kullan\u0131c\u0131 deneyimini maksimum d\u00fczeye \u00e7\u0131karmak, hem de mobil arac\u0131l\u0131\u011f\u0131yla yap\u0131lan aramalarda daha iyi sonu\u00e7lar getirmek i\u00e7in ger\u00e7ekle\u015fiyor.<\/p>\n<p>Ayr\u0131ca, s\u00f6ylentiler aras\u0131nda yeni bir mobil arama motoru botunun kullan\u0131lmaya ba\u015flanaca\u011f\u0131 da var. B\u00fcy\u00fck ihtimalle, &#8220;Android User-Agent&#8221; ismiyle yer alacak olan bu arama botu, tek bir tan\u0131t\u0131m sayfas\u0131na sahip olan Mobil Uygulamalar\u0131 daha iyi taramak i\u00e7in kullan\u0131lacak. Daha \u00f6nce <a title=\"Google Mobile Indexing Api\" href=\"https:\/\/www.stradiji.com\/google-da-mobil-uygulama-indeksletme\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google&#8217;da Mobil Uygulamalar\u0131n indekslenmesi<\/a>\u00a0konulu yaz\u0131m\u0131zda bu yenilikten bahsetmi\u015ftik.<\/p>\n<p>Bu g\u00fcncelleme sonras\u0131 kullan\u0131lmas\u0131 planlanan bir ba\u015fka \u00f6nemli \u00f6zellik de, yava\u015f a\u00e7\u0131lan siteler i\u00e7in &#8220;yava\u015f&#8221; (slow) ibaresini g\u00f6stermek. Arama sonu\u00e7lar\u0131nda, sayfa ba\u015fl\u0131\u011f\u0131n\u0131n sol taraf\u0131nda k\u0131rm\u0131z\u0131 renkle yer alan bu etiket, yava\u015f ve kalitesiz Web sitelerinin s\u0131ralamada a\u015fa\u011f\u0131lara inmesine sebep olabilir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobile-slow-label.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4058\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobile-slow-label.png\" alt=\"google mobile slow label\" width=\"400\" height=\"500\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobile-slow-label.png 480w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobile-slow-label-240x300.png 240w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Bu g\u00fcncelleme muhtemelen 21 Nisan 2015&#8217;te hayata ge\u00e7meyecek, ancak ilerleyen zamanlarda kar\u015f\u0131la\u015f\u0131rsan\u0131z, sak\u0131n \u015fa\u015f\u0131rmay\u0131n. Bu y\u00fczden, sitenizi \u015fimdiden h\u0131zland\u0131rmaya bak\u0131n.\u00a0S\u00f6z\u00fcn\u00fc etti\u011fimiz g\u00fcncelleme, web sitelerinin mobil performanslar\u0131n\u0131 b\u00fcy\u00fck etkide etkileyecek ve trafikte de\u011fi\u015fim yaratacak.<\/p>\n<p><strong>2.Web Sitem <span style=\"text-decoration: underline;\">Mobil Uyumlu De\u011filse<\/span>, Masa\u00fcst\u00fcndeki S\u0131ralamam Da Bundan Etkilenecek Mi?<\/strong><\/p>\n<p>Google&#8217;dan Zineb Ait Bahajji&#8217;nin s\u00f6yledi\u011fine g\u00f6re bu sorunun cevab\u0131 \u015fu an i\u00e7in, hay\u0131r. Mobil Uyumluluk g\u00fcncellemesi, Mobil siteler ve Masa\u00fcst\u00fc siteler i\u00e7in ayr\u0131m yapabilecek \u015fekilde gelmekte.<\/p>\n<p><strong>3.\u00a0Mobil Web&#8217;deki S\u0131ralama Ne Kadar Etkilenecek?<\/strong><\/p>\n<p>Yine\u00a0Zineb Ait Bahajji taraf\u0131ndan yan\u0131tlanan bu sorunun cevab\u0131 \u015f\u00f6yle;<\/p>\n<p>Bu g\u00fcncelleme Panda ve Penguen g\u00fcncellemelerinden daha fazla etki yaratacak. Ancak \u015fu an i\u00e7in s\u0131ralamalarda ne gibi bir de\u011fi\u015fiklik olaca\u011f\u0131n\u0131 \u00f6ng\u00f6remiyoruz. Belki sadece Android Cihaz kullan\u0131c\u0131lar\u0131nda, belki de sadece iOS kullan\u0131c\u0131lar\u0131nda ya da her ikisinde de e\u015fit d\u00fczeyde farkl\u0131l\u0131klar g\u00f6zlemlenebilir. Kuvvetle muhtemel Android cihazlardaki s\u0131ralamalarda biraz daha fazla de\u011fi\u015fkenlik g\u00f6zlemlenebilir.<\/p>\n<p>Ayr\u0131ca, mobil e-posta arac\u0131l\u0131\u011f\u0131yla elde edilen trafikte de, ge\u00e7ti\u011fimiz 3 y\u0131la g\u00f6re %180 oran\u0131nda art\u0131\u015f var. Kulllan\u0131c\u0131lar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu, arama motoru olarak Google kulland\u0131klar\u0131 gibi, e-posta hizmeti olarak da Gmail kullanmaktalar ve e-posta ile gelen trafi\u011fin art\u0131\u015f\u0131 bu \u015fekilde de\u011ferlendirilebilir.<\/p>\n<p><strong>4.\u00a0Mobil Alt-Alan Adlar\u0131na Y\u00f6nlendirilmi\u015f Web Siteleri Nas\u0131l De\u011ferlendirilecek? <em>(\u00f6rn: m.facebook gibi)<\/em><\/strong><\/p>\n<p>Bu ilgin\u00e7 bir soru; \u00e7\u00fcnk\u00fc g\u00fcncellemeyle beraber \u015fu an yap\u0131lan testlerde s\u00f6z konusu siteler &#8220;m.&#8221; ifadesini g\u00f6sterecek \u015fekilde s\u0131ralan\u0131yor. Bu siteler b\u00fcy\u00fck oranda mobil dostu olarak g\u00f6sterilseler de, g\u00fcncelleme sonras\u0131 i\u00e7erik a\u00e7\u0131s\u0131ndan nas\u0131l bir de\u011ferlendirmeye tabi tutulacaklar\u0131 hen\u00fcz belli de\u011fil.<\/p>\n<p><strong>5.\u00a0Sitemin Google&#8217;a G\u00f6re &#8220;Mobil Dostu&#8221; Olmas\u0131 \u0130\u00e7in Neye \u0130htiya\u00e7 Duyaca\u011f\u0131m\u0131 Nas\u0131l \u00d6\u011frenebilirim?<\/strong><\/p>\n<p>\u0130lk olarak Google&#8217;\u0131n &#8220;<a title=\"Google Mobil Friendly Test\" href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Uyumluluk Test Arac\u0131<\/a>&#8220;n\u0131 kullanabilirsiniz. Siteniz testten ge\u00e7emiyorsa, bu durumun sebeplerini s\u0131ralayan fakt\u00f6rleri inceleyerek sitenizi geli\u015ftirebilirsiniz.<\/p>\n<p>Bir ba\u015fka yol ise; mobil telefonunuzun taray\u0131c\u0131s\u0131nda &#8220;site:sitenizinadresi.com&#8221; <em>(\u00f6rn:site:stradiji.com)<\/em> \u015feklinde arama yapabilirsiniz. \u00c7\u0131kan sonu\u00e7lar aras\u0131nda &#8220;mobil uyumlu&#8221; etiketine sahip olmayan sayfalar\u0131n\u0131z\u0131 g\u00f6rmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/mobil-uyumluluk-incelemesi.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4059\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/mobil-uyumluluk-incelemesi.png\" alt=\"mobil uyumluluk incelemesi\" width=\"300\" height=\"500\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/mobil-uyumluluk-incelemesi.png 334w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/mobil-uyumluluk-incelemesi-180x300.png 180w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>6.\u00a0Sitemin S\u0131ralamas\u0131n\u0131 Etkilemek \u0130\u00e7in Nas\u0131l Bir Mobil Uygulamaya Sahip Olmal\u0131y\u0131m?<\/strong><\/p>\n<p>Arama yapt\u0131\u011f\u0131n\u0131z terime g\u00f6re, arama sonu\u00e7lar\u0131nda baz\u0131 mobil uygulamalar\u0131n s\u0131raland\u0131\u011f\u0131n\u0131 g\u00f6rm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. E\u011fer uygulaman\u0131z y\u00fcksek puanlamaya sahipse ve ayr\u0131ca do\u011fru optimize edilmi\u015fse, (<a title=\"App Store Optimization\" href=\"https:\/\/www.stradiji.com\/app-store-optimization-aso-danismanlik-hizmeti\/\" target=\"_blank\" rel=\"noopener noreferrer\">bkz: App Store Optimization, ASO<\/a>) s\u0131ralamaya b\u00fcy\u00fck \u00f6l\u00e7\u00fcde pozitif katk\u0131 sa\u011flamas\u0131 s\u00f6z konusudur. Uygulaman\u0131z\u0131n y\u00fcksek puana sahip olmas\u0131, do\u011fru optimize edilmi\u015f olmas\u0131, cihaz uyumlulu\u011fu konusunda s\u0131k\u0131nt\u0131s\u0131 olmamas\u0131 ve yine SEO kapsam\u0131nda do\u011fru optimize edilmi\u015f bir web sayfas\u0131 olmas\u0131, s\u0131ralamay\u0131 pozitif etkileyecektir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/angry-birds.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4060 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/angry-birds.png\" alt=\"angry birds\" width=\"480\" height=\"800\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/angry-birds.png 480w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/angry-birds-180x300.png 180w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p><strong>7.\u00a0Hen\u00fcz bir Mobil Uygulamam Yok, Ancak \u0130htiyac\u0131m Oldu\u011funda, Sadece Android \u0130\u00e7in Mi, Yoksa Sadece iOS \u0130\u00e7in Mi Sahip Olmal\u0131y\u0131m? K\u0131s\u0131tl\u0131 B\u00fct\u00e7em Varsa Ne Yapmal\u0131y\u0131m?<\/strong><\/p>\n<p>E\u011fer b\u00fct\u00e7eniz yeterliyse, Mobil Uygulama ve Mobil Site, trafi\u011finize b\u00fcy\u00fck katk\u0131da bulunacakt\u0131r, fakat ayn\u0131 zamanda bak\u0131m masraflar\u0131 da bir miktar artacakt\u0131r. E\u011fer b\u00fct\u00e7eniz her ikisine birden yetmiyorsa, bir se\u00e7im yapman\u0131z gerekmekte. \u0130\u015f alan\u0131n\u0131z\u0131n gerekliliklerini g\u00f6z \u00f6n\u00fcnde tutarak, <a href=\"https:\/\/www.stradiji.com\/hangisi-daha-karli-mobil-site-vs-mobil-uygulama\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil Uygulama m\u0131 daha fazla getiri sa\u011flar, Mobil Site mi<\/a>, \u00f6l\u00e7menizde fayda var. Ancak \u015funu s\u00f6yleyebiliriz; \u00e7o\u011fu firma, her cihaz i\u00e7in optimize edilmi\u015f tek bir Mobil Site yaparak hem SEO avantaj\u0131n\u0131 kullan\u0131yor hem de her kullan\u0131c\u0131ya ayn\u0131 \u015fekilde ula\u015fmay\u0131 ama\u00e7l\u0131yor. Genel olarak, bu noktada Mobil Site \u00e7ok daha avantajl\u0131 g\u00f6r\u00fcnmekte. S\u00fcrekli g\u00fcncellenen i\u00e7erikle, sosyal medya ve e-postayla desteklenen Mobil Web siteniz, \u00e7ok daha iyi sonu\u00e7lar ortaya \u00e7\u0131karabilir. E\u011fer mobil uygulama, firman\u0131z\u0131n acil gereksinimi de\u011filse, Mobil Site \u00fczerine yo\u011funla\u015fman\u0131z \u00e7ok daha do\u011frudur.<\/p>\n<p>Bu noktada, Mobil Uygulamalar\u0131n biraz daha riskli oldu\u011funu s\u00f6yleyebiliriz. \u0130lk olarak platform farkl\u0131l\u0131klar\u0131 sorun yarat\u0131yor; yani iOS, Android, Windows Mobile, BlackBerry gibi birden fazla i\u015fletim sistemine ayn\u0131 anda hitap etme zorlulu\u011fu; bir ba\u015fka deyi\u015fle her platform i\u00e7in haz\u0131rlayaca\u011f\u0131n\u0131z uygulaman\u0131n ayr\u0131 b\u00fct\u00e7eye ve ayr\u0131 zamana mal olmas\u0131. Bununla beraber,\u00a0y\u00fcksek b\u00fct\u00e7e ve uzun geli\u015ftirme s\u00fcreci, ek olarak g\u00fcncelleme b\u00fct\u00e7esi ve g\u00fcncelleme s\u00fcreci, uygulama tamamland\u0131ktan sonra uygulama markete y\u00fcklenmesi ve y\u00fcklemeden sonra uygulaman\u0131n pop\u00fclerli\u011fiyle ilgili elinizde herhangi bir kontrol mekanizmas\u0131 bulunmamas\u0131, ba\u015fl\u0131ca dezavantajlar\u0131d\u0131r diyebiliriz.<\/p>\n<p>Ancak i\u015finiz bir mobil uygulamaya sahip olman\u0131z\u0131 zorunlu hale getiriyorsa, kullan\u0131c\u0131 trafi\u011finizi iyi analiz etmelisiniz. Google Analytics, web sitenizi baz alarak, sitenize gelen kullan\u0131c\u0131lar\u0131n en \u00e7ok kulland\u0131\u011f\u0131 i\u015fletim sistemini tespit etmenizde yard\u0131mc\u0131 olabilir. Her ne kadar bu analiz sizin i\u00e7in faydal\u0131 olsa da, di\u011fer i\u015fletim sistemlerini geriye atman\u0131za sebep olacakt\u0131r.<\/p>\n<p><strong>8.\u00a0Kullan\u0131c\u0131lar\u0131n Arama Sorgular\u0131 Mobil Trafi\u011fi Nas\u0131l Etkileyecek? Web Sitemdeki Anahtar Kelimelerin Hem Masa\u00fcst\u00fcnde Hem De Mobil Web&#8217;de \u0130\u015fe Yaray\u0131p Yaramad\u0131\u011f\u0131n\u0131 Nas\u0131l Anlayabilirim?<\/strong><\/p>\n<p>Bu soru, g\u00fcncellemeyle beraber bir durumu ortaya \u00e7\u0131kar\u0131yor; Google, Mobil Kullan\u0131c\u0131 Deneyimine daha fazla a\u011f\u0131rl\u0131k vermeye ba\u015flad\u0131. \u015e\u00f6yle bir d\u00fc\u015f\u00fcn\u00fcrsek, bilgisayar kullan\u0131c\u0131lar\u0131n\u0131n web&#8217;deki davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in yeterli miktarda zaman ge\u00e7ti ve art\u0131k hem kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan hem de SEO a\u00e7\u0131s\u0131ndan belli kurallardan bahsedebiliyoruz. Ancak Mobil i\u00e7in hen\u00fcz yeteri kadar zaman ge\u00e7medi, baz\u0131 \u00f6nemli ba\u015fl\u0131klardan yeni yeni bahsetmeye ba\u015flad\u0131k. Ayr\u0131ca Mobil \u0130nternet kullan\u0131m\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 d\u00fczeyde b\u00fcy\u00fck bir ivmeyle artt\u0131, bu da baz\u0131 \u015feylerin takip edilmesi i\u00e7in biraz daha zaman ve tecr\u00fcbe gerektiren bir konu haline geldi.<\/p>\n<p>\u00d6zellikle, Mobil \u0130nternetin tek ba\u015f\u0131na &#8220;\u0130nternet&#8221;le donat\u0131lm\u0131\u015f olmamas\u0131, telefon ve arama \u00f6zelliklerine sahip olmas\u0131, en \u00f6nemlisi &#8220;mobil&#8221; olmas\u0131, yani h\u0131zl\u0131ca bir yerden ba\u015fka bir yere gidebiliyor olmas\u0131 da, ba\u015fka fakt\u00f6rleri ortaya \u00e7\u0131kard\u0131. \u0130\u015fin i\u00e7ine bu ve bunun gibi di\u011fer fakt\u00f6rleri de katt\u0131\u011f\u0131n\u0131zda, sosyal medya, g\u00f6r\u00fcnt\u00fcl\u00fc arama, GPS vb. bir \u00e7ok \u00f6zellik, ayr\u0131ca her cihaz\u0131n farkl\u0131 ekran b\u00fcy\u00fckl\u00fc\u011f\u00fcne, farkl\u0131 ba\u011flant\u0131 ve derleme kabiliyetine, farkl\u0131 i\u015fletim sistemine sahip olmas\u0131; mobil telefonlar\u0131n y\u00fcksek d\u00fczeyde &#8220;\u00f6zelle\u015ftirilebilir&#8221; olmas\u0131na sebep oldu\u011fu i\u00e7in, mobil \u0130nternet kullan\u0131m\u0131ndaki tecr\u00fcbeler de \u00e7ok say\u0131da fark\u0131l\u0131 senaryoyu ortaya \u00e7\u0131kar\u0131yor. Bu da mobil kullan\u0131c\u0131lar\u0131, geleneksel bilgisayar kullan\u0131c\u0131lar\u0131ndan ayr\u0131\u015ft\u0131ran en \u00f6nemli fark haline geldi.<\/p>\n<p>Sorunun ilk k\u0131sm\u0131n\u0131 bu \u015fekilde cevaplayabiliriz. Mobil Web&#8217;de yap\u0131lan aramalar\u0131n, olduk\u00e7a &#8220;\u00f6zelle\u015ftirilmi\u015f&#8221; sonu\u00e7lar d\u00f6nd\u00fcrmesi ihtimali y\u00fcksek. Web siteniz, s\u00f6z konusu senaryolara uygun haz\u0131rlanm\u0131\u015fsa, organik trafi\u011finizin artmas\u0131 i\u015ften bile de\u011fil.<\/p>\n<p>Sorunun ikinci k\u0131sm\u0131na bakarsak, \u00e7ok da farkl\u0131 bir durum ortaya \u00e7\u0131km\u0131yor. \u0130ki \u00f6nceki soruya tekrar g\u00f6z atarsak, nas\u0131l bir mobil uygulamayla e\u015fle\u015fen bir arama yapt\u0131\u011f\u0131n\u0131zda uygulamay\u0131 cihaz\u0131m\u0131za y\u00fcklememiz sa\u011flayan &#8220;\u00dccretsiz&#8221; butonu \u00e7\u0131k\u0131yorsa, ba\u015fka bir arama yap\u0131ld\u0131\u011f\u0131nda benzer fonksiyona sahip bir butonun \u00e7\u0131kmas\u0131 sa\u011flanabilir.<br \/>\n\u00d6rne\u011fin, <a title=\"Google My Business\" href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google My Business<\/a> ve beraberinde\u00a0<a title=\"Google Plus\" href=\"https:\/\/plus.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">Google Plus<\/a>, bu konuda b\u00fcy\u00fck bir etkiye sahiptir. Mobil Web&#8217;de yap\u0131lan bir arama sorgusuna, ekstra bir\u00e7ok \u00f6zellik eklenebilir.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-my-business.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4061\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-my-business.png\" alt=\"google my business\" width=\"480\" height=\"800\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-my-business.png 480w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-my-business-180x300.png 180w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>Veya, yine Google My Business arac\u0131l\u0131\u011f\u0131yla gelen &#8220;Ara&#8221; (Call) \u00f6zelli\u011fi de, firman\u0131za eri\u015fim konusunda b\u00fcy\u00fck etki yaratabilir; &#8220;Yolu Tarif Et&#8221; butonuyla bulundu\u011funuz nokta ile arama yapt\u0131\u011f\u0131n\u0131z yer aras\u0131ndaki yolu \u00f6\u011frenebilirsiniz.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/telefon-et.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4062\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/telefon-et.png\" alt=\"telefon et\" width=\"480\" height=\"800\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/telefon-et.png 480w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/telefon-et-180x300.png 180w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/p>\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, Mobil Web Sitenize ekleyece\u011finiz ufak tefek bilgilerle, bir\u00e7ok faydal\u0131 fonksiyona ula\u015fabiliyorsunuz. Bu a\u00e7\u0131dan, g\u00fcncellemenin Mobil Web&#8217;de b\u00fcy\u00fck etkiye yol a\u00e7aca\u011f\u0131n\u0131 s\u00f6ylememiz yerinde olacakt\u0131r.<\/p>\n<p><strong>9.\u00a0Mobil Uyumluluk ile Google&#8217;\u0131n Hedefi Nedir?<\/strong><\/p>\n<p>Bu soruya verilebilecek bir\u00e7ok cevap olabilir, ancak en ba\u015fta s\u00f6yleyebiliriz ki, Google daha iyi bir mobil kullan\u0131c\u0131 tecr\u00fcbesi ortaya \u00e7\u0131karmak\u00a0ve mobil kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131n\u0131 tam olarak bulmas\u0131n\u0131 sa\u011flamak istiyor.\u00a0Ayr\u0131ca i\u015fin bir de ekonomik taraf\u0131 var; Google&#8217;\u0131n \u00fccretli olarak sa\u011flad\u0131\u011f\u0131 t\u00fcm hizmetlerin (Google AdWords, Google Play vb.) s\u00fcrd\u00fcr\u00fclebilmesi i\u00e7in, kullan\u0131c\u0131lar\u0131n Google&#8217;dan uzakla\u015fmamas\u0131 gerekiyor. Basit\u00e7e d\u00fc\u015f\u00fcn\u00fcrsek kullan\u0131c\u0131lar, yapt\u0131klar\u0131 aramalarda ilgisiz sonu\u00e7lar getiren bir arama motorunu art\u0131k kullanmak istemiyorlar. Her hizmetini dengeli ve &#8220;m\u00fctevazi&#8221; \u015fekilde kullan\u0131c\u0131lara sunmay\u0131 hedefleyen Google, sekt\u00f6rdeki liderli\u011fini daha da sa\u011flamla\u015ft\u0131rmak istiyor diyebiliriz.<\/p>\n<p><strong>Sonu\u00e7:<\/strong><\/p>\n<p>Daha \u00f6nce s\u0131k\u00e7a ifade etti\u011fimiz gibi, Mobil Uyumluluk konusu, Web&#8217;de b\u00fcy\u00fck de\u011fi\u015fikliklere yol a\u00e7acak ve g\u00fcncelleme i\u00e7in\u00a02 haftadan az bir s\u00fcre kald\u0131. Bu s\u00fcre i\u00e7erisinde Mobil Web Siteniz i\u00e7in yapaca\u011f\u0131n\u0131z her geli\u015ftirme, online trafi\u011finize, organik arama performans\u0131n\u0131za, e-ticaret istatistiklerinize do\u011frudan yans\u0131yacakt\u0131r. Bu y\u00fczden, zaman kaybetmeden sitenizi Mobil Uyumlu hale getirmenizi tavsiye ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;\u0131n 21 Nisan 2015&#8217;te hayata ge\u00e7irece\u011fi Mobil Uyumluluk G\u00fcncellemesiyle ilgili yeni bilgiler gelmeye devam ediyor. Yeni bilgiler geldik\u00e7e, akl\u0131m\u0131zda yeni soru i\u015faretleri olu\u015fmas\u0131 da m\u00fcmk\u00fcn. Sorular\u0131, cevaplar\u0131 ve gelen yeni bilgileri derleyelim ve T\u00fcrk \u0130nternet giri\u015fimcilerine yard\u0131mc\u0131 olal\u0131m istedik.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,110,95,96],"tags":[109,6,55,134,157,36,148],"class_list":["post-2916","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-aso","category-mobil-seo","category-mobil-uyumluluk","tag-aso","tag-google","tag-google-guncellemesi","tag-google-mobil-kullanilabilirlik","tag-mobil-uyumluluk","tag-seo","tag-zineb-ait-bahajji"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=2916"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2916\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=2916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=2916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=2916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}