{"id":2863,"date":"2015-04-01T10:45:47","date_gmt":"2015-04-01T07:45:47","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=2863"},"modified":"2026-09-27T11:49:07","modified_gmt":"2026-09-27T08:49:07","slug":"mobil-seo-performans-analizi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/mobil-seo-performans-analizi\/","title":{"rendered":"Mobil SEO Performans Analizi"},"content":{"rendered":"

Bir web sitesi i\u00e7in SEO analizi yaparken, mobil SEO performans\u0131ndan bahsetmeden ge\u00e7ersek, eksik bir analiz yapm\u0131\u015f oluruz. O y\u00fczden, sitemizin mobil SEO performans\u0131n\u0131 da \u00f6l\u00e7ebilmeliyiz.\u00a0Gelin bunu basit \u015fekilde nas\u0131l yapabilece\u011finize g\u00f6z atal\u0131m.<\/p>\n

\u00d6ncelikle \u015funu s\u00f6ylemeliyiz, T\u00fcrkiye’deki web sitelerinin neredeyse tamam\u0131, mobil versiyonlar\u0131 i\u00e7in \u00f6zel bir geli\u015ftirme yap\u0131lmadan hizmet veriyor. Yani mobil SEO optimizasyonu yap\u0131lmadan eri\u015fime a\u00e7\u0131k durumda oluyorlar. Bunun sebebi, mobil SEO analizinin tam olarak yap\u0131lm\u0131yor olmas\u0131d\u0131r diyebiliriz. \u015e\u00f6yle bir bakt\u0131\u011f\u0131n\u0131zda, web ile mobil arama sorgular\u0131 aras\u0131nda bir fark olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz, ancak durum hi\u00e7 de d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz gibi de\u011fil. Bunu g\u00f6rebilmek ve Mobil SEO analizimizi ba\u015flatmak i\u00e7in, gelin birlikte Google Web Y\u00f6neticisi Ara\u00e7lar\u0131’na bir g\u00f6z atal\u0131m.<\/p>\n

Bu ara\u00e7ta web ve mobil arama sorgular\u0131n\u0131 ayr\u0131 ayr\u0131 inceledi\u011fimizde, ikisi aras\u0131nda ciddi bir fark oldu\u011funu g\u00f6rd\u00fck. Demek ki, mobil internet kullan\u0131c\u0131lar\u0131yla web internet kullan\u0131c\u0131lar\u0131, farkl\u0131 y\u00f6nlerde e\u011filim g\u00f6sterebiliyorlar.<\/p>\n

\u0130lk olarak, mobil internet kullan\u0131c\u0131lar\u0131n\u0131n e\u011filimlerini tespit etmek i\u00e7in, buradaki verileri indirip kar\u015f\u0131la\u015ft\u0131rabilirsiniz. \u00d6rne\u011fin, bu listede en y\u00fcksek g\u00f6sterim performans\u0131 g\u00f6stermi\u015f olan 15 arama teriminin, t\u0131klama oran\u0131 ortalamas\u0131n\u0131 inceleyebilirsiniz. Biz indirdi\u011fimiz veride bu incelemeyi yapt\u0131\u011f\u0131m\u0131zda, Web kullan\u0131c\u0131lar\u0131n\u0131n %7, mobil kullan\u0131c\u0131lar\u0131n\u0131n da %4 oran\u0131nda t\u0131klad\u0131klar\u0131n\u0131 g\u00f6zlemledik.\u00a0Yani, web kullan\u0131c\u0131lar\u0131, kar\u015f\u0131la\u015ft\u0131klar\u0131 sonu\u00e7tan daha memnun kalm\u0131\u015f gibi g\u00f6r\u00fcn\u00fcyorlard\u0131. E\u011fer daha \u00f6nce bu web sitesinin mobil versiyonuyla k\u00f6t\u00fc bir tecr\u00fcbe ya\u015fam\u0131\u015f olan bir mobil kullan\u0131c\u0131 varsa, arama sonu\u00e7lar\u0131nda listelense bile o sayfaya t\u0131klamayacakt\u0131r. Bu da mobil t\u0131klamalar\u0131n daha d\u00fc\u015f\u00fck olmas\u0131nda ciddi bir etken diyebiliriz.<\/p>\n

Mobil arama sorgular\u0131nda ikinci s\u0131radaki terim bu fark\u0131 \u00e7ok net g\u00f6steriyordu: 3.944 arama sorgusu yap\u0131lm\u0131\u015f, ancak sadece 1 defa sonuca t\u0131klanm\u0131\u015f. Ayn\u0131 arama sorgusunun Web’deki sorgu say\u0131s\u0131 2.834, t\u0131klama say\u0131s\u0131 da “4”. \u0130statistikler basit\u00e7e \u015funu s\u00f6yl\u00fcyor; “bu sayfan\u0131zda bir problem var, arama sonu\u00e7lar\u0131nda s\u0131kl\u0131kla yer al\u0131yor olmas\u0131na ra\u011fmen, kimse t\u0131klam\u0131yor!”.<\/p>\n

Bu y\u00fczden, sayfalar\u0131n\u0131z\u0131n mobil performans\u0131n\u0131 \u00f6l\u00e7\u00fcp, acil olarak d\u00fczenleme yapman\u0131z \u015fartt\u0131r. Yukar\u0131daki \u00f6rnekte oldu\u011fu gibi, g\u00f6sterim alan ancak t\u0131klanmayan bir\u00e7ok sayfan\u0131z olabilir. T\u0131klanmama sebebi ise, birden fazla olabilir; \u0130lgi \u00e7ekici bir sayfa ba\u015fl\u0131\u011f\u0131 at\u0131lmam\u0131\u015f olmas\u0131, sayfa a\u00e7\u0131klamas\u0131n\u0131n ilgi \u00e7ekici olmamas\u0131, i\u00e7eri\u011fin belli bir d\u00f6nemde ula\u015f\u0131lamaz durumda olmas\u0131, i\u00e7eri\u011fin arama sorgusunun kar\u015f\u0131l\u0131\u011f\u0131n\u0131 vermemesi, rakiplerin daha doyurucu ve iyi i\u00e7erik sunmas\u0131 vb. Bir\u00e7ok sebep y\u00fcz\u00fcnden, sayfalar\u0131n\u0131z\u0131n mobil SEO performans\u0131 bu denli d\u00fc\u015f\u00fck olabilir.<\/p>\n

21 Nisan 2015 tarihinde Google taraf\u0131ndan resmi olarak bir s\u0131ralama kriteri<\/a> ilan edilecek olan Mobil Uyumluluk, sitenizin mobil kullan\u0131c\u0131lar i\u00e7in optimize edilmesi i\u00e7in ba\u015fl\u0131 ba\u015f\u0131na bir sebep. Sadece bu sebepten de\u011fil, kullan\u0131c\u0131lar\u0131n sitenizde arad\u0131klar\u0131n\u0131 bulabilmesi, sitenizin sad\u0131k kullan\u0131c\u0131lar\u0131 olmas\u0131 ve organik trafi\u011fin artmas\u0131 i\u00e7in de sitenizin mobil uyumlulu\u011funu maksimum d\u00fczeye \u00e7\u0131karman\u0131z gerekir.<\/p>\n

Ayr\u0131ca\u00a0Mobil Uyumluluk<\/a> konusunda yazd\u0131\u011f\u0131m\u0131z yaz\u0131da, Google Analytics’ten de yararlanabilece\u011finizden bahsetmi\u015ftik. Bu yaz\u0131da ek olarak ele ald\u0131\u011f\u0131m\u0131z bir ba\u015fka kavram da, sadece i\u00e7eri\u011fin etkisi de\u011fil, sitenin tasar\u0131m\u0131 ve tablet ve mobil cihazlarla uyumlulu\u011funun etkisiydi. Sitenizin mobil olarak ba\u015far\u0131l\u0131 olabilmesi i\u00e7in, a\u015fa\u011f\u0131dakilerin hepsini kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun:<\/p>\n

1-<\/strong> Kullan\u0131c\u0131 ve Cihaz Dostu Tasar\u0131m:<\/strong>
\nSitenizin mobil tasar\u0131m\u0131 hem kullan\u0131c\u0131 dostu hem de her t\u00fcrl\u00fc ak\u0131ll\u0131 telefon ve tablet dostu olmal\u0131d\u0131r. Art\u0131k \u00f6nceli\u011finiz sadece masa\u00fcst\u00fc ya da diz\u00fcst\u00fc kullan\u0131c\u0131lar\u0131 olmamal\u0131. Mobil kullan\u0131m\u0131n h\u0131zla artt\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fczde, mobil kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 da kar\u015f\u0131layabiliyor olmal\u0131s\u0131n\u0131z.<\/p>\n

2-<\/strong> Her Alanda Yeterli \u0130\u00e7erik:<\/strong>
\nWeb kullan\u0131c\u0131lar\u0131na sundu\u011funuz t\u00fcm hizmetleri, mobil kullan\u0131c\u0131lara da verebiliyor olmal\u0131s\u0131n\u0131z. \u0130\u00e7eri\u011finizi k\u0131smamal\u0131, ama fazla da uzun tutmamal\u0131s\u0131n\u0131z; hedefiniz, mobil kullan\u0131c\u0131n\u0131n istedi\u011fini h\u0131zl\u0131 bir \u015fekilde bulabilmesi olmal\u0131d\u0131r.<\/p>\n

3- H\u0131zl\u0131 ve Ak\u0131\u015fkan Bir Yap\u0131:<\/strong>
\nSitenizin h\u0131z\u0131, kullan\u0131c\u0131lar\u0131n her platformdaki davran\u0131\u015flar\u0131n\u0131 etkileyecektir. Siteniz hem masa\u00fcst\u00fcnde hem de mobilde yeterince h\u0131zl\u0131 de\u011filse, yo\u011fun d\u00fczeyde trafik kayb\u0131 ya\u015fayabilirsiniz. Bu sebeple hem tasar\u0131m hem de sunucu se\u00e7iminizi, sitenizin maksimum h\u0131zda olmas\u0131n\u0131 sa\u011flayacak \u015fekilde yapmal\u0131s\u0131n\u0131z.<\/p>\n

4- \u0130leti\u015fim, Payla\u015f\u0131m, G\u00f6r\u00fcn\u00fcm De\u011fi\u015ftirme Se\u00e7enekleri:<\/strong>
\nMobil kullan\u0131c\u0131lar sizinle ileti\u015fim kurmakta s\u0131k\u0131nt\u0131 ya\u015famamal\u0131d\u0131r, \u00a0e-posta \u00a0ya da telefonla size ula\u015fabilmelidirler. Ayr\u0131ca sayfan\u0131zla ilgili bir i\u00e7eri\u011fi sosyal medyada payla\u015fmakta s\u0131k\u0131nt\u0131 ya\u015famamalar\u0131 i\u00e7in, rahat eri\u015filebilecek bir noktada sosyal medya payla\u015f\u0131m butonlar\u0131n\u0131n yer almas\u0131 sa\u011fl\u0131kl\u0131d\u0131r. Ve son olarak, sayfan\u0131z\u0131n “web g\u00f6r\u00fcn\u00fcm\u00fc”ne d\u00f6n\u00fc\u015f\u00fc sa\u011flayacak bir buton eklemeyi unutmay\u0131n! Bu ayn\u0131 zamanda sitenizin “web” versiyonunun, mobil cihazlardaki performans\u0131n\u0131n nas\u0131l oldu\u011funu g\u00f6rmenizi de sa\u011flayacakt\u0131r.<\/p>\n

Uzun zamand\u0131r mobil kullan\u0131c\u0131lar\u0131n beklentileriyle ilgili bir\u00e7ok yaz\u0131 yazd\u0131k ve yay\u0131nlad\u0131k. E\u011fer tavsiyelerimizi dikkate al\u0131p uygulad\u0131ysan\u0131z, 21 Nisan’dan sonra i\u00e7iniz rahat olacakt\u0131r. SEO kavram\u0131 gitgide geni\u015fliyor ve kulland\u0131\u011f\u0131m\u0131z her cihazda ge\u00e7erli olmaya ba\u015fl\u0131yor. Sadece SEO’nun teknik k\u0131s\u0131mlar\u0131 de\u011fil, kullan\u0131c\u0131 deneyimi, tasar\u0131m, \u00f6zg\u00fcn i\u00e7erik gibi konular da sitenizin web’de g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 sa\u011flayan etkenler haline geldi.\u00a0O halde diyebiliriz ki, SEO’nun b\u00fct\u00fcn gerekliliklerini yerine getirip, sitenizi s\u00fcrekli geli\u015ftirdi\u011finiz s\u00fcrece i\u00e7iniz rahat olsun.<\/p>\n

Ayr\u0131ca bak\u0131n\u0131z: Mobil Uyumlu Siteye ge\u00e7i\u015fte s\u0131kl\u0131la yap\u0131lan 7 hata<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bir web sitesi i\u00e7in SEO analizi yaparken, mobil SEO performans\u0131ndan bahsetmeden ge\u00e7ersek, eksik bir analiz yapm\u0131\u015f oluruz. O y\u00fczden, sitemizin mobil SEO performans\u0131n\u0131 da \u00f6l\u00e7ebilmeliyiz.\u00a0Gelin bunu basit \u015fekilde nas\u0131l yapabilece\u011finize g\u00f6z atal\u0131m.<\/p>\n","protected":false},"author":3,"featured_media":16187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95,96],"tags":[6,86,103,166,157],"class_list":["post-2863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","category-mobil-uyumluluk","tag-google","tag-google-siralama-kriterleri","tag-mobil-seo","tag-mobil-seo-performans-analizi","tag-mobil-uyumluluk"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=2863"}],"version-history":[{"count":2,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2863\/revisions"}],"predecessor-version":[{"id":15935,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2863\/revisions\/15935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/16187"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=2863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=2863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=2863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}