{"id":2851,"date":"2015-03-27T14:11:57","date_gmt":"2015-03-27T12:11:57","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=2851"},"modified":"2023-06-21T12:59:27","modified_gmt":"2023-06-21T09:59:27","slug":"seo-da-haftanin-ozeti-4","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/seo-da-haftanin-ozeti-4\/","title":{"rendered":"SEO\u2019da Haftan\u0131n \u00d6zeti \u2013 4"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-seo-e1430835311290.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3915 aligncenter\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-seo-e1430835311290.jpg\" alt=\"google seo\" width=\"500\" height=\"334\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-seo-e1430835311290.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-seo-e1430835311290-300x200.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>SEO d\u00fcnyas\u0131 inan\u0131lmaz bir h\u0131zla de\u011fi\u015fmeye ve geli\u015fmeye devam ediyor. Bu geli\u015fmeleri \u00f6zetledi\u011fimiz yaz\u0131 dizimizin d\u00f6rd\u00fcnc\u00fcs\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu hafta da \u00f6zellikle Mobil SEO ile ilgili olarak Google taraf\u0131nda ilgin\u00e7 geli\u015fmeler ya\u015fand\u0131.<!--more--><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>21 Nisan 2015 tarihinden itibaren mobil kullan\u0131labilirli\u011fi mobil arama sonu\u00e7lar\u0131nda \u00f6nemli bir kriter olarak dikkate alaca\u011f\u0131n\u0131 ilan eden Google, son olarak mobil siteye ge\u00e7i\u015fte web sitesi sahiplerinin s\u0131k\u00e7a yapt\u0131\u011f\u0131 7 hatay\u0131 detayland\u0131ran Mobil Site SEO\u2018su isimli bir referans sayfa haz\u0131rlad\u0131. Detaylar\u0131 \u00f6\u011frenmek isterseniz:\u00a0<a href=\"https:\/\/www.stradiji.com\/google-mobil-uyumlu-siteye-geciste-sik-yapilan-7-hata\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google: Mobil Uyumlu Siteye Ge\u00e7i\u015fte S\u0131k Yap\u0131lan 7 Hata<\/a><\/li>\n<li>21 Nisan\u2019da, <a href=\"https:\/\/www.stradiji.com\/category\/mobil-uyumluluk\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobil uyumlulu\u011fun<\/a> bir Google s\u0131ralama kriteri haline gelece\u011finden bahsetmi\u015ftik. S\u00f6z konusu kriter, yap\u0131lacak g\u00fcncelleme ile birlikte sitelerin mobil uyumlu olup olmad\u0131klar\u0131n\u0131 g\u00f6sterecek ve Google\u2019a g\u00f6re, daha \u00f6nce ger\u00e7ekle\u015fmi\u015f Panda, Penguen, Hummingbird gibi di\u011fer g\u00fcncellemelerden \u00e7ok daha b\u00fcy\u00fck bir etki yaratacak. Ge\u00e7i\u015fe k\u0131sa bir s\u00fcre kalm\u0131\u015f olmas\u0131na ra\u011fmen, T\u00fcrkiye \u0130nternet Ekosisteminde hen\u00fcz yeterli haz\u0131rl\u0131k yap\u0131lmad\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. Bu konuyu biraz daha derinlemesine i\u015fleyerek web sitesi sahiplerine yard\u0131mc\u0131 olal\u0131m istedik:\u00a0<a href=\"https:\/\/www.stradiji.com\/turk-internetinin-mobil-seo-ile-imtihani\/\" target=\"_blank\" rel=\"noopener noreferrer\">T\u00fcrk \u0130nternetinin Mobil SEO ile \u0130mtihan\u0131<\/a><\/li>\n<li>Google&#8217;un bu aralar s\u0131k\u00e7a g\u00fcncelledi\u011fi <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/?hl=tr\" target=\"_blank\" rel=\"noopener noreferrer\">Mobil SEO Rehberi<\/a>&#8216;ne g\u00f6z atmay\u0131 unutmay\u0131n.<\/li>\n<li>Google&#8217;un s\u0131ralama kriterleri ve bunlar\u0131n de\u015fifre edilmesi g\u00fcnl\u00fck SEO rutinimizin bir par\u00e7as\u0131. Bizi cezbeden yan\u0131 ise, baz\u0131 \u015feyleri asla ispatlayam\u0131yor olmak san\u0131r\u0131m. Backlinko.com \u00fc\u015fenmemi\u015f, bilenen 200&#8217;e yak\u0131n Google s\u0131ralama kriterini listelemi\u015f:\u00a0<a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u2019s 200 Ranking Factors: The Complete List<\/a><\/li>\n<li>Google s\u0131ralama kriterleri konusu ilginizi \u00e7ektiyse, Searchmetrics&#8217;in 2014 Google s\u0131ralama kriterleriyle ilgili analizini de okuyabilirsiniz:\u00a0<a href=\"https:\/\/www.stradiji.com\/searchmetrics-2014-google-siralama-kriterleri-analizi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Searchmetrics 2014 Google S\u0131ralama Kriterleri Analizi<\/a><\/li>\n<li>Bu a\u015fa\u011f\u0131dakinden\u00a0<a href=\"https:\/\/ilyasteker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0130lyas Teker<\/a>&#8216;in Twitter payla\u015f\u0131m\u0131 sayesinde haberdar oldum. Asl\u0131nda bu durumu SEO i\u015finin i\u00e7inde olanlar \u00e7o\u011fu zaman g\u00f6zlemliyor olmal\u0131lar, ancak ad\u0131n\u0131 bir t\u00fcrl\u00fc koymak bu denli bariz olmuyordu. Eski bir Google \u00e7al\u0131\u015fan\u0131n\u0131n itiraf\u0131 olarak nitelendirebilece\u011fiz bu durumu k\u0131saca \u00f6zetlemek gerekirse; Google kullan\u0131c\u0131 t\u0131klamalar\u0131n\u0131 organik arama sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131yormu\u015f. \u00d6rne\u011fin belli bir d\u00f6nemde belli bir arama kelimesinde 2.s\u0131rada \u00e7\u0131kan web sayfas\u0131 1.sayfada yer alan web sayfas\u0131ndan \u00e7ok daha fazla t\u0131klama al\u0131yorsa, bir s\u00fcre sonra 2.s\u0131radaki web sayfas\u0131n\u0131 1.s\u0131raya ta\u015f\u0131yorlarm\u0131\u015f. Belki de olmas\u0131 gereken bu, ancak bunun eski bir Google \u00e7al\u0131\u015fan\u0131 taraf\u0131ndan itiraf edilmi\u015f olmas\u0131 ilgin\u00e7 geldi. O zaman \u00fcst b\u00f6l\u00fcmde sayd\u0131\u011f\u0131m\u0131z 200 s\u0131ralama kriteri yalan m\u0131 oldu? derseniz, pek tabiki olmad\u0131. Bunu da 201. kriter olarak listenize eklemenizde fayda var \ud83d\ude42<\/li>\n<li>Linkedin&#8217;de Stradiji &#8211; SEO Strateji Geli\u015ftirme isimli bir grup kurduk. SEO konular\u0131 hakk\u0131nda s\u00f6yleyecek s\u00f6z\u00fc ve soracak sorular\u0131 olan herkesi grubumuza davet ediyoruz:\u00a0<a title=\"Bu a\u00e7\u0131k bir gruptur\" href=\"https:\/\/www.linkedin.com\/groups?home=&amp;gid=4639380&amp;trk=anet_ug_hm\" target=\"_blank\" rel=\"noopener\">Stradiji &#8211; SEO Strateji Geli\u015ftirme<\/a><\/li>\n<li>Herhangi bir SEO \u00e7al\u0131\u015fan\u0131n\u0131n bir g\u00fcn\u00fc nas\u0131l ge\u00e7er hi\u00e7 merak ettiniz mi? Moz.com&#8217;dan Rand Fishkin \u00e7ok g\u00fczel \u00f6zetlemi\u015f:<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p><iframe loading=\"lazy\" class=\"wistia_embed\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/iwgx9t843y\" name=\"wistia_embed\" width=\"530\" height=\"330\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; SEO d\u00fcnyas\u0131 inan\u0131lmaz bir h\u0131zla de\u011fi\u015fmeye ve geli\u015fmeye devam ediyor. Bu geli\u015fmeleri \u00f6zetledi\u011fimiz yaz\u0131 dizimizin d\u00f6rd\u00fcnc\u00fcs\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu hafta da \u00f6zellikle Mobil SEO ile ilgili olarak Google taraf\u0131nda ilgin\u00e7 geli\u015fmeler ya\u015fand\u0131.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,96],"tags":[6,164,103,104,165,36],"class_list":["post-2851","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-uyumluluk","tag-google","tag-ilyas-teker","tag-mobil-seo","tag-mobil-uyumluk","tag-rand-fishkin","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=2851"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2851\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=2851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}