![\"i\u00e7erik](\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/03\/seo-audit-checklist-e1430894361736.jpg\")
<\/a><\/p>\nHer zaman s\u00f6yledi\u011fimiz gibi, bu y\u0131l da ayn\u0131 \u015feyi tekrar s\u00f6yl\u00fcyoruz; de\u011ferli ve \u00f6zg\u00fcn i\u00e7erik \u00fcretmek, arama motorlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc en \u00fcst seviyelere ta\u015f\u0131yan en \u00f6nemli unsurdur. “Fakat nas\u0131l?” diye soruyorsan\u0131z, a\u015fa\u011f\u0131daki listede bulunan maddelere g\u00f6z atman\u0131z\u0131 tavsiye ederiz.<\/p>\n
Kullan\u0131c\u0131lar\u0131n Nas\u0131l Arama Yapt\u0131\u011f\u0131n\u0131 Anlamak<\/h2>\n
\u0130\u00e7erik stratejisi, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131n\u0131 anlamakla ba\u015flar. Ba\u015far\u0131, sitenizdeki trafi\u011fi y\u00fckseltmek, gelirleri art\u0131rmak ve hedefinize ula\u015fmakt\u0131r. Stratejinizin geli\u015fim s\u00fcreci bunlar\u0131n \u00fczerine kurulu olmal\u0131d\u0131r.<\/p>\n
Hedef kitlenizin Web’deki davran\u0131\u015flar\u0131n\u0131 anlamak, ilgilendikleri \u015feyleri bulmalar\u0131n\u0131 sa\u011flamak, beklentilerini kar\u015f\u0131lamak ve markan\u0131z hakk\u0131nda belirgin bir fikre sahip olmalar\u0131n\u0131 sa\u011flamak, hedefinizi ger\u00e7ekle\u015ftirmedeki en \u00f6nemli etkenlerdir.<\/p>\n
* Arama sorgular\u0131ndan, sosyal medya davran\u0131\u015flar\u0131ndan, payla\u015f\u0131mlardan elde etti\u011finiz mevcut veriyi analiz edin.
\n* Hedefledi\u011finiz anahtar kelimelerle arama yap\u0131ld\u0131\u011f\u0131nda kullan\u0131c\u0131lar\u0131n ne g\u00f6rd\u00fc\u011f\u00fcn\u00fc, rakiplerinizin hangi i\u00e7erikle \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6zlemleyin.
\n* Rakiplerinizin i\u00e7erik stratejisini ve kullan\u0131c\u0131lar\u0131na tam olarak neyi g\u00f6sterdiklerini inceleyin.
\n* Hedef kitlenizin sizden ve markan\u0131zdan ne bekledi\u011fini belirleyin
\n* Mevcut verilerinizi kullanarak bir senaryo olu\u015fturun; farkl\u0131 trendlerle, davran\u0131\u015flar bi\u00e7imleriyle, ilgi alanlar\u0131yla ortaya \u00e7\u0131kan kullan\u0131c\u0131 profilini analiz edin.<\/p>\n
Kullan\u0131c\u0131lar \u0130\u00e7in Optimize Edin<\/h2>\n
Kaliteli i\u00e7eri\u011fin optimizasyonu, kullan\u0131c\u0131 ve arama motoru i\u00e7in e\u015fit dengede olmal\u0131d\u0131r. Yani sadece kullan\u0131c\u0131 i\u00e7in veya sadece arama motoru i\u00e7in olmamal\u0131d\u0131r. \u0130\u00e7eri\u011finizi ve payla\u015f\u0131m kanallar\u0131n\u0131z\u0131 hem arama motorlar\u0131 i\u00e7in hem de kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in optimize edin. Unutmay\u0131n; kullan\u0131c\u0131lar\u0131n\u0131z “insan”, arama motorlar\u0131 da “insan gibi davranan \/ davranmaya \u00e7al\u0131\u015fan” robotlard\u0131r. Arama motorlar\u0131, insanlar\u0131 daha iyi anlayabilmek i\u00e7in insanlar taraf\u0131ndan, bir\u00e7ok algoritmayla donat\u0131lm\u0131\u015f yaz\u0131l\u0131mlard\u0131r. O y\u00fczden, “insan” gibi d\u00fc\u015f\u00fcnmeye \u00e7al\u0131\u015f\u0131n, i\u00e7eri\u011finizi mekanik hale getirmeyin.<\/p>\n
* \u0130\u00e7eri\u011finiz ve anahtar kelimelerinizin kullan\u0131m\u0131 i\u00e7in bir takvim olu\u015fturun. \u0130\u00e7eri\u011finizi s\u0131k s\u0131k g\u00fcncellemeye \u00e7al\u0131\u015f\u0131n.
\n* Sayfa ba\u015fl\u0131klar\u0131 (Title), Sayfa a\u00e7\u0131klamalar\u0131 (Description), Ba\u015fl\u0131k Etiketleri (Header), Sayfa adresleri (URL) i\u00e7in do\u011fru anahtar kelimeleri belirleyerek i\u00e7eri\u011finize yard\u0131mc\u0131 optimizasyonlar yap\u0131n.
\n* SEO dostu yaz\u0131l\u0131m ve eklentileri kullanmaya \u00e7al\u0131\u015f\u0131n (Yoast veya All in One SEO gibi)
\n* \u0130\u00e7eri\u011finizin tamamen \u00f6zg\u00fcn ve benzersiz olmas\u0131na dikkat edin.
\n* Kaliteli bloglardan link almaya \u00e7al\u0131\u015f\u0131n. Arama motorlar\u0131, siteler aras\u0131 linkleri takip edebilmektedir (verilen linkler “nofollow” olarak etiketlenmemi\u015fse).
\n* Periyodik olarak SEO taramas\u0131 yap\u0131n, k\u0131r\u0131k linkleri tespit ederek d\u00fczeltmeye \u00e7al\u0131\u015f\u0131n.
\n* Gerekirse, lokal arama katk\u0131s\u0131 sa\u011flamak i\u00e7in belli bir b\u00f6lgeyi hedefleyen \u00f6zg\u00fcn i\u00e7erikler \u00fcretin.
\n* XML Sitemap olu\u015fturmay\u0131 ve Google, Bing, Yandex gibi arama motorlar\u0131na g\u00f6ndermeyi unutmay\u0131n.
\n* B\u00fct\u00e7eniz yeterliyse, \u0130nternet \u00fczerinden metin ve g\u00f6rsel reklam vermeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n
\u00d6l\u00e7\u00fcn ve Geli\u015ftirin<\/h2>\n
\u00d6l\u00e7\u00fcmleyebildi\u011finiz veri, \u00fcretti\u011finiz i\u00e7eri\u011fi daha iyi de\u011ferlendirmek i\u00e7in yaratabilece\u011finiz f\u0131rsatlar\u0131, farkl\u0131 payla\u015f\u0131m y\u00f6ntemlerini size g\u00f6sterebilir. Ayr\u0131ca \u00f6l\u00e7\u00fcmleyebildi\u011finiz ve analiz etti\u011finiz veri sayesinde, daha g\u00fc\u00e7l\u00fc kampanyalar olu\u015fturman\u0131n yollar\u0131n\u0131 bulabilirsiniz. Kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011fe g\u00f6sterdikleri ilgi ve tepki, i\u00e7erik y\u00f6netiminden sorumlu ki\u015filerin neye nas\u0131l odaklanmalar\u0131 gerekti\u011fi konusunda bilgi sahibi olmas\u0131n\u0131, kendilerini geli\u015ftirmesini sa\u011flar.<\/p>\n
* T\u00fcm organik, sosyal medya ve \u00fccretli reklam verilerinizi ayn\u0131 \u00e7at\u0131 alt\u0131nda toplayarak analiz edin. Sonu\u00e7:<\/strong><\/p>\n \u0130\u00e7erik stratejinizi g\u00fc\u00e7lendirmek ve m\u00fc\u015fterilerinizi daha iyi anlayabilmek i\u00e7in, bu listedeki her bir \u00f6\u011feyi dikkatle ele alman\u0131z \u00e7ok sa\u011fl\u0131kl\u0131 olacakt\u0131r. SEO ve \u0130\u00e7erik Pazarlamas\u0131 birbirinden ayr\u0131lmaz ikili olarak g\u00f6r\u00fcld\u00fc\u011f\u00fc s\u00fcrece, markan\u0131z kullan\u0131c\u0131lar\u0131n ihtiyac\u0131n\u0131 kar\u015f\u0131layan en kaliteli ve uygun i\u00e7eri\u011fi \u00fcretebilecektir.\u00a0S\u00fcrekli olarak i\u00e7eri\u011finizi canl\u0131 ve \u00f6zg\u00fcn tutarak, takviminizi buna g\u00f6re d\u00fczenleyerek, marka bilinirli\u011finizi \u00f6nemli \u00f6l\u00e7\u00fcde artt\u0131rman\u0131z m\u00fcmk\u00fcnd\u00fcr.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0130\u00e7erik, SEO\u2019nun en \u00f6nemli elementlerinden birisidir. A\u015fa\u011f\u0131daki kontrol listesini inceleyerek, i\u00e7eri\u011finizin t\u00fcm potansiyelinin kullan\u0131c\u0131ya ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 inceleyebilirsiniz.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[149,34,150,151,152,153,154,36],"class_list":["post-2779","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-analiz","tag-arama-motoru-optimizasyonu","tag-icerik","tag-icerik-pazarlamasi","tag-icerik-yonetimi","tag-optimizasyon","tag-ozgun","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=2779"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2779\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=2779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=2779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=2779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n* Farkl\u0131 t\u00fcrde ve \u00e7e\u015fitte analiz arac\u0131 kullanmay\u0131 deneyerek, farkl\u0131 k\u0131r\u0131l\u0131mlarda veriye eri\u015fmeye \u00e7al\u0131\u015f\u0131n.
\n* Google Analytics<\/a> i\u00e7erisinde net hedefler belirleyerek, analiz sonucunda hedefe ne oranda ula\u015ft\u0131\u011f\u0131n\u0131z\u0131 g\u00f6zlemleyin.
\n* Google Web Y\u00f6neticisi Ara\u00e7lar\u0131<\/a> ile sitenizdeki hatalar\u0131 ve eksiklikleri tespit ederek en k\u0131sa s\u00fcrede d\u00fczeltmeye \u00e7al\u0131\u015f\u0131n.
\n* Toplad\u0131\u011f\u0131n\u0131z veriyi kullanarak hedef durumunuzu, kullan\u0131c\u0131larla ne kadar etkile\u015fime ge\u00e7ebildi\u011finizi, payla\u015f\u0131m kanallar\u0131n\u0131z\u0131n hangisinin ne \u00f6l\u00e7\u00fcde ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6rmeye \u00e7al\u0131\u015f\u0131n. En y\u00fcksek ve en d\u00fc\u015f\u00fck hedef ve payla\u015f\u0131m kanal\u0131n\u0131z\u0131 analiz ederek, aralar\u0131ndaki fark\u0131 anlay\u0131n.<\/p>\n