{"id":2228,"date":"2014-11-21T17:25:48","date_gmt":"2014-11-21T15:25:48","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=2228"},"modified":"2022-04-26T15:16:50","modified_gmt":"2022-04-26T12:16:50","slug":"googledan-mobil-aramalarda-mobil-dostu-site-etiketi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/googledan-mobil-aramalarda-mobil-dostu-site-etiketi\/","title":{"rendered":"Google’dan Mobil Aramalarda Mobil Dostu Site Etiketi"},"content":{"rendered":"

\"google<\/a><\/p>\n

Bu yaz\u0131 ile “mobil dostu” site kavram\u0131n\u0131 ve sitenizin “mobil dostu” olup olmad\u0131\u011f\u0131n\u0131 nas\u0131l sorgulayabilece\u011finizi payla\u015fay\u0131m istedim.<\/p>\n

\u00d6ncelikle bu Google g\u00fcncellemesinin T\u00fcrkiye ve d\u00fcnyan\u0131n pek \u00e7ok b\u00f6lgesinde hen\u00fcz hayata ge\u00e7medi\u011fini belirteyim. Amerika ile ba\u015flad\u0131 ve \u00f6n\u00fcm\u00fczdeki haftalarda t\u00fcm d\u00fcnyada ge\u00e7erli olmas\u0131 bekleniyor. Dolay\u0131s\u0131yla sitenizin mobil uyumlu olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, mobil uyumlu hale getirmek i\u00e7in hala yeterince vaktiniz var. Aksi takdirde Google’da yap\u0131lan mobil aramalarda ciddi bir rekabet avantaj\u0131ndan yoksun kalabilirsiniz.<\/p>\n

Mobil \u0130nternet Kullan\u0131m\u0131 T\u00fcm D\u00fcnyada Art\u0131\u015fta<\/strong><\/p>\n

StatCounter.com\u2018un yay\u0131mlad\u0131\u011f\u0131 rapora g\u00f6re k\u00fcresel \u00e7apta mobil internet kullan\u0131m\u0131n\u0131n A\u011fustos 2013 – A\u011fustos 2014 aras\u0131nda y\u00fczde 67 oran\u0131nda att\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Mobil internetin b\u00fcy\u00fcmesine \u00fclkeler \u00f6zelinde bak\u0131ld\u0131\u011f\u0131nda ise ABD\u2019de y\u00fczde 73, Birle\u015fik Krall\u0131k\u2019ta y\u00fczde 69 oran\u0131nda b\u00fcy\u00fcme var. T\u00fcrkiye’de ise masa\u00fcst\u00fc internet kullan\u0131m\u0131, y\u00fczde 89\u2019dan y\u00fczde 72\u2019ye d\u00fc\u015fm\u00fc\u015f. Mobil internet kullan\u0131m\u0131 ise y\u00fczde 8.79\u2019dan y\u00fczde 24.74\u2019e y\u00fckselmi\u015f. Yani mobil internet kullan\u0131m\u0131nda y\u00fczde 179 oran\u0131nda bir b\u00fcy\u00fcme ger\u00e7ekle\u015fmi\u015f durumda:<\/p>\n

\"StatCounter<\/a><\/p>\n

Google’a G\u00f6re Mobil Dostu (Mobile Friendly) Site Kavram\u0131<\/strong><\/p>\n

Takip edenler iyi bilirler, asl\u0131nda Google ge\u00e7ti\u011fimiz y\u0131l itibariyle mobil aramalara \u00f6zel bir \u00f6nem vermeye ba\u015flam\u0131\u015f ve bu konuda referans sayfalar haz\u0131rlayarak bizlerle payla\u015fm\u0131\u015ft\u0131. Bug\u00fcn ya\u015fad\u0131\u011f\u0131m\u0131z bu geli\u015fmenin ilk sinyallerini o zamanlardan alm\u0131\u015ft\u0131k. Konuyu biraz a\u00e7mak gerekirse, Google yak\u0131n bir gelecekte mobil arama sonu\u00e7lar\u0131nda a\u015fa\u011f\u0131dakine benzer bir etiket ile “mobil dostu” ya da “mobil i\u00e7in optimize edilmi\u015f” site \u015feklinde \u00f6zel bir vurgu yapacak.<\/p>\n

\"google-mobile-friendly\"<\/a><\/p>\n

Bu geli\u015fme mobil arama sonu\u00e7lar\u0131nda “mobil dostu” olarak listelenen sayfalara b\u00fcy\u00fck avantajlar getirebilir. Bunlardan en \u00f6nemlisi muhtemelen CTR (T\u0131klama Oran\u0131) avantaj\u0131 olacak. Zira bir s\u00fcre sonra mobil arama yapan Google kullan\u0131c\u0131lar\u0131 hangi sitelerin mobil i\u00e7in uyumlu ya da mobil performans a\u00e7\u0131s\u0131ndan daha iyi oldu\u011funu bu etiketlere bakarak ke\u015ffedecekler. Dolay\u0131s\u0131yla bu etiketi almak \u00f6nemli g\u00f6r\u00fcn\u00fcyor.<\/p>\n

Mobil Dostu Site Etiketi Almak \u0130\u00e7in Ne Yapmal\u0131?\u00a0<\/strong><\/p>\n

Google bunun i\u00e7in Google Mobil Dostu Site Test Arac\u0131<\/a> geli\u015ftirmi\u015f. Yapman\u0131z gereken bu test arac\u0131 ile web sitenizi test etmek ve Google’\u0131n \u00f6nerilerini dikkate almak. E\u011fer\u00a0test sonu\u00e7lar\u0131nda bizim sitemiz gibi Google taraf\u0131ndan “Mobil Dostu Site” \u00fcnvan\u0131na lay\u0131k g\u00f6r\u00fclm\u00fc\u015fseniz i\u00e7iniz rahat olabilir.<\/p>\n

\"stradiji<\/a><\/p>\n

E\u011fer testi ge\u00e7emediyseniz; Google size farkl\u0131 opsiyonlar sunuyor. \u0130\u015fin i\u00e7inde olanlar bilirler; site y\u00fckleme h\u0131z\u0131 ve mobil optimizasyonu gibi iyile\u015ftirmeleri WordPress ve benzeri i\u00e7erik y\u00f6netim sistemlerinde yapmak di\u011fer yaz\u0131l\u0131mlara nazaran \u00e7ok daha kolayd\u0131r. Bizim sitemiz de WordPress tabanl\u0131 ve responsive bir WordPress temas\u0131 ile zahmetsizce “Mobil Dostu Site” \u00fcnvan\u0131 ald\u0131k. Ancak WordPress harici alt yap\u0131larda iyile\u015ftirme yapmak o kadar da kolay de\u011fil.<\/p>\n

 <\/p>\n

Ba\u015fvurabilece\u011finiz Google Referans Sayfalar\u0131:<\/strong><\/p>\n

1) Google Web Y\u00f6neticisi Ara\u00e7lar\u0131 hesab\u0131n\u0131za yeni eklenmi\u015f “Mobil Kullan\u0131labilirlik” raporu<\/p>\n

2) Google Mobil SEO Referans sayfas\u0131:\u00a0https:\/\/developers.google.com\/webmasters\/mobile-sites\/mobile-seo\/<\/a><\/p>\n

3) Ak\u0131ll\u0131 Telefonlar i\u00e7in Optimize Edilmi\u015f Web Siteleri Olu\u015fturma – Google Referans sayfas\u0131:\u00a0https:\/\/developers.google.com\/webmasters\/smartphone-sites\/?hl=tr<\/a><\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Google 18 Kas\u0131m tarihinde Google Webmaster Central Blogu\u2019nda yay\u0131mlad\u0131\u011f\u0131 bir duyuruyla, bundan b\u00f6yle mobil arama sonu\u00e7lar\u0131nda mobil i\u00e7in optimize edilmi\u015f siteleri \u201cmobil dostu\u201d (Mobile Friendly) olarak etiketleyerek listeleyece\u011fini ilan etti.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,95,96],"tags":[91,92,93,94,97],"class_list":["post-2228","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","category-mobil-seo","category-mobil-uyumluluk","tag-google-mobile-friendly","tag-mobil","tag-mobil-dostu","tag-mobil-internet-kullanimi","tag-statcounter-com"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=2228"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/2228\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=2228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=2228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=2228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}