{"id":1950,"date":"2013-10-17T16:36:02","date_gmt":"2013-10-17T13:36:02","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=1950"},"modified":"2013-10-17T16:36:02","modified_gmt":"2013-10-17T13:36:02","slug":"markafoniden-turkiye-online-perakende-pazari-infografigi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/markafoniden-turkiye-online-perakende-pazari-infografigi\/","title":{"rendered":"Markafoni\u2019den T\u00fcrkiye Online Perakende Pazar\u0131 \u0130nfografi\u011fi"},"content":{"rendered":"

T\u00fcrkiye e-ticaret pazar\u0131 h\u0131zla b\u00fcy\u00fcyor. 5000+ e-ticaret sitesi y\u00fcz binlerce farkl\u0131 \u00fcr\u00fcn \u00e7e\u015fidini T\u00fcrkiye genelinde 10 milyonu a\u015fk\u0131n e-ticaret m\u00fc\u015fterisine 7\/24 sunuyor. Markafoni taraf\u0131ndan haz\u0131rlanan devasa e-ticaret infografi\u011fi ne denli h\u0131zl\u0131 bir b\u00fcy\u00fcme trendi yakaland\u0131\u011f\u0131m\u0131z\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Giderek artan internet ve mobil penetrasyonuna paralel bi\u00e7imde T\u00fcrk insan\u0131n\u0131n sat\u0131n alma ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 da h\u0131zla de\u011fi\u015fiyor.<\/p>\n

T\u00fcrkiye\u2019deki 36 milyon internet abonesinin \u015fimdiye kadar sadece 10 milyonu online al\u0131\u015fveri\u015f yapm\u0131\u015f. Bunlar\u0131n y\u00fczde 75\u2032i 18-35 ya\u015f aras\u0131nda ve y\u00fczde 45\u2032i kad\u0131n. E-ticaret m\u00fc\u015fterilerinin y\u00fczde 31\u2032i \u0130stanbul\u2019da ya\u015f\u0131yor. Ard\u0131ndan ise s\u0131ras\u0131yla y\u00fczde 11 ile Ankara, y\u00fczde 8 ile \u0130zmir ve y\u00fczde 4 ile Bursa geliyor. G\u00f6r\u00fcnen o ki, daha gidilecek \u00e7ok yolumuz var.<\/p>\n

T\u00fcrkiye internet penetrasyonu a\u00e7\u0131s\u0131ndan y\u00fczde 47 ile d\u00fcnyada 11. s\u0131rada. Ayr\u0131ca 36 milyon ile en \u00e7ok internet kullan\u0131c\u0131s\u0131na sahip 20. \u00fclkeyiz. Online pazar cazibesi, online alt yap\u0131 yeterlili\u011fi, dijital kanun ve y\u00f6netmelikler ile perakende sekt\u00f6r\u00fc geli\u015fmi\u015fli\u011fi 4 ayr\u0131 kriter olarak ele al\u0131narak yap\u0131lan puanlamada T\u00fcrkiye 43 puanla 9. s\u0131rada yer al\u0131yor. Bu listenin zirvesinde 78 puanla \u00c7in, onun arkas\u0131ndan ise 77 puanla Brezilya geliyor.<\/p>\n

T\u00fcrkiye kredi kartlar\u0131 konusunda Avrupa\u2019da en \u00fcst s\u0131ralarda. Kredi kart\u0131 say\u0131s\u0131nda 2., banka kart\u0131 say\u0131s\u0131nda 3., POS makinas\u0131 say\u0131s\u0131nda 1. ve ATM say\u0131s\u0131nda 6. olmas\u0131 bunun ispat\u0131. T\u00fcrkiye\u2019de 66 milyon mobil abone, 37 milyon 3G cihaz sahibi ve 13 milyon 3G abonesi bulunuyor. Mobil bankac\u0131l\u0131\u011f\u0131ndan 2011\u2032den 2012\u2032ye y\u00fczde 68, mobil para transferi i\u015flem adedinin ise ayn\u0131 d\u00f6nemde y\u00fczde 118 artm\u0131\u015f olmas\u0131 da T\u00fcrkiye\u2019de mobil devrimin hali haz\u0131rda son h\u0131zla ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcrkiye mobil ticaret a\u00e7\u0131s\u0131ndan da olduk\u00e7a \u00f6nemli bir konumda.<\/p>\n

Online perakende sat\u0131\u015flar\u0131nda y\u0131llar ba\u015f\u0131na b\u00fcy\u00fcme oran\u0131nda 2008 ile 2012 aras\u0131nda t\u00fcm d\u00fcnya ortalamas\u0131 y\u00fczde 18,7 iken, ayn\u0131 d\u00f6nemde \u00fclkemizde y\u00fczde 35,5 olmas\u0131 da T\u00fcrkiye\u2019nin e-ticaret alan\u0131ndaki b\u00fcy\u00fck potansiyelinin di\u011fer bir g\u00f6stergesi.<\/p>\n

Rakamlar\u0131n bize s\u00f6yledi\u011fi \u015fu; T\u00fcrk insan\u0131 online al\u0131\u015fveri\u015f yapmak konusundaki \u00e7ekincelerini a\u015fm\u0131\u015f durumda. Bunda sicili k\u00f6t\u00fc e-ticaret sitelerinin yerlerini daha g\u00fcvenilir ve profesyonel e-ticaret sitelerine b\u0131rakm\u0131\u015f olmalar\u0131n\u0131n pay\u0131 \u015f\u00fcphesiz ki \u00e7ok b\u00fcy\u00fck. Buna bir de lojistik sekt\u00f6r\u00fcn\u00fcn kargo g\u00f6nderim h\u0131z\u0131nda yakalad\u0131\u011f\u0131 s\u00fcre avantaj\u0131 da eklenince online al\u0131\u015fveri\u015fin bu denli h\u0131zl\u0131 b\u00fcy\u00fcmesine \u015fa\u015f\u0131rmamal\u0131.<\/p>\n

\u00d6zetledi\u011fim bu bilgilerin d\u0131\u015f\u0131nda di\u011fer ilgin\u00e7 e-ticaret verilerini a\u015fa\u011f\u0131daki infografikte bulabilirsiniz. E-ticaret sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesinin T\u00fcrkiye’deki dijital pazarlama sekt\u00f6r\u00fcn\u00fcn de b\u00fcy\u00fcmesi anlam\u0131na gelece\u011fini ve giderek daha fazla yat\u0131r\u0131m\u0131n buraya kayaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek i\u00e7in kahin olmaya gerek yok. Di\u011fer reklam mecralar\u0131ndan daha fazla avantaj\u0131 olan, daha d\u00fc\u015f\u00fck b\u00fct\u00e7elerle yap\u0131labilen ve \u00f6l\u00e7\u00fclebilen bir mecra olmas\u0131 nedeniyle dijital pazarlama \u015f\u00fcphesiz bu b\u00fcy\u00fcmeden nasibini alacak. E-ticaret sekt\u00f6r\u00fcnde ya\u015fanan yaprak d\u00f6k\u00fcm\u00fcn\u00fcn (sicili k\u00f6t\u00fc e-ticaret sitelerinin iflas etmesi ve piyasadan \u00e7ekilmeleri, yerlerine \u00e7ok daha b\u00fcy\u00fck ve profesyonel yat\u0131r\u0131mlar\u0131n destekledi\u011fi e-ticaret sitelerinin gelmesi) dijital pazarlama sekt\u00f6r\u00fcnde de ya\u015fanmas\u0131 kuvvetle muhtemel diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

\"markafoni<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye e-ticaret pazar\u0131 h\u0131zla b\u00fcy\u00fcyor. 5000+ e-ticaret sitesi y\u00fcz binlerce farkl\u0131 \u00fcr\u00fcn \u00e7e\u015fidini T\u00fcrkiye genelinde 10 milyonu a\u015fk\u0131n e-ticaret m\u00fc\u015fterisine 7\/24 sunuyor. Markafoni taraf\u0131ndan haz\u0131rlanan devasa e-ticaret infografi\u011fi ne denli h\u0131zl\u0131 bir b\u00fcy\u00fcme trendi yakaland\u0131\u011f\u0131m\u0131z\u0131 g\u00f6zler \u00f6n\u00fcne seriyor. Giderek artan internet ve mobil penetrasyonuna paralel bi\u00e7imde T\u00fcrk insan\u0131n\u0131n sat\u0131n alma ve t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 da h\u0131zla…<\/p>\n","protected":false},"author":1,"featured_media":1952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[57,59,60,61],"class_list":["post-1950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-ticaret","tag-e-ticaret","tag-e-ticaret-pazari","tag-internet-penetrasyonu","tag-markafoni"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/1950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=1950"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/1950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/1952"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=1950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=1950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=1950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}