{"id":18215,"date":"2026-11-09T16:39:03","date_gmt":"2026-11-09T13:39:03","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=18215"},"modified":"2026-11-09T18:51:34","modified_gmt":"2026-11-09T15:51:34","slug":"yapay-zeka-ajan-hazirlik-kontrol-listesi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/yapay-zeka-ajan-hazirlik-kontrol-listesi\/","title":{"rendered":"Yapay Zek\u00e2 Ajan\u0131 Haz\u0131rl\u0131k Kontrol Listesi: Kas\u0131m \u0130ndirimleri \u00d6ncesi 12 Kontrol"},"content":{"rendered":"<p><strong>K\u0131saca:<\/strong> Yapay zek\u00e2 ajanlar\u0131 art\u0131k al\u0131\u015fveri\u015f\u00e7i ad\u0131na ar\u0131yor, kar\u015f\u0131la\u015ft\u0131r\u0131yor ve \u00f6deme ad\u0131m\u0131na geliyor. Kas\u0131m indirimleri (ABD&#8217;de Black Friday, T\u00fcrkiye&#8217;de Efsane Cuma ve G\u00fcl\u00fcmseten Cuma) bu ajanlar\u0131n ilk b\u00fcy\u00fck s\u0131nav\u0131. Adobe, bu tatil sezonunda ABD perakende sitelerine yapay zek\u00e2 kaynakl\u0131 trafi\u011fin %130 artmas\u0131n\u0131 bekliyor. Walmart, Google ve Amazon ajanlar i\u00e7in kendi kurallar\u0131n\u0131 koyuyor. Orta \u00f6l\u00e7ekli bir ma\u011fazan\u0131n b\u00f6yle \u00f6zel kanallar\u0131 yok. Bu y\u00fczden haz\u0131rl\u0131k d\u00f6rt soruya iniyor: Ajan sayfan\u0131za ula\u015fabiliyor mu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc do\u011fru okuyabiliyor mu, okudu\u011funa g\u00fcveniyor mu ve sat\u0131n almay\u0131 bitirebiliyor mu? Bu liste d\u00f6rd\u00fcn\u00fc 12 kontrolle ele al\u0131yor. Her kontrol\u00fc 15 dakikadan k\u0131sa s\u00fcrede yapabilirsiniz.<\/p>\n<h2>Kas\u0131m indirimleri \u00f6ncesi yapay zek\u00e2 ajan\u0131 haz\u0131rl\u0131\u011f\u0131 neden \u00f6nemli?<\/h2>\n<p>D\u00f6rt rakam, i\u015fin neden Ocak&#8217;a kalamayaca\u011f\u0131n\u0131 anlat\u0131yor.<\/p>\n<ul>\n<li><strong>+%130.<\/strong> Adobe, 2026 tatil sezonunda ABD perakende sitelerine yapay zek\u00e2 kaynakl\u0131 trafi\u011fin y\u0131ll\u0131k %130 artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Zirveler \u015e\u00fckran G\u00fcn\u00fc&#8217;nde +%159, Black Friday&#8217;de +%95 (<a href=\"https:\/\/news.adobe.com\/news\/2026\/09\/adobe-us-holiday-shopping-season-to-hit-record\" target=\"_blank\" rel=\"noopener\">Adobe, 28 Eyl\u00fcl 2026<\/a>). Eyl\u00fclde bu trafik y\u0131ll\u0131k %71 artt\u0131 ve di\u011fer trafikten %90 daha iyi d\u00f6n\u00fc\u015ft\u00fc (<a href=\"https:\/\/business.adobe.com\/blog\/ai-traffic-higher-revenue-per-visit-retail-holiday\" target=\"_blank\" rel=\"noopener\">Adobe, 29 Ekim 2026<\/a>).<\/li>\n<li><strong>1,6 kat.<\/strong> Kendi verimiz de ayn\u0131 y\u00f6n\u00fc g\u00f6steriyor. 35 sitelik \u00e7al\u0131\u015fmam\u0131zda kar\u015f\u0131la\u015ft\u0131rmaya yetecek yapay zek\u00e2 trafi\u011fi olan 10 sitenin 8&#8217;inde yapay zek\u00e2 ziyaret\u00e7ileri site ortalamas\u0131ndan daha iyi d\u00f6n\u00fc\u015ft\u00fc, medyan 1,6 kat. Bedeli \u015fu: Bu trafik organik trafi\u011fin medyan %1,3&#8217;\u00fc (<a href=\"https:\/\/merterkal.com\/geo-%C5%9Fi%C5%9Firme-mi-35-sitenin-verisi-yapay-zek%C3%A2-trafi%C4%9Fi-az-ama-daha-%C3%A7ok-sat%C4%B1n-al%C4%B1yor-4cdccee22fb4\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131 #347<\/a>). Kanal k\u00fc\u00e7\u00fck, niyet y\u00fcksek.<\/li>\n<li><strong>Haftada yakla\u015f\u0131k 2 milyon.<\/strong> Microsoft Clarity, 13 A\u011fustos-9 Eyl\u00fcl aras\u0131nda 230.511 sitede 5,23 milyon ajan oturumu sayd\u0131. Haftal\u0131k ajan oturumu \u00fc\u00e7 haftada neredeyse ikiye katlan\u0131p 2 milyona yakla\u015ft\u0131 (<a href=\"https:\/\/clarity.microsoft.com\/blog\/clarity-connects-agents-llms-people\/\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity, 4 Kas\u0131m 2026<\/a>).<\/li>\n<li><strong>%25,2&#8217;ye kar\u015f\u0131 %14,7.<\/strong> Ayn\u0131 veride ajan oturumlar\u0131n\u0131n %25,2&#8217;si \u00f6deme sayfas\u0131na ula\u015ft\u0131, insan oturumlar\u0131nda bu oran %14,7 (<a href=\"https:\/\/clarity.microsoft.com\/blog\/agentic-analytics-what-agents-do-on-websites\/\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity, 29 Ekim 2026<\/a>). Microsoft iki uyar\u0131 ekliyor: \u00d6deme sayfas\u0131na ula\u015fmak sipari\u015fi tamamlamakla ayn\u0131 \u015fey de\u011fil ve oturumu yar\u0131da bir insan devralabilir. Yine de y\u00f6n belli. Ajanlar sat\u0131n almaya geliyor.<\/li>\n<\/ul>\n<p><strong>Bu kontrol listesini videoda ad\u0131m ad\u0131m anlatt\u0131m:<\/strong><\/p>\n<div class=\"stradiji-video\" style=\"position:relative;padding-bottom:56.25%;height:0;overflow:hidden;border-radius:10px;margin:16px 0 28px\"><iframe style=\"position:absolute;top:0;left:0;width:100%;height:100%;border:0\" data-src=\"https:\/\/www.youtube.com\/embed\/zk4TBFtJEaQ\" title=\"Amazon Kap\u0131y\u0131 Kapatt\u0131, Walmart Ba\u015fka Bir Kap\u0131 A\u00e7t\u0131\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/div>\n<figure class=\"stradiji-figure\" style=\"margin:28px 0;text-align:center\"><img decoding=\"async\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/11\/yapay-zeka-ajan-hazirligi-dort-rakam-2026.webp\" alt=\"Black Friday 2026 \u00f6ncesi yapay zek\u00e2 ajan\u0131 al\u0131\u015fveri\u015finde d\u00f6rt rakam: +%130 trafik, 1,6 kat d\u00f6n\u00fc\u015f\u00fcm, haftada yakla\u015f\u0131k 2 milyon ajan oturumu, %25,2 \u00f6deme sayfas\u0131na ula\u015fma\" width=\"1600\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1154;max-width:100%;height:auto;border-radius:10px;border:1px solid #D9DDE4\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption style=\"font-size:14px;color:#5A6B85;margin-top:8px\">D\u00f6rt rakam tek bak\u0131\u015fta. Kaynaklar: Adobe, Microsoft Clarity, Stradiji.<\/figcaption><\/figure>\n<h2>ABD&#8217;nin 15 b\u00fcy\u00fck e-ticaret sitesinde ne bulduk?<\/h2>\n<p>6 Kas\u0131m&#8217;da ABD&#8217;nin en b\u00fcy\u00fck 15 online perakendecisinin robots.txt dosyas\u0131n\u0131 ayn\u0131 ayr\u0131\u015ft\u0131r\u0131c\u0131yla okuduk ve 16 yapay zek\u00e2 botunu arad\u0131k.<\/p>\n<ul>\n<li><strong>15 sitenin 9&#8217;u<\/strong> tek bir yapay zek\u00e2 botunun ad\u0131n\u0131 anm\u0131yor. Walmart, Target, Wayfair ve Etsy de bunlar\u0131n aras\u0131nda.<\/li>\n<li><strong>Bu 9 sitenin en az 4&#8217;\u00fc<\/strong> yapay zek\u00e2 al\u0131\u015fveri\u015f kanal\u0131n\u0131 ba\u015fka yerde y\u00fcr\u00fct\u00fcyor: Walmart ve Sam&#8217;s Club, Walmart&#8217;\u0131n MCP tabanl\u0131 ajan ge\u00e7idiyle (21 Ekim&#8217;de duyuruldu); Target, ChatGPT i\u00e7indeki uygulamas\u0131yla; Wayfair, Google&#8217;\u0131n ajanla \u00f6deme \u00f6zelli\u011fiyle.<\/li>\n<li><strong>Amazon<\/strong> OpenAI&#8217;\u0131n arama taray\u0131c\u0131s\u0131 dahil 12 yapay zek\u00e2 botunu engelliyor ve kendi asistan\u0131 Alexa for Shopping&#8217;i \u00f6ne \u00e7\u0131kar\u0131rken d\u0131\u015f al\u0131\u015fveri\u015f ajanlar\u0131n\u0131 sitesine sokmuyor.<\/li>\n<li><strong>eBay<\/strong> karar\u0131n\u0131 dosyaya tam olarak yazan tek site: e\u011fitim botlar\u0131 kapal\u0131, cevap ajanlar\u0131 a\u00e7\u0131k ve \u015fu sat\u0131r: &#8220;Checkouts are strictly for human users&#8221; (\u00d6deme ad\u0131m\u0131 yaln\u0131zca insan kullan\u0131c\u0131lar i\u00e7indir).<\/li>\n<li><strong>15 sitenin hi\u00e7biri<\/strong> 30 Ekim&#8217;de duyurulan ortak <code>__usage_ai-training<\/code> sinyalini kullanm\u0131yor.<\/li>\n<\/ul>\n<figure class=\"stradiji-figure\" style=\"margin:28px 0;text-align:center\"><img decoding=\"async\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/11\/abd-perakendeciler-robots-txt-yapay-zeka-botlari-2026.webp\" alt=\"ABD\u2019nin 15 b\u00fcy\u00fck online perakendecisinin robots.txt dosyas\u0131nda yapay zek\u00e2 botlar\u0131: 9\u2019u hi\u00e7bir botu anm\u0131yor, Amazon 12 botu engelliyor, eBay karar\u0131n\u0131 tam yaz\u0131yor\" width=\"1600\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1170;max-width:100%;height:auto;border-radius:10px;border:1px solid #D9DDE4\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption style=\"font-size:14px;color:#5A6B85;margin-top:8px\">ABD\u2019nin en b\u00fcy\u00fck 15 online perakendecisinin robots.txt incelemesi, 6 Kas\u0131m 2026.<\/figcaption><\/figure>\n<p><strong>Ders \u015fu:<\/strong> B\u00fcy\u00fck perakendeciler yapay zek\u00e2 kararlar\u0131n\u0131 art\u0131k protokol ve ortakl\u0131klarla veriyor. \u00d6zel bir ajan kanal\u0131n\u0131z yoksa ajanlar\u0131n ge\u00e7ti\u011fi kap\u0131lar robots.txt dosyan\u0131z, g\u00fcvenlik duvar\u0131n\u0131z ve \u00fcr\u00fcn verinizden ibaret. Verinin tamam\u0131 ve y\u00f6ntem: <a href=\"https:\/\/merterkal.com\/amazon-kap%C4%B1y%C4%B1-kapatt%C4%B1-walmart-ba%C5%9Fka-bir-kap%C4%B1-a%C3%A7t%C4%B1-7b7cf4f546f7\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131 #349<\/a>.<\/p>\n<h2>Yapay zek\u00e2 ajan\u0131 haz\u0131rl\u0131k kontrol listesi: 12 kontrol<\/h2>\n<p>12 kontrol\u00fc d\u00f6rt kap\u0131da topluyoruz. \u0130lk \u00fc\u00e7\u00fc <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/geo-danismanligi\/\">GEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00e7al\u0131\u015fmalar\u0131m\u0131zda kulland\u0131\u011f\u0131m\u0131z Yapay Zek\u00e2 G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00dc\u00e7 Kap\u0131s\u0131 \u00e7er\u00e7evesinden geliyor: Ula\u015fma, Tan\u0131nma, \u0130nan\u0131lma. E-ticaret d\u00f6rd\u00fcnc\u00fc kap\u0131y\u0131 ekliyor: Sat\u0131n Alma.<\/p>\n<p><img decoding=\"async\" alt=\"Yapay zek\u00e2 ajan\u0131 haz\u0131rl\u0131k kontrol listesi: Ula\u015fma, Tan\u0131nma, \u0130nan\u0131lma ve Sat\u0131n Alma kap\u0131lar\u0131nda 12 kontrol\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/11\/yapay-zeka-ajan-kontrol-listesi-infografik-web.webp\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/2150;\" \/><br \/>\n<em>Kontrol listesinin tamam\u0131 tek sayfada. Kaydedin ya da ekibinizle payla\u015f\u0131n.<\/em><\/p>\n<div class=\"stradiji-cta\" style=\"border-left:4px solid #D62A35;background:#FAFAF7;padding:18px 22px;margin:24px 0;border-radius:6px\">\n<p><strong>Geni\u015fletilmi\u015f h\u00e2lini ister misiniz?<\/strong> 18 sayfal\u0131k \u00fccretsiz PDF&#8217;te bot karar a\u011fac\u0131, robots.txt \u015fablonu, ad\u0131m ad\u0131m Clarity kurulumu ve kopyalay\u0131p kullanabilece\u011finiz bir prompt seti var. <a href=\"https:\/\/www.stradiji.com\/tr\/yapay-zeka-ajan-hazirligi-rehberi\/?utm_source=blog&amp;utm_medium=inline&amp;utm_campaign=kit_yapay_zeka_ajan_hazirligi\">Rehberi indirin<\/a><\/p>\n<\/div>\n<h3>1. kap\u0131: Ula\u015fma. Yapay zek\u00e2 ajanlar\u0131 sayfalar\u0131n\u0131za ula\u015fabiliyor mu?<\/h3>\n<p><strong>1. Her bot t\u00fcr\u00fc i\u00e7in ayr\u0131 karar verin.<\/strong><br \/>\nYapay zek\u00e2 botlar\u0131 \u00fc\u00e7 gruba ayr\u0131l\u0131yor ve her grup ayr\u0131 bir cevap istiyor.<\/p>\n<table style=\"width:100%;border-collapse:collapse;margin:20px 0\">\n<thead>\n<tr>\n<th style=\"background:#001C43;color:#fff;padding:10px;text-align:left;border:1px solid #D9DDE4\">Ama\u00e7<\/th>\n<th style=\"background:#001C43;color:#fff;padding:10px;text-align:left;border:1px solid #D9DDE4\">Botlar<\/th>\n<th style=\"background:#001C43;color:#fff;padding:10px;text-align:left;border:1px solid #D9DDE4\">Engellerseniz ne olur?<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">Model e\u011fitimi<\/td>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">GPTBot, ClaudeBot, Google-Extended<\/td>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">\u0130\u00e7eri\u011finiz gelecekteki e\u011fitim verisine girmez. Google, Google-Extended&#8217;\u0131n Google Arama&#8217;daki yerinizi ve s\u0131ralaman\u0131z\u0131 etkilemedi\u011fini s\u00f6yl\u00fcyor.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">Arama ve cevap<\/td>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">OAI-SearchBot, Claude-SearchBot, PerplexityBot<\/td>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">Yapay zek\u00e2 cevaplar\u0131ndan \u00e7\u0131kabilirsiniz. OpenAI, OAI-SearchBot&#8217;u engelleyen sitelerin ChatGPT arama cevaplar\u0131nda g\u00f6r\u00fcnmeyece\u011fini s\u00f6yl\u00fcyor.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">Kullan\u0131c\u0131 tetiklemeli<\/td>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">ChatGPT-User, Claude-User, Perplexity-User, Google-Agent<\/td>\n<td style=\"padding:10px;border:1px solid #D9DDE4;vertical-align:top\">Bir al\u0131\u015fveri\u015f\u00e7i istedi\u011fi i\u00e7in sayfay\u0131 getirir. Bunlar otomatik taray\u0131c\u0131 de\u011fil.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Kaynaklar:<\/strong> <a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" target=\"_blank\" rel=\"noopener\">OpenAI<\/a>, <a href=\"https:\/\/support.claude.com\/en\/articles\/8896518\" target=\"_blank\" rel=\"noopener\">Anthropic<\/a>, <a href=\"https:\/\/developers.google.com\/crawling\/docs\/crawlers-fetchers\/google-common-crawlers\" target=\"_blank\" rel=\"noopener\">Google<\/a>, <a href=\"https:\/\/docs.perplexity.ai\/guides\/bots\" target=\"_blank\" rel=\"noopener\">Perplexity<\/a>.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> <code>siteniz.com\/robots.txt<\/code> adresini a\u00e7\u0131n ve her ismi aray\u0131n. Hi\u00e7biri yoksa varsay\u0131lan olarak t\u00fcm botlara izin veriyorsunuz. Ekipten biri bunu bilerek se\u00e7tiyse g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in iyi. E-ticaret i\u00e7in \u00f6nerimiz: arama ve cevap botlar\u0131na a\u00e7\u0131k olun, e\u011fitim botlar\u0131 i\u00e7in bilin\u00e7li bir karar verin. \u00dccretsiz <a href=\"https:\/\/www.stradiji.com\/tr\/geo-yol-haritasi\/\">GEO Yol Haritas\u0131<\/a> 2. a\u015famada ayn\u0131 karar\u0131 ad\u0131m ad\u0131m anlat\u0131yor.<\/p>\n<p><strong>2. robots.txt dosyas\u0131n\u0131 bir rica olarak g\u00f6r\u00fcn.<\/strong><br \/>\nKullan\u0131c\u0131 tetiklemeli ajanlar farkl\u0131 kurallarla \u00e7al\u0131\u015f\u0131yor. Google, Google-Agent dahil kullan\u0131c\u0131 tetiklemeli getiricilerinin robots.txt kurallar\u0131n\u0131 &#8220;genellikle yok sayd\u0131\u011f\u0131n\u0131&#8221; s\u00f6yl\u00fcyor. Perplexity, Perplexity-User i\u00e7in ayn\u0131s\u0131n\u0131 s\u00f6yl\u00fcyor. OpenAI ise robots.txt kurallar\u0131n\u0131n ChatGPT-User i\u00e7in &#8220;ge\u00e7erli olmayabilece\u011fini&#8221; belirtiyor. robots.txt tercihinizi s\u00f6yler. Uygulatmaz.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Engellemek istediklerinizi listeleyin (fiyat kaz\u0131ma, toplu \u00f6deme denemeleri) ve her birinin g\u00fcvenlik duvar\u0131nda ya da uygulama katman\u0131nda kar\u015f\u0131land\u0131\u011f\u0131n\u0131 do\u011frulay\u0131n.<\/p>\n<p><strong>3. CDN&#8217;inizin ve g\u00fcvenlik duvar\u0131n\u0131z\u0131n kendi ba\u015f\u0131na ne yapt\u0131\u011f\u0131na bak\u0131n.<\/strong><br \/>\nCloudflare 1 Temmuz 2025&#8217;ten beri her yeni alan ad\u0131na yapay zek\u00e2 taray\u0131c\u0131lar\u0131na izin verip vermeyece\u011fini soruyor ve yeni alan adlar\u0131nda e\u011fitim taray\u0131c\u0131lar\u0131n\u0131 varsay\u0131lan olarak engelliyor (<a href=\"https:\/\/www.cloudflare.com\/press\/press-releases\/2025\/cloudflare-just-changed-how-ai-crawlers-scrape-the-internet-at-large\/\" target=\"_blank\" rel=\"noopener\">Cloudflare<\/a>). Y\u00f6netilen robots.txt \u00f6zelli\u011fi dosyan\u0131z\u0131n ba\u015f\u0131na yapay zek\u00e2 kurallar\u0131 da ekleyebiliyor (<a href=\"https:\/\/developers.cloudflare.com\/bots\/additional-configurations\/managed-robots-txt\/\" target=\"_blank\" rel=\"noopener\">dok\u00fcman<\/a>). A\u00e7\u0131k g\u00f6r\u00fcnen bir dosya pratikte kapal\u0131 olabilir. Tatil sezonunun s\u0131k\u0131 g\u00fcvenlik kurallar\u0131 bu ihtimali art\u0131r\u0131yor.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Cloudflare&#8217;de AI Crawl Control ekran\u0131n\u0131 a\u00e7\u0131p her botun durumuna bak\u0131n. Ba\u015fka bir CDN kullan\u0131yorsan\u0131z ekibinize hangi bot kurallar\u0131n\u0131n a\u00e7\u0131k oldu\u011funu sorun, ard\u0131ndan sunucu loglar\u0131nda OAI-SearchBot, Claude-SearchBot ve PerplexityBot&#8217;un 200 yan\u0131t\u0131 ald\u0131\u011f\u0131n\u0131 do\u011frulay\u0131n.<\/p>\n<p><strong>4. Kilit bilgileri ilk 200 karaktere koyun.<\/strong><br \/>\nAjanlar sayfay\u0131 \u00e7o\u011fu zaman aceleyle okuyor: ba\u015fl\u0131k, ilk sat\u0131rlar ve sayfan\u0131n JavaScript olmadan g\u00f6sterdi\u011fi her \u015fey. HTML&#8217;nizin ba\u015f\u0131nda \u00e7erez band\u0131, kampanya \u015feridi ya da uzun alt metinli bir g\u00f6rsel varsa ajan \u00f6nce onu okuyor. \u00dcr\u00fcn ad\u0131n\u0131, fiyat\u0131, stok durumunu ve en g\u00fc\u00e7l\u00fc teslimat ya da iade s\u00f6z\u00fcn\u00fcz\u00fc ana i\u00e7eri\u011fin en \u00fcst\u00fcne, d\u00fcz HTML olarak yaz\u0131n. Google PageSpeed Insights&#8217;\u0131n yeni deneysel Agentic Browsing b\u00f6l\u00fcm\u00fc ajanlar\u0131n zorland\u0131\u011f\u0131 sayfalar\u0131 i\u015faretliyor.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Bir \u00fcr\u00fcn sayfas\u0131n\u0131 JavaScript kapal\u0131yken a\u00e7\u0131n ve g\u00f6r\u00fcnen ilk iki sat\u0131r\u0131 okuyun. Ard\u0131ndan sayfay\u0131 PageSpeed Insights&#8217;ta test edip Agentic Browsing b\u00f6l\u00fcm\u00fcne bak\u0131n.<\/p>\n<h3>2. kap\u0131: Tan\u0131nma. Yapay zek\u00e2 ajanlar\u0131 \u00fcr\u00fcnlerinizi do\u011fru okuyabiliyor mu?<\/h3>\n<p><strong>5. \u00dcr\u00fcn ve Organization yap\u0131land\u0131r\u0131lm\u0131\u015f verisini tamamlay\u0131n.<\/strong><br \/>\nGoogle&#8217;\u0131n merchant listing i\u015faretlemesi \u00fcr\u00fcn ad\u0131, g\u00f6rsel ve fiyatl\u0131 bir Offer istiyor. GTIN \u00f6nerilen alan ve ajanlar i\u00e7in \u00e7o\u011fu zaman \u00fcr\u00fcn\u00fcn\u00fcz\u00fc al\u0131\u015fveri\u015f\u00e7inin sordu\u011fu \u00fcr\u00fcne ba\u011flayan alan da o. (<a href=\"https:\/\/www.stradiji.com\/shopify-seo-how-to-optimize-your-store-for-google\/\">ABD Shopify \u00e7al\u0131\u015fmam\u0131zda<\/a> 23 \u00fcr\u00fcn sayfas\u0131n\u0131n yaln\u0131zca 5&#8217;inde GTIN bulduk.) Google, Eyl\u00fcl 2026&#8217;dan beri ma\u011faza geneli iade ve kargo politikalar\u0131n\u0131 Organization d\u00fczeyinde, istisnalar\u0131 ise Offer d\u00fczeyinde i\u015faretlemeyi \u00f6neriyor (<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/merchant-listing\" target=\"_blank\" rel=\"noopener\">merchant listing<\/a>, <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/return-policy\" target=\"_blank\" rel=\"noopener\">iade politikas\u0131<\/a>, <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/shipping-policy\" target=\"_blank\" rel=\"noopener\">kargo<\/a>). Organization i\u015faretlemenize resm\u00ee profillerinize giden <code>sameAs<\/code> ba\u011flant\u0131lar\u0131n\u0131 ekleyin. B\u00f6ylece modeller ma\u011fazan\u0131z\u0131 ba\u015fka yerlerde buldu\u011fu yorum ve bahsedilmelerle e\u015fle\u015ftirir.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> En \u00e7ok satan \u00fc\u00e7 \u00fcr\u00fcn sayfan\u0131z\u0131 Google&#8217;\u0131n Zengin Sonu\u00e7lar Testi&#8217;nden ge\u00e7irin. Fiyat, stok, GTIN, iade ve kargo bilgilerine bak\u0131n. Ard\u0131ndan ana sayfan\u0131zda <code>sameAs<\/code> i\u00e7eren Organization i\u015faretlemesi olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n<p><strong>6. Merchant Center beslemenizi temizleyin ve yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131n\u0131z\u0131 not edin.<\/strong><br \/>\nGoogle&#8217;\u0131n ajanl\u0131 al\u0131\u015fveri\u015f y\u00fczeyleri Merchant Center&#8217;dan besleniyor. Merchant Center&#8217;\u0131n yapay zek\u00e2 performans i\u00e7g\u00f6r\u00fcleri, Eyl\u00fcl 2026&#8217;dan beri AI Modu ve AI Overviews&#8217;taki g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131n\u0131z\u0131 rakiplerinizle kar\u015f\u0131la\u015ft\u0131r\u0131yor. \u015eimdilik yaln\u0131zca ABD, Avustralya, Kanada, Hindistan ve Yeni Zelanda&#8217;da \u0130ngilizce sorgular i\u00e7in ge\u00e7erli (<a href=\"https:\/\/support.google.com\/merchants\/answer\/17200695\" target=\"_blank\" rel=\"noopener\">Google<\/a>). \u0130\u015faretlemeniz ile Merchant Center ayarlar\u0131n\u0131z \u00e7eli\u015firse Google ayarlar\u0131 esas al\u0131yor.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Merchant Center&#8217;\u0131 a\u00e7\u0131n, \u00f6nce reddedilen \u00fcr\u00fcnleri d\u00fczeltin, eksik GTIN&#8217;leri ekleyin ve mevcut yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131n\u0131z\u0131 sezon \u00f6ncesi k\u0131yas noktas\u0131 olarak not edin.<\/p>\n<p><strong>7. \u00dcr\u00fcnlerinizi ChatGPT al\u0131\u015fveri\u015fine sokun.<\/strong><br \/>\nOpenAI ba\u011f\u0131ms\u0131z Instant Checkout modelinden uzakla\u015ft\u0131. Al\u0131\u015fveri\u015f\u00e7i \u00fcr\u00fcn\u00fc art\u0131k ChatGPT&#8217;de buluyor ve sat\u0131c\u0131n\u0131n kendi sitesinde \u00fccretsiz olarak sat\u0131n al\u0131yor. Sat\u0131c\u0131lar \u00fcr\u00fcn beslemesiyle ba\u015fvuruyor, Shopify ve Etsy sat\u0131c\u0131lar\u0131 zaten entegre. Al\u0131\u015fveri\u015f \u00f6zelli\u011fi ABD&#8217;deki kullan\u0131c\u0131lar i\u00e7in a\u00e7\u0131k (<a href=\"https:\/\/chatgpt.com\/merchants\/\" target=\"_blank\" rel=\"noopener\">OpenAI<\/a>). Zorunlu besleme alanlar\u0131 aras\u0131nda \u00fcr\u00fcn kimli\u011fi, ba\u015fl\u0131k, a\u00e7\u0131klama, URL, marka, sat\u0131c\u0131 ad\u0131, g\u00f6rsel URL&#8217;si, stok durumu ve fiyat var (<a href=\"https:\/\/developers.openai.com\/commerce\/specs\/file-upload\/products\" target=\"_blank\" rel=\"noopener\">besleme \u015fartnamesi<\/a>). Bir not daha: ChatGPT kendi arama indeksini kullan\u0131yor. Bing&#8217;de sa\u011fl\u0131kl\u0131 g\u00f6r\u00fcnmek Copilot&#8217;a yard\u0131m eder ama ChatGPT g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc garanti etmez.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Shopify ya da Etsy&#8217;de de\u011filseniz Google beslemenizi OpenAI&#8217;\u0131n zorunlu alanlar\u0131yla kar\u015f\u0131la\u015ft\u0131r\u0131n. \u0130\u015fin \u00e7o\u011fu zaten bitmi\u015f olacak.<\/p>\n<h3>3. kap\u0131: \u0130nan\u0131lma. Yapay zek\u00e2 ajanlar\u0131 okudu\u011funa g\u00fcveniyor mu?<\/h3>\n<p><strong>8. Politikalar\u0131n\u0131z\u0131 her yerde ayn\u0131 yaz\u0131n.<\/strong><br \/>\nYapay zek\u00e2 al\u0131\u015fveri\u015f ajanlar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131r. \u0130ade sayfan\u0131z 30 g\u00fcn, \u00fcr\u00fcn sayfan\u0131z 14 g\u00fcn, Merchant Center 60 g\u00fcn diyorsa ajana teredd\u00fct etmesi i\u00e7in \u00fc\u00e7 sebep vermi\u015f olursunuz. Kargo \u00fccreti, garanti ve fiyat i\u00e7in de ayn\u0131s\u0131 ge\u00e7erli.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Tek bir \u00fcr\u00fcn\u00fcn iade s\u00fcresini, kargo \u00fccretini ve destek ileti\u015fimini d\u00f6rt yerden yan yana koyun: \u00fcr\u00fcn sayfas\u0131, politika sayfas\u0131, yap\u0131land\u0131r\u0131lm\u0131\u015f veri ve Merchant Center.<\/p>\n<p><strong>9. At\u0131f \u00f6neri de\u011fildir.<\/strong><br \/>\nYapay zek\u00e2ya en iyi GEO ajans\u0131n\u0131 sordu\u011fumuzda kendini birinci ilan eden ajans sayfalar\u0131n\u0131 kaynak g\u00f6sterdi, sonra ba\u015fka birini \u00f6nerdi (<a href=\"https:\/\/merterkal.com\/yapay-zek%C3%A2ya-en-i%CC%87yi-geo-ajans%C4%B1-kim-810f9cfcadf8\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131 #345<\/a>). \u00d6neriler \u00fc\u00e7\u00fcnc\u00fc taraf kaynaklardaki g\u00f6r\u00fc\u015f birli\u011fini izliyor: yorumlar, kar\u015f\u0131la\u015ft\u0131rmalar, bas\u0131n ve forumlar. Yani iki ayr\u0131 oyun var. Modelin k\u0131sa listesine girmek site d\u0131\u015f\u0131nda, ba\u015fkalar\u0131n\u0131n sizin hakk\u0131n\u0131zda yazd\u0131klar\u0131yla kazan\u0131l\u0131yor ve yava\u015f ilerliyor. Kaynak g\u00f6sterilmek sitenizde, net ve taranabilir sayfalarla kazan\u0131l\u0131yor ve birka\u00e7 haftada hareket edebiliyor. Kas\u0131m indirimleri \u00f6ncesi en h\u0131zl\u0131 site d\u0131\u015f\u0131 kazan\u0131m genellikle kategorinizin g\u00fcvendi\u011fi platformlardaki yorum profiliniz.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> M\u00fc\u015fterilerimiz i\u00e7in bu ikisini ayr\u0131 puanl\u0131yoruz. ChatGPT, Gemini ve Perplexity&#8217;ye &#8220;[Kullan\u0131m amac\u0131n\u0131z] i\u00e7in en iyi [kategoriniz] ma\u011fazas\u0131 hangisi?&#8221; diye her birinde yeni sohbette be\u015fer kez sorun: bir tur web aramas\u0131 a\u00e7\u0131k, bir tur kapal\u0131. Arama kapal\u0131yken modelin akl\u0131nda ne kald\u0131\u011f\u0131n\u0131, a\u00e7\u0131kken kimi kaynak g\u00f6sterdi\u011fini g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n<h3>4. kap\u0131: Sat\u0131n Alma. Yapay zek\u00e2 ajan\u0131 al\u0131\u015fveri\u015fi bitirebiliyor mu?<\/h3>\n<p><strong>10. Google&#8217;\u0131n ajanla \u00f6deme \u00f6zelli\u011fine ba\u015fvurup ba\u015fvurmayaca\u011f\u0131n\u0131za karar verin.<\/strong><br \/>\nGoogle&#8217;\u0131n Universal Commerce Protocol&#8217;\u00fc (UCP), uygun sat\u0131c\u0131lar\u0131n AI Modu&#8217;nda ve Gemini uygulamas\u0131nda Sat\u0131n Al d\u00fc\u011fmesi g\u00f6stermesini sa\u011fl\u0131yor. \u00d6zellik ABD&#8217;de kullan\u0131ma giriyor, Avustralya ve Kanada&#8217;n\u0131n gelecek y\u0131l\u0131n ba\u015f\u0131nda gelmesi bekleniyor. Eri\u015fim i\u00e7in ilgi formu, teknik entegrasyon ve Google&#8217;\u0131n se\u00e7mesi gerekiyor. \u0130yi durumda bir Merchant Center hesab\u0131, Merchant Center&#8217;da tan\u0131ml\u0131 iade politikas\u0131 ve destek ileti\u015fimi ve Google Pay token&#8217;lar\u0131n\u0131 i\u015fleyebilen bir \u00f6deme sa\u011flay\u0131c\u0131s\u0131 \u015fart. Abonelikler, \u00f6n sipari\u015fler, ki\u015fiye \u00f6zel, ya\u015f s\u0131n\u0131rl\u0131 ve dijital \u00fcr\u00fcnler kapsam d\u0131\u015f\u0131nda (<a href=\"https:\/\/developers.google.com\/merchant\/ucp\/guides\/merchant-center\" target=\"_blank\" rel=\"noopener\">UCP dok\u00fcman\u0131<\/a>, <a href=\"https:\/\/developers.google.com\/merchant\/ucp\/faq\" target=\"_blank\" rel=\"noopener\">SSS<\/a>). T\u00fcrkiye&#8217;deki ma\u011fazalar i\u00e7in hen\u00fcz a\u00e7\u0131k de\u011fil, yine de ABD&#8217;ye sat\u0131\u015f yap\u0131yorsan\u0131z takip edin.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> \u00c7o\u011fu ma\u011faza i\u00e7in bu sezona yeti\u015fmeyecek. \u0130lgi formunu \u015fimdi doldurun ve \u015fartlar\u0131 2027 yap\u0131lacaklar listesi olarak kullan\u0131n.<\/p>\n<p><strong>11. Bir yapay zek\u00e2 ajan\u0131n\u0131n ger\u00e7ekten \u00f6deme yap\u0131p yapamad\u0131\u011f\u0131n\u0131 test edin.<\/strong><br \/>\nClarity&#8217;nin sim\u00fclasyon de\u011ferlendirmeleri bir ajan\u0131n sat\u0131n alma gibi bir g\u00f6revi tamamlay\u0131p tamamlayamad\u0131\u011f\u0131n\u0131 test ediyor; ge\u00e7en s\u00fcreyi, etkile\u015fim say\u0131s\u0131n\u0131 ve tak\u0131ld\u0131\u011f\u0131 yeri raporluyor. Microsoft e-ticaret ve seyahat senaryolar\u0131yla ba\u015fl\u0131yor. S\u0131k g\u00f6r\u00fclen engeller: sepeti kapatan a\u00e7\u0131l\u0131r pencereler, zorunlu \u00fcyelik ve ak\u0131\u015f\u0131 bozan kupon alanlar\u0131. Eri\u015filebilirlik a\u011fac\u0131 da burada \u00f6nemli, \u00e7\u00fcnk\u00fc ajan d\u00fc\u011fmeleri ve form alanlar\u0131n\u0131 oradan buluyor.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> En \u00e7ok satan \u00fcr\u00fcn\u00fcn\u00fczde bir Clarity sim\u00fclasyonu \u00e7al\u0131\u015ft\u0131r\u0131n. Sonra ayn\u0131 sat\u0131n almay\u0131 bir taray\u0131c\u0131 ajan\u0131yla deneyin ve teredd\u00fct etti\u011fi her ad\u0131m\u0131 not edin.<\/p>\n<p><strong>12. \u0130yi ajanlar\u0131 k\u00f6t\u00fc botlardan ay\u0131r\u0131n.<\/strong><br \/>\nT\u00fcm otomasyonu engellemek al\u0131\u015fveri\u015f\u00e7ilerin yapay zek\u00e2 ajanlar\u0131n\u0131 da engelleyebilir. Cloudflare&#8217;in imzal\u0131 ajanlar program\u0131, me\u015fru ajanlar\u0131 kriptografik bir imza olan Web Bot Auth ile tan\u0131yor; ilk grupta OpenAI&#8217;\u0131n ChatGPT ajan\u0131 da vard\u0131 (<a href=\"https:\/\/blog.cloudflare.com\/signed-agents\/\" target=\"_blank\" rel=\"noopener\">Cloudflare<\/a>). Google da kendi ajanlar\u0131 i\u00e7in Web Bot Auth&#8217;u denedi\u011fini s\u00f6yl\u00fcyor. \u00d6te yandan HUMAN, yapay zek\u00e2 ajanlar\u0131ndan ve ajanl\u0131 taray\u0131c\u0131lardan gelen trafi\u011fin 2025&#8217;te %7.851 artt\u0131\u011f\u0131n\u0131 raporluyor (<a href=\"https:\/\/www.humansecurity.com\/newsroom\/2026-state-of-ai-traffic-cyberthreat-benchmark-report\/\" target=\"_blank\" rel=\"noopener\">HUMAN<\/a>). Perakende de kaz\u0131ma sald\u0131r\u0131lar\u0131n\u0131n ba\u015f hedefi olmaya devam ediyor.<\/p>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> G\u00fcvenlik ekibinize bot kurallar\u0131n\u0131z\u0131n do\u011frulanm\u0131\u015f ya da imzal\u0131 ajanlar\u0131 bilinmeyen otomasyondan ay\u0131r\u0131p ay\u0131rmad\u0131\u011f\u0131n\u0131 ve bu ajanlar\u0131n \u00f6deme ad\u0131m\u0131nda CAPTCHA&#8217;ya tak\u0131l\u0131p tak\u0131lmad\u0131\u011f\u0131n\u0131 sorun.<\/p>\n<h2>Yapay zek\u00e2 ajan\u0131 haz\u0131rl\u0131\u011f\u0131n\u0131 nas\u0131l \u00f6l\u00e7ersiniz?<\/h2>\n<p>Kontrol listesi neyi d\u00fczeltece\u011finizi s\u00f6yler. \u00d6l\u00e7\u00fcm ise i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131. Biz d\u00f6rt \u00fccretsiz kaynak ve bir kural kullan\u0131yoruz.<\/p>\n<ul>\n<li><strong>Microsoft Clarity.<\/strong> Bot Activity, bir CDN ba\u011flad\u0131\u011f\u0131n\u0131zda (Cloudflare, Fastly, CloudFront, Akamai ya da Azure Front Door; WordPress eklentisi otomatik ba\u011fl\u0131yor) sayfalar\u0131n\u0131z\u0131 hangi botlar\u0131n istedi\u011fini g\u00f6steriyor (<a href=\"https:\/\/clarity.microsoft.com\/blog\/updates-to-bot-activity-in-clarity\/\" target=\"_blank\" rel=\"noopener\">Clarity<\/a>). Agent Activity ise OpenAI, Google ve Anthropic ajanlar\u0131n\u0131n sitenize gelip ne yapt\u0131\u011f\u0131n\u0131 g\u00f6steriyor: arama, form g\u00f6nderimi, giri\u015f, rezervasyon ve \u00f6deme. Citations raporu da yapay zek\u00e2 asistanlar\u0131n\u0131n sitenizi ne zaman kaynak g\u00f6sterdi\u011fini s\u00f6yl\u00fcyor.<\/li>\n<li><strong>Google Search Console ve Bing Webmaster Tools birlikte.<\/strong> Search Console&#8217;un \u00fcretken yapay zek\u00e2 raporu sayfalar\u0131n\u0131z\u0131n AI Overviews ve AI Modu&#8217;nda ne s\u0131kl\u0131kla g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc g\u00f6steriyor. Bing&#8217;in AI Performance raporu ise Copilot at\u0131flar\u0131n\u0131 ve arkalar\u0131ndaki grounding sorgular\u0131n\u0131 veriyor. \u0130kisini ayn\u0131 \u00fc\u00e7 aya hizalad\u0131\u011f\u0131n\u0131zda d\u00f6rt soruya cevap al\u0131rs\u0131n\u0131z: Aran\u0131yor muyuz, arand\u0131\u011f\u0131m\u0131zda yapay zek\u00e2 cevab\u0131na giriyor muyuz, cevab\u0131n ne kadar\u0131 bizim ve bu bize bir \u015fey kazand\u0131r\u0131yor mu? Kendi sitemizde Copilot at\u0131flar\u0131n\u0131n %31&#8217;i Search Console&#8217;da neredeyse hi\u00e7 g\u00f6r\u00fcnmeyen sorgulardan geldi (<a href=\"https:\/\/merterkal.com\/search-console-ve-bing-webmaster-toolsu-birle%C5%9Ftirdim-kimsenin-kullanmad%C4%B1%C4%9F%C4%B1-%C3%BCcretsiz-geo-%C3%B6l%C3%A7%C3%BCm-9afa82180496\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131 #346<\/a>). Anahtar kelime ara\u00e7lar\u0131 bu talebi s\u0131f\u0131r hacimli g\u00f6steriyor.<\/li>\n<li><strong>Prompt takibi.<\/strong> M\u00fc\u015fterilerimiz i\u00e7in GeoGenie&#8217;de sabit bir prompt setini ChatGPT, Gemini, Google AI Overviews, Copilot ve Perplexity&#8217;de izliyoruz. Rakamlar\u0131 d\u00fcr\u00fcst tutan \u00fc\u00e7 kural var: prompt&#8217;lar\u0131 marka ad\u0131 ge\u00e7meden al\u0131\u015fveri\u015f\u00e7inin soraca\u011f\u0131 gibi yaz\u0131n; geni\u015f kategori sorular\u0131n\u0131 belirli kullan\u0131m sorular\u0131yla kar\u0131\u015ft\u0131r\u0131n; her motoru ayr\u0131 okuyun, \u00e7\u00fcnk\u00fc tek bir ortalama be\u015f farkl\u0131 hik\u00e2yeyi gizler.<\/li>\n<li><strong>Gecikmeyi hesaba kat\u0131n.<\/strong> S\u0131ra neredeyse her zaman ayn\u0131: \u00f6nce botlar, sonra at\u0131flar, en son insan ziyaret\u00e7iler. robots.txt dosyan\u0131z\u0131 bug\u00fcn d\u00fczeltirseniz sonucu gelecek haftan\u0131n sat\u0131\u015flar\u0131yla \u00f6l\u00e7meyin.<\/li>\n<\/ul>\n<figure class=\"stradiji-figure\" style=\"margin:28px 0;text-align:center\"><img decoding=\"async\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/11\/yapay-zeka-gorunurlugu-olcum-gecikmesi-v2.webp\" alt=\"Yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7mek: \u00f6nce botlar tepki verir, sonra at\u0131flar gelir, en son insan ziyaret\u00e7iler\" width=\"1600\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1020;max-width:100%;height:auto;border-radius:10px;border:1px solid #D9DDE4\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption style=\"font-size:14px;color:#5A6B85;margin-top:8px\">Kas\u0131m indirimleri \u00f6ncesi k\u0131yas noktan\u0131z\u0131 al\u0131n, indirim d\u00f6nemi bittikten sonra kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/figcaption><\/figure>\n<p><strong>Nas\u0131l kontrol edilir:<\/strong> Clarity&#8217;de Bot Activity ve Agent Activity&#8217;yi bu hafta a\u00e7\u0131n. B\u00f6ylece Kas\u0131m indirimleri \u00f6ncesi bir k\u0131yas noktan\u0131z olur.<\/p>\n<h2>Tatilden sonraya ne kalabilir?<\/h2>\n<ul>\n<li><strong>Yeni <code>__usage_ai-training<\/code> sinyali.<\/strong> Anthropic \u015fimdiden uyuyor, OpenAI &#8220;\u00f6n\u00fcm\u00fczdeki aylarda&#8221;, Microsoft \u015eubat 2027&#8217;den itibaren, Google 2027 ba\u015f\u0131nda uyacak. Sinyal yaln\u0131zca e\u011fitimi kaps\u0131yor, bu sezon g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc de\u011fi\u015ftirmez.<\/li>\n<li><strong>llms.txt.<\/strong> Google, Arama&#8217;n\u0131n bu dosyalar\u0131 yok sayd\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor: &#8220;ne zarar verir ne fayda sa\u011flar&#8221; (<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/ai-optimization-guide\" target=\"_blank\" rel=\"noopener\">Google<\/a>). OpenAI ve Anthropic resm\u00ee destek a\u00e7\u0131klamad\u0131. Bekleyebilir.<\/li>\n<\/ul>\n<h2>15 dakikal\u0131k s\u00fcr\u00fcm<\/h2>\n<p>Bu hafta yaln\u0131zca 15 dakikan\u0131z varsa:<\/p>\n<ol>\n<li>robots.txt dosyan\u0131z\u0131 a\u00e7\u0131n ve e\u011fitim, arama ve kullan\u0131c\u0131 tetiklemeli botlar i\u00e7in bilin\u00e7li bir karar verin (1. kontrol).<\/li>\n<li>CDN&#8217;inizin arama ve cevap botlar\u0131n\u0131 engellemedi\u011fini do\u011frulay\u0131n (3. kontrol).<\/li>\n<li>Clarity&#8217;de Bot Activity ve Agent Activity&#8217;yi a\u00e7\u0131n (\u00f6l\u00e7\u00fcm b\u00f6l\u00fcm\u00fc).<\/li>\n<li>Merchant Center&#8217;da reddedilen \u00fcr\u00fcnlerin en \u00f6nemlilerini d\u00fczeltin (6. kontrol).<\/li>\n<\/ol>\n<h2>G\u00fcncelleme kayd\u0131<\/h2>\n<ul>\n<li><strong>9 Kas\u0131m 2026:<\/strong> \u0130lk s\u00fcr\u00fcm. Kaynaklar\u0131 bu tarihte kontrol ettik. Kas\u0131m indirimlerinden sonra Clarity&#8217;nin ajan verisinde ne de\u011fi\u015fti\u011fine bak\u0131p yaz\u0131y\u0131 g\u00fcncelleyece\u011fiz.<\/li>\n<\/ul>\n<h2>S\u0131k sorulan sorular<\/h2>\n<p><strong>GPTBot&#8217;u engellersem ma\u011fazam ChatGPT&#8217;den \u00e7\u0131kar m\u0131?<\/strong><br \/>\nHay\u0131r. GPTBot, OpenAI&#8217;\u0131n e\u011fitim taray\u0131c\u0131s\u0131. ChatGPT aramas\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz OAI-SearchBot&#8217;a ba\u011fl\u0131, kullan\u0131c\u0131 istekleri ise ChatGPT-User ile geliyor (<a href=\"https:\/\/developers.openai.com\/api\/docs\/bots\" target=\"_blank\" rel=\"noopener\">OpenAI<\/a>).<\/p>\n<p><strong>robots.txt dosyamda yapay zek\u00e2 kural\u0131 yoksa zarar g\u00f6r\u00fcr m\u00fcy\u00fcm?<\/strong><br \/>\nHay\u0131r. Kural i\u00e7ermeyen bir dosya varsay\u0131lan olarak t\u00fcm botlara izin verir. As\u0131l risk, kimsenin haberi olmadan ajanlar\u0131 engelleyen bir g\u00fcvenlik duvar\u0131 ve ajanlar\u0131n bitiremedi\u011fi bir \u00f6deme ak\u0131\u015f\u0131.<\/p>\n<p><strong>Yapay zek\u00e2 al\u0131\u015fveri\u015finde g\u00f6r\u00fcnmek i\u00e7in OpenAI ya da Google ile anla\u015fma gerekir mi?<\/strong><br \/>\nHay\u0131r. ChatGPT al\u0131\u015fveri\u015fi sat\u0131c\u0131 beslemelerini kabul ediyor, Google&#8217;\u0131n yapay zek\u00e2 y\u00fczeyleri de Merchant Center&#8217;dan besleniyor. Walmart&#8217;\u0131n ajan ge\u00e7idi gibi ortakl\u0131klar ek kanallar. Onlar olmadan da g\u00f6r\u00fcn\u00fcr olabilirsiniz.<\/p>\n<p><strong>De\u011fi\u015fikliklerin yapay zek\u00e2 cevaplar\u0131na yans\u0131mas\u0131 ne kadar s\u00fcrer?<\/strong><br \/>\nGenellikle birka\u00e7 hafta. \u00d6nce taray\u0131c\u0131lar de\u011fi\u015fikli\u011fi g\u00f6r\u00fcr, sonra at\u0131flar gelir, yapay zek\u00e2dan gelen insan ziyaret\u00e7iler en son gelir. Bu y\u00fczden Kas\u0131m indirimleri \u00f6ncesi bir k\u0131yas noktas\u0131, kusursuz bir skordan daha de\u011ferli.<\/p>\n<p><strong>Rehberin tamam\u0131n\u0131 ister misiniz?<\/strong> 18 sayfal\u0131k \u00fccretsiz rehberimiz <em>E-ticarette Yapay Zek\u00e2 G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: 2026 Oyun Kitab\u0131<\/em>, bu listeyi bot karar a\u011fac\u0131, robots.txt \u015fablonu, ad\u0131m ad\u0131m Clarity kurulumu, kopyalayabilece\u011finiz bir prompt seti, 30 g\u00fcnl\u00fck plan ve m\u00fc\u015fterilerimiz i\u00e7in yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc nas\u0131l \u00f6l\u00e7t\u00fc\u011f\u00fcm\u00fczle geni\u015fletiyor. <a href=\"https:\/\/www.stradiji.com\/tr\/yapay-zeka-ajan-hazirligi-rehberi\/?utm_source=blog&amp;utm_medium=end_cta&amp;utm_campaign=kit_yapay_zeka_ajan_hazirligi\">PDF&#8217;i indirin<\/a><\/p>\n<p>\u00d6nce nerede durdu\u011funuzu g\u00f6rmek mi istersiniz? <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/geo-danismanligi\/\">\u00dccretsiz G\u00f6r\u00fcn\u00fcrl\u00fck \u00d6n Taramas\u0131<\/a> isteyin: Sekt\u00f6r\u00fcn\u00fczdeki be\u015f al\u0131c\u0131 sorusunu ChatGPT, Gemini ve Perplexity&#8217;de soruyor, ekran g\u00f6r\u00fcnt\u00fclerini \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7inde e-postan\u0131za g\u00f6nderiyoruz.<\/p>\n<p><em>Yazar hakk\u0131nda: Mert Erkal, Stradiji&#8217;nin kurucusu. 2010&#8217;dan beri kurumsal markalara SEO, GEO (\u00fcretken motor optimizasyonu) ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonu dan\u0131\u015fmanl\u0131\u011f\u0131 veriyor. Yapay zek\u00e2 aramas\u0131nda neyin de\u011fi\u015fti\u011fini her hafta test ediyor ve verisini <a href=\"https:\/\/merterkal.com\/\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131<\/a> b\u00fclteninde payla\u015f\u0131yor.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zek\u00e2 ajanlar\u0131 al\u0131\u015fveri\u015fe ba\u015flad\u0131. 12 maddelik kontrol listesiyle e-ticaret sitenizin ajanlara a\u00e7\u0131k olup olmad\u0131\u011f\u0131n\u0131 Kas\u0131m indirimleri \u00f6ncesi test edin.<\/p>\n","protected":false},"author":1,"featured_media":18251,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,58,1321],"tags":[],"class_list":["post-18215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-e-ticaret","category-geo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/18215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=18215"}],"version-history":[{"count":7,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/18215\/revisions"}],"predecessor-version":[{"id":18255,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/18215\/revisions\/18255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/18251"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=18215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=18215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=18215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}