{"id":17907,"date":"2026-11-02T15:32:06","date_gmt":"2026-11-02T12:32:06","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=17907"},"modified":"2026-11-02T15:32:06","modified_gmt":"2026-11-02T12:32:06","slug":"google-tiklama-kaybediyor-ai-mode-reklamlari","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-tiklama-kaybediyor-ai-mode-reklamlari\/","title":{"rendered":"Google Kaybetmiyor, T\u0131klama Kaybediyor: AI Mode Reklamlar\u0131, 5 Ezber ve 2027 \u0130\u00e7in 8 \u00d6ng\u00f6r\u00fc"},"content":{"rendered":"

GEO Yol Haritas\u0131<\/a> \u203a A\u015fama 9: Yan\u0131tlardaki reklamlar<\/a><\/p>\n

\u00d6zet:<\/strong> Google yapay zek\u00e2ya yenilmedi. Alphabet’in 2026 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sonu\u00e7lar\u0131nda gelir %25 b\u00fcy\u00fcd\u00fc, sorgu b\u00fcy\u00fcmesi be\u015f y\u0131l\u0131n en y\u00fcksek seviyesinde. Google’\u0131n kaybetti\u011fi \u015fey kullan\u0131c\u0131 de\u011fil, t\u0131klama: arama gelirinin b\u00fcy\u00fcmesi \u00fc\u00e7 \u00e7eyrekte %19’dan %12’ye indi ve Google ilk kez AI Mode’un daha d\u00fc\u015f\u00fck gelir getirdi\u011fini kabul etti. \u00c7\u00f6z\u00fcm\u00fc de ayn\u0131 g\u00fcn a\u00e7\u0131klad\u0131: cevab\u0131n i\u00e7ine reklam. Kendi verisine g\u00f6re AI Mode’da sponsorlu ve organik \u00fcr\u00fcn listeleri \u015fimdiden benzer oranda t\u0131klan\u0131yor. 2027’de \u00f6l\u00e7memiz gereken \u015fey s\u0131ralama de\u011fil, karar\u0131n verildi\u011fi anda orada olup olmad\u0131\u011f\u0131m\u0131z.<\/p>\n

Bu yaz\u0131da: Alphabet’in rakamlar\u0131n\u0131n ger\u00e7ekte ne s\u00f6yledi\u011fini, sekt\u00f6r\u00fcn be\u015f ezberini \u00e7\u00fcr\u00fcten be\u015f veriyi (ikisi kendi Search Console \u00e7al\u0131\u015fmam\u0131zdan), Google’\u0131n neden “kararl\u0131 t\u0131klamay\u0131” satmaya haz\u0131rland\u0131\u011f\u0131n\u0131, 2027 i\u00e7in olas\u0131l\u0131klar\u0131yla sekiz \u00f6ng\u00f6r\u00fcm\u00fc ve bu hafta 30 dakikada yapabilece\u011finiz reklam \u00f6ncesi \u00f6l\u00e7\u00fcm\u00fc bulacaks\u0131n\u0131z.<\/p>\n

28 Ekim 2026 ak\u015fam\u0131 Alphabet \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Ertesi g\u00fcn hisse yakla\u015f\u0131k %13 d\u00fc\u015ft\u00fc ve piyasa de\u011ferinden 500 milyar dolardan fazlas\u0131 silindi: \u015firket tarihinin en b\u00fcy\u00fck tek g\u00fcnl\u00fck de\u011fer kayb\u0131<\/a>. X’te iki c\u00fcmle dola\u015ft\u0131: “Google yapay zek\u00e2 rakiplerine yenik d\u00fc\u015ft\u00fc” ve “Google kayb\u0131n\u0131 reklamverene fatura ediyor.”<\/p>\n

Reklamveren bir takip\u00e7im \u015f\u00f6yle yazd\u0131: “O da herhalde bu kay\u0131plar\u0131 Google Ads \u00fczerinden bize \u00e7ak\u0131yor.” Ben de cevap verdim: “Daha bu fragman\u0131. As\u0131l \u00e7ak\u0131\u015f \u015fimdi ba\u015flayacak, yak\u0131nda t\u00fcm dillerde.”<\/p>\n

Yar\u0131 \u015faka yazd\u0131m. Ama rakamlar\u0131 a\u00e7\u0131nca, bir hafta \u00f6nce 35 sitenin GA4 verisinde<\/a> \u00f6l\u00e7t\u00fc\u011f\u00fcm\u00fcz \u015feyin Google’\u0131n kendi bilan\u00e7osunda g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc fark ettim. O \u00e7al\u0131\u015fmada yapay zek\u00e2 trafi\u011fi Google organi\u011finin yaln\u0131zca %1,29’uydu, ama d\u00f6n\u00fc\u015f\u00fcm takibi temiz olan 10 sitenin 8’inde yapay zek\u00e2 ziyaret\u00e7isi daha \u00e7ok sat\u0131n al\u0131yordu, medyan 1,64 kat. Ayn\u0131 tabloda sekt\u00f6r\u00fcn be\u015f ezberi de \u00e7at\u0131rd\u0131yor.<\/p>\n

Ana tez: Google kullan\u0131c\u0131 de\u011fil, t\u0131klama kaybediyor<\/h2>\n

Sorgu b\u00fcy\u00fcmesi be\u015f y\u0131l\u0131n zirvesinde, gelir %25 b\u00fcy\u00fcd\u00fc. Google’\u0131n kaybetti\u011fi \u015fey kullan\u0131c\u0131 de\u011fil, t\u0131klama<\/strong>. Google’\u0131n i\u015f taraf\u0131n\u0131n ba\u015f\u0131 Philipp Schindler ilk kez AI Mode’un “daha d\u00fc\u015f\u00fck gelir” getirdi\u011fini kabul etti, \u00e7\u00fcnk\u00fc cevap kar\u015f\u0131la\u015ft\u0131rmay\u0131 t\u0131klamadan \u00f6nce yap\u0131yor.<\/p>\n

Bu, ge\u00e7en hafta \u00f6l\u00e7t\u00fc\u011f\u00fcm\u00fcz \u015feyin Google taraf\u0131: daha az t\u0131klama, ama karar\u0131n\u0131 vermi\u015f bir ziyaret\u00e7i. Google \u015fimdi o kararl\u0131 t\u0131klamay\u0131 cevab\u0131n i\u00e7ine koydu\u011fu reklamla geri satmaya haz\u0131rlan\u0131yor. Faturas\u0131 yay\u0131nc\u0131ya ve reklamverene \u00e7\u0131kacak, belki de Google’\u0131n kendisine.<\/p>\n

Uzmanlar trafi\u011fi ve geliri tart\u0131\u015f\u0131yor. As\u0131l soru, karar\u0131n nerede verildi\u011fi ve o anda sizin orada olup olmad\u0131\u011f\u0131n\u0131z.<\/p>\n

\"\u0130nfografik:<\/p>\n

1. Rakamlar: Ciro de\u011fil, t\u0131klaman\u0131n de\u011feri d\u00fc\u015ft\u00fc<\/h2>\n

\u00d6nce bir yanl\u0131\u015f anlamay\u0131 d\u00fczeltelim: Google’\u0131n cirosu d\u00fc\u015fmedi. Alphabet \u00e7eyrek gelirini %25 b\u00fcy\u00fcterek 127,6 milyar dolara \u00e7\u0131kard\u0131<\/a>. D\u00fc\u015fen, arama gelirinin b\u00fcy\u00fcme h\u0131z\u0131:<\/p>\n

\n\n\n\n\n\n\n\n
\u00c7eyrek<\/th>\nArama geliri<\/th>\nY\u0131ll\u0131k b\u00fcy\u00fcme<\/th>\n<\/tr>\n<\/thead>\n
2026 1. \u00e7eyrek<\/td>\n60,4 milyar dolar<\/td>\n%19<\/td>\n<\/tr>\n
2026 2. \u00e7eyrek<\/td>\n63,3 milyar dolar<\/td>\n%17<\/td>\n<\/tr>\n
2026 3. \u00e7eyrek<\/td>\n63,4 milyar dolar<\/td>\n%12<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Kaynak: Alphabet \u00e7eyrek sonu\u00e7lar\u0131, Relevant Audience’\u0131n derlemesiyle<\/a>.<\/em><\/p>\n

Arama geliri beklentinin yakla\u015f\u0131k 1,6 milyar dolar alt\u0131nda kald\u0131. Schindler yava\u015flaman\u0131n d\u00f6rt sebebini sayd\u0131: kur etkisi (en b\u00fcy\u00fc\u011f\u00fc), Asya-Pasifik’te baz\u0131 perakende reklamverenlerin geri \u00e7ekilmesi, D\u00fcnya Kupas\u0131 etkisinin bitmesi ve AI Mode. AI Mode i\u00e7in g\u00fc\u00e7l\u00fc sorgu b\u00fcy\u00fcmesinin “AI Mode’da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz daha d\u00fc\u015f\u00fck gelir nedeniyle”<\/a> b\u00fcy\u00fcmeyi etkiledi\u011fini s\u00f6yledi.<\/p>\n

Duane Forrester bu listeyi g\u00fczel ayr\u0131\u015ft\u0131rd\u0131<\/a>: kur, D\u00fcnya Kupas\u0131 ve ticaret kural\u0131 ge\u00e7ici, her \u00e7eyrek b\u00fcy\u00fcyen tek sebep AI Mode. Alphabet’in sabit kur tablolar\u0131ndan, kurun 5 puanl\u0131k d\u00fc\u015f\u00fc\u015f\u00fcn tahminen yaln\u0131zca 1 ile 2 puan\u0131n\u0131 a\u00e7\u0131klad\u0131\u011f\u0131n\u0131 hesaplad\u0131. Hissedeki d\u00fc\u015f\u00fc\u015f\u00fcn tek sebebi arama da de\u011fildi: serbest nakit ak\u0131\u015f\u0131 eksiye d\u00f6nd\u00fc, yat\u0131r\u0131m harcamas\u0131 \u00e7eyrekte 51,3 milyar dolara \u00e7\u0131kt\u0131.<\/p>\n

\u00c7\u00f6z\u00fcm ayn\u0131 \u00e7a\u011fr\u0131da geldi. AI Mode reklamlar\u0131 10 \u00fclkede \u00f6l\u00e7ekleniyor<\/a>: Avustralya, Kanada, Hindistan, Kenya, Malezya, Yeni Zelanda, Nijerya, Pakistan, Filipinler ve Singapur. D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte Brezilya, Meksika ve \u0130ngiltere geliyor, ABD’de takip sorular\u0131na da reklam \u00e7\u0131kacak. AI Mode reklamlar\u0131 \u015fimdilik yaln\u0131zca \u0130ngilizce.<\/p>\n

2. Be\u015f ezber, be\u015f veri<\/h2>\n
\n\n\n\n\n\n\n\n\n\n
Ezber<\/th>\nVeri ne diyor?<\/th>\n<\/tr>\n<\/thead>\n
“Google yapay zek\u00e2ya yenildi.”<\/td>\nSorgu b\u00fcy\u00fcmesi be\u015f y\u0131l\u0131n zirvesinde, k\u00fcresel arama pay\u0131 %89,94. Kullan\u0131c\u0131 gitmiyor, t\u0131klam\u0131yor.<\/td>\n<\/tr>\n
“Az t\u0131klama getiren kanal \u00f6nemsizdir.”<\/td>\n35 sitede yapay zek\u00e2 ziyaret\u00e7isi 10 sitenin 8’inde daha \u00e7ok sat\u0131n al\u0131yor, medyan 1,64 kat.<\/td>\n<\/tr>\n
“Reklam ve organik ayr\u0131 yar\u0131\u015f\u0131r.”<\/td>\nAI Mode’da sponsorlu ve organik \u00fcr\u00fcn listelerinin t\u0131klama oran\u0131 \u015fimdiden benzer.<\/td>\n<\/tr>\n
“AI Overviews’dan \u00e7\u0131karsan t\u0131klaman\u0131 geri al\u0131rs\u0131n.”<\/td>\nCyrus Shepard’\u0131n testinde \u00e7\u0131k\u0131nca normal organik t\u0131klamalar da d\u00fc\u015ft\u00fc.<\/td>\n<\/tr>\n
“S\u0131ralaman\u0131 takip et, gerisi gelir.”<\/td>\n\u0130ki ABD sitemizde s\u0131ralama ile t\u0131klama ters y\u00f6nde hareket etti.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Ezber 1: “Google yapay zek\u00e2ya yenildi.”<\/h3>\n

Veri:<\/strong> Sundar Pichai’ye g\u00f6re Google’da y\u0131ll\u0131k sorgu b\u00fcy\u00fcmesi be\u015f y\u0131l\u0131n en y\u00fcksek seviyesinde. AI Mode May\u0131s’ta ayl\u0131k 1 milyar kullan\u0131c\u0131y\u0131 ge\u00e7ti. StatCounter<\/a>‘da Google’\u0131n k\u00fcresel arama pay\u0131 Eyl\u00fcl 2026’da %89,94, ikinci s\u0131radaki Bing %5,29.<\/p>\n

Kullan\u0131c\u0131 gitmiyor, daha \u00e7ok soruyor, ama t\u0131klam\u0131yor. Bu bir yenilgi de\u011fil, model de\u011fi\u015fikli\u011fi: Google cevap motoruna ge\u00e7iyor ve cevap motoru t\u0131klama satmakta zorlan\u0131yor. Google’\u0131n sorunu rakibi de\u011fil, kendi cevab\u0131.<\/p>\n

Dipnot:<\/strong> Google sorgunun nas\u0131l say\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamad\u0131. AI Mode sohbetleri \u00e7ok turlu. Her tur bir sorgu say\u0131l\u0131yorsa, rekor b\u00fcy\u00fcme sohbetler uzad\u0131k\u00e7a kendili\u011finden gelir.<\/p>\n

Ezber 2: “Az t\u0131klama getiren kanal \u00f6nemsizdir.”<\/h3>\n

Veri:<\/strong> 35 sitelik \u00e7al\u0131\u015fmam\u0131zda yapay zek\u00e2 trafi\u011fi Google organi\u011finin %1,29’uydu, ama 10 sitenin 8’inde daha \u00e7ok sat\u0131n ald\u0131, medyan 1,64 kat.<\/p>\n

\u015eimdi bu iki veriyi yan yana koyun. Google “AI Mode daha az kazand\u0131r\u0131yor” diyor, \u00e7\u00fcnk\u00fc kullan\u0131c\u0131 on sekme a\u00e7\u0131p kar\u015f\u0131la\u015ft\u0131rm\u0131yor. Kar\u015f\u0131la\u015ft\u0131rmay\u0131 cevap yap\u0131yor. Google’\u0131n kaybetti\u011fi, kar\u015f\u0131la\u015ft\u0131rma t\u0131klamas\u0131. Sizin kazand\u0131\u011f\u0131n\u0131z, karar\u0131n\u0131 vermi\u015f ziyaret\u00e7i. Ayn\u0131 madalyonun iki y\u00fcz\u00fc. Modelin \u00f6nerece\u011fi markay\u0131 \u00e7o\u011fu zaman aramaya ba\u015flamadan se\u00e7ti\u011fini ChatGPT Aramadan \u00d6nce Karar\u0131n\u0131 Veriyor<\/a> yaz\u0131s\u0131nda anlatm\u0131\u015ft\u0131m.<\/p>\n

Kevin Indig’in verisi<\/a> resmi tamaml\u0131yor: ABD ve Fransa’da yakla\u015f\u0131k 10.000’er alan ad\u0131nda, A\u011fustos 2024’ten A\u011fustos 2026’ya organik ziyaret ABD’de %13,2, Fransa’da %24,4 d\u00fc\u015ft\u00fc. Ayn\u0131 d\u00f6nemde ABD’de \u00fccretli arama trafi\u011fi %21 b\u00fcy\u00fcd\u00fc. Indig nedenselli\u011fi kan\u0131tlamad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a yaz\u0131yor, ama y\u00f6n belli: t\u0131klama kaybolmuyor, a\u00e7\u0131k art\u0131rmaya ta\u015f\u0131n\u0131yor.<\/p>\n

Ezber 3: “Reklam ve organik ayr\u0131 yar\u0131\u015f\u0131r.”<\/h3>\n

Veri:<\/strong> Google’\u0131n kendi duyurusundaki<\/a> bir c\u00fcmle, b\u00fct\u00fcn \u00e7a\u011fr\u0131n\u0131n en \u00f6nemli c\u00fcmlesi olabilir: ABD’de 20 A\u011fustos ile 3 Eyl\u00fcl aras\u0131 veriye g\u00f6re AI Mode’da sponsorlu ve organik \u00fcr\u00fcn listelerinin t\u0131klama oran\u0131 \u015fimdiden benzer<\/strong>.<\/p>\n

Klasik sonu\u00e7 sayfas\u0131nda reklam \u00fcstte, organik altta dururdu ve stratejileri bu ayr\u0131ma g\u00f6re kurard\u0131k. Cevab\u0131n i\u00e7inde bu ayr\u0131m siliniyor. Bir cevapta markan\u0131n g\u00f6r\u00fcnebilece\u011fi az say\u0131da yer var ve Google gelir a\u00e7\u0131\u011f\u0131n\u0131 kapatmak i\u00e7in bunlar\u0131n bir k\u0131sm\u0131n\u0131 sat\u0131\u015fa \u00e7\u0131kar\u0131yor. \u0130kisi ayn\u0131 oranda t\u0131klan\u0131yorsa reklamverenin o yeri sat\u0131n almak i\u00e7in her sebebi var. Organik g\u00f6r\u00fcn\u00fcrl\u00fck kaybolmuyor, ama gelir hedefi olan bir envanterle ayn\u0131 rafta yar\u0131\u015f\u0131yor.<\/p>\n

E-ticaret taraf\u0131nda bu rafta organik yer, \u00fcr\u00fcn verisiyle kazan\u0131l\u0131yor. Shopify SEO rehberimizde<\/a> inceledi\u011fimiz 25 ABD Shopify ma\u011fazas\u0131ndan 22’si ajan profili yay\u0131nl\u0131yordu, ama okuyabildi\u011fimiz 23 \u00fcr\u00fcn sayfas\u0131n\u0131n yaln\u0131zca 5’inde GTIN vard\u0131.<\/p>\n

Ezber 4: “AI Overviews’dan \u00e7\u0131karsan t\u0131klaman\u0131 geri al\u0131rs\u0131n.”<\/h3>\n

Veri:<\/strong> Cyrus Shepard bunu kendi sitesinde denedi<\/a>. Google’\u0131n \u00e7\u0131k\u0131\u015f ayar\u0131yla sitesini AI Overviews ve AI Mode’dan \u00e7\u0131kard\u0131. Yapay zek\u00e2 g\u00f6sterimleri toplam\u0131n yakla\u015f\u0131k %8’iydi, tahmini t\u0131klama oran\u0131 %0,9. Sonu\u00e7: \u00e7\u0131k\u0131nca normal organik t\u0131klamalar da d\u00fc\u015ft\u00fc<\/strong>. Shepard’\u0131n kendi ifadesiyle en \u015fa\u015f\u0131rt\u0131c\u0131 bulgu buydu.<\/p>\n

“Bizi kullan\u0131yorlarsa \u00e7\u0131kal\u0131m” refleksini ben de hissediyorum. Ama tek sitelik bu k\u00fc\u00e7\u00fck deney, bir \u00e7\u0131k\u0131\u015f kap\u0131s\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Ezber 5: “S\u0131ralaman\u0131 takip et, gerisi gelir.”<\/h3>\n

Veri:<\/strong> Bunu kendi Search Console \u00e7al\u0131\u015fmam\u0131zdan iki ABD sitesiyle g\u00f6sterelim. Marka ad\u0131 vermiyorum. D\u00f6nem: 15 Eyl\u00fcl ile 28 Ekim, 2025 ile 2026 k\u0131yas\u0131, yaln\u0131zca ABD trafi\u011fi.<\/p>\n

\n\n\n\n\n\n\n
Site<\/th>\nOrtalama pozisyon<\/th>\nG\u00f6sterim<\/th>\nT\u0131klama<\/th>\n<\/tr>\n<\/thead>\n
A sitesi (yerel hizmet i\u015fletmesi)<\/td>\n13,2’den 8,6<\/strong>‘ya<\/td>\n%14,0 art\u0131\u015f<\/td>\n%23,8 d\u00fc\u015f\u00fc\u015f<\/strong><\/td>\n<\/tr>\n
B sitesi (global SaaS markas\u0131)<\/td>\n15,0’dan 12,8’e<\/td>\n%31,7 d\u00fc\u015f\u00fc\u015f<\/strong><\/td>\n%11,4 art\u0131\u015f<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Kaynak: Google Search Console, 15 Eyl\u00fcl ile 28 Ekim, 2025 ve 2026, yaln\u0131zca ABD.<\/em><\/p>\n

A sitesi raporda harika g\u00f6r\u00fcn\u00fcyor: s\u0131ralama y\u00fckseldi, g\u00f6sterim artt\u0131. Ama t\u0131klaman\u0131n d\u00f6rtte biri gitti. B sitesi raporda k\u00f6t\u00fc g\u00f6r\u00fcn\u00fcyor: g\u00f6sterimin \u00fc\u00e7te biri gitti. Ama t\u0131klama %11 artt\u0131. Hangisi ba\u015far\u0131l\u0131? S\u0131ralamaya bakan, yanl\u0131\u015f siteyi alk\u0131\u015fl\u0131yor.<\/p>\n

\u00d6l\u00e7\u00fcm ara\u00e7lar\u0131 da sallan\u0131yor.<\/strong> Ahrefs’e g\u00f6re Google’\u0131n takip ara\u00e7lar\u0131na g\u00f6sterdi\u011fi sonu\u00e7lar\u0131n %5 ile %20’si ger\u00e7ek kullan\u0131c\u0131lar\u0131n g\u00f6rmedi\u011fi “zehirlenmi\u015f” sonu\u00e7lar<\/a>. Semrush da 28 Ekim’de kurumsal m\u00fc\u015fterilerine, Microsoft’un eri\u015fim de\u011fi\u015fiklikleri y\u00fcz\u00fcnden 9 Kas\u0131m’dan itibaren Copilot takibini sonland\u0131raca\u011f\u0131n\u0131<\/a> bildirdi. D\u0131\u015far\u0131dan kaz\u0131yarak \u00f6l\u00e7mek daral\u0131yor. Geriye birinci taraf veri kal\u0131yor: Search Console, Bing’in yapay zek\u00e2 raporlar\u0131, kendi GA4’\u00fcn\u00fcz ve kendi testleriniz. Bunlar\u0131 \u00fccretsiz bir hunide nas\u0131l birle\u015ftirdi\u011fimizi Search Console ve Bing ile \u00fccretsiz GEO \u00f6l\u00e7\u00fcm hunisi<\/a> yaz\u0131s\u0131nda anlatt\u0131k.<\/p>\n

3. Benim okumam: Google kararl\u0131 t\u0131klamay\u0131 satmaya haz\u0131rlan\u0131yor<\/h2>\n

25 y\u0131ld\u0131r Google ile site sahipleri aras\u0131nda yaz\u0131l\u0131 olmayan bir anla\u015fma vard\u0131: biz i\u00e7erik \u00fcretiriz, Google bizi tarar, kar\u015f\u0131l\u0131\u011f\u0131nda ziyaret\u00e7i g\u00f6nderir. AI Overviews ve AI Mode bu anla\u015fman\u0131n bizim taraf\u0131m\u0131z\u0131 sessizce sildi. Cevap bizim i\u00e7eri\u011fimizden kuruluyor, ziyaret\u00e7i Google’da kal\u0131yor. Reddit CEO’su Steve Huffman bunu a\u00e7\u0131k\u00e7a s\u00f6yledi: AI Mode trafik getirmiyor, Reddit’e de, bildi\u011fi kadar\u0131yla kimseye de. Reddit, ABD d\u0131\u015f\u0131ndaki baz\u0131 pazarlarda yaln\u0131zca giri\u015f yapanlara a\u00e7\u0131k bir s\u00fcr\u00fcm\u00fc test edecek<\/a>.<\/p>\n

Bu konuda tarafs\u0131z de\u011filim: site sahiplerinin eme\u011fiyle kurulan cevaplar\u0131n o sitelere ziyaret\u00e7i g\u00f6ndermemesinden y\u0131llard\u0131r rahats\u0131z\u0131m. Ama rahats\u0131zl\u0131\u011f\u0131m\u0131 veriyle s\u0131n\u0131rlamak istiyorum.<\/p>\n

Veri \u015funu s\u00f6yl\u00fcyor: yeni modelde en de\u011ferli \u015fey, cevab\u0131 okuduktan sonra gelen tek t\u0131klama, yani karar\u0131n\u0131 vermi\u015f kullan\u0131c\u0131n\u0131n t\u0131klamas\u0131. Google bunu biliyor ve o t\u0131klaman\u0131n \u00f6n\u00fcne reklam koyuyor.<\/p>\n

Reklam basmak ters tepebilir.<\/strong> AI Mode’u sevdiren \u015fey temiz, tek bir cevapt\u0131. O cevap reklam panosuna d\u00f6nerse ChatGPT’ye, Perplexity’ye ya da Gemini’ye ge\u00e7mek i\u00e7in bir sebep daha do\u011far. Reklamveren de s\u0131k\u0131\u015f\u0131yor, takip\u00e7imin “bize \u00e7ak\u0131yor” c\u00fcmlesi \u015faka de\u011fil. Kullan\u0131c\u0131y\u0131 ve reklamvereni ayn\u0131 anda zorlayan model uzun s\u00fcre rahat etmez. Google bitmez, ama bu gidi\u015fle k\u00fc\u00e7\u00fclebilir.<\/p>\n

Lily Ray May\u0131s’ta bunun a\u00e7\u0131k internet \u00fczerinde “y\u0131k\u0131c\u0131 bir etkisi” olaca\u011f\u0131n\u0131<\/a> s\u00f6ylemi\u015fti. Glenn Gabe ise \u00e7ok turlu reklam haberine “AI Mode’un varsay\u0131lan olma yolu devam ediyor” dedi. \u0130kisi de hakl\u0131 olabilir: AI Mode hem Google’\u0131n gelece\u011fi hem de en pahal\u0131 deneyi.<\/p>\n

Bir de robots.txt notu:<\/strong> Ayn\u0131 hafta OpenAI, Google, Microsoft ve Anthropic ortak bir robots.txt e\u011fitim sinyali<\/a> (__usage_ai-training<\/code>) duyurdu. O\u011fuzhan \u0130sa Temiz’in X’te \u00f6zetledi\u011fi gibi tarama, e\u011fitim ve cevap kayna\u011f\u0131 olmak \u00fc\u00e7 ayr\u0131 \u015fey. Dikkat: Google bu sinyali Google-Extended engeli gibi okuyacak, bu da Gemini’de kaynak g\u00f6sterilmeyi kaps\u0131yor.<\/p>\n

4. 2027’de konu\u015fmak istedi\u011fim sorular<\/h2>\n

M\u00fc\u015fteri toplant\u0131lar\u0131nda h\u00e2l\u00e2 en \u00e7ok sorulan soru \u015fu: “Ka\u00e7\u0131nc\u0131 s\u0131raday\u0131z?” Be\u015f ezberin ortak noktas\u0131, hepsinin bu sorudan do\u011fmas\u0131. 2027’de bu soruyla vedala\u015fmak gerekiyor. Onun yerine \u015funlar\u0131 konu\u015fmay\u0131 umuyorum:<\/p>\n