{"id":1763,"date":"2013-03-20T11:58:44","date_gmt":"2013-03-20T09:58:44","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=1763"},"modified":"2023-03-14T10:27:57","modified_gmt":"2023-03-14T07:27:57","slug":"google-penguen-guncellemelerine-hazirlikli-misiniz","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-penguen-guncellemelerine-hazirlikli-misiniz\/","title":{"rendered":"Google Penguen G\u00fcncellemelerine Haz\u0131rl\u0131kl\u0131 M\u0131s\u0131n\u0131z?"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-e1430893757412.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-3939 aligncenter\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-e1430893757412.jpg\" alt=\"google mobil seo\" width=\"500\" height=\"237\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-e1430893757412.jpg 500w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2015\/04\/google-mobil-seo-e1430893757412-300x142.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>\u00d6zetle Google bu g\u00fcncelleme ile d\u00fczg\u00fcn SEO yapan siteleri \u00f6d\u00fcllendirece\u011fini, Black Hat ya da \u0130llegal SEO yapan siteleri ciddi \u015fekilde cezaland\u0131raca\u011f\u0131n\u0131 ilan etmi\u015fti. Bu yaz\u0131 ile hem Google Penguen g\u00fcncellemelerini biraz daha analiz etmek ve kafalardaki kar\u0131\u015f\u0131kl\u0131klar\u0131 gidermek istedim.<!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Google Penguen G\u00fcncellemesi Nedir?<\/strong><\/p>\n<p>Google&#8217;un &#8220;Web Spam&#8221; ya da &#8220;Search Spam&#8221; yapan web sitelerine kar\u015f\u0131 geli\u015ftirdi\u011fi ve 24 Nisan 2012 tarihinde ilan etti\u011fi bir algoritma g\u00fcncellemesidir.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Web ya da Search Spam \u0130le Sava\u015f<\/strong><\/p>\n<p>Google&#8217;a g\u00f6re bir sitenin &#8220;Web Spam&#8221; ya da &#8220;Search Spam&#8221; cezas\u0131 almas\u0131 i\u00e7in a\u015fa\u011f\u0131dakilerden birisini ger\u00e7ekle\u015ftirmi\u015f olmas\u0131 gerekmekte;<\/p>\n<ul>\n<li><strong>Keyword stuffing:<\/strong> arama sonu\u00e7lar\u0131nda y\u00fckselmek maksad\u0131yla hedef arama kelimelerinin sayfalarda yo\u011fun bir \u015fekilde kullan\u0131lmas\u0131<\/li>\n<li><strong>Link schemes:\u00a0<\/strong>Google algoritmas\u0131n\u0131 \u015fa\u015f\u0131rtmak i\u00e7in \u00fccretli linkler almak bu kapsamda de\u011ferlendirilebilir.<\/li>\n<li><strong>Cloaking, \u201csneaky\u201d redirects or \u201cdoorway\u201d pages:\u00a0<\/strong>Ziyaret\u00e7ilere ba\u015fka i\u00e7erikler, arama motorlar\u0131na ba\u015fka i\u00e7erikler g\u00f6stermek \u015feklinde \u00f6zetleyebiliriz.<\/li>\n<li><strong>Purposeful duplicate content:\u00a0<\/strong>Bilin\u00e7li olarak kopya i\u00e7erik kullanmak.<\/li>\n<\/ul>\n<p>Daha detayl\u0131 a\u00e7\u0131klamalar\u0131 <a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=tr&amp;answer=35769\" target=\"_blank\" rel=\"noopener\">Google&#8217;un Web Y\u00f6neticisi Y\u00f6nergeleri<\/a> b\u00f6l\u00fcm\u00fcnde bulabilirsiniz.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Google Uzun Y\u0131llardan Beri Web Spam ya da Search Spam ile Sava\u015fm\u0131yor Muydu?<\/strong><\/p>\n<p>Evet, hem de d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden \u00e7ok daha uzun s\u00fcredir sava\u015f\u0131yordu. Ancak eski y\u00f6ntemler yeterince etkili olmad\u0131\u011f\u0131 i\u00e7in bu sava\u015f\u0131 \u00e7ok daha sofistike ve otomatik hale getirmeye karar verdi. Bu g\u00fcncellemeyle Google art\u0131k \u00e7ok daha kolay bir \u015fekilde bir web sitesinin kural ihlali yap\u0131p yapmad\u0131\u011f\u0131n\u0131 tespit edebiliyor.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Google D\u00fczg\u00fcn SEO \u00c7al\u0131\u015fmalar\u0131n\u0131 Te\u015fvik Ediyor<\/strong><\/p>\n<p>Google d\u00fczg\u00fcn \u015fekilde yap\u0131lan SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 te\u015fvik ediyor, hatta bunu bir referans sayfa ile de belirtmi\u015f:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=tr&amp;answer=35291\" target=\"_blank\" rel=\"noopener\">Arama Motoru Optimizasyonu (SEO)<\/a><\/p>\n<p><a href=\"https:\/\/googlewebmastercentral.blogspot.com\/2012\/04\/another-step-to-reward-high-quality.html\" target=\"_blank\" rel=\"noopener\">Google&#8217;un Panda G\u00fcncellemesi ile ilgili A\u00e7\u0131klamas\u0131n\u0131<\/a>\u00a0dikkatli bir \u015fekilde okursan\u0131z, <em><strong>&#8220;White Hat SEO&#8221; (d\u00fczg\u00fcn SEO)<\/strong><\/em>\u00e7al\u0131\u015fmalar\u0131n\u0131n te\u015fvik edildi\u011fini, buna kar\u015f\u0131l\u0131k <strong><em>&#8220;black hat SEO&#8221; (illegal SEO) y\u00f6ntemlerinin<\/em><\/strong> ise ciddi \u015fekilde cezaland\u0131r\u0131laca\u011f\u0131n\u0131n belirtildi\u011fini g\u00f6r\u00fcrs\u00fcn\u00fcz:<\/p>\n<p><em>&#8220;Web y\u00f6neticilerine tavsiyemiz illegal SEO y\u00f6ntemlerine ba\u015fvurmak yerine, kaliteli bir site olu\u015fturarak iyi kullan\u0131c\u0131 deneyimleri yaratmak \u00fczere d\u00fczg\u00fcn SEO y\u00f6ntemlerine odaklanmalar\u0131d\u0131r&#8221;<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u015eimdiye Kadar Ger\u00e7ekle\u015fen Penguen G\u00fcncellemeleri T\u00fcrk\u00e7e Arama Sonu\u00e7lar\u0131n\u0131 Etkiledi mi?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u015eimdiye kadar ger\u00e7ekle\u015fen <strong>t\u00fcm Penguen g\u00fcncellemeleri<\/strong> a\u011f\u0131rl\u0131kl\u0131 olarak \u0130ngilizce arama motoru sonu\u00e7lar\u0131n\u0131 etkiledi. T\u00fcrk\u00e7e arama sonu\u00e7lar\u0131na \u00e7ok d\u00fc\u015f\u00fck bir yans\u0131mas\u0131 oldu. Elbette bu demek de\u011fil ki, Google ileride T\u00fcrk\u00e7e arama sonu\u00e7lar\u0131n\u0131 da daha fazla etkileyecek bir g\u00fcncellemeye gitmesin. Bunun i\u00e7in \u015fimdiden \u00f6nlem alman\u0131z\u0131 ve sitenizi yukar\u0131daki kriterler do\u011frultusunda teste tabi tutman\u0131z\u0131 tavsiye ediyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019un Kaliteli Siteleri \u00d6d\u00fcllendirmek i\u00e7in Yeni Bir Hamle diyerek anons etti\u011fi Google Penguen g\u00fcncellemesinin \u00fczerinden neredeyse bir y\u0131la yak\u0131n s\u00fcre ge\u00e7ti. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[34,49,50,36,51],"class_list":["post-1763","post","type-post","status-publish","format-standard","hentry","category-arama-motoru-optimizasyonu","tag-arama-motoru-optimizasyonu","tag-black-hat-seo","tag-google-penguen-guncellemesi","tag-seo","tag-white-hat-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/1763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=1763"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/1763\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=1763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=1763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=1763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}