{"id":1717,"date":"2013-03-11T17:15:45","date_gmt":"2013-03-11T15:15:45","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=1717"},"modified":"2022-04-26T11:06:58","modified_gmt":"2022-04-26T08:06:58","slug":"kopya-icerik-sorunu-nasil-giderilir","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/kopya-icerik-sorunu-nasil-giderilir\/","title":{"rendered":"Kopya \u0130\u00e7erik Sorunu Nas\u0131l Giderilir?"},"content":{"rendered":"<p><strong>Kopya \u0130\u00e7erik<\/strong> (&#8220;Yinelenen \u0130\u00e7erik&#8221; ya da \u0130ngilizce &#8220;Duplicate Content&#8221;) en yayg\u0131n SEO problemlerinden biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmakta. \u00a0Arama Motorlar\u0131n\u0131n o kadar \u00e7ok ba\u015f\u0131n\u0131 a\u011fr\u0131tm\u0131\u015f ki, sonunda \u00e7\u00f6z\u00fcm\u00fc <strong>Canonical URL etiketini<\/strong> kullanmakta bulmu\u015flar.<\/p>\n<p><strong>Belirtileri:<\/strong><\/p>\n<p>Bir domainde ya da farkl\u0131 domainlerde ayn\u0131 i\u00e7eri\u011fin birden fazla URL&#8217;de (web sayfas\u0131) yer almas\u0131 durumu. Google bu konuya \u00f6zel bir referans sayfas\u0131 haz\u0131rlam\u0131\u015f, zira algoritmas\u0131n\u0131 ciddi \u015fekilde zorlayanan bir durum bu: \u00a0<a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=tr&amp;answer=66359\" target=\"_blank\" rel=\"noopener\">Yinelenen \u0130\u00e7erik<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tedavi Y\u00f6ntemi:<\/strong><\/p>\n<p>\u00d6ncelikle ayn\u0131 i\u00e7eri\u011fe sahip t\u00fcm sayfalar\u0131 bulman\u0131z gerekiyor. \u00d6rne\u011fin a\u015fa\u011f\u0131daki gibi bir Google aramas\u0131 yaparak web sitenizde ayn\u0131 i\u00e7eri\u011fe sahip sayfalar\u0131 ke\u015ffedebilirsiniz:<\/p>\n<p><em>site:www.stradiji.com &#8220;dost testi&#8221;\u00a0<\/em><\/p>\n<p>B\u00f6ylece Stradiji.com web sitesinin i\u00e7inde &#8220;dost testi&#8221; ifadesi ge\u00e7en hemen t\u00fcm sayfalar\u0131n\u0131 Google&#8217;da g\u00f6r\u00fcnt\u00fcleyebiliriz. Siteniz \u00e7ok b\u00fcy\u00fckse bu olduk\u00e7a vakit alabilir. Alternatif olarak \u015funu deneyebilirsiniz;<\/p>\n<p><em>site:www.stradiji.com\/dost-testi intitle:&#8221;dost testi&#8221;<\/em><\/p>\n<p>Bu \u015fekilde bir ba\u015fka kopyas\u0131n\u0131n olmas\u0131ndan \u015f\u00fcphelendi\u011finiz bir web adresini (\u00f6rne\u011fimizde <em>www.stradiji.com\/dost-testi<\/em>) ba\u015fl\u0131\u011f\u0131ndan yola \u00e7\u0131karak aratabilirsiniz.<\/p>\n<p>Bu iki \u00f6rnek URL&#8217;lerin birbirine \u00e7ok yak\u0131n olmas\u0131 durumunda ge\u00e7erli. Peki ya birbirinden \u00e7ok farkl\u0131 URL&#8217;lerde ayn\u0131 i\u00e7erikler varsa ne yapmal\u0131?<\/p>\n<p><em>site:www.stradiji.com\/ intitle:&#8221;buraya \u015f\u00fcphelendi\u011finiz web sayfas\u0131n\u0131n ba\u015fl\u0131\u011f\u0131n\u0131 yaz\u0131n&#8221;<\/em><\/p>\n<figure id=\"attachment_1718\" aria-describedby=\"caption-attachment-1718\" style=\"width: 245px\" class=\"wp-caption alignnone\"><a ref=\"magnificPopup\" href=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2013\/03\/duplicate-content.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1718 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2013\/03\/duplicate-content.png\" alt=\"duplicate content - kopya i\u00e7erik\" width=\"245\" height=\"245\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2013\/03\/duplicate-content.png 245w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2013\/03\/duplicate-content-150x150.png 150w\" sizes=\"auto, (max-width: 245px) 100vw, 245px\" \/><\/a><figcaption id=\"caption-attachment-1718\" class=\"wp-caption-text\">duplicate content &#8211; kopya i\u00e7erik<\/figcaption><\/figure>\n<p><strong>Canonical URL Etiketi<\/strong><\/p>\n<p><strong>Kopya i\u00e7erik problemini<\/strong> \u00e7\u00f6zmenin en etkin y\u00f6ntemlerinden biri <strong>Canonical URL etiketi<\/strong> kullanmak.<\/p>\n<ul>\n<li><strong>Her HTML sayfas\u0131n\u0131n standart olmayan s\u00fcr\u00fcm\u00fcn\u00fcn (kopya olan sayfalar\u0131n)\u00a0<code>&lt;head&gt;<\/code>b\u00f6l\u00fcm\u00fcne bir\u00a0<code>rel=\"canonical\"<\/code>\u00a0ba\u011flant\u0131s\u0131 ekleyin.<\/strong>https:\/\/www.example.com\/urun.php?item=isvec-baligi sayfas\u0131nda standart bir ba\u011flant\u0131 tan\u0131mlamak i\u00e7in, bir\u00a0<code>&lt;link&gt;<\/code>\u00f6\u011fesini a\u015fa\u011f\u0131daki gibi olu\u015fturun:\n<pre>&lt;link rel=\"canonical\" href=\"https:\/\/www.example.com\/urun.php?item=isvec-baligi\"\/&gt;<\/pre>\n<p>Bu ba\u011flant\u0131y\u0131 https:\/\/www.example.com\/urun.php?item=isvec-baligi&amp;sort=fiyat gibi sayfan\u0131n standart olmayan t\u00fcm s\u00fcr\u00fcmlerinin\u00a0<code>&lt;head&gt;<\/code>\u00a0b\u00f6l\u00fcm\u00fcne kopyalay\u0131n.<\/p>\n<p>Hem https:\/\/www.example.com\/urun.php?item=isvec-baligi hem de https:\/\/www.example.com\/urun.php?item=isvec-baligi sayfas\u0131n\u0131 yay\u0131nl\u0131yorsan\u0131z, sayfan\u0131n standart s\u00fcr\u00fcm\u00fcn\u00fc tan\u0131mlayabilirsiniz.\u00a0<code>&lt;link&gt;<\/code>\u00a0\u00f6\u011fesini olu\u015fturun:<\/p>\n<pre>&lt;link rel=\"canonical\" href=\"https:\/\/www.example.com\/urun.php?item=isvec-baligi\"\/&gt;<\/pre>\n<p>Bu ba\u011flant\u0131y\u0131 https:\/\/www.example.com\/urun.php?item=isvec-baligi adresinin\u00a0<code>&lt;head&gt;<\/code>\u00a0b\u00f6l\u00fcm\u00fcne ekleyin.<\/li>\n<li><strong><code>Link rel=\"canonical\"<\/code>\u00a0HTTP \u00fcstbilgisiyle yan\u0131t vererek bir URL&#8217;nin standart s\u00fcr\u00fcm\u00fcn\u00fc belirtin.<\/strong><code>rel=\"canonical\"<\/code>\u00a0ifadesini bir sayfan\u0131n\u00a0<code>head<\/code>\u00a0b\u00f6l\u00fcm\u00fcne eklemek HTML i\u00e7eri\u011fi i\u00e7in kullan\u0131\u015fl\u0131d\u0131r, ancak PDF&#8217;ler ve<a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?answer=35287\" target=\"_blank\" rel=\"noopener\">Google Web Arama taraf\u0131ndan dizine eklenen di\u011fer dosya t\u00fcrleri<\/a>\u00a0i\u00e7in kullan\u0131lamaz. Bu gibi durumlarda\u00a0<code>Link rel=\"canonical\"<\/code>\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_HTTP_header_fields\" target=\"new\" rel=\"noopener noreferrer\">HTTP ba\u015fl\u0131\u011f\u0131yla<\/a>\u00a0yan\u0131tlayarak standart bir URL&#8217;yi a\u015fa\u011f\u0131daki \u015fekilde belirtebilirsiniz (bu se\u00e7ene\u011fi kullanabilmek i\u00e7in sunucunuzu yap\u0131land\u0131rabilmeniz gerekti\u011fini unutmay\u0131n):\u00a0Ba\u011flant\u0131: &lt;https:\/\/www.example.com\/indirme\/rapor.pdf&gt;; rel=&#8221;canonical&#8221;\n<pre><\/pre>\n<\/li>\n<\/ul>\n<p>Google&#8217;un Canonical URL ile ilgili referans sayfas\u0131nda daha detayl\u0131 bilgi bulabilirsiniz: <a href=\"https:\/\/support.google.com\/webmasters\/bin\/answer.py?hl=tr&amp;answer=139394\" target=\"_blank\" rel=\"noopener\">rel=&#8221;canonical&#8221; hakk\u0131nda<\/a><\/p>\n<p>Ayr\u0131ca Matt Cutts&#8217;\u0131n a\u015fa\u011f\u0131daki videosunu izleyerek de bilgi sahibi olabilirsiniz:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Cm9onOGTgeM\" width=\"800\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kopya \u0130\u00e7erik (\u201cYinelenen \u0130\u00e7erik\u201d ya da \u0130ngilizce \u201cDuplicate Content\u201d) en yayg\u0131n SEO problemlerinden biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmakta.<\/p>\n","protected":false},"author":1,"featured_media":1721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[41,42,43,44],"class_list":["post-1717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-canonical-url-etiketi","tag-duplicate-content","tag-kopya-icerik","tag-yinelenen-icerik"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/1717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=1717"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/1717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/1721"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=1717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=1717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=1717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}