Claude’un metin filigran\u0131yla ba\u015flayan s\u00fcre\u00e7 “art\u0131k yapay zek\u00e2 ile i\u00e7erik yazan yanar” pani\u011fine d\u00f6n\u00fc\u015ft\u00fc. Oysa Google’\u0131n kendi dok\u00fcman\u0131 ilk c\u00fcmlesinde tam tersini s\u00f6yl\u00fcyor: \u00fcretken yapay zek\u00e2, \u00f6zg\u00fcn i\u00e7eri\u011fe yap\u0131 kazand\u0131r\u0131rken faydal\u0131d\u0131r.\u00a0Cezaland\u0131r\u0131lan \u015fey ara\u00e7 de\u011fil, de\u011fer katmadan \u00e7ok say\u0131da sayfa \u00fcretmek.\u00a0Y\u0131ld\u0131r\u0131m Sertba\u015f’\u0131n YouTube kanal\u0131ma b\u0131rakt\u0131\u011f\u0131 \u00e7ok yerinde bir soruyu iki eksende cevapl\u0131yorum: \u00f6zg\u00fcn veriniz var m\u0131 ve hangi \u00f6l\u00e7ekte yay\u0131ml\u0131yorsunuz.<\/p>\n
Bu haftan\u0131n konusunu ben se\u00e7medim, siz se\u00e7tiniz. YouTube kanal\u0131ma Y\u0131ld\u0131r\u0131m Sertba\u015f’tan gelen \u015fu yorum, sekt\u00f6r\u00fcn aylard\u0131r etraf\u0131nda d\u00f6nd\u00fc\u011f\u00fc soruyu benden net soruyor:<\/p>\n
“AI i\u00e7eriklerle ile ilgili bir video gelir mi? Google neyi cezaland\u0131r\u0131yor? Kendimizin ortaya koydu\u011fu AI’\u0131n \u00fcretemeyece\u011fi verilerle \u00f6r\u00fclm\u00fc\u015f ama AI’\u0131n yap\u0131s\u0131n\u0131 olu\u015fturdu\u011fu i\u00e7erik mi? Yoksa internette var olan bilgileri harmanlay\u0131p herkesin \u00fcretebilece\u011fi AI i\u00e7erikleri mi? Tabi bunun y\u00fcksek say\u0131lara scale edilip edilmedi\u011fi de \u00f6nemli.”<\/p><\/blockquote>\n
Bu yorumu okudu\u011fumda \u015funu d\u00fc\u015f\u00fcnd\u00fcm: Y\u0131ld\u0131r\u0131m Bey cevab\u0131 zaten \u00fc\u00e7e b\u00f6lm\u00fc\u015f. \u00d6zg\u00fcn veri, harmanlanm\u0131\u015f bilgi, \u00f6l\u00e7ek. Sekt\u00f6r\u00fcn b\u00fcy\u00fck k\u0131sm\u0131 h\u00e2l\u00e2 “yapay zek\u00e2 kullanmak yasak m\u0131” diye tart\u0131\u015f\u0131rken, bu soru do\u011fru yerden tutuyor. Sorusu i\u00e7in kendisine te\u015fekk\u00fcr ediyorum; bu haftan\u0131n b\u00fclteni tamamen ona bor\u00e7lu. Kahvelerinizi al\u0131n.<\/p>\n
Ana tez: mesele ara\u00e7 de\u011fil, emtia ve \u00f6l\u00e7ek<\/h2>\n
Google yapay zek\u00e2 i\u00e7eri\u011fini cezaland\u0131rm\u0131yor, hi\u00e7 cezaland\u0131rmad\u0131. Cezaland\u0131rd\u0131\u011f\u0131 \u015fey, kullan\u0131c\u0131ya de\u011fer katmadan \u00f6l\u00e7ekli bi\u00e7imde \u00fcretilen i\u00e7erik.<\/p>\n
Bu ayr\u0131m\u0131 ben icat etmiyorum, Google’\u0131n kendi dok\u00fcman\u0131 birinci c\u00fcmlesinde yaz\u0131yor: “\u00dcretken yapay zek\u00e2, \u00f6zellikle bir konuyu ara\u015ft\u0131r\u0131rken ve \u00f6zg\u00fcn i\u00e7eri\u011fe yap\u0131 kazand\u0131r\u0131rken faydal\u0131 olabilir.” Yani sorudaki birinci se\u00e7enek, “kendi verimizle \u00f6rd\u00fc\u011f\u00fcm\u00fcz ama yap\u0131s\u0131n\u0131 yapay zek\u00e2n\u0131n kurdu\u011fu i\u00e7erik”, Google’\u0131n bizzat \u00f6nerdi\u011fi kullan\u0131m.<\/p>\n
Hemen ard\u0131ndan gelen c\u00fcmle ise ikinci se\u00e7ene\u011fi tarif ediyor: “kullan\u0131c\u0131lara de\u011fer katmadan \u00e7ok say\u0131da sayfa \u00fcretmek i\u00e7in \u00fcretken yapay zek\u00e2 ara\u00e7lar\u0131n\u0131 kullanmak, \u00f6l\u00e7ekli i\u00e7erik k\u00f6t\u00fcye kullan\u0131m\u0131 politikas\u0131n\u0131 ihlal edebilir.”<\/p>\n
Dikkat edin, “yapay zek\u00e2 ile \u00fcretilmi\u015f sayfa” demiyor; “de\u011fer katmadan \u00e7ok say\u0131da sayfa” diyor. \u0130ki de\u011fi\u015fken var: de\u011fer ve say\u0131. Ara\u00e7 denklemde yok.<\/p>\n
Pratik \u00e7er\u00e7evem \u015fu: i\u00e7eri\u011finizi iki eksende konumlay\u0131n. Sizde ba\u015fkas\u0131nda olmayan bir veri var m\u0131 ve bunu hangi \u00f6l\u00e7ekte yay\u0131ml\u0131yorsunuz. Riski ikisinin kesi\u015fimi belirliyor.<\/p>\n
\u00d6nce filigran meselesini kapatal\u0131m<\/h2>\n
Pani\u011fin fitilini Anthropic’in duyurusu ate\u015fledi: 2 A\u011fustos 2026’dan sonraki Claude modelleri \u00fcrettikleri metne g\u00f6r\u00fcnmez istatistiksel bir filigran g\u00f6m\u00fcyor. Amac\u0131 ceza de\u011fil, mevzuat: AB Yapay Zek\u00e2 Yasas\u0131’n\u0131n \u015feffafl\u0131k kurallar\u0131 ayn\u0131 g\u00fcn y\u00fcr\u00fcrl\u00fc\u011fe girdi.<\/p>\n
Burada iki hata yap\u0131l\u0131yor. Birincisi, filigran metni Claude’un yazd\u0131\u011f\u0131n\u0131 de\u011fil, metnin Claude’dan ge\u00e7ti\u011fini s\u00f6yl\u00fcyor; kendi yaz\u0131n\u0131z\u0131 d\u00fczelttirseniz de iz kalabiliyor. Yani yazarl\u0131k kan\u0131t\u0131 de\u011fil, i\u015flem kayd\u0131.<\/p>\n
\u0130kincisi ve as\u0131l \u00f6nemlisi: Google’\u0131n duru\u015fu \u015eubat 2023’ten beri de\u011fi\u015fmedi ve \u00fcretim y\u00f6ntemine k\u00f6r. Filigran bir tespit arac\u0131, s\u0131ralama sinyali de\u011fil. \u0130kisini kar\u0131\u015ft\u0131rmak termometreyi ate\u015f sanmaya benziyor.<\/p>\n
Bug\u00fcn hangi yazar tasla\u011f\u0131n\u0131 bu ara\u00e7larla kurmadan i\u00e7erik \u00fcretiyor ki? As\u0131l soru, ortaya \u00e7\u0131kan \u015feyin ba\u015fkas\u0131nda olmayan bir taraf\u0131 var m\u0131.<\/p>\n
Google’\u0131n metni ne diyor<\/h2>\n
Herkesin yorumunu b\u0131rak\u0131p kayna\u011fa gidelim. Google’\u0131n \u00fcretken yapay zek\u00e2 rehberi (developers.google.com, son g\u00fcncelleme 10 Aral\u0131k 2025) k\u0131saca \u015funu s\u00f6yl\u00fcyor: yapay zek\u00e2 ara\u015ft\u0131rmada ve \u00f6zg\u00fcn i\u00e7eri\u011fe yap\u0131 kazand\u0131rmada faydal\u0131d\u0131r; de\u011fer katmadan \u00e7ok say\u0131da sayfa \u00fcretmekte kullan\u0131l\u0131rsa \u00f6l\u00e7ekli i\u00e7erik k\u00f6t\u00fcye kullan\u0131m\u0131 say\u0131l\u0131r; otomatik \u00fcretimde do\u011fruluk, kalite ve alakaya odaklan\u0131n; i\u00e7eri\u011fin nas\u0131l \u00fcretildi\u011fi konusunda okuyucuya ba\u011flam verin.<\/p>\n
Daha derini i\u00e7in de Kalite De\u011ferlendirici K\u0131lavuzu’nun 4.6.5 ve 4.6.6 b\u00f6l\u00fcmlerini i\u015faret ediyor.<\/p>\n
\u015eu 4.6.6 tan\u0131m\u0131na dikkat: \u00e7ok az emek, \u00e7ok az \u00f6zg\u00fcnl\u00fck, \u00e7ok az katma de\u011ferle \u00fcretilmi\u015f ana i\u00e7erik. \u00dc\u00e7\u00fcnde de “yapay zek\u00e2” ge\u00e7miyor. Bir insan da bu \u00fc\u00e7 kriteri fazlas\u0131yla kar\u015f\u0131layan i\u00e7erik \u00fcretebilir, \u00e7o\u011fu zaman \u00fcretiyor da.<\/p>\n
Mart 2024’te getirilen \u00f6l\u00e7ekli i\u00e7erik k\u00f6t\u00fcye kullan\u0131m\u0131 politikas\u0131n\u0131n kendi metninde de kritik ifade \u015fu: i\u00e7eri\u011fin nas\u0131l \u00fcretildi\u011finden ba\u011f\u0131ms\u0131z olarak.<\/strong> Google’\u0131n hedefi yazar\u0131n kim oldu\u011fu de\u011fil, sayfan\u0131n ni\u00e7in var oldu\u011fu.<\/p>\n
Soruya iki eksenli cevap<\/h2>\n
Yorumdaki \u00fc\u00e7 unsuru tek \u00e7er\u00e7eveye oturtunca cevap kendili\u011finden \u00e7\u0131k\u0131yor. \u0130ki eksen var: sizde ba\u015fkas\u0131nda olmayan bir veri var m\u0131 ve bunu hangi \u00f6l\u00e7ekte yay\u0131ml\u0131yorsunuz.<\/p>\n
\n
- \u00d6zg\u00fcn veri VAR + d\u00fc\u015f\u00fck \u00f6l\u00e7ek = G\u00fcvenli b\u00f6lge.<\/strong> Yapay zek\u00e2 yap\u0131y\u0131 kursun, tasla\u011f\u0131 \u00e7\u0131kars\u0131n, dert de\u011fil. Sorudaki birinci se\u00e7enek buras\u0131.<\/li>\n
- \u00d6zg\u00fcn veri VAR + y\u00fcksek \u00f6l\u00e7ek = Me\u015fru ama zor b\u00f6lge.<\/strong> Her sayfada ger\u00e7ekten birinci el veri varsa me\u015frudur. \u015eablon ayn\u0131, veri farkl\u0131 de\u011filse h\u0131zla a\u015fa\u011f\u0131 kayar.<\/li>\n
- \u00d6zg\u00fcn veri YOK + d\u00fc\u015f\u00fck \u00f6l\u00e7ek = G\u00f6r\u00fcnmez b\u00f6lge.<\/strong> Ceza almazs\u0131n\u0131z ama s\u0131ralamazs\u0131n\u0131z da. Sorun ceza de\u011fil, sonu\u00e7suzluk.<\/li>\n
- \u00d6zg\u00fcn veri YOK + y\u00fcksek \u00f6l\u00e7ek = K\u0131rm\u0131z\u0131 b\u00f6lge.<\/strong> \u00d6l\u00e7ekli i\u00e7erik k\u00f6t\u00fcye kullan\u0131m\u0131n\u0131n tarifi. Sorudaki ikinci se\u00e7enek, \u00f6l\u00e7ekle \u00e7arp\u0131l\u0131nca buras\u0131.<\/li>\n<\/ul>\n
Bu d\u00f6rtl\u00fcn\u00fcn en \u00e7ok atlanan h\u00fccresi \u00fc\u00e7\u00fcnc\u00fcs\u00fc: \u00f6zg\u00fcn veri yok ama \u00f6l\u00e7ek de d\u00fc\u015f\u00fck. \u0130nsanlar buray\u0131 “ceza ald\u0131m” diye yorumluyor, oysa ceza yok. O i\u00e7erik sadece g\u00f6r\u00fcnm\u00fcyor, \u00e7\u00fcnk\u00fc ayn\u0131 bilgiyi zaten s\u0131ralayan on sayfa var ve sizinki yeni bir \u015fey eklemiyor. Ceza bir yapt\u0131r\u0131m, g\u00f6r\u00fcnmezlik bir sonu\u00e7. \u00c7o\u011fu marka cezal\u0131 de\u011fil, sadece emtia \u00fcretiyor.<\/p>\n
\u0130kinci h\u00fccreyi de sormak laz\u0131m: “binlerce \u00fcr\u00fcn sayfas\u0131 olan bir e-ticaretim, ne olacak?” Her sayfada o \u00fcr\u00fcne \u00f6zel ger\u00e7ek veri varsa (fiyat, stok, teknik \u00f6zellik, ger\u00e7ek kullan\u0131c\u0131 yorumu) bu me\u015fru bir \u00f6l\u00e7ektir. Sorun, \u015fablonun ayn\u0131 kal\u0131p yaln\u0131zca marka ad\u0131n\u0131n de\u011fi\u015fti\u011fi sayfalarda ba\u015fl\u0131yor.<\/p>\n
\u00d6l\u00e7ek neden belirleyici: 220 sitelik kan\u0131t<\/h2>\n
En somut kan\u0131t Lily Ray’in May\u0131s 2026 \u00e7al\u0131\u015fmas\u0131. Yapay zek\u00e2 i\u00e7erik platformlar\u0131n\u0131n kendi vaka \u00e7al\u0131\u015fmalar\u0131nda m\u00fc\u015fteri olarak g\u00f6sterdi\u011fi 220’den fazla siteyi aylarca izlemi\u015f. Zirve organik trafi\u011fine g\u00f6re kay\u0131plar \u015f\u00f6yle:<\/p>\n
\n\n\n
\n \nZirve trafi\u011fine g\u00f6re kay\u0131p<\/th>\n Sitelerin oran\u0131<\/th>\n<\/tr>\n<\/thead>\n \n %30 ve \u00fczeri kay\u0131p<\/td>\n %54<\/td>\n<\/tr>\n \n %50 ve \u00fczeri kay\u0131p<\/td>\n %39<\/td>\n<\/tr>\n \n %75 ve \u00fczeri kay\u0131p<\/td>\n %22<\/td>\n<\/tr>\n<\/tbody>\n<\/table> Kaynak: Lily Ray, “It Works Until It Doesn’t”, 13 May\u0131s 2026. 220+ alan ad\u0131, Ahrefs ve Sistrix \u00fc\u00e7\u00fcnc\u00fc taraf verisi. Kendi ifadesiyle bu bir korelasyon g\u00f6zlemi, nedensellik iddias\u0131 de\u011fil.<\/figcaption><\/figure>\n \u00d6r\u00fcnt\u00fc \u015fu: alt\u0131-on iki ayda sayfa say\u0131s\u0131nda h\u0131zl\u0131 b\u00fcy\u00fcme, ard\u0131ndan trafik zirvesi, sonra bir y\u0131l i\u00e7inde kazanc\u0131n \u00e7o\u011funu silen sert d\u00fc\u015f\u00fc\u015f. Glenn Gabe’in adland\u0131rmas\u0131yla “Mount AI”: dik \u00e7\u0131k\u0131\u015f, dik ini\u015f.<\/p>\n
D\u00fc\u015f\u00fc\u015flerin \u00e7o\u011fu vaka \u00e7al\u0131\u015fmalar\u0131 yay\u0131mland\u0131ktan sonra ya\u015fanm\u0131\u015f ve bug\u00fcn o vaka \u00e7al\u0131\u015fmalar\u0131n\u0131n bir k\u0131sm\u0131 h\u00e2l\u00e2 yay\u0131ndayken, \u00f6v\u00fcnd\u00fckleri sayfalar sitelerden kald\u0131r\u0131lm\u0131\u015f durumda.<\/p>\n
Lily Ray riskli buldu\u011fu sekiz \u015fablonu da say\u0131yor: \u00f6l\u00e7ekli X-vs-Y kar\u015f\u0131la\u015ft\u0131rmalar\u0131, “X nedir” s\u00f6zl\u00fck sayfalar\u0131, “en iyi X” listeleri, \u015firketin kendini bir numara g\u00f6sterdi\u011fi listeler, her rakip i\u00e7in ayr\u0131 “alternatifleri” sayfas\u0131, programatik lokasyon ve dil \u00e7o\u011faltmas\u0131, her URL’de tek soru olan SSS \u00e7iftlikleri ve konu d\u0131\u015f\u0131 \u00f6l\u00e7ekli i\u00e7erik.<\/p>\n
Kritik n\u00fcans: bu sayfa t\u00fcrleri i\u015fe yaram\u0131yor de\u011fil, yar\u0131yor. Sorun, \u00f6l\u00e7eklendi\u011finde tespit edilebilir bir ayak izine d\u00f6n\u00fc\u015fmeleri.<\/p>\n
Bu listede benim en \u00e7ok \u00fcst\u00fcnde durdu\u011fum kalem SSS \u00e7iftlikleri, \u00e7\u00fcnk\u00fc son bir y\u0131ld\u0131r “yapay zek\u00e2 al\u0131nt\u0131las\u0131n” diye tam bu yap\u0131 \u00f6neriliyor. Hat\u0131rlatay\u0131m: Google 7 May\u0131s 2026’da FAQ zengin sonu\u00e7lar\u0131n\u0131 sessizce kullan\u0131mdan kald\u0131rd\u0131, \u00fcstelik blog duyurusu bile yapmadan, yaln\u0131zca dok\u00fcmana bir not d\u00fc\u015ferek. Yani al\u0131nt\u0131 kazanmak i\u00e7in kurulan yap\u0131, aradan birka\u00e7 ay ge\u00e7meden deste\u011fini kaybetti. Taktik pe\u015finde ko\u015fman\u0131n maliyeti tam olarak bu.<\/p>\n
Uzmanlar nerede birle\u015fiyor: insan denetimi<\/h2>\n
Lily Ray<\/strong>‘in c\u00fcmlesi sekt\u00f6r\u00fcn bu y\u0131l duymas\u0131 gereken tek c\u00fcmle: “Ara\u00e7lar\u0131n kendisi sorun de\u011fil, uygulama sorun olabilir.” Yay\u0131mlamadan \u00f6nce sordu\u011fu sorular\u0131n en sevdi\u011fim: rakibiniz yar\u0131n ayn\u0131 prompt’la bunun neredeyse ayn\u0131s\u0131n\u0131 yay\u0131mlayabilir mi? Evetse, o sayfa emtiad\u0131r.<\/p>\n
Aleyda Solis<\/strong> ayn\u0131 yere teknik taraftan geliyor: yapay zek\u00e2dan yararlanmak m\u00fcmk\u00fcn ama kaliteyi ve \u00f6zg\u00fcnl\u00fc\u011f\u00fc g\u00fcvenceye alacak editoryal bir i\u015f ak\u0131\u015f\u0131, markaya \u00f6zel i\u00e7g\u00f6r\u00fcler ve birinci el veri \u015fart. Vurgusu \u015fu: yapay zek\u00e2 platformlar\u0131n\u0131n al\u0131nt\u0131lamaya meyilli oldu\u011fu \u015fey zaten tam olarak bu.<\/p>\n
Cyrus Shepard<\/strong> GEO k\u00f6pr\u00fcs\u00fcn\u00fc kuruyor: yapay zek\u00e2 cevaplar\u0131 ger\u00e7ek arama sonu\u00e7lar\u0131na dayand\u0131\u011f\u0131 i\u00e7in Google’da s\u0131ralanmak h\u00e2l\u00e2 al\u0131nt\u0131lanmay\u0131 belirliyor. Tek sorguda ilk sayfada olmak yakla\u015f\u0131k \u00fc\u00e7te bir al\u0131nt\u0131 \u015fans\u0131 veriyor, fan-out sorgular\u0131n\u0131n genelinde s\u0131ralanmak bunu %80\u201390’a \u00e7\u0131kar\u0131yor.<\/p>\n
Marie Haynes<\/strong> ise Google’\u0131n rehberindeki ifade de\u011fi\u015fimini hat\u0131rlat\u0131yor: “insanlar taraf\u0131ndan yaz\u0131lm\u0131\u015f i\u00e7erik” ifadesi “insanlar i\u00e7in olu\u015fturulmu\u015f i\u00e7erik” oldu. Tek kelimelik bu de\u011fi\u015fiklik tart\u0131\u015fmay\u0131 bitiriyor: \u00f6l\u00e7\u00fct yazar\u0131n t\u00fcr\u00fc de\u011fil, i\u00e7eri\u011fin kimin i\u00e7in var oldu\u011fu.<\/p>\n
Ortak payda tek kelime: denetim.<\/strong> Yapay zek\u00e2 tasla\u011f\u0131 kurar, insan sorumlulu\u011fu al\u0131r.<\/p>\n
Kendi verim: motor bizi neden \u00f6nerdi\u011fini kendi c\u00fcmleleriyle yazd\u0131<\/h2>\n
12 haftad\u0131r kendi markam\u0131 be\u015f yapay zek\u00e2 motorunda izliyorum. Bu haftaki taramada ChatGPT’ye kurumsal GEO dan\u0131\u015fman\u0131 sorusunu sordu\u011fumda 41 saniye d\u00fc\u015f\u00fcn\u00fcp 22 site tarad\u0131 ve \u00f6nemlisi s\u0131ralamay\u0131 neye g\u00f6re kurdu\u011funu kendisi yazd\u0131: somut GEO vaka \u00e7al\u0131\u015fmas\u0131, kurumsal SEO ge\u00e7mi\u015fi, teknik yetkinlik, g\u00fcncel ara\u015ft\u0131rmalar ve \u00fc\u00e7\u00fcnc\u00fc taraf kaynaklardaki g\u00f6r\u00fcn\u00fcrl\u00fck.<\/p>\n
Bizi listeye almas\u0131n\u0131n gerek\u00e7esi olarak da hizmet sayfam\u0131z\u0131 de\u011fil, 2026 boyunca yay\u0131mlad\u0131\u011f\u0131m ara\u015ft\u0131rmalar\u0131 g\u00f6sterdi.<\/p>\n
Dersi ka\u00e7\u0131rmayal\u0131m: motor bir kez olsun “bu i\u00e7eri\u011fi kim yazd\u0131, yapay zek\u00e2 m\u0131 kulland\u0131lar” diye sormad\u0131. Sordu\u011fu tek \u015fey ne kan\u0131tlad\u0131\u011f\u0131m\u0131zd\u0131.<\/p>\n
\u00dcstelik ayn\u0131 taramada pozisyonum 2’den 3’e d\u00fc\u015ft\u00fc ve sebebi zay\u0131flamam\u0131z de\u011fildi: bir rakip, rakaml\u0131 ve yay\u0131mlanm\u0131\u015f somut bir vaka \u00e7al\u0131\u015fmas\u0131yla havuza girdi. Yani beni ge\u00e7en \u015fey daha \u00e7ok i\u00e7erik de\u011fil, daha \u00f6l\u00e7\u00fclebilir kan\u0131t oldu.<\/p>\n
Peki sekt\u00f6r bu kan\u0131t katman\u0131n\u0131 kuruyor mu? Hay\u0131r<\/h2>\n
A\u011fustos ba\u015f\u0131ndaki 60 sitelik denetimime bu hafta “kan\u0131t ve insan katman\u0131” g\u00f6z\u00fcyle yeniden bakt\u0131m:<\/p>\n
\n\n\n
\n \nEksik sinyal<\/th>\n Site say\u0131s\u0131<\/th>\n Oran<\/th>\n<\/tr>\n<\/thead>\n \n Yazar bilgisi ya da E-E-A-T sinyali yok<\/td>\n 25\/60<\/td>\n %42<\/td>\n<\/tr>\n \n Ba\u011f\u0131ms\u0131z yorum ve itibar kayna\u011f\u0131 yok<\/td>\n 31\/60<\/td>\n %52<\/td>\n<\/tr>\n \n Wikidata kayd\u0131 yok<\/td>\n 52\/60<\/td>\n %87<\/td>\n<\/tr>\n<\/tbody>\n<\/table> Kaynak: kendi GEO Skor Kart\u0131 ar\u015fivim, 60 site, 28 Nisan \u2014 7 A\u011fustos 2026. Agregat ve anonim.<\/figcaption><\/figure>\n Yani sitelerin yar\u0131s\u0131na yak\u0131n\u0131nda i\u00e7eri\u011fi kimin yazd\u0131\u011f\u0131na, kimin sorumluluk ald\u0131\u011f\u0131na dair hi\u00e7bir i\u015faret yok. Yapay zek\u00e2 m\u0131 yazd\u0131 insan m\u0131 tart\u0131\u015fmas\u0131n\u0131 b\u0131rak\u0131n, ortada kimsenin imzas\u0131 yok.<\/p>\n
T\u00fcrkiye merce\u011fi<\/h2>\n
Bu riskin T\u00fcrkiye’de daha y\u00fcksek oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum. T\u00fcrk\u00e7e i\u00e7eri\u011fi yapay zek\u00e2yla \u00f6l\u00e7eklemenin maliyeti neredeyse s\u0131f\u0131ra indi, buna kar\u015f\u0131l\u0131k \u00f6zg\u00fcn veri \u00fcretme k\u00fclt\u00fcr\u00fc (kendi \u00f6l\u00e7\u00fcm\u00fcn\u00fc yay\u0131mlamak, sekt\u00f6r anketi yapmak, birinci el vaka \u00e7\u0131karmak) h\u00e2l\u00e2 \u00e7ok zay\u0131f. \u0130kisi birle\u015fince k\u0131rm\u0131z\u0131 b\u00f6lgeye giden bir otoyol olu\u015fuyor.<\/p>\n
D\u00fcr\u00fcst bir not: o 60 sitenin yakla\u015f\u0131k 46’s\u0131 T\u00fcrkiye’den, 14’\u00fc yurt d\u0131\u015f\u0131ndan ve ayn\u0131 eksikler yurt d\u0131\u015f\u0131nda da \u00e7\u0131kt\u0131. Yani kan\u0131t katman\u0131n\u0131n inceli\u011fi bir olgunluk sorunu; T\u00fcrkiye’yi ay\u0131ran \u015fey \u00f6l\u00e7eklemenin buradaki maliyetinin daha da d\u00fc\u015f\u00fck olmas\u0131.<\/p>\n
\u0130yi taraf\u0131 \u015fu: rekabet bu kadar zay\u0131fsa, kendi verisini yay\u0131mlayan ilk marka kategorisinde tek ba\u015f\u0131na kal\u0131yor.<\/p>\n
Uyar\u0131: neyi s\u00f6ylemiyorum<\/h2>\n
Lily Ray’in verisi \u00fc\u00e7\u00fcnc\u00fc taraf tahmin verisi ve kendisi bunun bir korelasyon g\u00f6zlemi oldu\u011funu a\u00e7\u0131k\u00e7a yaz\u0131yor. Benim 60 sitelik verim de agregat bir denetim g\u00f6zlemi, kontroll\u00fc deney de\u011fil; ChatGPT g\u00f6zlemim ise ki\u015fiselle\u015fme ta\u015f\u0131yan tek bir tarama.<\/p>\n
Yani “yapay zek\u00e2 ile i\u00e7erik \u00fcretenlerin %54’\u00fc trafik kaybeder” gibi bir c\u00fcmle kurmuyorum, kurmay\u0131n da. S\u00f6yledi\u011fim \u015fu: Google’\u0131n politikas\u0131 y\u00f6ntemi de\u011fil, de\u011feri ve say\u0131y\u0131 hedefliyor; saha verisi de \u00f6l\u00e7eklenmi\u015f emtian\u0131n hep ayn\u0131 sona vard\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
Bu ne i\u015fe yarar: yay\u0131mlamadan \u00f6nce \u00fc\u00e7 soru<\/h2>\n
Bu hafta yeni bir \u015fey \u00fcretmeyin, son bir ayda yay\u0131mlad\u0131klar\u0131n\u0131za \u015fu \u00fc\u00e7 soruyu sorun.<\/p>\n
\u00d6zg\u00fcnl\u00fck:<\/strong> Bu sayfada, ilk on sonu\u00e7ta zaten olmayan tek bir \u015fey var m\u0131? Kendi \u00f6l\u00e7\u00fcm\u00fcn\u00fcz, m\u00fc\u015fteri sonucunuz, kendi yapt\u0131\u011f\u0131n\u0131z test. Yoksa i\u00e7erik de\u011fil, kopya \u00fcretiyorsunuz. K\u0131sayol: rakibiniz yar\u0131n ayn\u0131 prompt’la bunun ayn\u0131s\u0131n\u0131 yay\u0131mlayabilir mi? Evetse yay\u0131mlamay\u0131n, veriyle doldurun.<\/p>\n
\u00d6l\u00e7ek:<\/strong> Bu formattan sitede ka\u00e7 tane var? Bir avu\u00e7 mu, y\u00fczlerce mi? Ayn\u0131 \u015fablonun y\u00fczlerce kopyas\u0131, tek tek zarars\u0131z g\u00f6r\u00fcnen sayfalar\u0131 toplu bir ayak izine d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Yukar\u0131daki sekiz \u015fablondan \u00fc\u00e7\u00fcn\u00fc ve fazlas\u0131n\u0131 birlikte kullan\u0131yorsan\u0131z durup bak\u0131n.<\/p>\n
Sorumluluk:<\/strong> Bu sayfan\u0131n alt\u0131nda kimin ad\u0131 var, o ki\u015fi i\u00e7eri\u011fi ger\u00e7ekten okudu mu? Denetledi\u011fim sitelerin %42’sinde yazar sinyali bile yoktu; kapatmas\u0131 en ucuz a\u00e7\u0131k bu.<\/p>\n
Tek c\u00fcmle: yapay zek\u00e2y\u0131 taslak ve yap\u0131 i\u00e7in kullan\u0131n, kan\u0131t\u0131 siz koyun, imzay\u0131 bir insan ats\u0131n. Bu \u00fc\u00e7\u00fc tamamsa arac\u0131n ne oldu\u011fu kimsenin umurunda de\u011fil.<\/p>\n
Bu benchmark’a siz de kat\u0131l\u0131n<\/h2>\n
\u0130\u00e7eriklerinizin bu iki eksende nerede durdu\u011funu ve kan\u0131t sinyallerinizdeki bo\u015fluklar\u0131 \u00e7\u0131karmam\u0131 isterseniz, GEO Skor Kart\u0131 bunun i\u00e7in var: ba\u015fvuran markaya be\u015f motoru kapsayan \u00fccretsiz bir yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fck yol haritas\u0131 \u00e7\u0131kar\u0131yorum.<\/p>\n
T\u00fcrk\u00e7e: stradiji.com\/tr\/geo-skor-karti<\/a><\/p>\n