{"id":15407,"date":"2026-08-10T15:22:18","date_gmt":"2026-08-10T12:22:18","guid":{"rendered":"https:\/\/stradiji.com\/?p=15407"},"modified":"2026-10-12T20:36:09","modified_gmt":"2026-10-12T17:36:09","slug":"yuzlerce-siteyi-geo-skor-kartindan-gecirdim","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/yuzlerce-siteyi-geo-skor-kartindan-gecirdim\/","title":{"rendered":"Yapay Zek\u00e2 G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00dc\u00e7 Kap\u0131s\u0131: 100&#8217;den Fazla Sitede Ne Bulduk?"},"content":{"rendered":"<p>Herkese merhaba! GEO Skor Kart\u0131 program\u0131nda ba\u015fvuran markalara \u00fccretsiz yol haritas\u0131 \u00e7\u0131kar\u0131rken Eyl\u00fcl 2026&#8217;ya kadar 100&#8217;den fazla yerli ve yabanc\u0131 siteyi derinlemesine denetledim. Raporlar birikince eksiklerin tesad\u00fcfi olmad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm: neredeyse herkes ayn\u0131 yerlerde t\u00f6kezliyordu. Kahvelerinizi al\u0131n, bu veriyi masaya koyuyorum.<\/p>\n<p>Birincisi <strong>ula\u015fmak<\/strong>: motor sitenize girebiliyor mu? \u0130kincisi <strong>tan\u0131mak<\/strong>: sizi bir varl\u0131k (entity) olarak biliyor mu? \u00dc\u00e7\u00fcnc\u00fcs\u00fc <strong>inanmak<\/strong>: hakk\u0131n\u0131zda s\u00f6yledi\u011fine g\u00fcveniyor mu? Her kap\u0131 bir \u00f6ncekine ba\u011fl\u0131. Motorun ula\u015famad\u0131\u011f\u0131 markay\u0131 tan\u0131mas\u0131, tan\u0131mad\u0131\u011f\u0131 markaya da inanmas\u0131 m\u00fcmk\u00fcn de\u011fil.<\/p>\n<p><strong>A\u00e7\u0131k konu\u015fay\u0131m:<\/strong> bu, i\u00e7eri\u011finizin k\u00f6t\u00fc oldu\u011fu anlam\u0131na gelmiyor. \u0130nceledi\u011fim sitelerin \u00e7o\u011funda i\u00e7erik ve teknik SEO g\u00f6rece iyiydi. Sorun bu \u00fc\u00e7 kap\u0131n\u0131n a\u00e7\u0131k olup olmamas\u0131. \u0130yi haber \u015fu: liste k\u0131sa ve herkeste ayn\u0131. Kap\u0131lar\u0131 ilk a\u00e7an \u00f6ne ge\u00e7iyor.<\/p>\n<h2>Bir bak\u0131\u015fta bulgular<\/h2>\n<table>\n<thead>\n<tr>\n<th>Kap\u0131<\/th>\n<th>Soru<\/th>\n<th>Bulgu<\/th>\n<th>En h\u0131zl\u0131 d\u00fczeltme<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1. Ula\u015fmak<\/td>\n<td>Yapay zek\u00e2 motorlar\u0131 i\u00e7eri girebiliyor mu?<\/td>\n<td>Sitelerin yakla\u015f\u0131k d\u00f6rtte \u00fc\u00e7\u00fc robots.txt&#8217;de yapay zek\u00e2 botlar\u0131na a\u00e7\u0131k izin vermiyor. Bir k\u0131sm\u0131 GPTBot, ClaudeBot ya da PerplexityBot&#8217;u tamamen engelliyor.<\/td>\n<td>robots.txt&#8217;yi ve CDN bot ayarlar\u0131n\u0131 a\u00e7\u0131n. Yakla\u015f\u0131k be\u015f dakika.<\/td>\n<\/tr>\n<tr>\n<td>2. Tan\u0131mak<\/td>\n<td>Motor sizi bir varl\u0131k olarak biliyor mu?<\/td>\n<td>Yakla\u015f\u0131k %87&#8217;sinde Wikidata kayd\u0131 yok, d\u00f6rtte \u00fc\u00e7\u00fcn\u00fcn Wikipedia maddesi yok, yakla\u015f\u0131k %30&#8217;unda temel Organization \u015femas\u0131 (schema) bile yok.<\/td>\n<td>\u00dccretsiz bir Wikidata kayd\u0131 a\u00e7\u0131p Organization \u015femas\u0131ndan ba\u011flamak.<\/td>\n<\/tr>\n<tr>\n<td>3. \u0130nanmak<\/td>\n<td>Motor hakk\u0131n\u0131zda s\u00f6yledi\u011fine g\u00fcveniyor mu?<\/td>\n<td>Yakla\u015f\u0131k yar\u0131s\u0131nda ba\u011f\u0131ms\u0131z bir itibar sinyali yok. Yakla\u015f\u0131k \u00fc\u00e7te ikisinde al\u0131nt\u0131lanmaya haz\u0131r bir soru-cevap yap\u0131s\u0131 yok.<\/td>\n<td>Ba\u011f\u0131ms\u0131z bir kan\u0131t kazan\u0131p sitede belgelemek.<\/td>\n<\/tr>\n<tr>\n<td>Genel<\/td>\n<td>En az bir kap\u0131 kapal\u0131 m\u0131?<\/td>\n<td>Neredeyse onda dokuzunda.<\/td>\n<td>Ula\u015fmak kap\u0131s\u0131ndan ba\u015flay\u0131n. Motor i\u00e7eri giremiyorsa di\u011ferleri tutmaz.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u00c7al\u0131\u015fman\u0131n k\u00fcnyesi (\u015feffafl\u0131k \u00f6nemli)<\/h2>\n<p><strong>Kapsam:<\/strong> GEO Skor Kart\u0131 program\u0131nda, m\u00fc\u015fteri ve aday m\u00fc\u015fteri \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda Eyl\u00fcl 2026&#8217;ya kadar 100&#8217;den fazla siteyi derinlemesine denetledim. Yani bu rastgele de\u011fil, sahadan gelen bir \u00f6rneklem. Oranlar\u0131 t\u00fcm web&#8217;in de\u011fil, inceledi\u011fim k\u00fcmenin foto\u011fraf\u0131 olarak okuyun.<\/p>\n<p><strong>Nerede:<\/strong> T\u00fcrkiye, ABD, Birle\u015fik Krall\u0131k, Almanya, Estonya, Romanya ve G\u00fcney Kore. <strong>Sekt\u00f6rler:<\/strong> sa\u011fl\u0131k ve medikal turizm, e-ticaret, B2B yaz\u0131l\u0131m, gayrimenkul, yerel hizmetler, medya, hukuk, \u00fcretim ve seyahat.<\/p>\n<p><strong>Y\u00f6ntem:<\/strong> Her siteyi Screaming Frog ile ba\u015ftan sona tarad\u0131m. robots.txt, llms.txt, ai.txt ve AGENTS.md dosyalar\u0131n\u0131 Chrome&#8217;da inceledim. PageSpeed Insights&#8217;\u0131n Agentic Browsing b\u00f6l\u00fcm\u00fcn\u00fc okudum, pazar verisini Semrush&#8217;tan \u00e7ektim ve ChatGPT, Perplexity, Gemini ile Google&#8217;\u0131n yapay zek\u00e2 \u00f6zelliklerinde canl\u0131 testler yapt\u0131m. \u00c7al\u0131\u015fmadaki her rakam, denetlenen t\u00fcm sitelerin e\u015fit a\u011f\u0131rl\u0131kl\u0131 pay\u0131d\u0131r.<\/p>\n<p><strong>Rakamlar nas\u0131l birle\u015fiyor:<\/strong> &#8220;Neredeyse onda dokuzu en az bir kap\u0131y\u0131 kapatm\u0131\u015f&#8221; ifadesi bir model de\u011fil, alt s\u0131n\u0131r. Sitelerin yakla\u015f\u0131k %87&#8217;sinde Wikidata kayd\u0131 yoksa, ula\u015fmak ve inanmak kap\u0131lar\u0131n\u0131 saymadan \u00f6nce bile en az o kadar\u0131nda tan\u0131mak kap\u0131s\u0131 k\u0131smen kapal\u0131 demektir.<\/p>\n<p><strong>70 kontrolden 38&#8217;e:<\/strong> Denetimleri skor kart\u0131n\u0131n 70 maddelik s\u00fcr\u00fcm\u00fcyle yapt\u0131m. Ekim 2026&#8217;da herkese a\u00e7\u0131k \u00f6z de\u011ferlendirmeyi ayn\u0131 \u00fc\u00e7 kap\u0131da <a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/\">38 kontrole<\/a> indirdim ve k\u0131sa bir \u00f6l\u00e7\u00fcm b\u00f6l\u00fcm\u00fc ekledim. Karar de\u011fi\u015ftirmeyen kontrolleri (ai.txt ve AGENTS.md gibi) \u00e7\u0131kard\u0131m, verinin en \u00f6nemli dediklerini ekledim.<\/p>\n<p><strong>Bu \u00e7al\u0131\u015fma neyi iddia etmiyor:<\/strong> A\u00e7\u0131k kap\u0131 bir \u00f6n ko\u015fuldur, garanti de\u011fildir. A\u00e7\u0131k bir robots.txt, yapay zek\u00e2n\u0131n sizi al\u0131nt\u0131layaca\u011f\u0131 anlam\u0131na gelmez. Yapay zek\u00e2 cevaplar\u0131 ki\u015fiselle\u015ftirilir ve varsay\u0131lan modeller birka\u00e7 haftada bir de\u011fi\u015fir. Bu y\u00fczden &#8220;yapay zek\u00e2 s\u0131ralamas\u0131&#8221; de\u011fil, g\u00f6r\u00fcn\u00fcrl\u00fck pay\u0131 ve al\u0131nt\u0131lanma (citation) raporluyoruz.<\/p>\n<h2>1. kap\u0131: Ula\u015fmak. Motor i\u00e7eri girebiliyor mu?<\/h2>\n<p>En temel kap\u0131 ve en \u015fa\u015f\u0131rt\u0131c\u0131s\u0131. \u0130nceledi\u011fim sitelerin yakla\u015f\u0131k d\u00f6rtte \u00fc\u00e7\u00fc robots.txt&#8217;de yapay zek\u00e2 botlar\u0131na a\u00e7\u0131k izin vermiyor. Bir k\u0131sm\u0131 daha k\u00f6t\u00fcs\u00fcn\u00fc yap\u0131yor: GPTBot, ClaudeBot ve PerplexityBot&#8217;u tamamen engelliyor.<\/p>\n<p>Sonra ayn\u0131 marka &#8220;ChatGPT neden bizi hi\u00e7 \u00f6nermiyor?&#8221; diye soruyor. Kap\u0131y\u0131 kilitleyip pencereden bakmak ve kimse neden girmiyor diye sormak gibi. \u00c7o\u011fu bilin\u00e7li de\u011fil: kimsenin d\u00f6n\u00fcp bakmad\u0131\u011f\u0131 eski bir g\u00fcvenlik ya da bant geni\u015fli\u011fi kural\u0131.<\/p>\n<h3>Her yapay zek\u00e2 botu ayn\u0131 i\u015fi yapm\u0131yor<\/h3>\n<p>Sitelerin \u00e7o\u011fu tam burada hata yap\u0131yor. &#8220;Yapay zek\u00e2 botlar\u0131n\u0131&#8221; tek kuralla engelleyip e\u011fitimle birlikte yapay zek\u00e2 aramas\u0131n\u0131 da kesiyor. Her \u015firket farkl\u0131 i\u015fler i\u00e7in farkl\u0131 taray\u0131c\u0131lar \u00e7al\u0131\u015ft\u0131r\u0131yor ve her biri ayr\u0131 bir karar.<\/p>\n<table>\n<thead>\n<tr>\n<th>\u015eirket<\/th>\n<th>Arama (sizi cevaplara sokar)<\/th>\n<th>Kullan\u0131c\u0131 tetiklemeli (biri sordu\u011funda sayfay\u0131 \u00e7eker)<\/th>\n<th>E\u011fitim (gelecekteki modelleri besler)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>OpenAI<\/td>\n<td>OAI-SearchBot<\/td>\n<td>ChatGPT-User<\/td>\n<td>GPTBot<\/td>\n<\/tr>\n<tr>\n<td>Anthropic<\/td>\n<td>Claude-SearchBot<\/td>\n<td>Claude-User<\/td>\n<td>ClaudeBot<\/td>\n<\/tr>\n<tr>\n<td>Perplexity<\/td>\n<td>PerplexityBot<\/td>\n<td>Perplexity-User<\/td>\n<td>(ayr\u0131 bir bot yok)<\/td>\n<\/tr>\n<tr>\n<td>Google<\/td>\n<td>Googlebot (Yapay Zek\u00e2 \u00d6zetleri ve Yapay Zek\u00e2 Modu&#8217;nu da besler)<\/td>\n<td>yok<\/td>\n<td>Google-Extended (Gemini e\u011fitimi ve grounding i\u00e7in bir kontrol i\u015fareti, taray\u0131c\u0131 de\u011fil)<\/td>\n<\/tr>\n<tr>\n<td>Apple<\/td>\n<td>Applebot<\/td>\n<td>yok<\/td>\n<td>Applebot-Extended (kontrol i\u015fareti)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0130ki kural \u00e7\u0131k\u0131yor. Birincisi: yapay zek\u00e2 cevaplar\u0131nda g\u00f6r\u00fcnmek istiyorsan\u0131z arama ve kullan\u0131c\u0131 botlar\u0131n\u0131 a\u00e7\u0131k tutun. \u0130kincisi: e\u011fitimi teknik de\u011fil, lisans karar\u0131 olarak ele al\u0131n. GPTBot&#8217;u engelleyip yine de ChatGPT aramas\u0131nda al\u0131nt\u0131lanabilirsiniz, \u00e7\u00fcnk\u00fc o i\u015fi OAI-SearchBot yap\u0131yor. Google-Extended&#8217;\u0131 engellemek sizi Yapay Zek\u00e2 \u00d6zetleri&#8217;nden (AI Overviews) \u00e7\u0131karmaz, oray\u0131 Googlebot y\u00f6netiyor.<\/p>\n<p>Bilin\u00e7li kurulmu\u015f bir robots.txt b\u00f6l\u00fcm\u00fc \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/p>\n<pre><code># Yapay zek\u00e2 aramas\u0131 ve kullan\u0131c\u0131 tetiklemeli istekler: a\u00e7\u0131k\nUser-agent: OAI-SearchBot\nUser-agent: ChatGPT-User\nUser-agent: Claude-SearchBot\nUser-agent: Claude-User\nUser-agent: PerplexityBot\nUser-agent: Perplexity-User\nAllow: \/\n\n# Yapay zek\u00e2 e\u011fitimi: lisans karar\u0131n\u0131z\nUser-agent: GPTBot\nUser-agent: ClaudeBot\nUser-agent: Google-Extended\nUser-agent: Applebot-Extended\nAllow: \/\n# E\u011fitimden \u00e7\u0131kmak isterseniz \"Disallow: \/\" yap\u0131n<\/code><\/pre>\n<h3>G\u00fcvenlik duvar\u0131 tuza\u011f\u0131: robots.txt &#8220;evet&#8221;, CDN &#8220;hay\u0131r&#8221; diyor<\/h3>\n<p>robots.txt bir ricad\u0131r. As\u0131l kap\u0131 CDN&#8217;iniz ya da g\u00fcvenlik duvar\u0131n\u0131z. T\u00fcrkiye&#8217;de pek \u00e7ok site Cloudflare arkas\u0131nda \u00e7al\u0131\u015f\u0131yor, o y\u00fczden bu b\u00f6l\u00fcm sizi do\u011frudan ilgilendiriyor. Cloudflare 15 Eyl\u00fcl 2026&#8217;da varsay\u0131lan ayarlar\u0131n\u0131 de\u011fi\u015ftirdi: yeni alan adlar\u0131nda, reklam g\u00f6steren sayfalarda e\u011fitim (Training) ve ajan (Agent) botlar\u0131 engelleniyor, arama (Search) botlar\u0131 a\u00e7\u0131k kal\u0131yor. As\u0131l incelik \u00e7ok ama\u00e7l\u0131 taray\u0131c\u0131larda. Googlebot, Bingbot ve Applebot aramay\u0131 ve e\u011fitimi tek taray\u0131c\u0131yla yap\u0131yor. Bu y\u00fczden Cloudflare&#8217;de e\u011fitimi engelleyen her ayar, eski &#8220;Block AI bots&#8221; d\u00fc\u011fmesi dahil, art\u0131k onlar\u0131 da engelliyor.<\/p>\n<p>Yani bir site sahibi hi\u00e7 niyet etmeden hem aramay\u0131 hem yapay zek\u00e2 taray\u0131c\u0131lar\u0131n\u0131 k\u0131s\u0131tlayabiliyor. Search Console sa\u011fl\u0131kl\u0131 g\u00f6r\u00fcn\u00fcrken engel, SEO ara\u00e7lar\u0131n\u0131n \u00e7o\u011funun bakmad\u0131\u011f\u0131 a\u011f katman\u0131nda duruyor olabilir.<\/p>\n<p><strong>Neyi kontrol edin:<\/strong> Cloudflare&#8217;de Security Settings alt\u0131ndaki AI bot policies b\u00f6l\u00fcm\u00fcn\u00fc a\u00e7\u0131n. Search, Agent ve Training ayarlar\u0131n\u0131 tek tek, bilerek se\u00e7in. Ba\u015fka bir CDN ya da WAF kullan\u0131yorsan\u0131z geli\u015ftiricinizden bot kural\u0131 listesini isteyin. GPTBot, OAI-SearchBot, ClaudeBot, Claude-SearchBot ve PerplexityBot&#8217;u aray\u0131n.<\/p>\n<h3>\u0130\u00e7eri girmek, okunmak demek de\u011fil<\/h3>\n<p>Bot i\u00e7eri girdikten sonra \u00e7ok az \u015fey okuyor. ChatGPT \u00f6rne\u011finde motor kabaca ba\u015fl\u0131\u011f\u0131, adresi ve sayfa g\u00f6vdesinin ba\u015f\u0131ndan yakla\u015f\u0131k 200 karakteri sakl\u0131yor. Meta a\u00e7\u0131klaman\u0131z\u0131 de\u011fil. \u0130lk c\u00fcmlenizin \u00fcst\u00fcndeki tarih, i\u00e7erik haritas\u0131 (breadcrumb) ya da uzun bir g\u00f6rsel alt metni bu b\u00fct\u00e7eyi yiyor. \u00dc\u00e7 al\u0131\u015fkanl\u0131k yard\u0131mc\u0131 olur:<\/p>\n<ul>\n<li>Her sayfada tek H1 ve hemen alt\u0131ndaki ilk c\u00fcmlede cevap.<\/li>\n<li>As\u0131l cevap d\u00fcz HTML&#8217;de olsun. Yapay zek\u00e2 taray\u0131c\u0131lar\u0131n\u0131n \u00e7o\u011fu JavaScript \u00e7al\u0131\u015ft\u0131rm\u0131yor.<\/li>\n<li>Al\u0131nt\u0131lanmas\u0131n\u0131 istedi\u011finiz sayfalarda <code>nosnippet<\/code> ya da dar bir <code>max-snippet<\/code> olmas\u0131n.<\/li>\n<\/ul>\n<h3>Bing konusunda bir d\u00fczeltme<\/h3>\n<p>Bu \u00e7al\u0131\u015fman\u0131n ilk s\u00fcr\u00fcm\u00fcnde ChatGPT&#8217;nin a\u011f\u0131rl\u0131kla Bing indeksine dayand\u0131\u011f\u0131n\u0131 yazm\u0131\u015ft\u0131m. Bu okuma art\u0131k ge\u00e7erli de\u011fil. Eyl\u00fcl 2026&#8217;da ortaya \u00e7\u0131kan kan\u0131tlar, <a href=\"https:\/\/www.stradiji.com\/tr\/chatgpt-kendi-arama-indeksini-kurmus\/\">ChatGPT&#8217;nin kendi arama indeks ailesini kurdu\u011funu<\/a> ve buna birka\u00e7 d\u0131\u015f sa\u011flay\u0131c\u0131 ekledi\u011fini g\u00f6sterdi. Bing a\u011f\u0131rl\u0131kla Deep Research&#8217;te g\u00f6r\u00fcn\u00fcyor. Bing&#8217;de dizinli olmak Copilot ve yedek kaynak olarak h\u00e2l\u00e2 \u00f6nemli ama art\u0131k ChatGPT g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn vekili de\u011fil. ChatGPT&#8217;yi ayr\u0131 bir motor olarak \u00f6l\u00e7\u00fcn.<\/p>\n<h3>Peki llms.txt?<\/h3>\n<p>\u0130nceledi\u011fim sitelerin \u00e7o\u011funda llms.txt ya yoktu ya da bozuktu. Ama d\u00fcr\u00fcst olal\u0131m: llms.txt bir Google s\u0131ralama fakt\u00f6r\u00fc de\u011fil ve bug\u00fcn yapay zek\u00e2 botlar\u0131n\u0131n onu ger\u00e7ekten kullanmas\u0131 \u00e7ok d\u00fc\u015f\u00fck. Google d\u0131\u015f\u0131 baz\u0131 motorlar i\u00e7in d\u00fc\u015f\u00fck maliyetli, risksiz bir ek katman olarak g\u00f6r\u00fcn. Kap\u0131y\u0131 robots.txt ve CDN ayarlar\u0131n\u0131z a\u00e7\u0131yor.<\/p>\n<p><strong>Bu kap\u0131y\u0131 puanlay\u0131n:<\/strong> <a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/#g2-scorecard\">GEO Skor Kart\u0131<\/a>&#8216;n\u0131n Ula\u015fmak b\u00f6l\u00fcm\u00fcnde bot eri\u015fimi ve CDN kurallar\u0131ndan ilk 200 karaktere ve ChatGPT \u00f6nbelle\u011fine kadar 12 kontrol var.<\/p>\n<h2>2. kap\u0131: Tan\u0131mak. Motor sizi bir varl\u0131k olarak biliyor mu?<\/h2>\n<p>Size ula\u015fmak yetmiyor. Motorun sizi bir varl\u0131k olarak tan\u0131mas\u0131 gerekiyor: do\u011fru kategoride, do\u011fru rakiplerin yan\u0131nda duran tek bir \u015firket olarak. En b\u00fcy\u00fck ortak a\u00e7\u0131k burada: inceledi\u011fim sitelerin yakla\u015f\u0131k %87&#8217;sinde Wikidata kayd\u0131 yok.<\/p>\n<p>Wikidata, Google&#8217;\u0131n Bilgi Grafi\u011fi&#8217;ni (Knowledge Graph) ve pek \u00e7ok yapay zek\u00e2 sistemini besleyen a\u00e7\u0131k bir varl\u0131k veritaban\u0131. Markan\u0131z orada yoksa motor ya sizden hi\u00e7 bahsetmiyor ya da sizi ba\u015fka bir varl\u0131kla kar\u0131\u015ft\u0131r\u0131yor. Bu kap\u0131n\u0131n di\u011fer kilitleri de kapal\u0131: sitelerin yakla\u015f\u0131k d\u00f6rtte \u00fc\u00e7\u00fcn\u00fcn Wikipedia maddesi yok, yakla\u015f\u0131k %30&#8217;unda temel Organization \u015femas\u0131 bile yok.<\/p>\n<h3>T\u00fcrk markalar\u0131 i\u00e7in ek bir engel<\/h3>\n<p>Modellerin ezberi a\u011f\u0131rl\u0131kla \u0130ngilizce kaynaklardan besleniyor. T\u00fcrk\u00e7e Wikipedia ince, ba\u011f\u0131ms\u0131z T\u00fcrk\u00e7e inceleme kayna\u011f\u0131 az. Sonu\u00e7: \u00e7o\u011fu T\u00fcrk markas\u0131, modelin aramadan \u00f6nce kafas\u0131nda kurdu\u011fu k\u0131sa listeye hi\u00e7 girmiyor ve yaln\u0131zca aramayla bulunmaya \u00e7al\u0131\u015f\u0131yor. Suganthan Mohanadasan&#8217;\u0131n A\u011fustos 2026&#8217;daki ChatGPT trafik analizinde ezberden yaz\u0131lan markalar cevaplar\u0131n %68,9&#8217;unda an\u0131l\u0131rken yaln\u0131zca aramayla bulunanlar %2,1&#8217;de kald\u0131 (<a href=\"https:\/\/www.stradiji.com\/tr\/chatgpt-aramadan-once-kararini-veriyor\/\">ayr\u0131nt\u0131lar\u0131 burada anlatt\u0131m<\/a>). Wikidata kayd\u0131 ve tutarl\u0131 varl\u0131k bilgisi, bu a\u00e7\u0131\u011f\u0131 kapatman\u0131n en ucuz ba\u015flang\u0131c\u0131.<\/p>\n<h3>Kar\u0131\u015f\u0131kl\u0131k neye benziyor: kendi markamdan<\/h3>\n<p>A\u011fustos 2026&#8217;da Gemini&#8217;ye web aramas\u0131n\u0131 kapat\u0131p Stradiji&#8217;yi sordum. Bizi bilmiyordu. Daha k\u00f6t\u00fcs\u00fc, &#8220;Stradiji&#8221; ad\u0131n\u0131 Stradivarius&#8217;un yanl\u0131\u015f yaz\u0131m\u0131 sand\u0131 ve cevap vermeyi reddetti. Aramay\u0131 a\u00e7\u0131nca bizi buldu, kurulu\u015f y\u0131l\u0131n\u0131 da do\u011fru verdi. Ders \u015fu: kar\u0131\u015f\u0131kl\u0131k \u00e7o\u011funlukla aramada de\u011fil, modelin haf\u0131zas\u0131nda ya\u015f\u0131yor. \u0130ki yolla da test edin.<\/p>\n<h3>10 dakikal\u0131k kategori testi<\/h3>\n<p>\u0130ki motora, oturum a\u00e7madan, yeni bir sohbette sorun:<\/p>\n<ol>\n<li>&#8220;[Marka] nedir?&#8221; Cevap kategorinizle \u00f6rt\u00fc\u015f\u00fcyor mu?<\/li>\n<li>&#8220;[Marka] ne i\u015f yapar?&#8221; Tarif g\u00fcncel mi?<\/li>\n<li>&#8220;[Marka]&#8217;n\u0131n rakipleri kimler?&#8221; En \u00e7ok \u015fey anlatan soru bu. Rakip listesi, modelin sizi koydu\u011fu kategorinin aynas\u0131. Liste yanl\u0131\u015fsa konumland\u0131rma yanl\u0131\u015ft\u0131r ve yeni i\u00e7erik bunu d\u00fczeltmez.<\/li>\n<\/ol>\n<h3>Ad\u0131m ad\u0131m Wikidata kayd\u0131<\/h3>\n<p>Wikidata kayd\u0131 \u00fccretsiz. \u00d6nce markan\u0131z\u0131n zaten bir kayd\u0131 olmad\u0131\u011f\u0131ndan emin olmak i\u00e7in aray\u0131n. Sonra net bir etiket, sade bir a\u00e7\u0131klama (&#8220;[\u015fehir] merkezli [kategori] \u015firketi&#8221;) ve insanlar\u0131n kulland\u0131\u011f\u0131 her yaz\u0131m i\u00e7in takma adlarla (alias) kayd\u0131 olu\u015fturun. \u015eu ifadeleri, her birine herkese a\u00e7\u0131k bir kaynak g\u00f6stererek ekleyin:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u00d6zellik<\/th>\n<th>Ne s\u00f6yl\u00fcyor<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>P31 instance of (\u00f6rne\u011fi)<\/td>\n<td>i\u015fletme ya da size uyan en \u00f6zel t\u00fcr<\/td>\n<\/tr>\n<tr>\n<td>P452 industry (sekt\u00f6r)<\/td>\n<td>kategoriniz<\/td>\n<\/tr>\n<tr>\n<td>P17 country \/ P159 headquarters location<\/td>\n<td>nerede oldu\u011funuz<\/td>\n<\/tr>\n<tr>\n<td>P571 inception (kurulu\u015f)<\/td>\n<td>kurulu\u015f y\u0131l\u0131, Hakk\u0131m\u0131zda sayfan\u0131zdakiyle birebir ayn\u0131<\/td>\n<\/tr>\n<tr>\n<td>P112 founded by (kurucu)<\/td>\n<td>kurucu, kamuya a\u00e7\u0131ksa<\/td>\n<\/tr>\n<tr>\n<td>P856 official website<\/td>\n<td>ana sayfa adresiniz<\/td>\n<\/tr>\n<tr>\n<td>P4264 LinkedIn, P2002 X, P2397 YouTube<\/td>\n<td>resm\u00ee profilleriniz<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u0130ki uyar\u0131.<\/strong> Wikidata&#8217;n\u0131n kendi <a href=\"https:\/\/www.wikidata.org\/wiki\/Wikidata:Notability\" target=\"_blank\" rel=\"noopener\">kayda de\u011ferlik politikas\u0131<\/a> var: kayd\u0131n ciddi, herkese a\u00e7\u0131k kaynaklarla desteklenmesi gerekiyor. Kendi \u015firketinizin kayd\u0131n\u0131 d\u00fczenliyorsan\u0131z \u00e7\u0131kar \u00e7at\u0131\u015fmas\u0131n\u0131 beyan edin ve kaynakl\u0131 olgularla yetinin. S\u0131fat yok, pazarlama metni yok.<\/p>\n<h3>Sonra \u015femayla ba\u011flay\u0131n<\/h3>\n<p>Wikidata kayd\u0131n\u0131 sitenizin Organization \u015femas\u0131ndaki <code>sameAs<\/code> dizisine ekleyin. Bu, motorlara &#8220;bu site, bu Wikidata kayd\u0131 ve bu profiller tek bir varl\u0131k, da\u011f\u0131n\u0131k par\u00e7alar de\u011fil&#8221; der.<\/p>\n<pre><code>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"@id\": \"https:\/\/www.ornek.com.tr\/#organization\",\n  \"name\": \"\u00d6rnek A.\u015e.\",\n  \"alternateName\": \"\u00d6rnek\",\n  \"url\": \"https:\/\/www.ornek.com.tr\/\",\n  \"logo\": \"https:\/\/www.ornek.com.tr\/logo.png\",\n  \"description\": \"\u00d6rnek A.\u015e., [kitle] i\u00e7in [kategori] \u015firketidir.\",\n  \"foundingDate\": \"2015\",\n  \"founder\": { \"@type\": \"Person\", \"name\": \"Ay\u015fe Y\u0131lmaz\" },\n  \"sameAs\": [\n    \"https:\/\/www.wikidata.org\/wiki\/Q00000000\",\n    \"https:\/\/www.linkedin.com\/company\/ornek\",\n    \"https:\/\/www.youtube.com\/@ornek\"\n  ]\n}<\/code><\/pre>\n<p>Kurulu\u015f y\u0131l\u0131, ad ve kategori sitede, \u015femada, Wikidata&#8217;da ve her profilde birebir ayn\u0131 olsun. K\u00fc\u00e7\u00fck farklar tek markay\u0131 birka\u00e7 zay\u0131f varl\u0131\u011fa b\u00f6ler.<\/p>\n<p><strong>Bu kap\u0131y\u0131 puanlay\u0131n:<\/strong> <a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/#g2-scorecard\">GEO Skor Kart\u0131<\/a>&#8216;n\u0131n Tan\u0131mak b\u00f6l\u00fcm\u00fcnde rakip testi, arama kapal\u0131yken haf\u0131za testi ve hal\u00fcsinasyonun kayna\u011f\u0131n\u0131 bulma dahil 12 kontrol var.<\/p>\n<h2>3. kap\u0131: \u0130nanmak. Motor s\u00f6yledi\u011fine g\u00fcveniyor mu?<\/h2>\n<p>Diyelim motor size ula\u015ft\u0131 ve sizi tan\u0131d\u0131. Bir kap\u0131 daha var: s\u00f6yledi\u011fine inan\u0131yor mu? Yapay zek\u00e2 art\u0131k bir tabela de\u011fil, bir anlat\u0131c\u0131. Kullan\u0131c\u0131 \u00e7o\u011fu zaman t\u0131klamadan, motorun yazd\u0131\u011f\u0131 c\u00fcmleden yarg\u0131ya var\u0131yor. O c\u00fcmlenin arkas\u0131nda kan\u0131t yoksa hem kullan\u0131c\u0131 hem motor onu bo\u015f bir iddia olarak g\u00f6r\u00fcyor.<\/p>\n<p>Benim verimde bu kap\u0131 yar\u0131 yar\u0131ya kapal\u0131: sitelerin yar\u0131s\u0131nda ba\u011f\u0131ms\u0131z bir itibar sinyali yok. \u00dc\u00e7\u00fcnc\u00fc taraf yorumu yok, \u00f6d\u00fcl yok, sekt\u00f6rel an\u0131lma yok. Yakla\u015f\u0131k \u00fc\u00e7te ikisinde al\u0131nt\u0131lanmaya haz\u0131r bir soru-cevap (SSS) yap\u0131s\u0131 da yok.<\/p>\n<h3>Siteniz teyit eder, ba\u015fkalar\u0131n\u0131n sayfalar\u0131 sizi \u00f6nerdirir<\/h3>\n<p>Motor bir iddiay\u0131 do\u011frulamak i\u00e7in sizin sitenize bakar. Sizi \u00f6nerip \u00f6nermemeye karar vermek i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraf sayfalar\u0131na bakar. \u00d6zge\u00e7mi\u015finizde &#8220;iyi tak\u0131m oyuncusuyum&#8221; yazman\u0131z, eski patronunuzun referans mektubu kadar etkili de\u011fil. Bunu <a href=\"https:\/\/www.stradiji.com\/tr\/site-disi-geo-hedef-artik-backlink-degil-alinti-citation\/\">Site D\u0131\u015f\u0131 GEO<\/a> yaz\u0131s\u0131nda ayr\u0131nt\u0131l\u0131 anlatt\u0131m.<\/p>\n<h3>T\u00fcrk\u00e7ede bo\u015f kalan koltuk<\/h3>\n<p>\u0130ngilizcede &#8220;en iyi ara\u00e7&#8221; sorusuna G2 ve Capterra gibi tarafs\u0131z inceleme siteleri cevap veriyor. Temmuz 2026&#8217;da 10 sekt\u00f6rde yapay zek\u00e2ya &#8220;en iyisi&#8221;ni sordu\u011fumda T\u00fcrk\u00e7ede bu koltu\u011fun bo\u015f oldu\u011funu, bo\u015flu\u011fu da reklamlar\u0131n doldurdu\u011funu g\u00f6rd\u00fcm (<a href=\"https:\/\/www.stradiji.com\/tr\/yapay-zekaya-10-sektorde-en-iyisini-sordum-turkcede-tarafsiz-kaynak-sifir\/\">sonu\u00e7lar burada<\/a>). T\u00fcrk markas\u0131 i\u00e7in bu hem risk hem f\u0131rsat: kategorinizde ba\u011f\u0131ms\u0131z kan\u0131t\u0131 ilk kim \u00fcretirse cevab\u0131 o \u015fekillendiriyor.<\/p>\n<h3>Ba\u011f\u0131ms\u0131z kan\u0131t say\u0131lan \u015feyler<\/h3>\n<ul>\n<li>Kontrol etmedi\u011finiz bir platformdaki yorumlar: G2, Capterra, Trustpilot, Clutch, Google \u0130\u015fletme Profili ya da sekt\u00f6r\u00fcn\u00fcz\u00fcn kar\u015f\u0131l\u0131\u011f\u0131.<\/li>\n<li>Kazananlar listesi herkese a\u00e7\u0131k bir \u00f6d\u00fcl ya da s\u0131ralama.<\/li>\n<li>Kazan\u0131lm\u0131\u015f medya: bir gazetecinin ya da sekt\u00f6r yay\u0131n\u0131n\u0131n kendi inisiyatifiyle sizi yazmas\u0131.<\/li>\n<li>Bir m\u00fc\u015fterinizin sizinle \u00e7al\u0131\u015fmas\u0131n\u0131 anlatan vaka \u00e7al\u0131\u015fmas\u0131n\u0131 kendi sitesinde yay\u0131mlamas\u0131.<\/li>\n<li>Motorlar\u0131n kategoriniz i\u00e7in zaten al\u0131nt\u0131lad\u0131\u011f\u0131 ba\u011f\u0131ms\u0131z kar\u015f\u0131la\u015ft\u0131rmalara ve listelere girmek.<\/li>\n<li>Ba\u015fka sitelerin al\u0131nt\u0131lad\u0131\u011f\u0131 \u00f6zg\u00fcn veri.<\/li>\n<\/ul>\n<p>Bu \u00e7al\u0131\u015fman\u0131n kendi da\u011f\u0131t\u0131m\u0131 i\u00e7in d\u00fcr\u00fcst bir not: ara\u015ft\u0131rmay\u0131 12 Ekim 2026&#8217;da ABD&#8217;de bir bas\u0131n b\u00fclteniyle duyurduk. Da\u011f\u0131t\u0131lan bas\u0131n b\u00fcltenleri eri\u015fim i\u00e7in faydal\u0131 ama kendi yay\u0131n\u0131m\u0131z say\u0131l\u0131r, ba\u011f\u0131ms\u0131z kan\u0131t de\u011fildir. As\u0131l kan\u0131t, ba\u015fkas\u0131n\u0131n bu veriyi yazmas\u0131.<\/p>\n<h3>Kan\u0131t, g\u00f6steri\u015ften g\u00fc\u00e7l\u00fcd\u00fcr<\/h3>\n<p>Al\u0131nt\u0131lanan sayfa &#8220;sekt\u00f6r lideriyiz&#8221; diyen de\u011fil, &#8220;\u015fu ba\u011f\u0131ms\u0131z listeye girdik, \u015fu \u00f6d\u00fcl\u00fc kazand\u0131k, \u015fu veriyi \u00fcrettik&#8221; diye belgeleyen sayfad\u0131r. Temmuz 2026&#8217;da Google&#8217;\u0131n &#8220;en iyi kredi kart\u0131&#8221; cevab\u0131n\u0131 test etti\u011fimde at\u0131f alan tek banka sayfas\u0131 Yap\u0131 Kredi Worldcard&#8217;\u0131nkiydi. Sayfa, kart\u0131n The Banker&#8217;\u0131n d\u00fcnyan\u0131n en de\u011ferli 10 kredi kart\u0131 listesine se\u00e7ilen ilk ve tek T\u00fcrk kart\u0131 oldu\u011funu belgeliyordu. &#8220;En iyiyiz&#8221; c\u00fcmlelerinizi ba\u011f\u0131ms\u0131z kan\u0131tla de\u011fi\u015ftirin. Motorun g\u00fcvendi\u011fi \u015fey s\u0131fat de\u011fil, belge.<\/p>\n<p>Yap\u0131 da yard\u0131mc\u0131 olur. Kilit sayfalara al\u0131c\u0131n\u0131n ger\u00e7ekten sordu\u011fu bi\u00e7imde yaz\u0131lm\u0131\u015f k\u0131sa bir soru-cevap blo\u011fu, motorlara al\u0131nt\u0131layacak temiz bir pasaj verir.<\/p>\n<p><strong>Bu kap\u0131y\u0131 puanlay\u0131n:<\/strong> <a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/#g2-scorecard\">GEO Skor Kart\u0131<\/a>&#8216;n\u0131n \u0130nanmak b\u00f6l\u00fcm\u00fcnde yorum profillerinden son 12 aydaki kazan\u0131lm\u0131\u015f medyaya kadar 10 kontrol var.<\/p>\n<h2>D\u00f6rd\u00fcnc\u00fc al\u0131\u015fkanl\u0131k: her ay ayn\u0131 y\u00f6ntemle \u00f6l\u00e7\u00fcn<\/h2>\n<p>Kap\u0131lar a\u00e7\u0131l\u0131r ve kapan\u0131r. Bir g\u00fcvenlik duvar\u0131 g\u00fcncellemesi, bir eklenti de\u011fi\u015fikli\u011fi ya da yeni bir varsay\u0131lan model ge\u00e7en ay\u0131n i\u015fini bozabilir. K\u00fc\u00e7\u00fck bir ayl\u0131k panel tutun: ayn\u0131 al\u0131c\u0131 sorular\u0131, en az d\u00f6rt motor, oturum kapal\u0131, model ve tarih kay\u0131tl\u0131. Tek bir \u00e7al\u0131\u015ft\u0131rma ipucudur, bulgu de\u011fil. Buna iki \u00fccretsiz birinci taraf kaynak ekleyin: Search Console&#8217;un \u00fcretken yapay zek\u00e2 performans raporu (31 A\u011fustos 2026&#8217;dan beri t\u00fcm sitelere a\u00e7\u0131k, yaln\u0131zca g\u00f6sterim veriyor) ve GA4&#8217;te yapay zek\u00e2 y\u00f6nlendirmeleri (chatgpt.com, perplexity.ai, gemini.google.com). Skor Kart\u0131&#8217;n\u0131n \u00d6l\u00e7mek b\u00f6l\u00fcm\u00fcnde bu d\u00f6rt kontrol var.<\/p>\n<h2>Kar\u015f\u0131 tez: &#8220;Bu kadar a\u00e7\u0131k varsa i\u015f zor demektir&#8221;<\/h2>\n<p>Uzun a\u00e7\u0131k listesini &#8220;GEO karma\u015f\u0131k&#8221; diye okumay\u0131n. Tam tersi. A\u00e7\u0131klar\u0131n bu kadar ortak olmas\u0131 i\u015fin en umut verici yan\u0131, \u00e7\u00fcnk\u00fc ayn\u0131 k\u0131sa liste tekrar ediyor: bot eri\u015fimi, bir Wikidata kayd\u0131, temel \u015fema, bir ba\u011f\u0131ms\u0131z itibar sinyali. Bu roket bilimi de\u011fil. Sekt\u00f6r ortalamas\u0131 bu kadar d\u00fc\u015f\u00fckse sebep zorluk de\u011fil, bilinen kalemlere hi\u00e7 dokunulmam\u0131\u015f olmas\u0131. Ge\u00e7 kalmad\u0131k, erkendeyiz.<\/p>\n<h2>T\u00fcrkiye geride mi? Hay\u0131r, bu bir olgunluk meselesi<\/h2>\n<p>\u0130lk merak etti\u011fim \u015fey buydu: yerli siteler mi geride, yoksa bu k\u00fcresel bir durum mu? Veri net konu\u015ftu. Yabanc\u0131 sitelerde de ayn\u0131 a\u00e7\u0131klar var. Wikidata kayd\u0131 olmayan bir Estonya yaz\u0131l\u0131m \u015firketi, llms.txt&#8217;si bozuk bir Alman seyahat sitesi, hi\u00e7 \u015femas\u0131 olmayan birka\u00e7 ABD sitesi. &#8220;Yapay zek\u00e2ya haz\u0131r de\u011filiz&#8221; bir T\u00fcrkiye bahanesi de\u011fil, bir olgunluk a\u015famas\u0131. Yurt d\u0131\u015f\u0131ndaki rakipler de bunu \u00e7\u00f6zm\u00fc\u015f de\u011fil. Yurt d\u0131\u015f\u0131na satan T\u00fcrk markalar\u0131 i\u00e7in bu, nadir bulunan e\u015fit bir ba\u015flang\u0131\u00e7 \u00e7izgisi.<\/p>\n<h2>Bu hafta kap\u0131lar\u0131 a\u00e7\u0131n: 30 dakikal\u0131k kontrol<\/h2>\n<table>\n<thead>\n<tr>\n<th>#<\/th>\n<th>Kap\u0131<\/th>\n<th>Ne yap\u0131n<\/th>\n<th>S\u00fcre<\/th>\n<th>Ara\u00e7<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Ula\u015fmak<\/td>\n<td>siteniz.com\/robots.txt&#8217;yi a\u00e7\u0131n. OAI-SearchBot, ChatGPT-User, Claude-SearchBot ve PerplexityBot i\u00e7in Disallow sat\u0131r\u0131 varsa kald\u0131r\u0131n. E\u011fitim botlar\u0131na bilerek karar verin.<\/td>\n<td>5 dk<\/td>\n<td>Taray\u0131c\u0131<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Ula\u015fmak<\/td>\n<td>CDN ya da g\u00fcvenlik duvar\u0131n\u0131z\u0131n yapay zek\u00e2 bot ayarlar\u0131na, \u00f6zellikle Cloudflare&#8217;in Training ayar\u0131na bak\u0131n.<\/td>\n<td>5 dk<\/td>\n<td>Cloudflare paneli<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Tan\u0131mak<\/td>\n<td>Markan\u0131z\u0131 Wikidata&#8217;da aray\u0131n. Kay\u0131t yoksa haftan\u0131n en y\u00fcksek getirili i\u015fi bu.<\/td>\n<td>2 dk<\/td>\n<td>wikidata.org<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Tan\u0131mak<\/td>\n<td>Ana sayfan\u0131z\u0131 Zengin Sonu\u00e7 Testi&#8217;nden (Rich Results Test) ge\u00e7irin. sameAs i\u00e7eren bir Organization \u015femas\u0131 var m\u0131?<\/td>\n<td>3 dk<\/td>\n<td>Rich Results Test<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Tan\u0131mak<\/td>\n<td>\u0130ki motora &#8220;[Marka]&#8217;n\u0131n rakipleri kimler?&#8221; diye sorun. Liste do\u011fru mu?<\/td>\n<td>5 dk<\/td>\n<td>ChatGPT, Gemini<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>\u0130nanmak<\/td>\n<td>&#8220;[Marka] nedir, g\u00fcvenilir mi?&#8221; diye sorun. Cevab\u0131n arkas\u0131nda kan\u0131t var m\u0131, kimin sayfalar\u0131 al\u0131nt\u0131lan\u0131yor?<\/td>\n<td>5 dk<\/td>\n<td>Perplexity, Yapay Zek\u00e2 Modu<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td>Hepsi<\/td>\n<td>38 kontrolle kendinizi puanlay\u0131n, en zay\u0131f kap\u0131n\u0131z\u0131 e-postayla al\u0131n.<\/td>\n<td>10 dk<\/td>\n<td><a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/#g2-scorecard\">GEO Skor Kart\u0131<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Yapay zek\u00e2 cevaplar\u0131 ne zaman de\u011fi\u015fir?<\/h2>\n<p>Yar\u0131n de\u011fil. Motorlar \u00e7o\u011fu zaman sayfalar\u0131n\u0131z\u0131n canl\u0131 h\u00e2linden de\u011fil, daha \u00f6nce tarad\u0131klar\u0131 kopyadan cevap veriyor. Bir d\u00fczeltmenin cevaba yans\u0131mas\u0131 i\u00e7in \u00f6nce yeniden taranmas\u0131 gerekiyor. Motorun web&#8217;de arama yapt\u0131\u011f\u0131 sorularda de\u011fi\u015fim haftalar i\u00e7inde gelebilir. Haf\u0131zas\u0131ndan cevaplad\u0131\u011f\u0131 sorularda ise aylar s\u00fcrer ve yaln\u0131zca ba\u015fkalar\u0131n\u0131n sizin hakk\u0131n\u0131zda yay\u0131mlad\u0131klar\u0131yla de\u011fi\u015fir. \u0130kisini ayr\u0131 planlay\u0131n, ayr\u0131 \u00f6l\u00e7\u00fcn.<\/p>\n<h2>S\u0131k sorulan sorular<\/h2>\n<h3>Yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00fc\u00e7 kap\u0131s\u0131 nedir?<\/h3>\n<p>Ula\u015fmak, tan\u0131mak ve inanmak. Ula\u015fmak, yapay zek\u00e2 motorlar\u0131n\u0131n sitenize eri\u015fip eri\u015femedi\u011fini sorar. Tan\u0131mak, markan\u0131z\u0131 ayr\u0131 bir varl\u0131k olarak tan\u0131y\u0131p tan\u0131mad\u0131klar\u0131n\u0131 sorar. \u0130nanmak, hakk\u0131n\u0131zda s\u00f6ylenenleri ba\u011f\u0131ms\u0131z kaynaklar\u0131n destekleyip desteklemedi\u011fini sorar. Her kap\u0131 bir \u00f6ncekine ba\u011fl\u0131d\u0131r.<\/p>\n<h3>GPTBot&#8217;u engellemeli miyim?<\/h3>\n<p>Bu bir lisans karar\u0131. GPTBot e\u011fitim verisi topluyor. Sizi ChatGPT arama cevaplar\u0131na sokan ise OAI-SearchBot. GPTBot&#8217;u engelleyip OAI-SearchBot&#8217;u a\u00e7\u0131k tutabilirsiniz.<\/p>\n<h3>A\u00e7\u0131k bir robots.txt yapay zek\u00e2da al\u0131nt\u0131lanmay\u0131 garanti eder mi?<\/h3>\n<p>Hay\u0131r. Eri\u015fim bir \u00f6n ko\u015ful. \u00d6nerilip \u00f6nerilmeyece\u011finiz di\u011fer iki kap\u0131ya ba\u011fl\u0131 ve kimse d\u00fcr\u00fcst\u00e7e al\u0131nt\u0131lanma garantisi veremez.<\/p>\n<h3>Wikipedia maddesine ihtiyac\u0131m var m\u0131?<\/h3>\n<p>Hay\u0131r. \u00c7o\u011fu \u015firket Wikipedia&#8217;n\u0131n kayda de\u011ferlik e\u015fi\u011fini kar\u015f\u0131lam\u0131yor. Kaynakl\u0131 bir Wikidata kayd\u0131, tutarl\u0131 bir Organization \u015femas\u0131 ve birbiriyle uyumlu profiller \u00f6nce gelir.<\/p>\n<h3>llms.txt i\u015fe yarar m\u0131?<\/h3>\n<p>Google d\u0131\u015f\u0131 baz\u0131 motorlar i\u00e7in biraz. Google s\u0131ralama fakt\u00f6r\u00fc de\u011fil ve yapay zek\u00e2 botlar\u0131 bug\u00fcn onu nadiren istiyor. Ucuzsa basit bir tane ekleyin ama ana projeniz yapmay\u0131n.<\/p>\n<h3>GEO, SEO&#8217;dan farkl\u0131 m\u0131?<\/h3>\n<p>\u0130yi SEO, iyi GEO&#8217;nun b\u00fcy\u00fck k\u0131sm\u0131d\u0131r. S\u0131ralamalar sizi motorlar\u0131n okudu\u011fu havuza sokar. \u00dc\u00e7 kap\u0131 ise \u00f6nerilip \u00f6nerilmeyece\u011finize karar verir.<\/p>\n<h2>K\u0131yas \u00e7al\u0131\u015fmas\u0131na kat\u0131l\u0131n<\/h2>\n<p>Bu \u00e7al\u0131\u015fma tek seferlik de\u011fil. Skor kart\u0131n\u0131 geli\u015ftirmeye devam ediyorum, bu y\u00fczden art\u0131k bir k\u0131yas noktas\u0131. Sitenizi ayn\u0131 \u00fc\u00e7 kap\u0131da yakla\u015f\u0131k 10 dakikada puanlay\u0131n. En zay\u0131f kap\u0131n\u0131z\u0131 ve ilk kapataca\u011f\u0131m\u0131z \u00fc\u00e7 a\u00e7\u0131\u011f\u0131 e-postan\u0131zda bulun.<\/p>\n<p><a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/\"><strong>Skorumu Hesapla \u2192<\/strong><\/a><\/p>\n<p>Yapay zek\u00e2n\u0131n sizin hakk\u0131n\u0131zda ger\u00e7ekte ne s\u00f6yledi\u011fini g\u00f6rmek ister misiniz? \u00d6nce kendinizi puanlay\u0131n, ard\u0131ndan \u00fccretsiz <a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/#g2-snapshot\">Yapay Zek\u00e2 G\u00f6r\u00fcn\u00fcrl\u00fck Analizi<\/a> isteyin: ger\u00e7ek al\u0131c\u0131 sorular\u0131, be\u015f motor, sizin yerinize kimin \u00f6nerildi\u011fi ve ba\u011f\u0131ml\u0131l\u0131k s\u0131ras\u0131na g\u00f6re \u00fc\u00e7 a\u00e7\u0131k. Program\u0131n tamam\u0131 i\u00e7in <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/geo-danismanligi\/\">GEO dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> sayfam\u0131za bak\u0131n. S\u0131ralama ya da al\u0131nt\u0131lanma garantisi vermiyoruz. \u00d6l\u00e7\u00fcyoruz, do\u011fru s\u0131rayla d\u00fczeltiyoruz ve neyin de\u011fi\u015fti\u011fini g\u00f6steriyoruz.<\/p>\n<p>English version: <a href=\"https:\/\/www.stradiji.com\/the-three-doors-of-ai-visibility\/\" hreflang=\"en\" lang=\"en\">The Three Doors of AI Visibility<\/a><\/p>\n<h2>Bu \u00e7al\u0131\u015fmada ge\u00e7en temel kavramlar<\/h2>\n<p>Baz\u0131 terimler yeni mi? Her biri <a href=\"https:\/\/www.stradiji.com\/tr\/seo-yapay-zeka-sozlugu\/\">SEO ve yapay zek\u00e2 arama s\u00f6zl\u00fc\u011f\u00fcm\u00fczdeki<\/a> k\u0131sa tan\u0131ma ba\u011flan\u0131yor. Ya da 12 a\u015famal\u0131 <a href=\"https:\/\/www.stradiji.com\/tr\/geo-yol-haritasi\/\">GEO Yol Haritas\u0131<\/a>&#8216;n\u0131 ba\u015ftan izleyin.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/geo-nedir\/\">\u00dcretken motor optimizasyonu (GEO)<\/a>: markan\u0131z\u0131n yapay zek\u00e2 motorlar\u0131nca bulunmas\u0131n\u0131, anla\u015f\u0131lmas\u0131n\u0131 ve al\u0131nt\u0131lanmas\u0131n\u0131 kolayla\u015ft\u0131rmak.<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/yapay-zeka-gorunurlugu-nedir\/\">Yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/a>: markan\u0131z\u0131n yapay zek\u00e2 yan\u0131tlar\u0131nda ne s\u0131kl\u0131kla yer ald\u0131\u011f\u0131.<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/knowledge-panel-nedir\/\">Bilgi Paneli (Knowledge Panel)<\/a>: Google kim oldu\u011funuzdan emin oldu\u011funda g\u00f6sterdi\u011fi varl\u0131k kutusu.<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/structured-data-nedir\/\">Yap\u0131land\u0131r\u0131lm\u0131\u015f veri (structured data)<\/a>: sayfan\u0131z ve kurumunuz hakk\u0131nda makinenin okuyabildi\u011fi bilgiler.<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/entity-optimization-varlik-optimizasyonu-nedir\/\">Varl\u0131k optimizasyonu (entity optimization)<\/a>: arama motorlar\u0131n\u0131n ad\u0131n\u0131z\u0131 tek ve tutarl\u0131 bir varl\u0131kla e\u015fle\u015ftirmesini sa\u011flamak.<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/citation-optimization-nedir\/\">Al\u0131nt\u0131lanma optimizasyonu (citation optimization)<\/a>: i\u00e7eri\u011fi yapay zek\u00e2 yan\u0131tlar\u0131n\u0131n al\u0131nt\u0131lay\u0131p link verebilece\u011fi bi\u00e7imde kurmak.<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/zero-click-search-nedir\/\">S\u0131f\u0131r t\u0131klamal\u0131 arama (zero-click search)<\/a>: sonu\u00e7 sayfas\u0131nda, siteye gidilmeden biten aramalar.<\/li>\n<\/ul>\n<h2>Kaynaklar<\/h2>\n<ul>\n<li>Cloudflare Developer Docs, &#8220;Block AI Bots&#8221; ve yapay zek\u00e2 bot politikalar\u0131, 15 Eyl\u00fcl 2026 varsay\u0131lanlar\u0131: <a href=\"https:\/\/developers.cloudflare.com\/bots\/additional-configurations\/block-ai-bots\/\" target=\"_blank\" rel=\"noopener\">developers.cloudflare.com<\/a><\/li>\n<li>OpenAI, &#8220;Overview of OpenAI Crawlers&#8221;: <a href=\"https:\/\/platform.openai.com\/docs\/bots\" target=\"_blank\" rel=\"noopener\">platform.openai.com\/docs\/bots<\/a><\/li>\n<li>Anthropic, taray\u0131c\u0131 dok\u00fcman\u0131 (ClaudeBot, Claude-SearchBot, Claude-User): <a href=\"https:\/\/support.claude.com\/en\/articles\/8896518-does-anthropic-crawl-data-from-the-web-and-how-can-site-owners-block-the-crawler\" target=\"_blank\" rel=\"noopener\">support.claude.com<\/a><\/li>\n<li>Perplexity, &#8220;Perplexity Crawlers&#8221;: <a href=\"https:\/\/docs.perplexity.ai\/guides\/bots\" target=\"_blank\" rel=\"noopener\">docs.perplexity.ai\/guides\/bots<\/a><\/li>\n<li>Google Search Central, &#8220;Google&#8217;s common crawlers&#8221; (Google-Extended): <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/google-common-crawlers\" target=\"_blank\" rel=\"noopener\">developers.google.com<\/a><\/li>\n<li>Wikidata, &#8220;Notability&#8221;: <a href=\"https:\/\/www.wikidata.org\/wiki\/Wikidata:Notability\" target=\"_blank\" rel=\"noopener\">wikidata.org<\/a><\/li>\n<li>Stradiji, <a href=\"https:\/\/www.stradiji.com\/tr\/chatgpt-kendi-arama-indeksini-kurmus\/\">ChatGPT Kendi Arama \u0130ndeksini Kurmu\u015f<\/a> (Eyl\u00fcl 2026) ve <a href=\"https:\/\/www.stradiji.com\/tr\/chatgpt-aramadan-once-kararini-veriyor\/\">ChatGPT Aramadan \u00d6nce Karar\u0131n\u0131 Veriyor<\/a> (A\u011fustos 2026)<\/li>\n<li>Stradiji, <a href=\"https:\/\/www.stradiji.com\/tr\/yapay-zekaya-10-sektorde-en-iyisini-sordum-turkcede-tarafsiz-kaynak-sifir\/\">Yapay Zek\u00e2ya 10 Sekt\u00f6rde &#8220;En \u0130yisi&#8221;ni Sordum<\/a> (Temmuz 2026)<\/li>\n<\/ul>\n<p><em><strong>12 Ekim 2026 g\u00fcncellemesi:<\/strong> bulgular tablosu ve &#8220;neredeyse onda dokuzu&#8221; rakam\u0131 eklendi; k\u00fcnye geni\u015fletildi; yapay zek\u00e2 bot tablosu, \u00f6rnek robots.txt ve Cloudflare&#8217;in 15 Eyl\u00fcl de\u011fi\u015fikli\u011fi eklendi; Bing ve Google-Extended tavsiyeleri d\u00fczeltildi; T\u00fcrk markalar\u0131na \u00f6zel b\u00f6l\u00fcmler, kategori testi, Wikidata ad\u0131mlar\u0131, \u015fema \u00f6rne\u011fi, ba\u011f\u0131ms\u0131z kan\u0131t listesi, \u00f6l\u00e7\u00fcm al\u0131\u015fkanl\u0131\u011f\u0131, 30 dakikal\u0131k kontrol ve SSS eklendi.<\/em><\/p>\n<p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"@id\":\"https:\/\/www.stradiji.com\/tr\/yuzlerce-siteyi-geo-skor-kartindan-gecirdim\/#faq\",\"inLanguage\":\"tr-TR\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn \u00fc\u00e7 kap\u0131s\u0131 nedir?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ula\u015fmak, tan\u0131mak ve inanmak. Ula\u015fmak, yapay zek\u00e2 motorlar\u0131n\u0131n sitenize eri\u015fip eri\u015femedi\u011fini sorar. Tan\u0131mak, markan\u0131z\u0131 ayr\u0131 bir varl\u0131k olarak tan\u0131y\u0131p tan\u0131mad\u0131klar\u0131n\u0131 sorar. \u0130nanmak, hakk\u0131n\u0131zda s\u00f6ylenenleri ba\u011f\u0131ms\u0131z kaynaklar\u0131n destekleyip desteklemedi\u011fini sorar. Her kap\u0131 bir \u00f6ncekine ba\u011fl\u0131d\u0131r.\"}},{\"@type\":\"Question\",\"name\":\"GPTBot'u engellemeli miyim?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bu bir lisans karar\u0131. GPTBot e\u011fitim verisi topluyor. Sizi ChatGPT arama cevaplar\u0131na sokan ise OAI-SearchBot. GPTBot'u engelleyip OAI-SearchBot'u a\u00e7\u0131k tutabilirsiniz.\"}},{\"@type\":\"Question\",\"name\":\"A\u00e7\u0131k bir robots.txt yapay zek\u00e2da al\u0131nt\u0131lanmay\u0131 garanti eder mi?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. Eri\u015fim bir \u00f6n ko\u015ful. \u00d6nerilip \u00f6nerilmeyece\u011finiz di\u011fer iki kap\u0131ya ba\u011fl\u0131 ve kimse d\u00fcr\u00fcst\u00e7e al\u0131nt\u0131lanma garantisi veremez.\"}},{\"@type\":\"Question\",\"name\":\"Wikipedia maddesine ihtiyac\u0131m var m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Hay\u0131r. \u00c7o\u011fu \u015firket Wikipedia'n\u0131n kayda de\u011ferlik e\u015fi\u011fini kar\u015f\u0131lam\u0131yor. Kaynakl\u0131 bir Wikidata kayd\u0131, tutarl\u0131 bir Organization \u015femas\u0131 ve birbiriyle uyumlu profiller \u00f6nce gelir.\"}},{\"@type\":\"Question\",\"name\":\"llms.txt i\u015fe yarar m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google d\u0131\u015f\u0131 baz\u0131 motorlar i\u00e7in biraz. Google s\u0131ralama fakt\u00f6r\u00fc de\u011fil ve yapay zek\u00e2 botlar\u0131 bug\u00fcn onu nadiren istiyor. Ucuzsa basit bir tane ekleyin ama ana projeniz yapmay\u0131n.\"}},{\"@type\":\"Question\",\"name\":\"GEO, SEO'dan farkl\u0131 m\u0131?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"\u0130yi SEO, iyi GEO'nun b\u00fcy\u00fck k\u0131sm\u0131d\u0131r. S\u0131ralamalar sizi motorlar\u0131n okudu\u011fu havuza sokar. \u00dc\u00e7 kap\u0131 ise \u00f6nerilip \u00f6nerilmeyece\u011finize karar verir.\"}}]}<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yapay zek\u00e2 kimi \u00f6nerece\u011fine \u00fc\u00e7 kap\u0131da karar veriyor: ula\u015fmak, tan\u0131mak, inanmak. Eyl\u00fcl 2026&#8217;ya kadar yedi \u00fclkede 100&#8217;den fazla siteyi denetledim. Neredeyse onda dokuzu en az bir kap\u0131y\u0131 kapatm\u0131\u015f, d\u00fczeltmelerin \u00e7o\u011fu ise bedava.<\/p>\n","protected":false},"author":1,"featured_media":15409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1321],"tags":[],"class_list":["post-15407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-geo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=15407"}],"version-history":[{"count":5,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15407\/revisions"}],"predecessor-version":[{"id":17170,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15407\/revisions\/17170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/15409"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=15407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=15407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=15407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}