{"id":15386,"date":"2026-08-05T08:42:45","date_gmt":"2026-08-05T05:42:45","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=15386"},"modified":"2026-08-05T08:42:45","modified_gmt":"2026-08-05T05:42:45","slug":"site-disi-geo-hedef-artik-backlink-degil-alinti-citation","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/site-disi-geo-hedef-artik-backlink-degil-alinti-citation\/","title":{"rendered":"Site D\u0131\u015f\u0131 GEO: Hedef Art\u0131k Backlink De\u011fil, Al\u0131nt\u0131 (Citation)"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Site d\u0131\u015f\u0131 GEO, klasik site d\u0131\u015f\u0131 SEO&#8217;nun ayn\u0131 ara\u00e7lar\u0131n\u0131 (dijital PR, i\u00e7erik, sosyal medya, bahsedilme) kullan\u0131r ama metri\u011fi de\u011fi\u015fir. Eskiden hedef ba\u011flant\u0131yd\u0131 (backlink); \u015fimdi hedef al\u0131nt\u0131d\u0131r (citation), yani yapay zek\u00e2n\u0131n bir cevab\u0131 kurarken seni kaynak g\u00f6stermesi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sebebi basit ve \u00e7arp\u0131c\u0131: aktar\u0131lan analizlere g\u00f6re bir markan\u0131n kendi web sitesi, yapay zek\u00e2n\u0131n bir soruyu yan\u0131tlarken ba\u015fvurdu\u011fu kaynaklar\u0131n yaln\u0131zca %5\u201310&#8217;unu olu\u015fturuyor. Yani senin sayfan denklemin k\u00fc\u00e7\u00fck par\u00e7as\u0131; as\u0131l oyun, seni anlatan d\u0131\u015f kaynaklarda, Reddit&#8217;te, YouTube&#8217;da, Wikipedia&#8217;da, sekt\u00f6r portallar\u0131nda, kazan\u0131lm\u0131\u015f medyada d\u00f6n\u00fcyor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">T\u00fcrk\u00e7esini koyal\u0131m: buna <strong>Site D\u0131\u015f\u0131 GEO<\/strong> diyelim. Ve i\u015fi tek c\u00fcmlede \u00f6zetleyelim: kategorinde yapay zek\u00e2n\u0131n en \u00e7ok al\u0131nt\u0131lad\u0131\u011f\u0131 kaynaklar\u0131 bul, rakibinin ge\u00e7ip senin ge\u00e7medi\u011fin kayna\u011f\u0131 tespit et, oraya gir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pe\u015finen s\u00f6yleyeyim: bu, &#8220;backlink \u00f6ld\u00fc, domain otoritesi bitti&#8221; demek de\u011fil. A\u015fa\u011f\u0131da g\u00f6rece\u011finiz gibi veri ikisinin de h\u00e2l\u00e2 i\u015fe yarad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor; ama art\u0131k bir ama\u00e7 de\u011fil, al\u0131nt\u0131ya giden birer ara\u00e7.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Site D\u0131\u015f\u0131 GEO tam olarak ne?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Peec AI&#8217;\u0131n oyun kitab\u0131 bunu g\u00fczel \u00e7er\u00e7eveliyor: alet \u00e7antas\u0131 ayn\u0131 kal\u0131yor, ama\u00e7 de\u011fi\u015fiyor. Daha \u00f6nce link in\u015fas\u0131, i\u00e7erik pazarlamas\u0131 ya da dijital PR yapt\u0131ysan tan\u0131d\u0131k gelecek.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Fark \u015fu: eskiden bir yaz\u0131n\u0131n de\u011feri o hafta getirdi\u011fi trafik ya da verdi\u011fi backlink&#8217;ti. Art\u0131k as\u0131l de\u011feri, yapay zek\u00e2n\u0131n o yaz\u0131y\u0131 okuyup senin markan\u0131 cevab\u0131na koymas\u0131. Kazan\u0131lm\u0131\u015f medyan\u0131n daha \u00f6nce hi\u00e7 olmayan bir GEO de\u011feri var \u015fimdi. Hedef art\u0131k ba\u011flant\u0131 de\u011fil; marka bahsedilmesi ve nihayetinde al\u0131nt\u0131.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Peec AI bunu bo\u015f konu\u015fmuyor: 3.000&#8217;den fazla m\u00fc\u015fteride ve \u00fcrettikleri 400 milyondan fazla yapay zek\u00e2 sohbetinde \u00f6r\u00fcnt\u00fcler tutarl\u0131 \u00e7\u0131k\u0131yor. B2B yaz\u0131l\u0131mda G2, TechRadar ve PCMag neredeyse hep en \u00fcst kaynaklar; YouTube ve Reddit tipik; Capterra, Slashdot, SourceForge s\u0131k s\u0131k ilk 20&#8217;de.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ve kritik nokta: liste her kategoride farkl\u0131. Seyahatte TripAdvisor, restoranda Yelp, sa\u011fl\u0131kta WebMD ve Healthline. Reddit, YouTube ve Wikipedia ise neredeyse her kategoride tepede. Yani &#8220;herkese uyan tek kaynak listesi&#8221; yok; i\u015fi kendi kategorin i\u00e7in yapman gerekiyor.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Oyun kitab\u0131: \u00fc\u00e7 ad\u0131m<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Kaynaklar\u0131n\u0131 ara\u015ft\u0131r<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu hafta yapabilece\u011fin en faydal\u0131 i\u015f: kategorinde yapay zek\u00e2n\u0131n ger\u00e7ekten hangi kaynaklar\u0131 al\u0131nt\u0131lad\u0131\u011f\u0131na bak. 20 tane tipik soruyu sor, cevaplar\u0131n alt\u0131ndaki her kayna\u011f\u0131 not et.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Kaynak a\u00e7\u0131\u011f\u0131n\u0131 bul<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En eyleme ge\u00e7irilebilir bilgi \u015fu: rakibim nerede al\u0131nt\u0131lan\u0131yor da ben al\u0131nt\u0131lanm\u0131yorum? B\u00fct\u00e7eni ve enerjini generic PR&#8217;a ya da bir guest post&#8217;a daha de\u011fil, tam da bu a\u00e7\u0131\u011fa harca. Yapay zek\u00e2n\u0131n rakibini \u00e7ekip seni g\u00f6rmezden geldi\u011fi o spesifik kayna\u011f\u0131 hedefle.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. A\u00e7\u0131\u011f\u0131 kapat<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00dc\u00e7 yolla: sosyal, editoryal ve paral\u0131.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Sosyalde<\/strong> Reddit bir\u00e7ok kategoride bir numaral\u0131 kaynak, \u00e7\u00fcnk\u00fc modeller ger\u00e7ek kullan\u0131c\u0131lar\u0131n ger\u00e7ek tart\u0131\u015fmas\u0131n\u0131 seviyor; ama numara yapma, sahte hesapla giremezsin, topluluk seni yer. Do\u011frulanm\u0131\u015f marka hesab\u0131yla, d\u00fcr\u00fcst ve d\u00fczenli faydal\u0131 ol. YouTube&#8217;da uzun inceleme ve k\u0131yaslama videolar\u0131, \u00e7\u00fcnk\u00fc video s\u0131ralan\u0131nca transkripti ayn\u0131 web sayfas\u0131 gibi modelin ba\u011flam\u0131na giriyor; kategorinde &#8220;en iyi X&#8221; videosu yapan bir i\u00e7erik \u00fcreticisi varsa, o videoda olmak istersin.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Editoryalde<\/strong> ise klasik dijital PR: gazeteciye konu ol, uzman kaynak ol, ve \u00f6zellikle listicle&#8217;a gir. Yapay zek\u00e2 &#8220;2026&#8217;n\u0131n en iyi 10 X&#8217;i&#8221; tarz\u0131 yaz\u0131lar\u0131 okuyor; oradaysan \u00f6neriliyorsun, de\u011filsen yoksun.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Paral\u0131 tarafta<\/strong> sponsorlu yerle\u015fim, premium profil, advertorial gibi kald\u0131ra\u00e7lar var; baz\u0131lar\u0131 i\u015fe yar\u0131yor ama etik ve marka \u00e7izgini sen belirle, ben &#8220;yap\u0131n&#8221; demiyorum, &#8220;bu kald\u0131ra\u00e7 var ve rakibin kullan\u0131yor olabilir&#8221; diyorum.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u00d6l\u00e7\u00fcm taraf\u0131: &#8220;yapay zek\u00e2 senin hakk\u0131nda ne biliyor?&#8221;<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Peki bunu nas\u0131l izleyece\u011fiz? Burada Dixon Jones&#8217;un InLinks ile \u00e7\u0131kard\u0131\u011f\u0131 Waikay g\u00fczel bir \u00e7er\u00e7eve sunuyor. Ad\u0131 zaten manifesto gibi: WAIKAY, &#8220;What AI Knows About You&#8221;, yani &#8220;yapay zek\u00e2 senin hakk\u0131nda ne biliyor&#8221;. Ara\u00e7 markay\u0131 alt\u0131 yapay zek\u00e2 modelinde ve y\u00fczlerce soruda izliyor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En i\u015fime yarayan ayr\u0131m\u0131 da \u015fu: bilgi kaynaklar\u0131 (yapay zek\u00e2n\u0131n markan\u0131 genel olarak anlarken bakt\u0131\u011f\u0131 sayfalar) ile ticari kaynaklar (rakip bir soruda &#8220;hangi markay\u0131 \u00f6nereyim&#8221; derken bakt\u0131\u011f\u0131 sayfalar) ayr\u0131 \u015feyler.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dixon Jones&#8217;un y\u0131llard\u0131r savundu\u011fu varl\u0131k (entity) yakla\u015f\u0131m\u0131 da tam buraya oturuyor: markan\u0131 web genelinde tan\u0131n\u0131r, birbirini do\u011frulayan ili\u015fkilerle var etmek. Site d\u0131\u015f\u0131 GEO bir bak\u0131ma budur: markan\u0131n ad\u0131n\u0131, do\u011fru ba\u011flamda, yapay zek\u00e2n\u0131n g\u00fcvendi\u011fi kaynaklara i\u015flemek.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Peki biz bunu nas\u0131l icra ediyoruz? GeoGenie ve Publisher Network<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00d6l\u00e7mek bir \u015fey, o kayna\u011fa girmek ba\u015fka \u015fey. Stradiji&#8217;de y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz GeoGenie taraf\u0131nda i\u015fin iki katman\u0131 var.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>\u00d6nce te\u015fhis:<\/strong> CitationsGenie, izlenen her soru ve konu i\u00e7in yapay zek\u00e2n\u0131n hangi domainleri kaynak g\u00f6sterdi\u011fini, yani &#8220;at\u0131f tedarik zincirini&#8221; \u00e7\u0131kar\u0131yor. Senin yerine kimin al\u0131nt\u0131land\u0131\u011f\u0131n\u0131 (bas\u0131n, blog, pazaryeri, rakip) domain domain g\u00f6r\u00fcyorsun.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Sonra icra:<\/strong> Publisher Network katman\u0131, ki WhitePress ortakl\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131yor. Motorun zaten g\u00fcvendi\u011fi bir domain yerle\u015fim kabul ediyorsa bunu bir f\u0131rsat olarak listeliyor; marka makalesi, \u00fc\u00e7\u00fcnc\u00fc taraf bahsedilme, hatta Reddit gibi UGC yerle\u015fimleri binlerce yay\u0131nc\u0131yla \u00f6nceden pazarl\u0131kl\u0131 tarifelerle yay\u0131na giriyor. Yani marka ya da ajans yay\u0131nc\u0131 ili\u015fkisini s\u0131f\u0131rdan kurmadan site d\u0131\u015f\u0131 GEO icra edebiliyor. Bu, Peec AI&#8217;\u0131n anlatt\u0131\u011f\u0131 &#8220;kaynak a\u00e7\u0131\u011f\u0131n\u0131 kapat&#8221; ad\u0131m\u0131n\u0131n bizdeki somut kar\u015f\u0131l\u0131\u011f\u0131.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ama burada k\u0131rm\u0131z\u0131 \u00e7izgimiz net, \u00e7\u00fcnk\u00fc kolay yol tuzak. Yerle\u015fim ger\u00e7ek editoryal de\u011fer ta\u015f\u0131mal\u0131: doldurma listicle, sentetik inceleme, ayn\u0131 metnin \u00e7o\u011falt\u0131lmas\u0131 GEO spam&#8217;dir ve hem Google hem Microsoft bunu cezaland\u0131r\u0131yor (Lily Ray da s\u00fcrekli uyar\u0131yor).<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Biz off-site yerle\u015fimi bir &#8220;kan\u0131t yay\u0131n\u0131&#8221; olarak kurguluyoruz: ba\u011f\u0131ms\u0131z veri, ger\u00e7ek vaka, \u00fc\u00e7\u00fcnc\u00fc taraf do\u011frulamas\u0131. Peec AI&#8217;\u0131n &#8220;sahte hesapla Reddit&#8217;e girme, topluluk seni yer&#8221; uyar\u0131s\u0131yla bizim kural\u0131m\u0131z ayn\u0131 yere \u00e7\u0131k\u0131yor: <strong>al\u0131nt\u0131 sat\u0131n al\u0131nmaz, kazan\u0131l\u0131r;<\/strong> en fazla, kazand\u0131\u011f\u0131n kan\u0131t\u0131n da\u011f\u0131t\u0131m\u0131n\u0131 h\u0131zland\u0131r\u0131rs\u0131n.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Peki bu neden bu kadar \u00f6nemli? D\u0131\u015f veri de ayn\u0131 yeri g\u00f6steriyor<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kendi tezimi tek kayna\u011fa yaslamayay\u0131m. Similarweb&#8217;in 2026 raporu (SEJ \u00fczerinden) \u00e7ok net: ChatGPT cevaplar\u0131n\u0131n yaln\u0131zca %6,8&#8217;i d\u0131\u015far\u0131ya bir ba\u011flant\u0131 veriyor, yani her 100 cevaptan 93&#8217;\u00fc kimseyi hi\u00e7bir yere g\u00f6ndermiyor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00dcstelik Aleyda Solis&#8217;in rapordaki notu ilgin\u00e7: ChatGPT&#8217;nin al\u0131nt\u0131lad\u0131\u011f\u0131 URL&#8217;lerin %65&#8217;i sitenin 2\u20133 klas\u00f6r derininde, ama geri gelen trafi\u011fin %58,8&#8217;i ana sayfaya d\u00fc\u015f\u00fcyor. Yani al\u0131nt\u0131lanan sayfa ile t\u0131klanan sayfa neredeyse ayr\u0131 d\u00fcnyalar.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Buradan \u00e7\u0131kan ders, ge\u00e7en haftalarda kendi verimizle de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015feyi do\u011fruluyor: yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc t\u0131kla \u00f6l\u00e7\u00fclmez, al\u0131nt\u0131yla \u00f6l\u00e7\u00fcl\u00fcr. Ve al\u0131nt\u0131n\u0131n \u00e7o\u011fu senin sitende de\u011fil, site d\u0131\u015f\u0131nda kazan\u0131l\u0131yor. Aktar\u0131lan bir ba\u015fka analiz bunu u\u00e7la\u015ft\u0131r\u0131yor: yapay zek\u00e2 al\u0131nt\u0131lar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 kazan\u0131lm\u0131\u015f medyadan geliyor, paral\u0131\/advertorial i\u00e7erik ise k\u00fc\u00e7\u00fcc\u00fck bir dilim. Kendi siten \u00f6nemli ama tek ba\u015f\u0131na yeterli de\u011fil.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Kar\u015f\u0131-tez: peki backlink ve domain otoritesi bitti mi?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Buraya kadar okuyup &#8220;e yani backlink \u00e7\u00f6pe mi gitti, domain otoritesi bir i\u015fe yaram\u0131yor mu&#8221; diyecekler olacak. Hakl\u0131 bir itiraz ve cevab\u0131 net: hay\u0131r, bitmedi. Ama rol\u00fc de\u011fi\u015fti. Bu tart\u0131\u015fmay\u0131 sezgiyle de\u011fil, konuya kafa yormu\u015f isimlerin verisiyle \u00e7\u00f6zelim.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Seer Interactive<\/strong> 76,7 milyon AI Overviews al\u0131nt\u0131s\u0131n\u0131 inceledi: \u00e7ok link alm\u0131\u015f sayfalarda an\u0131lmak ile AI Overviews&#8217;ta g\u00f6r\u00fcnmek aras\u0131nda 0,70 gibi g\u00fc\u00e7l\u00fc bir ili\u015fki var. Yani yapay zek\u00e2 \u00e7o\u011funlukla ba\u015fkalar\u0131n\u0131n zaten link verdi\u011fi sayfalar\u0131 al\u0131nt\u0131l\u0131yor; link dolayl\u0131 yoldan h\u00e2l\u00e2 i\u015fe yar\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ama ayn\u0131 \u00e7al\u0131\u015fmadaki s\u0131ralama d\u00fc\u015f\u00fcnd\u00fcr\u00fcc\u00fc: markal\u0131 web bahsedilmeleri (linkli ya da linksiz) 0,664 ili\u015fki g\u00f6sterirken, \u00e7\u0131plak backlink say\u0131s\u0131 0,218&#8217;de kal\u0131yor, yani \u00fc\u00e7te biri kadar. Domain Rating 0,326. Hatta \u00fc\u00e7\u00fcnc\u00fc taraf g\u00fcven sinyali olan markalar cevaplar\u0131n %75&#8217;inde an\u0131l\u0131rken, olmayanlar %1&#8217;inde. Ders: link h\u00e2l\u00e2 bir sinyal, ama en zay\u0131f\u0131; as\u0131l g\u00fc\u00e7l\u00fc olan bahsedilme ve g\u00fcven.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Kevin Indig<\/strong> 35.000 veri noktas\u0131n\u0131 inceledi ve bir e\u015fik etkisi buldu: domain otoritesinin 80&#8217;inci ile 90&#8217;\u0131nc\u0131 y\u00fczdelik dilimi aras\u0131nda ortanca yapay zek\u00e2 bahsedilmesi 3,7 kat s\u0131\u00e7r\u0131yor. Yani otorite bir e\u015fik; belli bir seviyeyi ge\u00e7ince kap\u0131 a\u00e7\u0131l\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Birka\u00e7 ilgin\u00e7 ayr\u0131nt\u0131 daha: nofollow linkler follow&#8217;larla neredeyse ayn\u0131 etkiyi g\u00f6steriyor (demek ki i\u015f link g\u00fcc\u00fcnde de\u011fil, ba\u011flamda ve bahsedilmede), g\u00f6rsel linkler metin linklerinden %24 daha g\u00fc\u00e7l\u00fc ili\u015fki veriyor, ve otorite konuya \u00f6zel; alan\u0131nla ilgisiz genel linkler b\u00fct\u00e7e yak\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Cyrus Shepard<\/strong> (Zyppy) 54 deney ve vakay\u0131 taray\u0131p 23 fakt\u00f6r\u00fc kan\u0131t g\u00fcc\u00fcne g\u00f6re puanlad\u0131. En \u00fcsttekiler URL eri\u015filebilirli\u011fi ve arama s\u0131ralamas\u0131. Onun tezi daha da keskin: otorite sinyalleri yapay zek\u00e2 \u00e7a\u011f\u0131nda belki daha da \u00f6nemli h\u00e2le geldi, \u00e7\u00fcnk\u00fc modeller ezici \u00e7o\u011funlukla y\u00fcksek otoriteli domainlerden al\u0131nt\u0131l\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Lily Ray<\/strong> de ayn\u0131 yere bas\u0131yor: Google&#8217;da iyi s\u0131ralan\u0131yorsan yapay zek\u00e2da al\u0131nt\u0131lanma ihtimalin art\u0131yor, g\u00fc\u00e7l\u00fc SEO g\u00fc\u00e7l\u00fc GEO&#8217;nun \u00f6n ko\u015fulu. Indig&#8217;in verisi de bunu do\u011fruluyor: bir sayfan\u0131n klasik arama s\u0131ralamas\u0131, LLM al\u0131nt\u0131lanma oran\u0131n\u0131 en \u00e7ok etkileyen fakt\u00f6r. <strong>Mike King<\/strong> ise i\u015fi &#8220;relevance engineering&#8221; diye \u00e7er\u00e7eveliyor: link, dijital PR&#8217;\u0131n bir par\u00e7as\u0131 olarak daha b\u00fcy\u00fck bir alaka ve otorite sisteminin i\u00e7inde ya\u015f\u0131yor, tek ba\u015f\u0131na de\u011fil.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Peki bunlar\u0131 nas\u0131l birle\u015ftirece\u011fiz? \u015e\u00f6yle: backlink ve domain otoritesi \u00f6lmedi, ama art\u0131k bir ama\u00e7 de\u011fil, bir ara\u00e7. Bir backlink&#8217;in de\u011feri eskiden ta\u015f\u0131d\u0131\u011f\u0131 &#8220;link g\u00fcc\u00fcndeydi&#8221;; \u015fimdi de\u011feri, genellikle g\u00fcvenilir ve konuyla ilgili bir kaynakta bir marka bahsedilmesiyle birlikte gelmesinde ve o kayna\u011f\u0131n s\u0131ralanmas\u0131na yard\u0131m edip seni al\u0131nt\u0131lan\u0131r k\u0131lmas\u0131nda.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Domain otoritesi bir biti\u015f \u00e7izgisi de\u011fil, ge\u00e7men gereken bir kap\u0131. Yani &#8220;link in\u015fas\u0131&#8221;ndan &#8220;kaynak ve bahsedilme in\u015fas\u0131&#8221;na ge\u00e7iyoruz; metrik &#8220;ka\u00e7 link ald\u0131m&#8221;dan &#8220;do\u011fru kaynaklarda, do\u011fru konuda, yeterli otoriteyle an\u0131l\u0131yor muyum&#8221;a kay\u0131yor. Backlink bu resmin h\u00e2l\u00e2 i\u00e7inde, ama art\u0131k ba\u015frolde de\u011fil, yard\u0131mc\u0131 rolde.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">T\u00fcrkiye merce\u011fi: T\u00fcrk\u00e7e &#8220;top source&#8221; listesi ba\u015fka<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u0130\u015fin bize bakan y\u00fcz\u00fc \u015fu: bu kaynak listeleri dile ve \u00fclkeye g\u00f6re de\u011fi\u015fir. T\u00fcrk\u00e7e bir soruda yapay zek\u00e2n\u0131n al\u0131nt\u0131lad\u0131\u011f\u0131 kaynaklar \u0130ngilizce d\u00fcnyas\u0131n\u0131nkiyle ayn\u0131 de\u011fil. T\u00fcrkiye&#8217;de kategoriye g\u00f6re Ek\u015fi S\u00f6zl\u00fck, \u015eikayetvar, Wikipedia T\u00fcrk\u00e7e, g\u00fc\u00e7l\u00fc T\u00fcrk\u00e7e YouTube kanallar\u0131, sekt\u00f6r dernek ve portallar\u0131, Google i\u015fletme yorumlar\u0131 \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bu noktada ge\u00e7en ayki bir bulgumuz da tam yerine oturuyor: 10 sekt\u00f6rde ba\u011f\u0131ms\u0131z bir T\u00fcrk inceleme kurumu \u00e7\u0131kmad\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftik. \u0130\u015fte o bo\u015fluk, \u0130ngilizce d\u00fcnyas\u0131n\u0131n G2&#8217;su, Yelp&#8217;i, WebMD&#8217;si gibi g\u00fcvenilir T\u00fcrk\u00e7e kayna\u011f\u0131n hen\u00fcz olmamas\u0131 demek. Yani T\u00fcrkiye&#8217;de site d\u0131\u015f\u0131 GEO&#8217;nun hem a\u00e7\u0131\u011f\u0131 hem f\u0131rsat\u0131 b\u00fcy\u00fck.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ama dikkat, Peec AI&#8217;\u0131n \u00f6nemli bir uyar\u0131s\u0131 var: al\u0131c\u0131n T\u00fcrk\u00e7e soruyor olsa bile, geni\u015f sorularda modelin &#8220;fan-out&#8221; mekanizmas\u0131 \u0130ngilizce kaynaklar\u0131 da \u00e7ekiyor. Yani T\u00fcrk\u00e7e kayna\u011f\u0131n\u0131 da \u0130ngilizce izini de ihmal etme.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bizim \u00f6n\u00fcm\u00fczdeki d\u00f6nem i\u015flerimizden biri tam bu: T\u00fcrk\u00e7e kategoriler i\u00e7in &#8220;yapay zek\u00e2 en \u00e7ok neyi al\u0131nt\u0131l\u0131yor&#8221; listesini \u00e7\u0131karmak. Bu liste kimsede haz\u0131r yok; \u00e7\u0131karan, m\u00fc\u015fterisine haritay\u0131 verir.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Bu ne i\u015fe yarar: bu hafta ataca\u011f\u0131n\u0131z tek ad\u0131m<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kendi kaynak a\u00e7\u0131\u011f\u0131 denetimini yap, yar\u0131m saat s\u00fcrer.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Kategorinden 15\u201320 tane ger\u00e7ek &#8220;en iyi&#8221;, &#8220;nas\u0131l&#8221;, &#8220;hangisi&#8221; sorusu se\u00e7. Bunlar\u0131 ChatGPT ve Gemini&#8217;ye sor. Her cevab\u0131n alt\u0131nda yapay zek\u00e2n\u0131n g\u00f6sterdi\u011fi kaynaklar\u0131 bir tabloya not et: hangi siteler, hangi sayfalar, ka\u00e7 kez.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sonra iki s\u00fctun a\u00e7: bu kaynaklarda ben var m\u0131y\u0131m, rakibim var m\u0131? Rakibin ge\u00e7ti\u011fi ama senin ge\u00e7medi\u011fin her sat\u0131r, senin bu \u00e7eyrekteki site d\u0131\u015f\u0131 GEO g\u00f6revindir.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O kayna\u011fa nas\u0131l girece\u011fini de kayna\u011f\u0131n t\u00fcr\u00fc s\u00f6yler: Reddit&#8217;se d\u00fcr\u00fcst ve d\u00fczenli kat\u0131l\u0131m, YouTube&#8217;sa do\u011fru i\u00e7erik \u00fcreticisiyle i\u015f birli\u011fi, editoryalse dijital PR ve listicle&#8217;a girme \u00e7abas\u0131.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tek c\u00fcmle: kendi siteni cilalamay\u0131 b\u0131rak\u0131p, yapay zek\u00e2n\u0131n seni anlatt\u0131\u011f\u0131 yerlere girmeye ba\u015fla. <strong>Site i\u00e7i GEO tabelay\u0131 haz\u0131rlar; site d\u0131\u015f\u0131 GEO seni \u015fehrin konu\u015fulan yerine ta\u015f\u0131r.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Pe\u015finen s\u00f6yleyeyim: bu, &#8220;backlink \u00f6ld\u00fc, domain otoritesi bitti&#8221; demek de\u011fil. A\u015fa\u011f\u0131da g\u00f6rece\u011finiz gibi veri ikisinin de h\u00e2l\u00e2 i\u015fe yarad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor; ama art\u0131k bir ama\u00e7 de\u011fil, al\u0131nt\u0131ya giden birer ara\u00e7.<\/p>\n","protected":false},"author":1,"featured_media":15388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1321],"tags":[],"class_list":["post-15386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","category-geo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=15386"}],"version-history":[{"count":3,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15386\/revisions"}],"predecessor-version":[{"id":15392,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15386\/revisions\/15392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/15388"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=15386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=15386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=15386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}