{"id":15182,"date":"2026-06-15T22:00:54","date_gmt":"2026-06-15T19:00:54","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=15182"},"modified":"2026-06-25T12:30:33","modified_gmt":"2026-06-25T09:30:33","slug":"yapay-zekada-gorunmek-yetmiyor-inandirici-olmak-gerekiyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/yapay-zekada-gorunmek-yetmiyor-inandirici-olmak-gerekiyor\/","title":{"rendered":"Yapay Zek\u00e2da G\u00f6r\u00fcnmek Yetmiyor, \u0130nand\u0131r\u0131c\u0131 Olmak Gerekiyor"},"content":{"rendered":"

Burson, 2 Haziran 2026’da yay\u0131nlad\u0131\u011f\u0131 <\/span>\u201cThe Credibility Paradox\u201d (\u0130nand\u0131r\u0131c\u0131l\u0131k Paradoksu) raporunda<\/span><\/a> \u00e7arp\u0131c\u0131 bir bulguyu ortaya koydu: bir markan\u0131n yapay zek\u00e2 cevaplar\u0131nda g\u00f6r\u00fcnmesi, o cevaba inan\u0131laca\u011f\u0131 anlam\u0131na gelmiyor.<\/span><\/p>\n

Yapay zek\u00e2 analiz platformu Profound ile y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma, yedi b\u00fcy\u00fck yapay zek\u00e2 cevap motorunda 85 \u015firketi inceledi ve 55.000’den fazla inand\u0131r\u0131c\u0131l\u0131k tahmini \u00fcretti.<\/span><\/p>\n

Sonu\u00e7:<\/b> g\u00f6r\u00fcn\u00fcrl\u00fck (visibility) ile inand\u0131r\u0131c\u0131l\u0131k (believability) iki ayr\u0131 \u015fey. Markan\u0131z AI Overviews\u2019ta veya ChatGPT\u2019de \u00e7\u0131kabilir, ama s\u00f6ylenen \u015fey ikna edici gelmeyebilir. Bu, GEO (Generative Engine Optimization) tart\u0131\u015fmas\u0131n\u0131 \u201cnas\u0131l g\u00f6r\u00fcn\u00fcr\u00fcm\u201d sorusundan \u201cg\u00f6r\u00fcn\u00fcnce nas\u0131l inand\u0131r\u0131c\u0131 olurum\u201d sorusuna ta\u015f\u0131yor.<\/span><\/p>\n

Tam Olarak Ne Oldu?<\/strong><\/h2>\n

Burson, kendi geli\u015ftirdi\u011fi Decipher arac\u0131yla (kognitif yapay zek\u00e2 firmas\u0131 Limbik ile birlikte) yapay zek\u00e2 cevaplar\u0131n\u0131 \u00fc\u00e7 ayr\u0131 kitle g\u00f6z\u00fcnde puanlad\u0131: genel kamuoyu, kanaat \u00f6nderleri ve i\u015f d\u00fcnyas\u0131 karar vericileri. 85 \u015firket, sekiz farkl\u0131 itibar ekseninde de\u011ferlendirildi.<\/span><\/p>\n

\u0130ki bulgu \u00f6zellikle \u00f6nemli.<\/span><\/p>\n

Birincisi, inand\u0131r\u0131c\u0131l\u0131k kitleye g\u00f6re ciddi bi\u00e7imde de\u011fi\u015fiyor. \u0130\u015f d\u00fcnyas\u0131 karar vericileri, yapay zek\u00e2 cevaplar\u0131n\u0131 genel kamuoyuna k\u0131yasla %10 daha ikna edici buluyor. Yani ayn\u0131 cevap, kime g\u00f6sterildi\u011fine g\u00f6re farkl\u0131 a\u011f\u0131rl\u0131k ta\u015f\u0131yor.<\/span><\/p>\n

\u0130kincisi, i\u00e7eri\u011fin t\u00fcr\u00fc inand\u0131r\u0131c\u0131l\u0131\u011f\u0131 belirliyor. Bir \u015firketin inovasyonu, \u00fcr\u00fcnleri ve \u00e7al\u0131\u015fma k\u00fclt\u00fcr\u00fc hakk\u0131ndaki olgu temelli (fact-based) iddialar, liderlik ve y\u00f6neti\u015fim gibi daha \u00f6znel niteliklere dair iddialardan \u00e7ok daha inand\u0131r\u0131c\u0131 bulunuyor.<\/span><\/p>\n

SEO\/GEO a\u00e7\u0131s\u0131ndan ne anlama geliyor?<\/strong><\/h2>\n

Bu ara\u015ft\u0131rma, GEO konu\u015fmas\u0131n\u0131 bir \u00fcst basama\u011fa ta\u015f\u0131yor. Son iki y\u0131ld\u0131r hep ayn\u0131 metri\u011fi kovalad\u0131k: bahsedilme (mention) ve al\u0131nt\u0131lanma (citation). Bunlar g\u00f6r\u00fcn\u00fcrl\u00fck metrikleri. Burson diyor ki bunlar gerekli ama yetersiz. \u00c7\u00fcnk\u00fc yapay zek\u00e2n\u0131n sizden bahsetmesi, kullan\u0131c\u0131n\u0131n o bahse inand\u0131\u011f\u0131 anlam\u0131na gelmiyor.<\/span><\/p>\n

Olgu temelli iddialar\u0131n \u00f6znel iddialardan daha inand\u0131r\u0131c\u0131 bulunmas\u0131, bizim i\u00e7in do\u011frudan bir yol haritas\u0131. Yapay zek\u00e2 aramada \u201cbiz sekt\u00f6r\u00fcn lideriyiz\u201d gibi \u00f6znel c\u00fcmleler havada kal\u0131yor. Buna kar\u015f\u0131l\u0131k \u201c\u015fu \u00fcr\u00fcnde \u015fu \u00f6zelli\u011fi biz getirdik, \u015fu tarihte \u015fu sonucu ald\u0131k\u201d gibi somut, do\u011frulanabilir iddialar tutuyor. Yani inand\u0131r\u0131c\u0131l\u0131k, kan\u0131tla geliyor.<\/span>
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Bunu faydal\u0131 buldunuz mu? Google’da ilk ba\u015fvurdu\u011funuz kaynak biz olal\u0131m.<\/p>\n

\u0130\u00e7eriklerimizi faydal\u0131 bulduysan\u0131z, Google’a aramalar\u0131n\u0131zda Stradiji’den daha fazla i\u00e7erik g\u00f6rmek istedi\u011finizi bildirebilirsiniz. A\u015fa\u011f\u0131daki ba\u011flant\u0131ya t\u0131klay\u0131n ve a\u00e7\u0131lan sayfada Stradiji’nin yan\u0131ndaki kutuyu i\u015faretleyin.<\/strong> \u0130\u015flem yaln\u0131zca birka\u00e7 saniye s\u00fcrer.<\/p>\n

Google’da Stradiji’yi Takip Edin<\/a><\/p>\n

Google hesab\u0131n\u0131zda oturum a\u00e7m\u0131\u015f olman\u0131z gerekir. Ba\u011flant\u0131ya t\u0131klay\u0131n ve a\u00e7\u0131lan sayfada ismimizin yan\u0131ndaki kutuyu i\u015faretleyin.<\/p>\n<\/p><\/div><\/div>\n<\/div>\n

Benim notum<\/strong><\/h2>\n

Bu ara\u015ft\u0131rma, y\u0131llard\u0131r bu b\u00fcltende anlatt\u0131\u011f\u0131m bir \u015feyi rakamla do\u011frulad\u0131, \u00e7ok sevindim. Ben hep diyorum ki yapay zek\u00e2 s\u0131radan (commodity) i\u00e7eri\u011fi de\u011fil, kan\u0131tl\u0131 i\u00e7eri\u011fi seviyor. Burson bir ad\u0131m \u00f6teye ge\u00e7ip \u015funu \u00f6l\u00e7m\u00fc\u015f: kan\u0131tl\u0131 i\u00e7erik sadece daha \u00e7ok al\u0131nt\u0131lanm\u0131yor, ayn\u0131 zamanda daha \u00e7ok inan\u0131l\u0131yor.<\/span><\/p>\n

M\u00fc\u015fteri projelerinde defalarca g\u00f6rd\u00fc\u011f\u00fcm bir tablo var. \u0130ki marka yapay zek\u00e2da yan yana \u00e7\u0131k\u0131yor. Biri \u201clider \u00e7\u00f6z\u00fcm sa\u011flay\u0131c\u0131\u201d gibi kendinden menkul s\u0131fatlarla doluyken, di\u011feri kesin say\u0131lar, ger\u00e7ek vakalar ve do\u011frulanabilir iddialarla konu\u015fuyor. \u0130kinci marka her seferinde daha sa\u011flam duruyor. Burson\u2019\u0131n ara\u015ft\u0131rmas\u0131 bunun neden b\u00f6yle oldu\u011funu a\u00e7\u0131kl\u0131yor: olgu inand\u0131r\u0131r, s\u0131fat inand\u0131rmaz.<\/span><\/p>\n

Benim i\u00e7in as\u0131l \u00e7\u0131kar\u0131m \u015fu:<\/b> art\u0131k GEO denetimi yaparken sadece \u201cg\u00f6r\u00fcnd\u00fcm m\u00fc\u201d diye bakmayaca\u011f\u0131z. \u201cG\u00f6r\u00fcnd\u00fc\u011f\u00fcmde ne s\u00f6yleniyor ve bu inand\u0131r\u0131c\u0131 m\u0131\u201d diye de bakaca\u011f\u0131z. Bu, \u00f6l\u00e7\u00fcm setimize eklenecek yeni bir boyut.<\/span><\/p>\n

Pratik ad\u0131m<\/strong><\/h2>\n

Bu hafta \u015funu yap\u0131n: <\/b>ChatGPT\u2019ye veya Gemini\u2019ye markan\u0131z hakk\u0131nda bir soru sorun ve cevab\u0131 kelime kelime okuyun. Sadece \u201cad\u0131m ge\u00e7iyor mu\u201d diye de\u011fil, \u201cbu c\u00fcmleye ben inan\u0131r m\u0131yd\u0131m\u201d diye bak\u0131n. Cevap \u00f6znel s\u0131fatlarla m\u0131 dolu (\u201cg\u00fcvenilir\u201d, \u201clider\u201d, \u201ckaliteli\u201d), yoksa somut kan\u0131tla m\u0131 konu\u015fuyor (ger\u00e7ek rakamlar, tarihler, \u00fcr\u00fcn \u00f6zellikleri)? \u00d6znelse, web sitenizde o iddialar\u0131 olgularla destekleyin. Yapay zek\u00e2 ancak sitenizde kan\u0131t bulursa o kan\u0131t\u0131 cevab\u0131na ta\u015f\u0131r.<\/span><\/p>\n

Bir de inand\u0131r\u0131c\u0131l\u0131\u011f\u0131n \u201cg\u00f6rsel\u201d taraf\u0131: Fable 5 maceram<\/strong><\/h2>\n

\u0130nand\u0131r\u0131c\u0131l\u0131ktan bahsetmi\u015fken, bu hafta kendi ba\u015f\u0131ma gelen k\u00fc\u00e7\u00fck bir hik\u00e2yeyi anlatmadan ge\u00e7emeyece\u011fim. \u00c7\u00fcnk\u00fc yapay zek\u00e2 d\u00fcnyas\u0131nda \u201cg\u00f6r\u00fcn\u00fcrl\u00fck g\u00fczel ama kontrol ba\u015fkas\u0131nda\u201d ger\u00e7e\u011fini bana bizzat ya\u015fatt\u0131.<\/span><\/p>\n

Bu hafta YouTube kanal\u0131mda Anthropic\u2019in yeni modeli Claude Fable 5 ile neler yap\u0131labilece\u011fini g\u00f6sterdi\u011fim bir video \u00e7ektim.<\/span><\/p>\n

Fable 5, Anthropic\u2019in 9 Haziran\u2019da kamuya a\u00e7t\u0131\u011f\u0131, \u00f6zellikle g\u00f6rsel anlama (vision) ve yaz\u0131l\u0131m m\u00fchendisli\u011finde son derece g\u00fc\u00e7l\u00fc yeni modeli. Videoda modelle birka\u00e7 tasar\u0131m denemesi yapt\u0131m, sonu\u00e7lar ger\u00e7ekten etkileyiciydi.<\/span><\/p>\n

Sonra ne oldu, biliyor musunuz?<\/b><\/p>\n

Videoyu yay\u0131nlad\u0131ktan k\u0131sa s\u00fcre sonra ABD h\u00fck\u00fcmeti Fable 5’i durdurdu. Anla\u015f\u0131lan benim yapt\u0131\u011f\u0131m tasar\u0131m\u0131 g\u00f6rd\u00fcler ve \u201cbu kadar\u0131 da fazla, bunu durdurmak laz\u0131m\u201d dediler. \u015eaka bir yana, <\/span>ger\u00e7ek hik\u00e2ye<\/span><\/a> sand\u0131\u011f\u0131n\u0131zdan \u00e7ok daha ilgin\u00e7.<\/span><\/p>\n

ABD h\u00fck\u00fcmeti, Anthropic\u2019i en g\u00fc\u00e7l\u00fc iki modelini, yani Fable 5 ve onun g\u00fcvenlik kilitleri gev\u015fetilmi\u015f kuzeni Mythos 5’i, bir anda t\u00fcm d\u00fcnyada kapatmaya zorlad\u0131. Gerek\u00e7e ulusal g\u00fcvenlik. Ama detaylar tuhaf. Karar resmen sadece \u201cyabanc\u0131 uyruklular\u201d i\u00e7in verilmi\u015f; ne var ki uygulamada hangi kullan\u0131c\u0131n\u0131n yabanc\u0131 oldu\u011funu ger\u00e7ek zamanl\u0131 ay\u0131rt etmek m\u00fcmk\u00fcn olmad\u0131\u011f\u0131 i\u00e7in Anthropic\u2019e modelleri herkese kapatmaktan ba\u015fka yol kalmam\u0131\u015f. \u015eirketin di\u011fer modelleri etkilenmiyor, yaln\u0131zca bu ikisi devre d\u0131\u015f\u0131.<\/span><\/p>\n

\u0130ddia \u015fu:<\/b> modelin g\u00fcvenlik kilitlerini a\u015fan bir y\u00f6ntem, yani bir jailbreak (g\u00fcvenlik filtrelerini atlatma) bulunmu\u015f. Anthropic\u2019e g\u00f6re o \u201ctehlikeli y\u00f6ntem\u201d, modele bir kod dosyas\u0131n\u0131 okutup i\u00e7indeki hatalar\u0131 d\u00fczelttirmekten ibaret. Dahas\u0131, ayn\u0131 i\u015fi piyasadaki di\u011fer modeller de zaten yapabiliyor. Anthropic karara uymu\u015f ve eri\u015fimi kapatm\u0131\u015f, ama itiraz\u0131n\u0131 da net koymu\u015f: bu \u00f6l\u00e7\u00fct t\u00fcm sekt\u00f6re uygulansayd\u0131 hi\u00e7bir yeni modelin piyasaya \u00e7\u0131kamayaca\u011f\u0131n\u0131 s\u00f6yl\u00fcyorlar.<\/span><\/p>\n

Benim notum:<\/b> Buradan \u00e7\u0131kan ders, bu haftan\u0131n man\u015fetinden bile b\u00fcy\u00fck. Aylard\u0131r yapay zek\u00e2n\u0131n s\u0131n\u0131r\u0131n\u0131 compute (i\u015flem g\u00fcc\u00fc), AGI, veri diye konu\u015fuyorduk. Oysa ilk sert duvar hi\u00e7 beklemedi\u011fimiz yerden, reg\u00fclasyondan geldi. \u00dcstelik bu, Anthropic\u2019in halka arz\u0131na haftalar kala patlad\u0131; zamanlama \u015firket i\u00e7in baya\u011f\u0131 talihsiz. \u00c7inli modeller i\u00e7inse tam tersine bir kap\u0131 aralad\u0131: ABD kendi modelinin \u00f6n\u00fcn\u00fc keserken, rakiplerinin aras\u0131ndaki a\u00e7\u0131k kapan\u0131yor. Anthropic bunu kal\u0131c\u0131 bir engel de\u011fil, bir yanl\u0131\u015f anla\u015f\u0131lma olarak g\u00f6r\u00fcyor ve eri\u015fimi geri a\u00e7mak i\u00e7in u\u011fra\u015f\u0131yor.<\/span><\/p>\n

Benim i\u00e7in as\u0131l mesaj \u015fu:<\/b> yapay zek\u00e2 modelleri sizin kontrol\u00fcn\u00fczde de\u011fil. Bir model bug\u00fcn var, \u00fc\u00e7 g\u00fcn sonra bir devlet karar\u0131yla kapanabiliyor. T\u0131pk\u0131 yapay zek\u00e2 arama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc gibi: bug\u00fcn sizi al\u0131nt\u0131l\u0131yor, yar\u0131n bir algoritma ya da bir reg\u00fclasyon de\u011fi\u015fince susuyor.<\/span><\/p>\n

Bu y\u00fczden tek bir modele, tek bir platforma, tek bir kanala ba\u011f\u0131ml\u0131 kalmay\u0131n. Ben videoyu Fable 5 ile \u00e7ektim, model kapand\u0131; ama anlatt\u0131\u011f\u0131m y\u00f6ntem, mant\u0131k ve i\u00e7erik bana ait, o duruyor.<\/span><\/p>\n

Kal\u0131c\u0131 olan da bu: <\/b>ara\u00e7 gelir ge\u00e7er, sizin \u00f6zg\u00fcn katk\u0131n\u0131z kal\u0131r. Videoyu izlemek isteyenler kanal\u0131mdan ula\u015fabilir, i\u00e7indeki y\u00f6ntem ba\u015fka modellerle de pek\u00e2l\u00e2 \u00e7al\u0131\u015f\u0131yor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Yapay zek\u00e2 arama motorlar\u0131nda (ChatGPT, Gemini) markan\u0131z\u0131n g\u00f6r\u00fcnmesi art\u0131k yetmiyor, as\u0131l soru: Kullan\u0131c\u0131 size inan\u0131yor mu? Burson\u2019\u0131n son ara\u015ft\u0131rmas\u0131yla GEO\u2019da “inand\u0131r\u0131c\u0131l\u0131k” d\u00f6nemini ba\u015flat\u0131rken; Anthropic’in en g\u00fc\u00e7l\u00fc modeli Fable 5’in reg\u00fclasyon duvar\u0131na \u00e7arp\u0131p aniden kapat\u0131lmas\u0131n\u0131n yapay zek\u00e2 stratejinizi nas\u0131l etkileyece\u011fini masaya yat\u0131r\u0131yoruz.<\/p>\n","protected":false},"author":1,"featured_media":15183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1311,1321],"tags":[],"class_list":["post-15182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka-ai","category-geo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=15182"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/15183"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=15182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=15182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=15182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}