{"id":15082,"date":"2026-06-01T13:11:09","date_gmt":"2026-06-01T10:11:09","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=15082"},"modified":"2026-06-23T08:13:03","modified_gmt":"2026-06-23T05:13:03","slug":"google-yapay-zeka-sonuclarinda-tercih-edilen-kaynak-olun","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-yapay-zeka-sonuclarinda-tercih-edilen-kaynak-olun\/","title":{"rendered":"Google Yapay Zek\u00e2 Sonu\u00e7lar\u0131nda Tercih Edilen Kaynak Olun"},"content":{"rendered":"

Google,<\/span> 27 May\u0131s 2026’da Preferred Sources \u00f6zelli\u011finin AI Overviews ve AI Mode i\u00e7ine girdi\u011fini duyurdu<\/span><\/a>. \u015eu ana kadar 345 bin kaynak kullan\u0131c\u0131lar taraf\u0131ndan tercih edilmi\u015f, bu rakam Aral\u0131k 2025’teki 90 binin yakla\u015f\u0131k d\u00f6rt kat\u0131. Preferred Sources art\u0131k yaln\u0131zca Top Stories\u2019te de\u011fil, yapay zek\u00e2 yan\u0131tlar\u0131n\u0131n i\u00e7indeki linklerde rozet olarak g\u00f6r\u00fcn\u00fcyor. Google\u2019\u0131n a\u00e7\u0131klamas\u0131na g\u00f6re kullan\u0131c\u0131lar tercih ettikleri kaynaklara, di\u011fer linklere k\u0131yasla iki kat daha fazla t\u0131kl\u0131yor. Bu, y\u0131llard\u0131r arkas\u0131nda durdu\u011fum tezi do\u011fruluyor: s\u0131f\u0131r t\u0131klama d\u00fcnyas\u0131nda do\u011frudan marka toplulu\u011fu en g\u00fcvenilir g\u00f6r\u00fcn\u00fcrl\u00fck kald\u0131rac\u0131. Bu hafta tek bir aksiyon \u00f6nereceksem o da \u015fu: widget\u2019\u0131 bug\u00fcn sitenize ekleyin.<\/span><\/p>\n

\u00dc\u00e7 paralel g\u00fcncelleme<\/b><\/h2>\n

A\u00e7\u0131klamada \u00fc\u00e7 g\u00fcncelleme birden var. Birincisi, AI Overviews ve AI Mode i\u00e7indeki linklerde Preferred Sources rozeti g\u00f6r\u00fcn\u00fcyor. Search \u00dcr\u00fcn M\u00fcd\u00fcr\u00fc Duncan Osborn\u2019a g\u00f6re kullan\u0131c\u0131lar tercih ettikleri kaynaklara \u00e7ok daha s\u0131k t\u0131kl\u0131yor. Google bu metri\u011fin metodolojisini payla\u015fmad\u0131, dolay\u0131s\u0131yla \u201ciki kat\u201d rakam\u0131n\u0131 temkinli okumakta fayda var. \u0130kincisi, geli\u015fen konular i\u00e7in yeni makale ve \u201cPerspectives\u201d karuselleri devreye giriyor. Bu karuseller hem g\u00fcncel haber linklerini hem de forum ve sosyal medya kaynakl\u0131 birinci elden bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 \u00f6ne \u00e7\u0131karacak. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, \u201cHighly Cited\u201d etiketinin standart aramaya geni\u015flemesi ve \u201cexplicitly references a Highly Cited source\u201d diye yeni bir ikinci etiketin eklenmesi. Bu, orijinal kaynaklara a\u00e7\u0131k at\u0131f veren i\u00e7eriklerin AI mercekiyle de g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131r\u0131yor.<\/span><\/p>\n

Marie Haynes\u2019in 30 dakikal\u0131k uygulamas\u0131<\/b><\/h2>\n

Marie Haynes, 27 May\u0131s tarihli videosunda<\/span><\/a> widget\u2019\u0131 kendi WordPress sitesine ekledi\u011fi s\u00fcreyi payla\u015ft\u0131: yakla\u015f\u0131k 15 dakika. Antigravity\u2019ye do\u011fal dilde \u201cGoogle\u2019\u0131n yeni Preferred Sources \u00f6zelli\u011fi i\u00e7in bana siteye uygun bir widget yap\u201d demi\u015f; ajan dok\u00fcmantasyonu okumu\u015f, Code Snippets plugin\u2019ine eklenecek HTML kod par\u00e7as\u0131n\u0131 \u00fcretmi\u015f, marka renklerine uygun stil de bindirmi\u015f. Sonu\u00e7ta her blog yaz\u0131s\u0131n\u0131n sonunda \u201cmariehaynes.com\u2019u Google Preferred Source olarak ekle\u201d linki \u00e7\u0131k\u0131yor. Link format\u0131 \u00e7ok basit: <\/span>https<\/a>:\/\/google.com\/preferences\/source?q=<\/span> parametresine sitenin URL’sini eklemek yeterli. Haynes’in en g\u00fczel notu \u015fu: “Bu, marka takip\u00e7isi olan herkesin AI aramada kendini daha s\u0131k g\u00f6rmesi i\u00e7in f\u0131rsat. Hem sevdikleri yazar\u0131 destekliyorlar hem de kendi yan\u0131t ak\u0131\u015flar\u0131n\u0131 zenginle\u015ftiriyorlar.”<\/span><\/p>\n

Niye bu mekanik bu kadar \u00f6nemli?<\/b><\/h2>\n

Peec.ai\u2019nin Tomek Rudzki\u2019nin 28 May\u0131s tarihli 500 bin promptluk ara\u015ft\u0131rmas\u0131<\/span><\/a> iki \u00e7arp\u0131c\u0131 veri ortaya koydu. Birincisi, AI Overviews art\u0131k sorgular\u0131n <\/span>%87’sinde<\/b> g\u00f6r\u00fcn\u00fcyor; bu oran Nisan 2025’te %56,9 idi, bir y\u0131lda %50 b\u00fcy\u00fcme. \u0130kincisi ve daha da \u00f6nemlisi, AI Overviews yaln\u0131zca bilgilendirici sorgularda de\u011fil <\/span>karar a\u015famas\u0131 (bottom of funnel) sorgularda %88,5 oran\u0131nda \u00e7\u0131k\u0131yor<\/b>. Yani \u201cen iyi CRM hangisi\u201d veya \u201cSalesforce vs HubSpot\u201d sorgusunda Google\u2019\u0131n yapay zek\u00e2s\u0131 2,5 milyar ayl\u0131k kullan\u0131c\u0131ya do\u011frudan sat\u0131n alma tavsiyesi veriyor. Markan\u0131z o tavsiyenin i\u00e7inde yoksa g\u00f6r\u00fcnm\u00fcyorsunuz, g\u00f6r\u00fcnmedi\u011finiz \u00f6l\u00e7\u00fcde Preferred Sources rozetinin de\u011feri katlan\u0131yor. \u00c7\u00fcnk\u00fc tercih edilen kaynak olarak bir kez i\u015faretlendiniz mi, ayn\u0131 kullan\u0131c\u0131 bir sonraki sorgusunda sizi daha kolay g\u00f6r\u00fcyor.<\/span>
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Bunu faydal\u0131 buldunuz mu? Google’da ilk ba\u015fvurdu\u011funuz kaynak biz olal\u0131m.<\/p>\n

\u0130\u00e7eriklerimizi faydal\u0131 bulduysan\u0131z, Google’a aramalar\u0131n\u0131zda Stradiji’den daha fazla i\u00e7erik g\u00f6rmek istedi\u011finizi bildirebilirsiniz. A\u015fa\u011f\u0131daki ba\u011flant\u0131ya t\u0131klay\u0131n ve a\u00e7\u0131lan sayfada Stradiji’nin yan\u0131ndaki kutuyu i\u015faretleyin.<\/strong> \u0130\u015flem yaln\u0131zca birka\u00e7 saniye s\u00fcrer.<\/p>\n

Google’da Stradiji’yi Takip Edin<\/a><\/p>\n

Google hesab\u0131n\u0131zda oturum a\u00e7m\u0131\u015f olman\u0131z gerekir. Ba\u011flant\u0131ya t\u0131klay\u0131n ve a\u00e7\u0131lan sayfada ismimizin yan\u0131ndaki kutuyu i\u015faretleyin.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Widget\u2019\u0131 bug\u00fcn eklemenin pratik 6 ad\u0131m\u0131<\/b><\/h2>\n

Sizlere saatlerce u\u011fra\u015ft\u0131rmayacak bir yol haritas\u0131 b\u0131rak\u0131yorum. WordPress varsay\u0131m\u0131yla yazd\u0131m, ba\u015fka CMS\u2019lerde de mant\u0131k de\u011fi\u015fmiyor.<\/span><\/p>\n

1) Hedef URL\u2019yi haz\u0131rlay\u0131n.<\/b> https:\/\/google.com\/preferences\/source?q=stradiji.com<\/span> format\u0131nda. Domain’inizi “q” parametresine yaz\u0131n, ba\u015fka \u015fey eklemeyin.<\/span><\/p>\n

2) Widget metnini yaz\u0131n.<\/b> Ba\u015fl\u0131k olarak \u201cBu i\u00e7erik i\u015finize yarad\u0131ysa\u201d gibi yumu\u015fak bir giri\u015f yap\u0131n, ard\u0131ndan \u201cStradiji.com\u2019u Google\u2019da Preferred Source olarak ekleyin\u201d linkini koyun. Pazarlama dili kullanmay\u0131n, okuyucuya neyi neden istedi\u011finizi a\u00e7\u0131klay\u0131n; \u201cBeni Google\u2019\u0131n yapay zek\u00e2 yan\u0131tlar\u0131nda daha s\u0131k g\u00f6rmek istiyorsan\u0131z, bu linke t\u0131klay\u0131p Preferred Source listenizin ba\u015f\u0131na ekleyebilirsiniz\u201d tarz\u0131 net bir c\u00fcmle yeterli.<\/span><\/p>\n

3) Yerle\u015ftirin.<\/b> Her blog yaz\u0131s\u0131n\u0131n sonuna, kategori ar\u015fivlerine de\u011fil. Anasayfa veya hakk\u0131mda gibi y\u00fcksek niyetli sayfalara da koyun. Tek sayfa i\u00e7in 1\u20132 dakikal\u0131k i\u015f; Code Snippets veya Insert Headers and Footers gibi plugin\u2019lerle siteye 5 dakikada yayars\u0131n\u0131z, theme dosyalar\u0131na dokunmazs\u0131n\u0131z.<\/span><\/p>\n

4) Toplulu\u011funuza duyurun.<\/b> E-posta listenize, LinkedIn ve X takip\u00e7ilerinize \u201cBeni Google Preferred Source olarak ekleyin\u201d \u00e7a\u011fr\u0131s\u0131yla tek bir post at\u0131n. \u00d6rnek: \u201cDijital Pazarlama Notlar\u0131\u2019n\u0131 Google\u2019\u0131n AI yan\u0131tlar\u0131nda daha s\u0131k g\u00f6rmek istiyorsan\u0131z, bu linke t\u0131klay\u0131n ve Stradiji.com\u2019u Preferred Sources listenize ekleyin. Tek t\u0131klama, 5 saniye.\u201d Karma\u015f\u0131k dil kurmay\u0131n, neyi istedi\u011finizi a\u00e7\u0131k\u00e7a s\u00f6yleyin.<\/span><\/p>\n

5) Say\u0131yla takip edin.<\/b> GA4’te custom event olarak <\/span>add_preferred_source_click<\/span> tetikleyin, link t\u0131klayan kullan\u0131c\u0131 say\u0131s\u0131n\u0131 izleyin. Google bu metri\u011fi bireysel siteye geri vermiyor, kendi toplulu\u011funuz ne kadar d\u00f6n\u00fc\u015f\u00fcm sa\u011fl\u0131yor onu kendiniz \u00f6l\u00e7\u00fcn.<\/span><\/p>\n

6) S\u00fcreklilik kurun.<\/b> Ayl\u0131k bir kez b\u00fcltende k\u0131sa hat\u0131rlatma yap\u0131n. Yeni okuyucu s\u00fcrekli geliyor, eski okuyucu zaten eklemi\u015f. Hat\u0131rlatmay\u0131 incelikle yap\u0131n, \u0131srarc\u0131 olmay\u0131n.<\/span><\/p>\n

Pratik aksiyon yapmadan \u00f6nce neyi neden yapt\u0131\u011f\u0131n\u0131z\u0131 anlay\u0131n<\/b><\/h2>\n

A\u015fa\u011f\u0131daki \u00fc\u00e7 soruyu kendiniz i\u00e7in cevaplay\u0131n. Birincisi, <\/span>size kim sad\u0131k?<\/b> E-posta listeniz, podcast dinleyiciniz, YouTube<\/a> aboneleriniz, Skool topluluk \u00fcyeleriniz, m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fcz; bunlar Preferred Sources widget\u2019\u0131na d\u00f6n\u00fc\u015fecek do\u011fal kitle. Sad\u0131k olmayan trafik bu mekani\u011fi kullanm\u0131yor.\u00a0<\/span><\/p>\n

\u0130kincisi, <\/span>hangi konularda \u00f6ne \u00e7\u0131k\u0131yorsunuz?<\/b> Preferred Source olarak i\u015faretlenen bir site, kullan\u0131c\u0131n\u0131n o konudaki sorgular\u0131nda daha s\u0131k \u00e7\u0131k\u0131yor. Niche bir alanda otorite iseniz rozet etkisi katlan\u0131yor.\u00a0<\/span><\/p>\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc, <\/span>i\u00e7erik ak\u0131\u015f\u0131n\u0131z ne kadar taze?<\/b> Google\u2019\u0131n a\u00e7\u0131klamas\u0131nda \u201cfresh content\u201d \u00f6zellikle vurguland\u0131<\/span><\/a>; y\u0131lda iki kez yazan bir blog Preferred Source rozetinden tam fayda alam\u0131yor. \u00d6n\u00fcm\u00fczdeki haftalarda yay\u0131n takvimini s\u0131k\u0131la\u015ft\u0131rman\u0131n iyi bir zaman\u0131.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google, kullan\u0131c\u0131lar\u0131n en sevdi\u011fi siteleri se\u00e7ebildi\u011fi “Tercih Edilen Kaynaklar” \u00f6zelli\u011fini art\u0131k yapay zeka arama sonu\u00e7lar\u0131na dahil etti. Yapay zeka art\u0131k neredeyse her aramada kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131\u011f\u0131 ve kullan\u0131c\u0131lar kendi se\u00e7tikleri sitelere iki kat daha fazla t\u0131klad\u0131\u011f\u0131 i\u00e7in, okuyucular\u0131n\u0131z\u0131 kaybetmemek ad\u0131na bu sistemde yer alman\u0131z \u00e7ok \u00f6nemli. Bu yaz\u0131da, sad\u0131k takip\u00e7ilerinizin yapay zeka aramalar\u0131nda sizi daha s\u0131k g\u00f6rmesini sa\u011flayacak basit bir butonu sitenize 15 dakikada nas\u0131l ekleyece\u011finizi ve kitlenizi bu konuda nas\u0131l harekete ge\u00e7irece\u011finizi \u00e7ok basit ad\u0131mlarla anlat\u0131yoruz.<\/p>\n","protected":false},"author":1,"featured_media":15083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1321,1311],"tags":[],"class_list":["post-15082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo","category-yapay-zeka-ai"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=15082"}],"version-history":[{"count":3,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15082\/revisions"}],"predecessor-version":[{"id":15203,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15082\/revisions\/15203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/15083"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=15082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=15082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=15082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}