{"id":15035,"date":"2026-05-18T10:18:27","date_gmt":"2026-05-18T07:18:27","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=15035"},"modified":"2026-06-04T11:52:06","modified_gmt":"2026-06-04T08:52:06","slug":"faydali-icerik-sonrasi-tekil-icerik-non-commodity-content-cagi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/faydali-icerik-sonrasi-tekil-icerik-non-commodity-content-cagi\/","title":{"rendered":"Faydal\u0131 \u0130\u00e7erik Sonras\u0131 Tekil \u0130\u00e7erik (Non-Commodity Content) \u00c7a\u011f\u0131"},"content":{"rendered":"

Google Arama s\u00f6zc\u00fcs\u00fc Danny Sullivan\u2019\u0131n Aral\u0131k 2025’te yapt\u0131\u011f\u0131 Search Off the Record b\u00f6l\u00fcm\u00fc sekt\u00f6r\u00fc ikiye b\u00f6ld\u00fc: bir tarafta <\/span>s\u0131radan i\u00e7erik<\/b> (commodity content), \u00f6b\u00fcr tarafta <\/span>tekil i\u00e7erik<\/b> (non-commodity content). Bu ayr\u0131m, 2024’te yay\u0131mlanan Faydal\u0131 \u0130\u00e7erik (Helpful Content) sisteminin do\u011frudan devam\u0131. 2026’da hem Google s\u0131ralamalar\u0131n\u0131n hem yapay zek\u00e2 al\u0131nt\u0131lar\u0131n\u0131n ortak \u00f6l\u00e7\u00fct\u00fc h\u00e2line geldi. Bu hafta kavram\u0131n T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131n\u0131 netle\u015ftirdim: <\/span>tekil i\u00e7erik<\/b>. Borsa metaforuyla anlatmak gerekirse, bu\u011fday veya alt\u0131n gibi standart \u201cemtia\u201d (commodity) \u00fcr\u00fcnler birbirinin yerine ge\u00e7er; oysa tek n\u00fcsha bir Picasso tablosu yer de\u011fi\u015ftirilemez. \u0130\u015fte tekil i\u00e7erik, internette tek n\u00fcsha demek.<\/span><\/p>\n

Tek C\u00fcmlelik Test<\/b><\/h2>\n

Bir konuyu ChatGPT\u2019ye ba\u015fl\u0131\u011f\u0131n\u0131 vererek 800 kelime yazd\u0131rd\u0131\u011f\u0131mda, ortaya \u00e7\u0131kan metin sizinkine yak\u0131n m\u0131? Evet ise s\u0131radan i\u00e7erik \u00fcretmi\u015fsiniz, hay\u0131r ise tekil i\u00e7erik. Yapay zek\u00e2n\u0131n yazabildi\u011fi her \u015fey bug\u00fcn art\u0131k s\u0131radan; sizden ba\u015fkas\u0131n\u0131n yazamayaca\u011f\u0131 her \u015fey tekil.<\/span><\/p>\n

Sullivan\u2019\u0131n verdi\u011fi \u00f6rnek \u00e7ok net:<\/b> bir gayrimenkul dan\u0131\u015fman\u0131 i\u00e7in \u201c\u0130lk Ev Alacaklara 7 \u0130pucu\u201d ba\u015fl\u0131kl\u0131 i\u00e7erik klasik s\u0131radan i\u00e7eriktir (kredi \u00f6n onay\u0131, konum, b\u00fct\u00e7e). Kar\u015f\u0131t \u00f6rnek: \u201cEve Tefti\u015f \u015eart\u0131n\u0131 Kald\u0131r\u0131p 15.000 Dolar Tasarruf Ettik: La\u011f\u0131m Borusunun \u0130\u00e7inde Buldu\u011fumuz \u015eey.\u201d Bu ikincisi tekildir. \u00c7\u00fcnk\u00fc o dan\u0131\u015fman kendisi la\u011f\u0131m borusuna inmi\u015f, borunun beton de\u011fil PVC oldu\u011funu yerinde g\u00f6rm\u00fc\u015f, ihale sava\u015f\u0131n\u0131n ortas\u0131nda bu karar\u0131 vermi\u015ftir. ChatGPT bu i\u00e7eri\u011fi yazamaz; \u00e7\u00fcnk\u00fc bu olay\u0131 kimse daha \u00f6nce yazmam\u0131\u015ft\u0131r.<\/span><\/p>\n

Alt\u0131 Maddelik Puanlama \u00c7er\u00e7evesi<\/b><\/h2>\n

Tekil i\u00e7erik \u00fcretimini Stradiji olarak alt\u0131 maddede puanl\u0131yoruz: Size Ait Kan\u0131tlar (%25), Birinci Elden Deneyim (%20), Somutluk (%15), Net G\u00f6r\u00fc\u015f (%15), Yapay Zek\u00e2n\u0131n \u00dcretemeyece\u011fi Bilgi (%15), Bilgi Kazanc\u0131 (%10). Toplam puan 100 \u00fczerinden hesaplan\u0131r. 70 ve \u00fcst\u00fc tekil, 40\u201369 kar\u0131\u015f\u0131k, 40 alt\u0131 s\u0131radan i\u00e7erik uyar\u0131s\u0131 verir.<\/span><\/p>\n

\u00dc\u00e7 E\u015f Zamanl\u0131 Bask\u0131<\/b><\/h2>\n

Bu konunun neden \u015fimdi \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 anlamak i\u00e7in \u00fc\u00e7 bask\u0131y\u0131 birlikte okumak gerek. Birincisi, \u00fcretken yapay zek\u00e2lar g\u00fcnde milyonlarca s\u0131radan i\u00e7erik \u00fcretiyor. Ayn\u0131 konuda 50 yaz\u0131 varken art\u0131k 5.000 yaz\u0131 oluyor. S\u0131radan i\u00e7eri\u011fin de\u011feri s\u0131f\u0131ra yakla\u015f\u0131yor. \u0130kincisi, Google\u2019\u0131n Faydal\u0131 \u0130\u00e7erik sistemi 2024’ten beri \u201cbirinci elden deneyim\u201d sinyalini do\u011frudan \u00f6d\u00fcllendiriyor. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, yapay zek\u00e2 motorlar\u0131 \u00fc\u00e7\u00fcnc\u00fc taraflardan gelen otorite sinyallerine ba\u011f\u0131ml\u0131 \u00e7al\u0131\u015f\u0131yor; bu y\u00fczden s\u0131radan i\u00e7erik bu motorlar\u0131n al\u0131nt\u0131 listesine giremiyor.<\/span>
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Bunu faydal\u0131 buldunuz mu? Google’da ilk ba\u015fvurdu\u011funuz kaynak biz olal\u0131m.<\/p>\n

\u0130\u00e7eriklerimizi faydal\u0131 bulduysan\u0131z, Google’a aramalar\u0131n\u0131zda Stradiji’den daha fazla i\u00e7erik g\u00f6rmek istedi\u011finizi bildirebilirsiniz. A\u015fa\u011f\u0131daki ba\u011flant\u0131ya t\u0131klay\u0131n ve a\u00e7\u0131lan sayfada Stradiji’nin yan\u0131ndaki kutuyu i\u015faretleyin.<\/strong> \u0130\u015flem yaln\u0131zca birka\u00e7 saniye s\u00fcrer.<\/p>\n

Google’da Stradiji’yi Takip Edin<\/a><\/p>\n

Google hesab\u0131n\u0131zda oturum a\u00e7m\u0131\u015f olman\u0131z gerekir. Ba\u011flant\u0131ya t\u0131klay\u0131n ve a\u00e7\u0131lan sayfada ismimizin yan\u0131ndaki kutuyu i\u015faretleyin.<\/p>\n<\/p><\/div><\/div>\n<\/div>\n

Mert\u2019in Notu<\/b><\/h2>\n

Stradiji olarak 2009’dan beri SEO \u00e7al\u0131\u015f\u0131yoruz ve 2026, \u201c\u00e7ok yaz\u0131p yay\u0131mlama\u201d d\u00f6neminden \u201caz ama tekil yazma\u201d d\u00f6nemine ge\u00e7i\u015fin en sert y\u0131l\u0131 oldu. M\u00fc\u015fterilerimize ilk s\u00f6yledi\u011fimiz \u015fey art\u0131k \u015fu: ekibinize \u201cbu hafta hangi vakalar\u0131 ya\u015fad\u0131k, hangi say\u0131y\u0131 toplad\u0131k, hangi tart\u0131\u015fmal\u0131 karar\u0131 verdik\u201d sorular\u0131n\u0131 sormaya ba\u015flay\u0131n. Yan\u0131tlar gelmeden i\u00e7erik \u00fcretmeyin. Yan\u0131t geldik\u00e7e i\u00e7erik tekil tarafa kayar.<\/span><\/p>\n

Bu hafta m\u00fc\u015fterilerinizle a\u00e7aca\u011f\u0131n\u0131z konu\u015fma \u015fu olmal\u0131: \u201cMevcut i\u00e7erik portf\u00f6y\u00fcm\u00fcz\u00fcn y\u00fczde ka\u00e7\u0131 tekil tarafta? Geri kalan y\u00fczde ka\u00e7\u0131 s\u0131radan i\u00e7erik uyar\u0131s\u0131 veriyor?\u201d Yan\u0131t belirsizse alt\u0131 maddelik puanlamay\u0131 bu ay ba\u015flat\u0131n. Yan\u0131t \u201c%80 s\u0131radan\u201d \u00e7\u0131karsa korkmay\u0131n; bu \u00e7o\u011fu T\u00fcrkiye sitesinin ba\u015flang\u0131\u00e7 noktas\u0131. Haftada \u00fc\u00e7 s\u0131radan i\u00e7erik yerine ayda bir tekil i\u00e7erik \u00fcretmek SEO a\u00e7\u0131s\u0131ndan daha verimli; takvim \u00f6l\u00e7\u00fct\u00fcn\u00fcz \u201cyay\u0131mlanan yaz\u0131 say\u0131s\u0131\u201d de\u011fil, \u201cyay\u0131mlanan tekil i\u00e7erik say\u0131s\u0131\u201d olmal\u0131.<\/span><\/p>\n

Bu konuyu uzun bir makale h\u00e2linde b\u00fcltenin yan\u0131nda yay\u0131ml\u0131yorum. S\u0131radan i\u00e7eri\u011fi tekil i\u00e7eri\u011fe \u00e7evirmek i\u00e7in ad\u0131m ad\u0131m rehber, Stradiji\u2019den bir pazaryeri m\u00fc\u015fterisi vakas\u0131 (\u00fc\u00e7 sayfada 4 hafta sonra ortalama Google s\u0131ras\u0131 14,3’ten 6,1’e indi) ve do\u011frulay\u0131c\u0131 puanlama arac\u0131 ile birlikte. B\u00fcltenin sonunda makalenin tam ba\u011flant\u0131s\u0131n\u0131 payla\u015f\u0131yorum.<\/span><\/p>\n

Bu Hafta E\u015fsiz Kaynak: HubSpot Pazarlama Ekibi\u2019nin Perplexity \u00dczerinde Yaratt\u0131\u011f\u0131 \u00c7al\u0131\u015fma Sayfas\u0131<\/b><\/h2>\n

Konuya derinlemesine girerken \u00e7ok g\u00fczel bir kayna\u011fa rastlad\u0131m:<\/span> HubSpot pazarlama ekibi, \u201cHow to Rank on Google\u201d e-posta kampanyas\u0131 kapsam\u0131nda Perplexity \u00fczerinde \u00f6zel bir \u00e7al\u0131\u015fma sayfas\u0131 yay\u0131mlam\u0131\u015f<\/span><\/a>. Sayfa, s\u0131radan i\u00e7erik ile tekil i\u00e7erik ayr\u0131m\u0131n\u0131 canl\u0131 \u00f6rneklerle a\u00e7\u0131kl\u0131yor ve i\u00e7ine bir de <\/span>puanlay\u0131c\u0131 (grader)<\/b> yerle\u015ftirmi\u015f. Kendi i\u00e7eri\u011finizi yap\u0131\u015ft\u0131r\u0131p alt\u0131 maddelik \u00e7er\u00e7evede anl\u0131k puan alabiliyorsunuz. Bu hafta Stradiji ekibi olarak puanlay\u0131c\u0131y\u0131 hem Stradiji.com\u2019daki son 10 yaz\u0131da hem de iki m\u00fc\u015fteri sitesinde test ettik; sonu\u00e7lar bizim alt\u0131 maddelik \u00e7er\u00e7eve ile uyumlu \u00e7\u0131kt\u0131. Yani sadece bir teorik tart\u0131\u015fma de\u011fil, \u00f6l\u00e7\u00fclebilir bir y\u00f6ntem.<\/span><\/p>\n

Pratik \u00f6neri:<\/b> HubSpot\u2019un Perplexity sayfas\u0131n\u0131 a\u00e7\u0131n, kendi en \u00f6nemli \u00fc\u00e7 sayfan\u0131z\u0131 puanlay\u0131c\u0131ya yap\u0131\u015ft\u0131r\u0131n. Ald\u0131\u011f\u0131n\u0131z puan 40’\u0131n alt\u0131ndaysa o sayfa i\u00e7in yeniden yaz\u0131m plan\u0131 yap\u0131n. HubSpot\u2019un ek olarak yay\u0131mlad\u0131\u011f\u0131<\/span> AEO Grader<\/span><\/a> ise marka d\u00fczeyinde yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc \u00f6l\u00e7\u00fcyor. \u0130ki arac\u0131 birlikte kullanmak, hem sayfa hem marka d\u00fczeyinde net bir tablo veriyor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ChatGPT\u2019nin yazabildi\u011fi her \u015fey art\u0131k “s\u0131radan i\u00e7erik”; sadece sizin deneyimleyip yazabilece\u011finiz her \u015fey ise “tekil i\u00e7erik”. 2026’da SEO ve yapay zek\u00e2 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn anahtar\u0131 olan bu kavram\u0131, Stradiji\u2019nin 6 maddelik puanlama \u00e7er\u00e7evesi ve HubSpot\u2019un Perplexity tabanl\u0131 \u00f6l\u00e7\u00fcm arac\u0131yla masaya yat\u0131r\u0131yoruz. Haftada \u00fc\u00e7 s\u0131radan yaz\u0131 yerine, ayda bir tekil i\u00e7erik \u00fcretmenin tam zaman\u0131.<\/p>\n","protected":false},"author":1,"featured_media":15036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1311,1217],"tags":[],"class_list":["post-15035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka-ai","category-dijital-pazarlama-notlari"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=15035"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/15035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/15036"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=15035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=15035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=15035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}