{"id":14196,"date":"2026-10-17T10:21:53","date_gmt":"2026-10-17T07:21:53","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=14196"},"modified":"2026-10-17T13:26:12","modified_gmt":"2026-10-17T10:26:12","slug":"ai-mode-seoyu-olduruyor-mu-yoksa-donusturuyor-mu","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/ai-mode-seoyu-olduruyor-mu-yoksa-donusturuyor-mu\/","title":{"rendered":"Google AI Mode Nedir? T\u00fcrkiye’de 8 Ay\u0131n Sonunda SEO’ya Ne Oldu"},"content":{"rendered":"

AI Mode nedir, SEO’ya ne yapt\u0131?<\/h2>\n

Yapay Zek\u00e2 Modu (AI Mode), Google’\u0131n arama sonucunu bir sohbete \u00e7eviren modudur. Sorunuzu onlarca alt soruya b\u00f6ler, web’i tarar ve tek bir yan\u0131t yazar. T\u00fcrkiye’de 18 \u015eubat 2026’da a\u00e7\u0131ld\u0131. Google T\u00fcrk\u00e7e aray\u00fczde ona “AI Modu” diyor.<\/p>\n

Sekiz ay\u0131n sonunda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u015fu: AI Mode SEO’yu \u00f6ld\u00fcrmedi, ama t\u0131klaman\u0131n nereden geldi\u011fini de\u011fi\u015ftirdi. “Nedir, nas\u0131l yap\u0131l\u0131r” gibi bilgi sorgular\u0131 cevab\u0131 Google’\u0131n i\u00e7inde buluyor. Kar\u015f\u0131la\u015ft\u0131rma, se\u00e7im ve sat\u0131n alma sorgular\u0131 ise h\u00e2l\u00e2 siteye t\u0131kl\u0131yor. T\u00fcrkiye bu dalgay\u0131 ABD’den ge\u00e7 ya\u015fad\u0131\u011f\u0131 i\u00e7in orta huni (kar\u015f\u0131la\u015ft\u0131rma ve de\u011ferlendirme) i\u00e7eri\u011finde h\u00e2l\u00e2 a\u00e7\u0131k bir pencere var. A\u015fa\u011f\u0131da bunu kendi \u00f6l\u00e7\u00fcmlerimizle g\u00f6steriyorum.<\/p>\n

AI Mode ile AI Overviews (Yapay Zek\u00e2 \u00d6zetleri) aras\u0131ndaki fark<\/h2>\n

\u0130kisi s\u0131k kar\u0131\u015ft\u0131r\u0131l\u0131yor. M\u00fc\u015fteri toplant\u0131lar\u0131nda da ilk sorulan soru bu.<\/p>\n

\n\n\n\n\n\n\n\n
<\/th>\nYapay Zek\u00e2 \u00d6zetleri (AI Overviews)<\/th>\nYapay Zek\u00e2 Modu (AI Mode)<\/th>\n<\/tr>\n
Nerede \u00e7\u0131kar<\/td>\nNormal arama sonucunun en \u00fcst\u00fcnde, bir kutu olarak<\/td>\nAyr\u0131 bir sekme ya da mod, t\u00fcm ekran sohbet<\/td>\n<\/tr>\n
Kim tetikler<\/td>\nGoogle, sorguya g\u00f6re kendisi karar verir<\/td>\nKullan\u0131c\u0131 modu kendisi se\u00e7er<\/td>\n<\/tr>\n
Takip sorusu<\/td>\nYok<\/td>\nVar, sohbet devam eder<\/td>\n<\/tr>\n
Alt\u0131ndaki mavi linkler<\/td>\nKutunun alt\u0131nda durur<\/td>\nYok, sadece yan\u0131t i\u00e7indeki kaynak linkleri<\/td>\n<\/tr>\n
Google’\u0131n T\u00fcrk\u00e7e ad\u0131<\/td>\nAI Bak\u0131\u015f\u0131<\/td>\nAI Modu<\/td>\n<\/tr>\n<\/table>\n<\/figure>\n

Pratik fark \u015fu: AI Overviews’ta alt\u0131n\u0131zda h\u00e2l\u00e2 klasik sonu\u00e7lar var. AI Mode’da ise g\u00f6r\u00fcnmenin tek yolu yan\u0131t\u0131n i\u00e7inde kaynak olarak ge\u00e7mek.<\/p>\n

AI Mode bir cevab\u0131 nas\u0131l \u00fcretiyor: sorgu yelpazesi (query fan-out)<\/h2>\n

Google’\u0131n site sahiplerine y\u00f6nelik “AI features and your website”<\/a> dok\u00fcman\u0131na g\u00f6re AI Mode, tek bir soruyu konunun alt ba\u015fl\u0131klar\u0131na da\u011f\u0131tan bir\u00e7ok aramaya b\u00f6ler. Buna sorgu yelpazesi (query fan-out<\/a>) deniyor.<\/p>\n

\u00d6rnek: “\u0130stanbul’da kurumsal SEO ajans\u0131 nas\u0131l se\u00e7ilir?” sorusu arka planda “SEO ajans\u0131 fiyatlar\u0131”, “SEO ajans\u0131 referans kontrol\u00fc”, “kurumsal SEO hizmeti neleri kapsar” gibi alt sorgulara d\u00f6n\u00fc\u015f\u00fcr. Siz ana sorguda 1. s\u0131rada olsan\u0131z bile alt sorgularda yoksan\u0131z yan\u0131ta girmeyebilirsiniz.<\/p>\n

Bu y\u00fczden tek anahtar kelimede s\u0131ralama takibi art\u0131k resmin yar\u0131s\u0131. Di\u011fer yar\u0131s\u0131, konunun alt sorular\u0131nda var olup olmad\u0131\u011f\u0131n\u0131z.<\/p>\n

T\u00fcrkiye’de 8 ayda ne g\u00f6rd\u00fck<\/h2>\n

1. S\u0131ralama yerinde, t\u0131klama erimi\u015f<\/h3>\n

Temmuz 2026’da 17 sekt\u00f6rde 1.035 canl\u0131 arama sorgusunu inceledik ve izledi\u011fimiz sitelerin Search Console verisiyle kar\u015f\u0131la\u015ft\u0131rd\u0131k. Sonu\u00e7: s\u0131ralamalar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yerinde kald\u0131, ama bilgi ama\u00e7l\u0131 sorgularda t\u0131klaman\u0131n yakla\u015f\u0131k \u00fc\u00e7te biri eridi. Finans ve sigortada t\u0131klama oran\u0131 (CTR) %60’a varan d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. T\u00fcm ayr\u0131nt\u0131lar Yapay Zek\u00e2 \u00d6zetleri T\u00fcrkiye’de Aramay\u0131 De\u011fi\u015ftirdi<\/a> yaz\u0131s\u0131nda.<\/p>\n

2. G\u00f6sterim d\u00fc\u015ft\u00fc, t\u0131klama oran\u0131 artt\u0131<\/h3>\n

Global bir online video d\u00fczenleme arac\u0131 olan m\u00fc\u015fterimizin Search Console verisi (alan ad\u0131 d\u00fczeyi, 15 Haziran-12 Eyl\u00fcl 2025 ile ayn\u0131 d\u00f6nem 2026):<\/p>\n

\n\n\n\n\n\n\n
Metrik<\/th>\n2025<\/th>\n2026<\/th>\nDe\u011fi\u015fim<\/th>\n<\/tr>\n
G\u00f6sterim<\/td>\n55.789.367<\/td>\n34.510.766<\/td>\n-%38,1<\/td>\n<\/tr>\n
T\u0131klama<\/td>\n1.666.999<\/td>\n1.358.401<\/td>\n-%18,5<\/td>\n<\/tr>\n
CTR<\/td>\n%2,99<\/td>\n%3,94<\/td>\n+%32<\/td>\n<\/tr>\n
Ortalama pozisyon (masa\u00fcst\u00fc)<\/td>\n24,8<\/td>\n15,7<\/td>\nyakla\u015f\u0131k 9 s\u0131ra iyile\u015fme<\/td>\n<\/tr>\n<\/table>\n<\/figure>\n

Okuma \u015fekli: uzun kuyruk bilgi sorgular\u0131ndaki g\u00f6sterimleri Google’\u0131n yapay zek\u00e2 yan\u0131tlar\u0131 ald\u0131. Geriye daha k\u00fc\u00e7\u00fck ama niyeti daha y\u00fcksek bir kitle kald\u0131. Ayn\u0131 d\u00f6nemde Google g\u00fcncellemeleri ve m\u00fc\u015fterinin kendi i\u00e7erik \u00e7al\u0131\u015fmalar\u0131 da s\u00fcrd\u00fc\u011f\u00fc i\u00e7in bu tabloyu tek ba\u015f\u0131na AI Mode’a ba\u011flam\u0131yorum. Y\u00f6n ise net.<\/p>\n

3. \u00d6ne \u00e7\u0131kan snippet’ler (featured snippets) gidiyor<\/h3>\n

Bir\u00e7ok m\u00fc\u015fterimizde \u00e7ok say\u0131da \u00f6ne \u00e7\u0131kan snippet kaybettik. Y\u0131llard\u0131r o kutuda tuttu\u011fumuz “nedir”, “nas\u0131l yap\u0131l\u0131r” sorgular\u0131n\u0131n bir k\u0131sm\u0131nda kutu art\u0131k yok, yerinde yapay zek\u00e2 yan\u0131t\u0131 var. Bu kay\u0131plar\u0131 sorgu sorgu kay\u0131t alt\u0131na almad\u0131k, o y\u00fczden size kesin bir say\u0131 vermeyece\u011fim. Y\u00f6n ise net: kutu gidince o sorgulardan gelen t\u0131klama da azal\u0131yor.<\/p>\n

Bu, AI Mode’un en sessiz etkisi. Snippet bir zamanlar “s\u0131f\u0131r\u0131nc\u0131 s\u0131ra” diye \u00f6v\u00fcl\u00fcrd\u00fc. Art\u0131k o kutunun i\u015fini yapay zek\u00e2 yan\u0131t\u0131 yap\u0131yor ve kaynak g\u00f6sterdi\u011fi siteyi her zaman sizden se\u00e7miyor.<\/p>\n

4. T\u00fcrkiye ABD’nin gerisinde, bu bir f\u0131rsat<\/h3>\n

20 Eyl\u00fcl 2026’da 8 sekt\u00f6rden 39 ticari sorguyu hem T\u00fcrk\u00e7e hem ABD \u0130ngilizcesiyle Semrush \u00fczerinden kontrol ettim. Yapay Zek\u00e2 \u00d6zetleri T\u00fcrk\u00e7e sorgular\u0131n 25’inde (%64,1), ABD sorgular\u0131n\u0131n 32’sinde (%82,1) \u00e7\u0131kt\u0131. Aradaki fark 18 puan.<\/p>\n

T\u00fcrk\u00e7ede yapay zek\u00e2 \u00f6zeti \u00e7\u0131kmayan sorgulara bak\u0131n: sa\u00e7 ekimi, konut kredisi hesaplama, robot s\u00fcp\u00fcrge, ucuz u\u00e7ak bileti, kombi servisi, \u00e7at\u0131 yal\u0131t\u0131m\u0131. Hepsi para getiren sorgular. Bu bir ba\u011f\u0131\u015f\u0131kl\u0131k de\u011fil, bir gecikme. Ama gecikme, haz\u0131rlanmak i\u00e7in zaman demek.<\/p>\n

5. Bizi \u00f6nce Stradivarius sand\u0131<\/h3>\n

AI Mode’u her g\u00fcn kullan\u0131yorum. Bilgi ararken, bir m\u00fc\u015fterimiz hakk\u0131ndaki sorular\u0131 nas\u0131l yan\u0131tlad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in ve en \u00e7ok da kendi markam\u0131z\u0131 test etmek i\u00e7in. Hizmetlerimizi farkl\u0131 prompt’larla sorup yan\u0131tta ge\u00e7ip ge\u00e7medi\u011fimize bak\u0131yorum.<\/p>\n

\u0130lk aylarda AI Mode “Stradiji”yi Stradivarius markas\u0131yla kar\u0131\u015ft\u0131r\u0131yordu. Komik yan\u0131tlar, olmayan hizmetler, hi\u00e7 yapmad\u0131\u011f\u0131m\u0131z i\u015fler. Hal\u00fcsinasyonun tam ortas\u0131ndayd\u0131k. \u0130lk ay i\u00e7inde toparlad\u0131 ve bizi do\u011fru tan\u0131maya ba\u015flad\u0131. Bunda Google’\u0131n kendi hatalar\u0131n\u0131 h\u0131zla d\u00fczeltmesinin pay\u0131 b\u00fcy\u00fck olmal\u0131.<\/p>\n

Bu anekdotun dersi \u015fu: Yapay zek\u00e2 sizi tan\u0131madan \u00f6nerilerine katmaz. Varl\u0131k (entity) sinyalleri, yani ad\u0131n\u0131z\u0131n, ne yapt\u0131\u011f\u0131n\u0131z\u0131n ve kim oldu\u011funuzun her platformda ayn\u0131 anlat\u0131lmas\u0131, AI Mode’da g\u00f6r\u00fcnmenin \u00f6n \u015fart\u0131.<\/p>\n

Tan\u0131nmak da yetmiyor. 5-11 Ekim 2026’da GeoGenie ile ABD pazar\u0131nda 18 soruyu ChatGPT, Perplexity, Gemini, Yapay Zek\u00e2 \u00d6zetleri ve AI Mode’da 90 kez \u00e7al\u0131\u015ft\u0131rd\u0131m. Stradiji 16 marka i\u00e7inde 16. \u00e7\u0131kt\u0131, g\u00f6r\u00fcn\u00fcrl\u00fck y\u00fczdemiz %4,4. Bunu saklam\u0131yorum, \u00e7\u00fcnk\u00fc i\u015fin \u00f6z\u00fc burada: al\u0131nt\u0131lanmak ile \u00f6nerilmek ayn\u0131 \u015fey de\u011fil. Ayr\u0131nt\u0131lar Yapay Zek\u00e2ya “En \u0130yi GEO Ajans\u0131 Kim?”<\/a> yaz\u0131mda.<\/p>\n

Peki SEO \u00f6ld\u00fc m\u00fc?<\/h2>\n

Hay\u0131r. Sekt\u00f6rde en \u00e7ok duydu\u011fum iddia \u015fu: “AI Mode ve AI Overviews y\u00fcz\u00fcnden organik trafik bitiyor.” Buna kat\u0131lm\u0131yorum.<\/p>\n

Bilgi ama\u00e7l\u0131 i\u00e7erik i\u00e7in k\u0131smen do\u011fru. “SEO nedir” yaz\u0131s\u0131n\u0131n t\u0131klama alma \u015fans\u0131 2023’teki gibi de\u011fil. Semrush’\u0131n 2025 ABD verisine g\u00f6re AI Mode oturumlar\u0131n\u0131n b\u00fcy\u00fck k\u0131sm\u0131 d\u0131\u015f siteye t\u0131klamadan bitiyor (Semrush, AI Mode ara\u015ft\u0131rmas\u0131<\/a>). Ama ayn\u0131 ara\u015ft\u0131rmalar al\u0131\u015fveri\u015f ve karar sorgular\u0131nda t\u0131klaman\u0131n s\u00fcrd\u00fc\u011f\u00fcn\u00fc de g\u00f6steriyor.<\/p>\n

Benim tezim:<\/p>\n