{"id":13420,"date":"2025-01-12T18:12:42","date_gmt":"2025-01-12T15:12:42","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=13420"},"modified":"2025-01-12T19:05:24","modified_gmt":"2025-01-12T16:05:24","slug":"2025-yilinda-ai-destekli-arama-modeli","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/2025-yilinda-ai-destekli-arama-modeli\/","title":{"rendered":"2025 Y\u0131l\u0131nda AI Destekli Arama Modeli"},"content":{"rendered":"

Birka\u00e7 hafta \u00f6nce Google, 2025 y\u0131l\u0131nda internette arama modellerinin tamamen de\u011fi\u015fece\u011fini s\u00f6yledi. Zaten son g\u00fcnlerde s\u0131k\u00e7a \u201cfalanca GPT internet eri\u015fimine\u201d a\u00e7\u0131ld\u0131 gibi haberler al\u0131yoruz ve hemen internet aramalar\u0131m\u0131z\u0131 deniyoruz.<\/span><\/p>\n

Arama y\u00f6ntemimiz uzun zamand\u0131r yaln\u0131zca anahtar kelime<\/a> bazl\u0131 olmaktan \u00e7\u0131km\u0131\u015ft\u0131. Uzun zamandan beri normal c\u00fcmlelerle yapt\u0131\u011f\u0131m\u0131z Google aramalar\u0131ndan anahtar kelimeleri ay\u0131klay\u0131p sitelerden en i\u015fimize yarayacak olanlar bir s\u0131ralama ile kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor ve h\u00e2l\u00e2 bu liste i\u00e7inden ihtiyac\u0131m\u0131z\u0131 kendimiz aray\u0131p bulmakla u\u011fra\u015f\u0131yoruz.<\/span><\/p>\n

AI destekli arama ise, sonucu bize do\u011frudan \u201canlat\u0131yor\u201d. Bir yemek tarifi sordu\u011fumuzda malzeme listesini verip bunlar\u0131 nas\u0131l kar\u0131\u015ft\u0131raca\u011f\u0131m\u0131z\u0131, hangi ate\u015fte ne kadar pi\u015firece\u011fimizi sat\u0131r sat\u0131r yaz\u0131yor. Peki bilgi yerine \u00fcr\u00fcn veya hizmet ararsak? Konu ile ilgili olarak Mert Erkal’\u0131n Google Gemini 2.0: Arama Deneyiminde Yeni Bir \u00c7a\u011fa Haz\u0131r m\u0131s\u0131n\u0131z?<\/a> ba\u015fl\u0131kl\u0131 yazs\u0131n\u0131 da okuyabilirsiniz.<\/span><\/p>\n

GPT modelleri AI destekli aramalar\u0131 ba\u015flatt\u0131.<\/h2>\n

GPT modelleri art\u0131k internete de a\u00e7\u0131ld\u0131\u011f\u0131na g\u00f6re, aramalar\u0131m\u0131z yaln\u0131z bilgi bulmak i\u00e7in de\u011fil, \u00f6rne\u011fin \u201c\u0130stanbul \u2013 Fethiye\u00a0 en ucuz u\u00e7ak bileti\u201d veya \u201cd\u00fc\u015f\u00fck faizli ihtiya\u00e7 kredisi\u201d gibi \u00fcr\u00fcn ve hizmet aray\u0131\u015flar\u0131na da yan\u0131t veriyor olacaklar; Google\u2019dan gelen a\u00e7\u0131klamaya g\u00f6re beklentimiz bu y\u00f6nde. Yani, kar\u015f\u0131m\u0131za \u00e7\u0131kan bir sonu\u00e7 listesinden tek tek linkleri a\u00e7\u0131p \u201cen uygun\u201d sonucu bulmak yerine \u201cSenin i\u00e7in en uygunu \u015fudur\u2026\u201d diyen bir ki\u015fisel dan\u0131\u015fman ile \u00e7al\u0131\u015f\u0131yoruz.<\/span><\/p>\n

Google y\u0131llard\u0131r biriktirdi\u011fi ki\u015fisel verilerle Gemini g\u00fcc\u00fcn\u00fc birle\u015ftirerek sonu\u00e7lar\u0131 listelemek yerine sohbet tarz\u0131nda anlatacakt\u0131r. Di\u011fer arama motorlar\u0131 ve GPT modelleri de Google\u2019\u0131n izinden giderler.<\/span><\/p>\n

Eski model arama motorlar\u0131 sonu\u00e7lar\u0131 bize listelerken, GPT modelleri nas\u0131l oluyor da sonu\u00e7lar\u0131 anlat\u0131yorlar? B\u00fct\u00fcn siteleri gezip, bunlar\u0131 depolay\u0131p, sordu\u011fumuz sorulara g\u00f6re bir anlat\u0131m d\u00fczenleyip kar\u015f\u0131m\u0131za m\u0131 \u00e7\u0131kar\u0131yorlar? Yan\u0131t hem evet hem de bu kadar basit de\u011fil. Art\u0131k kar\u015f\u0131m\u0131zda site i\u00e7i yaz\u0131lar\u0131, title ve description i\u00e7eriklerini vs. indexleyerek depolayan bir sistem yok. Kar\u015f\u0131m\u0131zda, modellerin arama sonu\u00e7lar\u0131n\u0131 olu\u015fturmas\u0131 i\u00e7in e\u011fitildi\u011fi bir sistem var. Bu y\u00fczden art\u0131k en uygun anahtar kelimelerle i\u00e7erik \u00fcretme gere\u011fi kalm\u0131yor \u00e7\u00fcnk\u00fc kullan\u0131c\u0131 en uygun anahtar kelimeye g\u00f6re arama yapmak zorunda de\u011fil. Bu durumda art\u0131k sayfalar\u0131m\u0131z\u0131 arama terimlerine g\u00f6re doldurmak yerine GPT modellerini e\u011fitecek \u015fekilde haz\u0131rlamak daha mant\u0131kl\u0131 olacakt\u0131r.<\/span><\/p>\n

AI destekli aramaya nas\u0131l haz\u0131rlanmal\u0131?<\/h2>\n

\u201cBunu nas\u0131l yapaca\u011f\u0131z?\u201d sorusunun yan\u0131t\u0131 bir ka\u00e7 ad\u0131mdan ge\u00e7iyor. Elbette eski sistemi b\u0131rakmadan \u00fczerine ekleyece\u011fimiz bir sistem geli\u015ftirmeliyiz \u00e7\u00fcnk\u00fc b\u00fct\u00fcn kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131, anahtar kelime yap\u0131s\u0131 vb bir \u00e7\u0131rp\u0131da kenara at\u0131lacak bir sistem de\u011fil. \u00d6ncelikle GPT modellerinin nas\u0131l e\u011fitildi\u011fini, ba\u015fka bir deyi\u015fle bilgiyi nas\u0131l \u201c\u00f6z\u00fcmsedi\u011fini\u201d inceleyelim.<\/span><\/p>\n

Herhangi bir GPT modelinde \u015f\u00f6yle bir test yapabilirsiniz: \u201cSana sordu\u011fum b\u00fct\u00fcn sorular\u0131 ekteki metine g\u00f6re yan\u0131tlamal\u0131s\u0131n. Sordu\u011fum soru, metin haricinde bilgi gerektirirse kendin bilgi \u00fcretme veya uydurma. Ba\u015fka bilgilerden yararlanarak mant\u0131k y\u00fcr\u00fctme. Yan\u0131t veremeyece\u011fin bir soru olursa, kullan\u0131c\u0131y\u0131 kibarca ara\u015ft\u0131rma yapmaya y\u00f6nelt ve te\u015fekk\u00fcr et. Kullanaca\u011f\u0131n metin \u015f\u00f6yle: \u2026\u201d<\/span><\/p>\n

Bu promptu daha da geli\u015ftirerek yazd\u0131\u011f\u0131n\u0131zda, verdi\u011finiz metnin haricinde bir bilgi eklemeden yan\u0131t verecektir.<\/span><\/p>\n

Kaynak bilgiyi ne kadar net haz\u0131rlarsak, GPT modelinin anlamas\u0131n\u0131 da o kadar kolayla\u015ft\u0131r\u0131r\u0131z. Bu y\u00fczden b\u00fcy\u00fck kaynaklar\u0131 daha k\u00fc\u00e7\u00fck par\u00e7alara b\u00f6lerek vermek uygun olur. Bu par\u00e7alara \u201cchunk\u201d diyoruz. \u0130nternette bulunan say\u0131s\u0131z sitenin bar\u0131nd\u0131rd\u0131\u011f\u0131 her bir sayfa bir chunk oluyor. GPT de verdi\u011fimiz prompt i\u00e7inden ay\u0131klad\u0131\u011f\u0131 anahtar kelimelere g\u00f6re bu chunklar\u0131 e\u015fle\u015ftirip bize anlat\u0131yor.<\/span><\/p>\n

\"Yapay<\/p>\n

Bize d\u00fc\u015fen, sayfalar\u0131m\u0131z\u0131 haz\u0131rlarken GPT modellerinin chunk olarak kabul edece\u011fi bir sistem olu\u015fturmak. Yak\u0131n zamanda b\u00fct\u00fcn GPT modellerinin siteleri indexleyece\u011fini d\u00fc\u015f\u00fcn\u00fcrsek, sayfalar\u0131m\u0131z\u0131n GPT modelleri taraf\u0131ndan \u201c\u00f6\u011frenilmesini\u201d sa\u011flayarak haz\u0131rlanmal\u0131y\u0131z. Google i\u00e7in olu\u015fturdu\u011fumuz JSON formatl\u0131 GTM verileri gibi, GPT modellerinin site i\u00e7indeki bilgileri daha kolay alg\u0131layabilece\u011fi JSON formatl\u0131 bir veri ak\u0131\u015f\u0131 olu\u015fturmal\u0131y\u0131z.<\/span><\/p>\n

Her sayfa i\u00e7in b\u00fct\u00fcn i\u00e7eri\u011fi aktarabilece\u011fimiz gibi, sayfa h\u0131z\u0131n\u0131 da g\u00f6z \u00f6n\u00fcne alarak yaln\u0131zca en gerekli bilgileri ekleyebiliriz. Ortaya \u00e7\u0131kan sonu\u00e7 \u015f\u00f6yle bir veri olacakt\u0131r:<\/span><\/p>\n

[<\/span>\r\n \u00a0\u00a0\u00a0{<\/span>\r\n \u00a0\"success\": true,<\/span>\r\n \u00a0\"data\": {<\/span>\r\n \u00a0\u00a0\u00a0\"markdown\": \"Lorem Ipsum [Dolor sit](blog\/lorem-ipsum-dolor-sit)...\",<\/span>\r\n \u00a0\u00a0\u00a0\"actions\": {<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"screenshots\": [<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\"https<\/a>:\/\/siteadi.com\/screenshot.png\"<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0],<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"scrapes\": [<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0{<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\"url\": \"https:\/\/siteadi.com\/\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\"html\": \"<html><body><h1>siteadi<\/h1><\/body><\/html>\"<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0}<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0]<\/span>\r\n \u00a0\u00a0\u00a0},<\/span>\r\n \u00a0\u00a0\u00a0\"metadata\": {<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"title\": \"Home - siteadi\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"description\": \"Lorem ipsum dolor sit amet, consectetur adipiscing elit.\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"language\": \"tr\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"keywords\": \"Lorem,Ipum,dolor,Sit,Amet\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"robots\": \"follow, index\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"ogTitle\": \"siteadi\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"ogDescription\": \"Herhangi bir web sitesini LLM'ye haz\u0131r veriye d\u00f6n\u00fc\u015ft\u00fcr\u00fcn.\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"ogUrl\": \"https:\/\/siteadi.com\/\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"ogImage\": \"https:\/\/siteadi.com\/og.png?123\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"ogLocaleAlternate\": [],<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"ogSiteName\": \"siteadi\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"sourceURL\": \"http:\/\/google.com\",<\/span>\r\n \u00a0\u00a0\u00a0\u00a0\u00a0\"statusCode\": 200<\/span>\r\n \u00a0\u00a0\u00a0}<\/span>\r\n \u00a0}<\/span>\r\n}<\/span>\r\n \u00a0]<\/span><\/pre>\n
Yukar\u0131da g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00f6rnek, GPT modellerinin e\u011fitilmesi i\u00e7in kullan\u0131lan bir veri k\u00fcmesi. Bu veya benzer veri k\u00fcmesini olu\u015fturmak i\u00e7in kullan\u0131labilecek ara\u00e7lar var; \u00f6rne\u011fin <\/span>https:\/\/www.firecrawl.dev\/<\/span><\/a> adresinde b\u00f6yle bir arac\u0131 bulabilirsiniz.<\/span><\/p>\n
\"firecrawl.dev<\/p>\n
\u00dccretsiz olarak ancak belirli miktar s\u0131n\u0131rlamas\u0131yla kullanabildi\u011finiz bu ara\u00e7ta, istedi\u011finiz URLi girip Markdown veya JSON format\u0131nda AI e\u011fitimi kullanabilece\u011finiz dosyay\u0131 bilgisayar\u0131n\u0131za indirebiliyorsunuz. Analiz s\u0131ras\u0131nda gerekli olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz sayfa \u00f6\u011felerini hari\u00e7 tutabilirsiniz. \u00d6rne\u011fin sayfa men\u00fcs\u00fc bilgi i\u00e7erikli bir alan de\u011fil ve yaln\u0131zca navigasyon linkleri bulunuyor; bu alan\u0131 se\u00e7ti\u011finiz dosyaya dahil etmemesini sa\u011flayabiliyorsunuz.<\/span><\/p>\n
\"firecrawrl.dev<\/p>\n
Ya da yaln\u0131zca i\u00e7eri\u011fini almak istedi\u011finiz alanlar\u0131 yaz\u0131p, bu alanlarda bulunan i\u00e7eri\u011fi dosyaya aktarabiliyorsunuz.<\/span><\/p>\n
Firecrawl \u00fccretli olarak kullan\u0131c\u0131ya siteyi gezerek otomatik \u00e7\u0131kt\u0131 \u00fcretecek bir yap\u0131 da veriyor.<\/span><\/p>\n
\u00dcretilen dosyay\u0131 bilgisayara indirerek tercih etti\u011finiz yapay zek\u00e2 modelini e\u011fitmek i\u00e7in kullanabilirsiniz. Bu kullan\u0131m s\u0131ras\u0131nda verileri, yaln\u0131zca y\u00f6netimine sahip oldu\u011funuz yapay zek\u00e2 modeline verebiliyorsunuz. 2025 y\u0131l\u0131nda ise benim beklentim, Firecrawl gibi ara\u00e7lar\u0131 kullanarak yapay zek\u00e2 modellerinin siteleri daha h\u0131zl\u0131 ve daha kolay indexlemelerini sa\u011flayacak bir sistemin ortaya \u00e7\u0131kmas\u0131. T\u0131pk\u0131 GTM kodlar\u0131 gibi sayfalar\u0131n i\u00e7ine yerle\u015ftirebilece\u011fimiz, belki\u00a0 de b\u00fct\u00fcn site i\u00e7eri\u011fini tek seferde dinamik olarak olu\u015fturan bir URL ile ziyaret\u00e7i yapay zek\u00e2 modellerine aktarabilece\u011fimiz bir sistem, sitemizin indexlemesini sa\u011flamak i\u00e7in yap\u0131lamaz m\u0131?<\/span><\/p>\n
2025 y\u0131l\u0131nda ger\u00e7ekle\u015fece\u011fi s\u00f6ylenen yeni arama sistemine haz\u0131rlanan b\u00fct\u00fcn siteler, AI destekli arama motorlar\u0131 rekabetinde 1-0 \u00f6nde olacakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Gelece\u011fin arama teknolojisi h\u0131zla \u015fekilleniyor! 2025’te AI destekli modeller, eri\u015fimi k\u00f6kten de\u011fi\u015ftirecek. Devrim niteli\u011findeki yenilikleri ka\u00e7\u0131rmay\u0131n, \u015fimdi ke\u015ffedin! Yeni ufuklara yelken a\u00e7\u0131n.<\/p>\n","protected":false},"author":9,"featured_media":13427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/13420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=13420"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/13420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/13427"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=13420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=13420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=13420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}