{"id":13209,"date":"2024-11-04T11:44:44","date_gmt":"2024-11-04T08:44:44","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=13209"},"modified":"2024-11-04T11:44:44","modified_gmt":"2024-11-04T08:44:44","slug":"chatgpt-arama-googlea-gercek-bir-rakip-mi-geliyor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/chatgpt-arama-googlea-gercek-bir-rakip-mi-geliyor\/","title":{"rendered":"ChatGPT Arama: Google\u2019a Ger\u00e7ek Bir Rakip mi Geliyor?"},"content":{"rendered":"<p>Arama d\u00fcnyas\u0131, ChatGPT\u2019nin 31 Ekim 2024\u2019te tan\u0131tt\u0131\u011f\u0131 ger\u00e7ek zamanl\u0131 arama \u00f6zelli\u011fiyle h\u0131zla de\u011fi\u015fiyor. Bu yenilik, OpenAI\u2019nin geli\u015ftirdi\u011fi ChatGPT\u2019yi, Google gibi dev arama motorlar\u0131yla do\u011frudan rekabete sokuyor.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83c\udf10 Introducing ChatGPT search \ud83c\udf10<\/p>\n<p>ChatGPT can now search the web in a much better way than before so you get fast, timely answers with links to relevant web sources.<a href=\"https:\/\/t.co\/7yilNgqH9T\">https:\/\/t.co\/7yilNgqH9T<\/a> <a href=\"https:\/\/t.co\/z8mJWS8J9c\">pic.twitter.com\/z8mJWS8J9c<\/a><\/p>\n<p>&mdash; OpenAI (@OpenAI) <a href=\"https:\/\/twitter.com\/OpenAI\/status\/1852033101855097151?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 31, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Aramay\u0131 Konu\u015farak Yeniden Tan\u0131mlamak<\/h2>\n<p>ChatGPT\u2019nin arama i\u015flevi, geleneksel \u201cmavi ba\u011flant\u0131\u201d format\u0131ndan farkl\u0131 olarak, daha etkile\u015fimli ve sohbet tabanl\u0131 bir deneyim sunuyor. Kullan\u0131c\u0131lar, sorular\u0131n\u0131 do\u011fal bir \u015fekilde sorabiliyor ve do\u011frudan sohbet aray\u00fcz\u00fcnde k\u0131sa yan\u0131tlar alabiliyor. ChatGPT, \u00f6nceki sorular\u0131n ba\u011flam\u0131n\u0131 koruyarak daha alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f yan\u0131tlar sunabiliyor. Bu konu\u015fmaya dayal\u0131 arama tasar\u0131m\u0131, kullan\u0131c\u0131lar\u0131n istedikleri bilgilere ula\u015fmak i\u00e7in bir\u00e7ok web sayfas\u0131n\u0131 inceleme gere\u011fini ortadan kald\u0131rmay\u0131 ama\u00e7l\u0131yor. <a href=\"https:\/\/www.linkedin.com\/posts\/kieranjflanagan_chatgpt-search-is-finally-here-and-its-activity-7258108684709294080-cucP\/\" target=\"_blank\" rel=\"noopener\">Kieran Flanagan\u2019\u0131n belirtti\u011fi gibi<\/a>, \u201cYapay zeka aramas\u0131, mavi ba\u011flant\u0131lar\u0131n \u00fczerine bir katmand\u0131r. Yan\u0131t\u0131n\u0131z i\u00e7in bir s\u00fcr\u00fc web sayfas\u0131na t\u0131klamak yerine, yapay zeka yan\u0131t\u0131 sizin i\u00e7in bi\u00e7imlendirebilir.\u201d<\/p>\n<p><strong>Google arama sonucu: (\u201cLiverpool 2024 y\u0131l\u0131nda Premier Lig\u2019te ka\u00e7 puan toplad\u0131?\u201d)<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13212 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2024\/11\/google-search.webp\" alt=\"\" width=\"640\" height=\"356\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/google-search.webp 640w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/google-search-300x167.webp 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/356;\" \/><\/p>\n<p><strong>Ayn\u0131 arama sorgusuna ChatGPT\u2019nin verdi\u011fi cevap:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13214 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2024\/11\/chatgpt-search.webp\" alt=\"\" width=\"640\" height=\"414\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/chatgpt-search.webp 640w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/chatgpt-search-300x194.webp 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/414;\" \/><\/p>\n<h2>Ger\u00e7ek Zamanl\u0131 Veri ve \u015eeffafl\u0131k: Yeni Bir Standart Belirleniyor<\/h2>\n<p>ChatGPT\u2019nin arama \u00f6zelli\u011fi, haberler, spor skorlar\u0131, borsa g\u00fcncellemeleri ve hava durumu gibi ger\u00e7ek zamanl\u0131 bilgilere eri\u015fimi ile dikkat \u00e7ekiyor. Bu anl\u0131k i\u015flevsellik, bilgi do\u011frulama ve daha fazla ke\u015fif imkan\u0131 tan\u0131yan kaynak at\u0131flar\u0131yla g\u00fc\u00e7lendiriliyor.<\/p>\n<p>ChatGPT\u2019nin yan\u0131tlar\u0131nda, bilgilerin kaynaklar\u0131n\u0131 g\u00f6rmek kolay: Ba\u011flant\u0131lar ve bir \u201cKaynaklar\u201d kenar \u00e7ubu\u011fu, kullan\u0131c\u0131lar\u0131n bilgileri nereden ald\u0131\u011f\u0131n\u0131 do\u011frudan g\u00f6steriyor. Bu \u015feffafl\u0131k, g\u00fcven olu\u015fturman\u0131n yan\u0131 s\u0131ra yay\u0131nc\u0131 sitelere de trafik y\u00f6nlendiriyor. Ek olarak, d\u0131\u015f ba\u011flant\u0131lar UTM parametreleriyle etiketlenmi\u015f olup, yay\u0131nc\u0131lar\u0131n ChatGPT\u2019den gelen trafi\u011fi do\u011fru bir \u015fekilde izlemelerini sa\u011fl\u0131yor.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13216 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2024\/11\/chatgpt-search-page.webp\" alt=\"\" width=\"640\" height=\"360\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/chatgpt-search-page.webp 640w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/chatgpt-search-page-300x169.webp 300w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/360;\" \/><\/p>\n<h2>\u0130lk Testler: Ba\u015far\u0131lar ve Geli\u015ftirme Gereken Alanlar<\/h2>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/searchgpt-launches-as-chatgpts-real-time-search-feature\/531461\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal taraf\u0131ndan yap\u0131lan ilk testler<\/a>, g\u00fc\u00e7l\u00fc y\u00f6nlerin yan\u0131 s\u0131ra yap\u0131lan testlerde \u00f6ne \u00e7\u0131kan baz\u0131 noktalar\u0131 da ortaya koyuyor:<\/p>\n<ul>\n<li><strong>Ger\u00e7ek zamanl\u0131 g\u00fcncellemeler:<\/strong> ChatGPT, en son bir saat i\u00e7inde yay\u0131nlanan i\u00e7eriklere eri\u015fip g\u00f6sterebiliyor ve kullan\u0131c\u0131lar\u0131 son dakika haberleriyle g\u00fcncel tutuyor.<\/li>\n<li><strong>Ger\u00e7ek kontrol:<\/strong> Yapay zeka, yanl\u0131\u015f \u00f6nermeleri fark edip d\u00fczeltebiliyor ve bilgiyi do\u011frulama kapasitesini sergiliyor.<\/li>\n<li><strong>Kaynak at\u0131flar\u0131:<\/strong> UTM etiketli ba\u011flant\u0131lar, y\u00f6nlendirme trafi\u011fini izlemek isteyen yay\u0131nc\u0131lar i\u00e7in belirgin bir avantaj sa\u011fl\u0131yor.<\/li>\n<li><strong>Do\u011fruluk ve g\u00fcncellik:<\/strong> \u0130\u00e7erik tazeli\u011finde baz\u0131 sorunlar g\u00f6zlemlenmi\u015f; yan\u0131tlar\u0131n tarih duyarl\u0131l\u0131\u011f\u0131n\u0131 koruma konusunda geli\u015ftirme alanlar\u0131 mevcut.<\/li>\n<li><strong>Farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131na s\u0131n\u0131rl\u0131 eri\u015fim:<\/strong> Resmi kaynaklara olan e\u011filim, yan\u0131tlarda sunulan bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n \u00e7e\u015fitlili\u011fini s\u0131n\u0131rlayabiliyor.<\/li>\n<\/ul>\n<h2>ChatGPT Arama Sonu\u00e7lar\u0131 Hakk\u0131nda \u0130lk \u0130zlenimlerim:<\/h2>\n<ul>\n<li>Web sitesi otoritesi, ba\u015far\u0131 i\u00e7in en \u00f6nemli fakt\u00f6rlerden biri ve <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">geri ba\u011flant\u0131lar<\/a>, ya da \u201cal\u0131nt\u0131lar\u201d(citations), bu s\u00fcre\u00e7te kritik bir rol oynamakta. Otoriter ve g\u00fcvenilir web sitelerinden al\u0131nan al\u0131nt\u0131lar, \u00f6zellikle b\u00fcy\u00fck bir de\u011fer ta\u015f\u0131yor gibi g\u00f6r\u00fcn\u00fcyor.<\/li>\n<li>ChatGPT sonu\u00e7lar\u0131nda yer alan web siteleri, NLP i\u00e7in optimize edilmi\u015f ve ana konu hakk\u0131nda kapsaml\u0131 i\u00e7erik sunmakta. Ana <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">anahtar kelime<\/a> ifadesi URL\u2019ye, ba\u015fl\u0131\u011fa ve H1&#8217;e etkili bir \u015fekilde entegre edilmi\u015f.<\/li>\n<li>SearchGPT, \u00e7e\u015fitli arama motorlar\u0131 da dahil olmak \u00fczere, web\u2019i aktif bir \u015fekilde tar\u0131yor. Varl\u0131\u011f\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in bulundu\u011funuz alan\u0131n \u00f6nde gelen yay\u0131nlar\u0131nda g\u00f6r\u00fcnmeniz \u00f6nemli. Etkili ba\u011flant\u0131 kurma ile elde edilen medya, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz \u00fczerinde b\u00fcy\u00fck bir etki yaratabilir.<\/li>\n<\/ul>\n<h2>Araman\u0131n De\u011fi\u015fen Manzaras\u0131: Gelecekte Neler Var?<\/h2>\n<p>ChatGPT\u2019nin ger\u00e7ek zamanl\u0131 arama \u00f6zelli\u011fi, arama teknolojisinde \u00f6nemli bir evrime i\u015faret ediyor. Uzun vadeli etkisi hen\u00fcz tam olarak belli olmasa da, bu yenilik kullan\u0131c\u0131lar, yay\u0131nc\u0131lar ve SEO profesyonelleri i\u00e7in f\u0131rsatlar ve zorluklar sunuyor.<\/p>\n<p>Dikkate al\u0131nmas\u0131 gereken \u00f6nemli unsurlar \u015funlar:<\/p>\n<ul>\n<li><strong>G\u00fcvenilirlik:<\/strong> Kieran Flanagan\u2019\u0131n belirtti\u011fi gibi, \u201cChatGPT gibi yapay zeka arama ara\u00e7lar\u0131n\u0131n en b\u00fcy\u00fck zorluklar\u0131 g\u00fcvenilirlik ve tutarl\u0131l\u0131k. Hala yan\u0131lsama yapabiliyor. Ayn\u0131 g\u00f6revi tekrar ettik\u00e7e yapay zekan\u0131n g\u00fcvenilirli\u011fi azal\u0131yor.\u201d<\/li>\n<li><strong>Rekabet bask\u0131s\u0131:<\/strong> Google, Microsoft ve Meta da yapay zeka destekli aramada ilerleme kaydediyor, bu da arama sekt\u00f6r\u00fcnde rekabeti art\u0131r\u0131yor.<\/li>\n<li><strong>SEO\u2019ya uyum:<\/strong> SEO profesyonelleri, her biri kendine \u00f6zg\u00fc \u00f6zellik ve gereksinimlere sahip yapay zeka destekli arama motorlar\u0131na y\u00f6nelik stratejilerini uyarlamak zorunda kalacak.<\/li>\n<\/ul>\n<p>Her y\u0131k\u0131c\u0131 de\u011fi\u015fimde oldu\u011fu gibi, mevcut stat\u00fckodan fayda sa\u011flayanlar d\u00fczenin de\u011fi\u015fmesinden yana olmuyor. \u00d6zellikle, Google\u2019dan gelen trafi\u011fe g\u00fcvenen baz\u0131 SEO profesyonelleri, ChatGPT\u2019nin yeni arama deneyimini k\u00fc\u00e7\u00fcmseme e\u011filiminde. Ancak d\u00fcnya genelinde kullan\u0131c\u0131lar aras\u0131nda Google\u2019\u0131n arama deneyiminin eskisi gibi olmad\u0131\u011f\u0131na dair yayg\u0131n bir inan\u0131\u015f bulunmakta.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-13218 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2024\/11\/mic-king-x.webp\" alt=\"\" width=\"588\" height=\"531\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/mic-king-x.webp 588w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/mic-king-x-300x271.webp 300w\" data-sizes=\"(max-width: 588px) 100vw, 588px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 588px; --smush-placeholder-aspect-ratio: 588\/531;\" \/><\/p>\n<p>Bana sorarsan\u0131z, ChatGPT Arama\u2019y\u0131 k\u00fc\u00e7\u00fcmsemek b\u00fcy\u00fck bir hata olur. ChatGPT\u2019nin kullan\u0131c\u0131 taban\u0131 ve kullan\u0131m oran\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, arama al\u0131\u015fkanl\u0131klar\u0131nda beklenenden \u00e7ok daha h\u0131zl\u0131 ve b\u00fcy\u00fck \u00e7apl\u0131 bir de\u011fi\u015fim yaratmas\u0131 gayet m\u00fcmk\u00fcn. Yapay zekan\u0131n hayat\u0131m\u0131za bu kadar k\u0131sa s\u00fcrede bu denli entegre oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, ChatGPT\u2019nin arama alan\u0131nda Google\u2019a g\u00fc\u00e7l\u00fc bir rakip olaca\u011f\u0131n\u0131 \u00f6ng\u00f6rmek i\u00e7in kahin olmaya gerek yok.<\/p>\n<p>SEO uzman\u0131 Kevin Indig\u2019in Similarweb\u2019den elde etti\u011fi bilgilere g\u00f6re ChatGPT\u2019nin sitelere g\u00f6nderdi\u011fi trafik Bing\u2019den sitelere gelen trafi\u011fi ge\u00e7mi\u015f durumda. Bu veriler, hen\u00fcz ChatGPT\u2019de ger\u00e7ek zamanl\u0131 arama \u00f6zelli\u011fi yokken elde edilmi\u015fti. Bir de sonras\u0131n\u0131 takip etmek gerekiyor. Sitenize ChatGPT ve benzeri yapay zeka ara\u00e7lar\u0131 taraf\u0131ndan y\u00f6nlendirilen trafi\u011fi GA4 \u00fczerinden takip etmek isterseniz, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7236598806526451713\/\" target=\"_blank\" rel=\"noopener\">Jes Scholz\u2019un raporlama y\u00f6ntemini<\/a> uygulayabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-13220 lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2024\/11\/Jes-Scholz-report.webp\" alt=\"\" width=\"588\" height=\"588\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/Jes-Scholz-report.webp 1080w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/Jes-Scholz-report-300x300.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/Jes-Scholz-report-1024x1024.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2024\/11\/Jes-Scholz-report-150x150.webp 150w\" data-sizes=\"(max-width: 588px) 100vw, 588px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 588px; --smush-placeholder-aspect-ratio: 588\/588;\" \/><\/p>\n<p>Yapay zeka destekli arama \u00e7a\u011f\u0131 ba\u015flad\u0131 ve ChatGPT\u2019nin bu alana giri\u015fi, bilgiye ula\u015fma ve t\u00fcketme bi\u00e7imimizi yeniden \u015fekillendirme potansiyeli ta\u015f\u0131yor. Bu teknoloji ilerledik\u00e7e, \u00e7evrimi\u00e7i arama ve dijital bilgi eri\u015fimi \u00fczerindeki etkilerini izlemek ilgin\u00e7 olacak.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT\u2019nin ger\u00e7ek zamanl\u0131 arama \u00f6zelli\u011fi, geleneksel arama al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftiriyor. Mavi ba\u011flant\u0131lar yerine, h\u0131zl\u0131 ve sohbet tabanl\u0131 cevaplar \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":13222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/13209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=13209"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/13209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/13222"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=13209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=13209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=13209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}