{"id":13144,"date":"2024-10-21T11:34:08","date_gmt":"2024-10-21T08:34:08","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=13144"},"modified":"2024-10-21T11:34:08","modified_gmt":"2024-10-21T08:34:08","slug":"google-search-central-live-turkiye-one-cikanlar-ve-notlar","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-search-central-live-turkiye-one-cikanlar-ve-notlar\/","title":{"rendered":"Google Search Central Live T\u00fcrkiye 2024: \u00d6ne \u00c7\u0131kanlar ve Notlar"},"content":{"rendered":"

Ge\u00e7ti\u011fimiz g\u00fcnlerde \u0130stanbul\u2019da d\u00fczenlenen Google Search Central Live T\u00fcrkiye 2024 etkinli\u011fine kat\u0131ld\u0131m. Etkinlik, Tekfen Tower\u2019da ger\u00e7ekle\u015fti ve beklentilerim do\u011frultusunda baz\u0131 ilgin\u00e7 noktalar d\u0131\u015f\u0131nda, genellikle bilindik konular etraf\u0131nda d\u00f6nd\u00fc. Martin Splitt etkinli\u011fe fiziksel olarak kat\u0131l\u0131rken, John Mueller ise video konferans yoluyla ba\u011fland\u0131.<\/p>\n

Martin Splitt, Google tarama ve indeksleme mekanizmas\u0131 ile birlikte Google Search Console \u00fczerinden trafik d\u00fc\u015f\u00fc\u015flerini sorgulama \u00fczerine bir sunum ger\u00e7ekle\u015ftirdi.<\/p>\n

John Mueller\u2019in \u00f6zellikle \u015fu s\u00f6zleri dikkat \u00e7ekiciydi: \u201cYapay zeka ile i\u00e7erik \u00fcretenler, bu i\u00e7eriklerin webde daha \u00f6nce \u00fcretilmi\u015f i\u00e7eriklere dayand\u0131\u011f\u0131n\u0131 bilmeliler.\u201d<\/p>\n

\"\"<\/p>\n

Bu s\u00f6z bana \u00e7ok \u015fey anlatt\u0131. \u00d6zellikle, e\u011fer yapay zeka i\u00e7erikleriyle Google\u2019da ba\u015far\u0131l\u0131 olmay\u0131 hedefliyorsak, herkesin \u00fcretti\u011fi s\u0131radan ve ortalama yapay zeka i\u00e7erikleri ile bunu ba\u015farman\u0131n m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. Google, algoritmalar\u0131 sayesinde bu i\u00e7eriklerin vasat oldu\u011funu anl\u0131yor \u00e7\u00fcnk\u00fc y\u00fczlerce site birbirine \u00e7ok benzeyen \u015feyler s\u00f6yl\u00fcyor diye okudum.<\/p>\n

Etkinli\u011fin genel atmosferi esasen temel bilgiler etraf\u0131nda \u015fekillendi. T\u00fcrkiye arama sonu\u00e7lar\u0131nda yapay zeka \u00f6zetleri ne zaman devreye girecek? Google arama sonu\u00e7lar\u0131ndaki ilk sayfada yer alan sitelerin kalitesi sizi tatmin ediyor mu? Ayr\u0131ca, Google \u0130\u015fletme hesaplar\u0131n\u0131n do\u011frulama s\u00fcre\u00e7lerinde video do\u011frulaman\u0131n tek se\u00e7enek olarak sunulmas\u0131yla ilgili olarak form arac\u0131l\u0131\u011f\u0131yla sordu\u011fumuz sorulara yan\u0131t alamad\u0131k. K\u0131sacas\u0131, \u201cda\u011f fare do\u011furdu\u201d ifadesini kullanmam m\u00fcmk\u00fcn.<\/p>\n

Etkinlik sonunda kendime not olarak \u015funlar\u0131 ald\u0131m; John Mueller\u2019in vurgulad\u0131\u011f\u0131 gibi, fark yaratmak istiyorsak, yapay zeka i\u00e7eri\u011fine kendi tecr\u00fcbemizi, know-how\u2019\u0131m\u0131z\u0131 ve \u00f6zg\u00fcn d\u00fc\u015f\u00fcncelerimizi katmal\u0131y\u0131z. \u00d6te yandan, Google\u2019\u0131n yapay zeka ile \u00fcretilen i\u00e7erikleri tamamen olumsuz buldu\u011fu da bir \u015fehir efsanesinden ibaret. Kaliteli, \u00f6zg\u00fcn ve farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131na sahip i\u00e7eriklerle, yapay zeka ara\u00e7lar\u0131n\u0131 kullanarak da ba\u015far\u0131l\u0131 olmak m\u00fcmk\u00fcn. Fakat bu t\u00fcr efsaneler, \u00e7e\u015fitli ara\u00e7lar\u0131n ortaya \u00e7\u0131kmas\u0131na ve kazan\u00e7 sa\u011flamas\u0131na vesile oluyor. Bu y\u00fczden bu hikayelerin kimin taraf\u0131ndan ortaya at\u0131ld\u0131\u011f\u0131na da dikkat etmek gerekiyor.<\/p>\n

Sonu\u00e7 olarak, b\u00f6yle bir etkinli\u011fin T\u00fcrkiye\u2019de ilk kez d\u00fczenlenmesini \u00f6nemli buluyorum. Google s\u00f6zc\u00fclerinin her \u015feyi \u015feffaf bir \u015fekilde konu\u015famayacaklar\u0131n\u0131n da fark\u0131nday\u0131m. Sadece T\u00fcrkiye\u2019ye dair biraz daha fazla bilgi payla\u015fmalar\u0131n\u0131 beklerdim.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Search Central Live T\u00fcrkiye 2024’ten notlar: Martin Splitt ve John Mueller\u2019in kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fen etkinlikte pek \u00e7ok konu konu\u015fuldu.<\/p>\n","protected":false},"author":1,"featured_media":13146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/13144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=13144"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/13144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/13146"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=13144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=13144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=13144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}