{"id":12092,"date":"2023-12-25T13:40:59","date_gmt":"2023-12-25T10:40:59","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=12092"},"modified":"2023-12-25T13:40:59","modified_gmt":"2023-12-25T10:40:59","slug":"arastirmacilar-yapay-zeka-aramasi-icin-nasil-seo-yapilacagini-kesfetti","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/arastirmacilar-yapay-zeka-aramasi-icin-nasil-seo-yapilacagini-kesfetti\/","title":{"rendered":"Ara\u015ft\u0131rmac\u0131lar Yapay Zeka Aramas\u0131 \u0130\u00e7in Nas\u0131l SEO Yap\u0131laca\u011f\u0131n\u0131 Ke\u015ffetti"},"content":{"rendered":"<p>Ara\u015ft\u0131rmac\u0131lar, AI arama motorlar\u0131 i\u00e7in SEO stratejilerini nas\u0131l optimize edebileceklerini ke\u015ffetmek i\u00e7in kapsaml\u0131 bir \u00e7al\u0131\u015fma y\u00fcr\u00fctm\u00fc\u015f.<\/p>\n<p>Princeton, Georgia Tech, Allen Institute for AI ve IIT Delhi\u2019den gelen bu ekip, d\u00fc\u015f\u00fck s\u0131ralamal\u0131 sitelerin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc %115 oran\u0131nda art\u0131rarak, genellikle arama sonu\u00e7lar\u0131n\u0131 domine eden b\u00fcy\u00fck kurumsal siteleri geride b\u0131rakmay\u0131 ba\u015farm\u0131\u015f.<\/p>\n<p>Test edilen dokuz teknik, farkl\u0131 bilgi alanlar\u0131 ve karma\u015f\u0131kl\u0131k seviyelerindeki 10,000 arama sorgusunu i\u00e7eren bir veritaban\u0131 \u00fczerinde uyguland\u0131. Bu tekniklerin baz\u0131lar\u0131 belirli bilgi alanlar\u0131 i\u00e7in \u00f6zellikle etkili olurken, \u00fc\u00e7 tanesi t\u00fcm site t\u00fcrleri i\u00e7in \u00f6zellikle iyi sonu\u00e7lar vermi\u015f.<\/p>\n<p>Ara\u015ft\u0131rmac\u0131lar, <a href=\"https:\/\/www.searchenginejournal.com\/researchers-show-how-to-rank-in-ai-search\/504260\/?source=post_page-----67f6258f81c4--------------------------------\" target=\"_blank\" rel=\"noopener\">Perplexity.ai ve Bing Chat tabanl\u0131 bir AI arama motoru modeli \u00fczerinde testler yapt\u0131.<\/a> Test edilen y\u00f6ntemler aras\u0131nda \u015funlar var;<\/p>\n<ul>\n<li>Otorite kazand\u0131rma<\/li>\n<li><a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/anahtar-kelime-nedir\/\">Anahtar kelime<\/a> optimizasyonu<\/li>\n<li>\u0130statistik ekleme<\/li>\n<li>Kaynak g\u00f6sterme<\/li>\n<li>Al\u0131nt\u0131 ekleme<\/li>\n<li>\u0130\u00e7eri\u011fi anla\u015f\u0131l\u0131r k\u0131lma<\/li>\n<li>Ak\u0131c\u0131l\u0131k optimizasyonu<\/li>\n<li>Nadir ve benzersiz kelimeler eklemek<\/li>\n<li>Teknik terimler eklemek<\/li>\n<\/ul>\n<p>En etkili \u00fc\u00e7 strateji kaynak g\u00f6sterme, al\u0131nt\u0131 ekleme ve istatistik ekleme olmu\u015f. Bu stratejiler, baz temellere k\u0131yasla %30\u201340 aras\u0131nda bir iyile\u015fme sa\u011flam\u0131\u015f.<\/p>\n<p>Di\u011fer yandan, otoriter ve ikna edici tonlar veya daha fazla anahtar kelime eklemek gibi baz\u0131 y\u00f6ntemler AI arama motorlar\u0131nda s\u0131ralamay\u0131 genel olarak iyile\u015ftirmemi\u015f.<\/p>\n<p>\u0130lgin\u00e7 bir \u015fekilde, i\u00e7eri\u011fin hangi bilgi alan\u0131na ait oldu\u011funa ba\u011fl\u0131 olarak hangi optimizasyonun en iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131 de\u011fi\u015fiklik g\u00f6stermi\u015f. \u00d6rne\u011fin, tarihsel i\u00e7erikler otoriter bir tonla daha iyi s\u0131ralanm\u0131\u015f, otoriteye dayal\u0131 kaynaklarla geli\u015ftirilen i\u00e7erikler ger\u00e7ek arama sorgular\u0131 i\u00e7in en iyi art\u0131\u015f\u0131 sa\u011flam\u0131\u015f, hukuk ve h\u00fck\u00fcmetle ilgili sorular i\u00e7in istatistik eklemek iyi sonu\u00e7lar vermi\u015f.<\/p>\n<p>Bu \u00e7al\u0131\u015fma, d\u00fc\u015f\u00fck s\u0131ralamal\u0131 web sitelerinin, AI arama motorlar\u0131 i\u00e7in bu optimizasyon stratejilerinden \u00f6nemli \u00f6l\u00e7\u00fcde yararlanabilece\u011fini g\u00f6steriyor. \u00d6zellikle, kaynak g\u00f6sterme y\u00f6ntemi, SERP\u2019te (Arama Motoru Sonu\u00e7 Sayfas\u0131) be\u015finci s\u0131radaki web sitelerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc %115,1 oran\u0131nda art\u0131rm\u0131\u015f, buna kar\u015f\u0131l\u0131k en \u00fcst s\u0131radaki web sitelerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ortalama %30,3 azalm\u0131\u015f.<\/p>\n<p>Bu, k\u00fc\u00e7\u00fck i\u00e7erik olu\u015fturucular\u0131n Generative Engine (Yarat\u0131c\u0131 Motor) yan\u0131tlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fcklerini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rarak dijital alanda daha b\u00fcy\u00fck kurulu\u015flarla daha etkin bir \u015fekilde rekabet etmelerine olanak tan\u0131yan bir f\u0131rsat sunuyor. Bu \u00e7al\u0131\u015fma, AI tabanl\u0131 arama motorlar\u0131 i\u00e7in SEO\u2019nun yeni bir yolunu g\u00f6steriyor ve AI Aramas\u0131n\u0131n SEO\u2019yu yenilgiye u\u011frataca\u011f\u0131n\u0131 iddia edenlerin erken konu\u015ftuklar\u0131n\u0131 g\u00f6steriyor. Ara\u015ft\u0131rma, SEO\u2019nun gelecek nesil AI arama motorlar\u0131nda rekabet edebilmek i\u00e7in nihayetinde GEO\u2019ya (Generative Engine Optimization) evrilece\u011fini ortaya koyuyor. <a href=\"https:\/\/drive.google.com\/viewerng\/viewer?url=http:\/\/arxiv.org\/pdf\/2311.09735.pdf\" target=\"_blank\" rel=\"noopener\">Ara\u015ft\u0131rman\u0131n PDF d\u00f6k\u00fcman\u0131na buradan ula\u015fabilirsiniz.<\/a> 2024 y\u0131l\u0131nda SEO alan\u0131nda ba\u015far\u0131l\u0131 olmay\u0131 planl\u0131yorsan\u0131z, i\u015fi g\u00fcc\u00fc b\u0131rak\u0131n, bu d\u00f6k\u00fcman\u0131 anlamaya \u00e7al\u0131\u015f\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ara\u015ft\u0131rmac\u0131lar birden fazla yapay zeka arama optimizasyon stratejisini test etti ve yapay zeka arama s\u0131ralamalar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn nas\u0131l art\u0131r\u0131laca\u011f\u0131n\u0131 ke\u015ffetti.<\/p>\n","protected":false},"author":1,"featured_media":12093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-12092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/12092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=12092"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/12092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/12093"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=12092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=12092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=12092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}