{"id":11969,"date":"2023-10-30T13:23:45","date_gmt":"2023-10-30T10:23:45","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=11969"},"modified":"2023-10-30T13:23:45","modified_gmt":"2023-10-30T10:23:45","slug":"googlein-faydasiz-icerik-kriterleri-iceriginizi-gozden-gecirin","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/googlein-faydasiz-icerik-kriterleri-iceriginizi-gozden-gecirin\/","title":{"rendered":"Google\u2019\u0131n Faydas\u0131z \u0130\u00e7erik Kriterleri: \u0130\u00e7eri\u011finizi G\u00f6zden Ge\u00e7irin"},"content":{"rendered":"

Google\u2019\u0131n Arama \u0130li\u015fkileri Dan\u0131\u015fman\u0131 Danny Sullivan, faydas\u0131z i\u00e7erik t\u00fcrlerine dair \u00f6rnekler sundu. Sullivan, \u201cFaydas\u0131z i\u00e7erik, genellikle arama motoru s\u0131ralamalar\u0131 i\u00e7in ve insan odakl\u0131 olmayan bir \u015fekilde yaz\u0131lm\u0131\u015f i\u00e7eriktir,\u201d dedi.<\/p>\n

\"\"<\/a><\/p>\n

Faydas\u0131z \u0130\u00e7erik Nedir?<\/h2>\n

\u00d6rne\u011fin, \u201cBug\u00fcn yapabilece\u011finiz 20 e\u011flenceli \u015fey\u201d ba\u015fl\u0131kl\u0131 bir i\u00e7erik yazd\u0131ysan\u0131z ve bunu sadece \u201ce\u011flenceli \u015feyler\u201d anahtar kelimesi i\u00e7in yapt\u0131ysan\u0131z, bu Google taraf\u0131ndan faydas\u0131z i\u00e7erik olarak kabul edilebilir. Burada \u00f6nemli olan, i\u00e7eri\u011fi kimin i\u00e7in yazd\u0131\u011f\u0131n\u0131zd\u0131r; arama motorlar\u0131 i\u00e7in mi, yoksa hedef kitleniz i\u00e7in mi?<\/p>\n

Ara\u00e7lar ve Skor Tak\u0131nt\u0131s\u0131<\/h2>\n

E\u011fer i\u00e7erik olu\u015ftururken hangi konular\u0131n pop\u00fcler oldu\u011funu belirlemek i\u00e7in ara\u00e7lar kullan\u0131yorsan\u0131z, bu da i\u00e7eri\u011finizin Google taraf\u0131ndan faydas\u0131z kabul edilmesine yol a\u00e7abilir. Sullivan, \u201cBu t\u00fcr ara\u00e7lar, insanlar\u0131n ger\u00e7ek uygulamalardan \u00e7ok bir \u2018skor\u2019a odaklanmalar\u0131na neden oluyor,\u201d diye ekledi.<\/p>\n

Akl\u0131ma Yoast SEO ya da SurferSEO gibi ara\u00e7lar\u0131n i\u00e7erik \u00fcretirken vermi\u015f olduklar\u0131 skorlar geliyor. \u015eahsi g\u00f6zlemim, bu t\u00fcr skorlar\u0131n edit\u00f6r arkada\u015flar\u0131m\u0131z\u0131n dikkatini, kullan\u0131c\u0131 beklentilerini kar\u015f\u0131lamak yerine, skoru art\u0131rmaya vermelerine yol a\u00e7makta. Bu da, g\u00fcn\u00fcn sonunda, ortaya ruhsuz ve sadece arama motorlar\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in yaz\u0131lm\u0131\u015f i\u00e7erikler ortaya \u00e7\u0131kmas\u0131na yol a\u00e7makta.<\/p>\n

\u0130tiraf edelim, hepimiz bu tarz i\u00e7erikler yazd\u0131k ve yazd\u0131rd\u0131k. \u015eimdi bununla y\u00fczle\u015fme zaman\u0131 geldi de ge\u00e7iyor bile.<\/p>\n

Google Nas\u0131l Anlar?<\/h2>\n

Peki, Google bir i\u00e7eri\u011fin amac\u0131n\u0131 nas\u0131l anlar?<\/p>\n

Sullivan, \u201cE\u011fer birisi size bir soru soruyor ve siz ona cevap veriyorsan\u0131z, bu insan odakl\u0131 i\u00e7eriktir ve muhtemelen faydal\u0131d\u0131r,\u201d diyor.<\/p>\n

Bu cevaptan \u015funu anl\u0131yorum; Di\u011fer Sorular alt\u0131nda yer alan kullan\u0131c\u0131 sorular\u0131n\u0131, salt skor odakl\u0131 bir yakla\u015f\u0131mdan ziyade, kullan\u0131c\u0131ya yard\u0131mc\u0131 olacak \u015fekilde ve konuyu t\u00fcm perspektifleri ile ele alarak cevapland\u0131rmak en iyi strateji olabilir. Bu, ileriye d\u00f6n\u00fck olarak, \u00dcretken Arama Deneyimi devreye sokuldu\u011funda sitenizin Google taraf\u0131ndan \u00f6nerilen bir site haline gelmesini de sa\u011flayacakt\u0131r.<\/p>\n

Sonu\u00e7<\/h2>\n

E\u011fer son Google g\u00fcncellemelerinden olumsuz etkilendiyseniz, i\u00e7eri\u011finizin Google taraf\u0131ndan faydas\u0131z olarak de\u011ferlendirilmi\u015f olabilece\u011fini g\u00f6z \u00f6n\u00fcnde bulundurun. \u0130\u00e7eri\u011finizi g\u00f6zden ge\u00e7irmek i\u00e7in Google\u2019\u0131n Kullan\u0131c\u0131 Odakl\u0131, Faydal\u0131, G\u00fcvenilir \u0130\u00e7erik \u00dcretme referans sayfas\u0131n\u0131<\/a> inceleyebilirsiniz.<\/p>\n

Son olarak; Faydal\u0131 \u0130\u00e7erik sisteminin sadece i\u00e7eri\u011fe de\u011fil, i\u00e7eri\u011fin sayfa i\u00e7indeki yerle\u015fimine de odakland\u0131\u011f\u0131n\u0131 unutmay\u0131n. Di\u011fer bir deyi\u015fle, Faydal\u0131 \u0130\u00e7erik sistemi ayn\u0131 zamanda iyi bir kullan\u0131c\u0131 deneyimi sunan siteleri \u00f6ne \u00e7\u0131karmaktad\u0131r.<\/p>\n

\"\"
\nArama motorlar\u0131nda \u00fcste \u00e7\u0131karak, reklam gelirlerinizi maksimize etmek d\u00fc\u015f\u00fcncesiyle, \u00fcste \u00e7\u0131kt\u0131\u011f\u0131n\u0131z sayfay\u0131 reklam g\u00f6rseline bo\u011fmu\u015fsan\u0131z, bu da son g\u00fcncellemelerden sonra d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015f olman\u0131z\u0131n olas\u0131 sebeplerinden birisi olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u2019\u0131n ne t\u00fcr i\u00e7erikleri \u201cfaydas\u0131z\u201d olarak g\u00f6rd\u00fc\u011f\u00fcne dair \u00f6nemli bilgiler. \u0130\u00e7eri\u011finizi g\u00f6zden ge\u00e7irin ve Google s\u0131ralamalar\u0131nda y\u00fckselin.<\/p>\n","protected":false},"author":1,"featured_media":11976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11969"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11969\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11976"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}