{"id":11922,"date":"2023-10-02T11:58:10","date_gmt":"2023-10-02T08:58:10","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=11922"},"modified":"2024-08-13T09:19:57","modified_gmt":"2024-08-13T06:19:57","slug":"google-kesfette-nasil-one-cikarsiniz","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-kesfette-nasil-one-cikarsiniz\/","title":{"rendered":"Google Ke\u015ffet\u2019te Nas\u0131l \u00d6ne \u00c7\u0131kars\u0131n\u0131z?"},"content":{"rendered":"<p>Google\u2019\u0131n Ke\u015ffet platformu, arama motoru optimizasyonu (SEO) d\u00fcnyas\u0131nda farkl\u0131 bir boyut a\u00e7\u0131yor. Google arama motoru kullan\u0131c\u0131lar\u0131n belirli bir sorgu girmesiyle \u00e7al\u0131\u015f\u0131rken, Ke\u015ffet tamamen farkl\u0131 bir mekanizma ile i\u015fliyor.<\/p>\n<p>Bu platform, kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na g\u00f6re ki\u015fiselle\u015ftirilmi\u015f bir i\u00e7erik ak\u0131\u015f\u0131 sunuyor. Yani, Ke\u015ffet asl\u0131nda sizin i\u00e7in bir i\u00e7erik k\u00fcrat\u00f6r\u00fc gibi \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Bu \u00f6zelli\u011fi sayesinde Ke\u015ffet, kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na uygun, y\u00fcksek kaliteli i\u00e7erikleri otomatik olarak sunuyor. Yeni bir i\u00e7erik yay\u0131mland\u0131\u011f\u0131nda, Ke\u015ffet\u2019in algoritmas\u0131 otomatik olarak bu i\u00e7eri\u011fi de\u011ferlendiriyor ve ilgili kullan\u0131c\u0131lara sunuyor.<\/p>\n<p>Ancak unutmay\u0131n, Ke\u015ffet sadece yeni i\u00e7erikleri de\u011fil, web\u2019de bulunan her t\u00fcrl\u00fc kaliteli i\u00e7eri\u011fi de g\u00f6z \u00f6n\u00fcnde bulunduruyor. Peki, bu durumda Ke\u015ffet trafi\u011fi ne anlama geliyor?<\/p>\n<p>Arama trafi\u011fi genellikle daha tahmin edilebilir ve g\u00fcvenilirken, Ke\u015ffet trafi\u011fi biraz daha tesad\u00fcfi ve de\u011fi\u015fken olabiliyor. Ancak bu, Ke\u015ffet\u2019in potansiyel olarak y\u00fcksek bir trafik kayna\u011f\u0131 olamayaca\u011f\u0131 anlam\u0131na gelmiyor. Google, Ke\u015ffet platformunu s\u00fcrekli olarak geli\u015ftiriyor ve kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in \u00e7e\u015fitli algoritmalar \u00fczerinde \u00e7al\u0131\u015f\u0131yor.<\/p>\n<p>Sonu\u00e7 olarak, Ke\u015ffet platformu \u00fczerinde \u00f6ne \u00e7\u0131kmak istiyorsan\u0131z, i\u00e7eriklerinizin kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na uygun, g\u00fcncel ve kaliteli olmas\u0131 gerekiyor. Ayr\u0131ca, Google\u2019\u0131n s\u00fcrekli olarak g\u00fcncelledi\u011fi algoritmalara uyum sa\u011flamak i\u00e7in SEO stratejilerinizi de g\u00f6zden ge\u00e7irmelisiniz.<\/p>\n<p>Ke\u015ffet, SEO\u2019nun gelece\u011fi i\u00e7in yeni kap\u0131lar a\u00e7\u0131yor. Bu platformu etkin bir \u015fekilde kullanabilmek i\u00e7in yaln\u0131zca kaliteli i\u00e7erik \u00fcretmek yetmiyor, ayn\u0131 zamanda bu i\u00e7erikleri do\u011fru bir \u015fekilde optimize etmek de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n<p>Ke\u015ffet trafi\u011finizi art\u0131rmak istiyorsan\u0131z, bunlar\u0131 \u00f6\u011frenmelisiniz:<\/p>\n<h3>1. Google Ke\u015ffet \u00d6ng\u00f6r\u00fclemeyen Trafik Sa\u011flar<\/h3>\n<p>Google Ke\u015ffet\u2019in trafik ak\u0131\u015f\u0131 volatil ve \u00f6ng\u00f6r\u00fclemeyendir. Bu y\u00fczden temel stratejinizin merkezinde olmamal\u0131; ekstra bir trafik kayna\u011f\u0131 olarak de\u011ferlendirilmelidir.<\/p>\n<h3>2. Kullan\u0131c\u0131 Davran\u0131\u015f\u0131 \u0130\u00e7g\u00f6r\u00fcleri Sunar<\/h3>\n<p>Google Ke\u015ffet, kullan\u0131c\u0131 davran\u0131\u015f\u0131 hakk\u0131nda de\u011ferli i\u00e7g\u00f6r\u00fcler sunar. Bu, kitlenizin ne t\u00fcr i\u00e7eriklere t\u0131klamaktan ho\u015fland\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<h3>3. \u0130\u00e7 Linkler \u00c7ok \u00d6nemlidir<\/h3>\n<p>\u0130\u00e7 linkleme, bir hikayenin Google Ke\u015ffet performans\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir, \u00f6zellikle ni\u015f konular i\u00e7in.<\/p>\n<h3>4. AMP\u2019nin Rol\u00fc Belirsizdir<\/h3>\n<p>Ba\u015flang\u0131\u00e7ta Google Ke\u015ffet i\u00e7in \u00d6nerilen H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar (AMP) \u015fimdi tart\u0131\u015fmal\u0131 hale gelmi\u015f durumda. Haber sitelerinin bir k\u0131sm\u0131 halen AMP kullanmaya devam ediyorlar. Ancak \u00e7o\u011fu AMP\u2019den kurtulma planlar\u0131 yap\u0131yor.<\/p>\n<h3>5. Konu Otoritesi (Topical Authority) Sa\u011flay\u0131n<\/h3>\n<p>Konu otoritesini olu\u015fturmak kritik bir \u00f6neme sahiptir. Bu, belirli konularda s\u00fcrekli y\u00fcksek kaliteli ve otoriter i\u00e7erik \u00fcretmeyi gerektiren uzun vadeli bir oyundur.<\/p>\n<h3>6. E-E-A-T En \u0130yi Uygulamalar\u0131na \u00d6nem Verin<\/h3>\n<p>Uzmanl\u0131k, Otorite ve G\u00fcvenilirlik (E-A-T) temeldir. Sahte uzmanl\u0131k veya yazarl\u0131k performans\u0131n\u0131z\u0131 olumsuz etkileyebilir. Ger\u00e7ek olmayan bir ki\u015fi i\u00e7in yazar k\u00fcnyesi olu\u015fturmak olumsuz bir durum yaratabilir.<\/p>\n<h3>7. \u0130lgi \u00c7ekici Ba\u015fl\u0131klar Olu\u015fturun<\/h3>\n<p>Ba\u015fl\u0131klar, Ke\u015ffet beslemesinde t\u0131klamalar\u0131 \u00e7ekmede \u00f6nemli bir rol oynar. Ancak t\u0131klamalara y\u00f6nlendirme (clickbait) olmamal\u0131d\u0131r. T\u00fcrkiye\u2019de bu kural ge\u00e7erli de\u011fil, Google clickbait konusunda g\u00f6stermesi gereken \u00f6zeni g\u00f6stermiyor ve insanlar\u0131n aptal yerine konmas\u0131na g\u00f6z yumuyor.<\/p>\n<h3>8. Yazarlara \u00d6nem Verin<\/h3>\n<p>Genel bir ifade yerine belirli bir yazar\u0131n ad\u0131n\u0131n kullan\u0131lmas\u0131, Ke\u015ffet\u2019teki performans\u0131 art\u0131rabilir ve otoriteyi olu\u015fturmaya yard\u0131mc\u0131 olabilir.<\/p>\n<h3>9. Ke\u015ffet Analizi \u0130\u00e7in Ara\u00e7lar Kullan\u0131n<\/h3>\n<p>Google Search Console, <a href=\"https:\/\/gddash.com\/\" target=\"_blank\" rel=\"noopener\">GD Dash<\/a> ve <a href=\"https:\/\/chartbeat.com\/\" target=\"_blank\" rel=\"noopener\">Chartbeat<\/a>, Ke\u015ffet trafi\u011fini analiz etmek ve f\u0131rsatlar\u0131 belirlemek i\u00e7in faydal\u0131 ara\u00e7lard\u0131r.<\/p>\n<p>Ke\u015ffet i\u00e7in Performans raporunu kullanarak i\u00e7eri\u011finizin performans\u0131n\u0131 izleyebilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11924 alignleft lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2023\/10\/google-search-console.webp\" alt=\"\" width=\"1400\" height=\"595\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/google-search-console.webp 1400w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/google-search-console-300x128.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/10\/google-search-console-1024x435.webp 1024w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/595;\" \/><\/p>\n<h3>10. G\u00f6rsel \u0130\u00e7eriklere \u00d6nem Verin<\/h3>\n<p>\u00d6zg\u00fcn g\u00f6rseller ve k\u0131sa videolar, Ke\u015ffet\u2019te iyi performans g\u00f6sterebilir. \u00d6nemli olan benzersiz, y\u00fcksek kaliteli g\u00f6rsel i\u00e7eri\u011fe odaklanmakt\u0131r. B\u00fcy\u00fck resimlerin en az 1.200 piksel eninde olmas\u0131 \u00f6nerilir.<\/p>\n<p>Google\u2019\u0131n Ke\u015ffet ile ilgili di\u011fer \u00f6nerilerini <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover?hl=tr&amp;source=post_page\" target=\"_blank\" rel=\"noopener\">Google yard\u0131m sayfas\u0131nda<\/a> bulabilirsiniz:<\/p>\n<p>Sonu\u00e7 olarak, Google Ke\u015ffet i\u00e7in SEO optimizasyonu, trafi\u011fin \u00f6ng\u00f6r\u00fclemezli\u011finden E-E-A-T ve konu otoritesinin \u00f6nemine kadar kapsaml\u0131 bir anlay\u0131\u015f\u0131 i\u00e7erir.<\/p>\n<p>Konu ile ilgili SEO uzman\u0131 Aleyda Solis ve arkada\u015flar\u0131n\u0131n <a href=\"https:\/\/www.stradiji.com\/tr\/youtube-seo-rehberi-ve-kanal-optimizasyonu\/\">YouTube<\/a> s\u00f6yle\u015fisini izleyerek daha fazla bilgi edinebilirsiniz.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/Hkn3e-cf8JE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" data-load-mode=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\">\ufeff<\/span>\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start lazyload\">\ufeff<\/span><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ke\u015ffet, kullan\u0131c\u0131lara s\u00fcrekli de\u011fi\u015fen ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik sunar. Ancak Google Ke\u015ffet i\u00e7in SEO \u00e7al\u0131\u015fmalar\u0131 yaparken bilinmesi gereken baz\u0131 \u00f6nemli noktalar var.<\/p>\n","protected":false},"author":1,"featured_media":12938,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11922"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/12938"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}