{"id":11867,"date":"2023-09-18T14:38:47","date_gmt":"2023-09-18T11:38:47","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=11867"},"modified":"2023-09-18T14:38:47","modified_gmt":"2023-09-18T11:38:47","slug":"google-yapay-zeka-kullanarak-icerik-uretmeye-yesil-isik-yakti","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-yapay-zeka-kullanarak-icerik-uretmeye-yesil-isik-yakti\/","title":{"rendered":"Google Yapay Zeka Kullanarak \u0130\u00e7erik \u00dcretmeye Ye\u015fil I\u015f\u0131k Yakt\u0131"},"content":{"rendered":"<p>Google, Eyl\u00fcl 2023 Faydal\u0131 \u0130\u00e7erik G\u00fcncellemesi\u2019ni duyurdu ve bu g\u00fcncellemenin \u00f6n\u00fcm\u00fczdeki iki hafta i\u00e7erisinde tamamlanaca\u011f\u0131n\u0131 belirtti.<\/p>\n<p>G\u00fcncelleme, yapay zeka taraf\u0131ndan \u00fcretilen i\u00e7eriklere kar\u015f\u0131 daha esnek bir yakla\u015f\u0131m sergilerken, web sitelerinde veya alt alan adlar\u0131nda bar\u0131nd\u0131r\u0131lan \u00fc\u00e7\u00fcnc\u00fc taraf i\u00e7eriklerle ilgili uyar\u0131larda bulunuyor.<\/p>\n<p>Bu \u00f6nemli detay\u0131 Seroundtable\u2019dan Barry Schwartz ke\u015ffetmi\u015f; Google faydal\u0131 i\u00e7erik sistemi sayfas\u0131nda daha \u00f6nce \u201cinsanlar taraf\u0131ndan, insanlar i\u00e7in \u00fcretilmi\u015f faydal\u0131 i\u00e7erik\u201d \u015feklinde bir ifade varken, bu g\u00fcncelleme sonras\u0131 \u201cinsanlar i\u00e7in \u00fcretilmi\u015f faydal\u0131 i\u00e7erik\u201d olarak g\u00fcncellenmi\u015f.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11868 alignleft lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2023\/09\/google-helpful-content-jpg.webp\" alt=\"\" width=\"1400\" height=\"806\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/google-helpful-content-jpg.webp 1400w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/google-helpful-content-300x173.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/09\/google-helpful-content-1024x590.webp 1024w\" data-sizes=\"(max-width: 1400px) 100vw, 1400px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1400px; --smush-placeholder-aspect-ratio: 1400\/806;\" \/><\/p>\n<h2>Faydal\u0131 \u0130\u00e7erik Sistemi<\/h2>\n<p><a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update?hl=tr&amp;source=post_page-----cd4ddd60413--------------------------------\" target=\"_blank\" rel=\"noopener\">Google\u2019\u0131n Faydal\u0131 \u0130\u00e7erik Sistemi<\/a>, kaliteli i\u00e7eri\u011fi te\u015fvik ederken yarars\u0131z i\u00e7eri\u011fin arama varl\u0131\u011f\u0131n\u0131 azaltmay\u0131 ama\u00e7l\u0131yor.<\/p>\n<p>Google, bu sistemin di\u011fer t\u00fcm sistemlerle birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131na dair a\u00e7\u0131klamalarda bulundu. Ana odak noktas\u0131, faydal\u0131 i\u00e7eri\u011fe kar\u015f\u0131l\u0131k gelen kalite sinyallerini belirlemek.<\/p>\n<h2>Eyl\u00fcl G\u00fcncellemesi\u2019nin \u00d6zeti<\/h2>\n<p>Bu g\u00fcncelleme \u00fc\u00e7 ana alana odaklan\u0131yor:<\/p>\n<ul>\n<li>Yapay zeka taraf\u0131ndan \u00fcretilen i\u00e7eriklere y\u00f6nelik y\u00f6nergeler esnetiliyor.<\/li>\n<li>Alt alan adlar\u0131nda \u00fc\u00e7\u00fcnc\u00fc parti i\u00e7erik bar\u0131nd\u0131rma konusu ele al\u0131n\u0131yor.<\/li>\n<li>Faydal\u0131 \u0130\u00e7erik G\u00fcncellemesi sonras\u0131 siteniz trafi\u011fi kaybetti ise ne yapman\u0131z gerekti\u011fi hakk\u0131nda ekstra bilgiler veriliyor.<\/li>\n<\/ul>\n<h3>\u00dc\u00e7\u00fcnc\u00fc Taraf \u0130\u00e7erikler ve Alt Alan Adlar\u0131<\/h3>\n<p>Google, ana web sitenizde veya alt alan adlar\u0131nda \u00fc\u00e7\u00fcnc\u00fc taraf i\u00e7erik bar\u0131nd\u0131r\u0131yorsan\u0131z, bu i\u00e7eriklerin sitenizin genel \u201cfaydal\u0131 i\u00e7erik\u201d sinyalleri i\u00e7erisine dahil edilebilece\u011fini belirtiyor.<\/p>\n<p>Bu i\u00e7erikler, ana sitenizin amac\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u011f\u0131ms\u0131z \u00fcretiliyorsa, Google taraf\u0131ndan indexlenmeleri engellenmelidir. (Bana g\u00f6re bu \u00e7ok kritik bir konu!)<\/p>\n<h3>Kendi Kendine De\u011ferlendirme G\u00fcncellendi<\/h3>\n<p>Google, i\u00e7eri\u011fin ne kadar g\u00fcncel oldu\u011fu veya uzman taraf\u0131ndan g\u00f6zden ge\u00e7irilip ge\u00e7irilmedi\u011fi gibi fakt\u00f6rleri ele alan bir dizi yeni k\u0131lavuz ekledi.<\/p>\n<h3>Gary Illyes\u2019in A\u00e7\u0131klamalar\u0131<\/h3>\n<p>Google s\u00f6zc\u00fclerinden Gary Illyes, LinkedIn\u2019de yapt\u0131\u011f\u0131 a\u00e7\u0131klamalarla \u00fc\u00e7\u00fcnc\u00fc taraf i\u00e7eriklerin ana sitelerle genellikle bir ba\u011flant\u0131s\u0131n\u0131n olmad\u0131\u011f\u0131n\u0131 ve bu t\u00fcr i\u00e7eriklerin sadece arama sonu\u00e7lar\u0131n\u0131 manip\u00fcle etmek amac\u0131yla olu\u015fturuldu\u011funu belirtti.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<ul>\n<li>Google art\u0131k alt alan adlar\u0131nda bar\u0131nd\u0131r\u0131lan i\u00e7eri\u011fin \u201cyard\u0131mc\u0131l\u0131\u011f\u0131n\u0131\u201d da genel site yard\u0131mc\u0131l\u0131\u011f\u0131 de\u011ferlendirmesine dahil ediyor. Bu, \u201cparazit SEO\u201d taktiklerini hedef alabilir.<\/li>\n<li>\u201cUzman taraf\u0131ndan yaz\u0131lm\u0131\u015f\u201d ifadesi, \u201cuzman veya merakl\u0131 taraf\u0131ndan g\u00f6zden ge\u00e7irilmi\u015f\u201d olarak de\u011fi\u015ftirildi. Bu, yaln\u0131zca yazar\u0131n uzmanl\u0131\u011f\u0131na de\u011fil, i\u00e7eri\u011fin kalitesine de odaklan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/li>\n<li>\u201c\u0130nsanlar taraf\u0131ndan yaz\u0131lan i\u00e7erik\u201d ifadesi, \u201cinsanlar i\u00e7in olu\u015fturulan i\u00e7erik\u201d olarak de\u011fi\u015ftirildi. Bu, y\u00fcksek kaliteli yapay zeka \u00fcr\u00fcn\u00fc i\u00e7eriklere daha a\u00e7\u0131k bir yakla\u015f\u0131m sergileme olas\u0131l\u0131\u011f\u0131 oldu\u011funu i\u015faret ediyor.<\/li>\n<li>Google, sadece tarihi de\u011fi\u015ftirerek i\u00e7eri\u011fi daha taze g\u00f6sterme e\u011filiminin bir fayda sa\u011flamayaca\u011f\u0131ndan bahsetmi\u015ftir. Belki de g\u00fcncel ve taze i\u00e7erik \u015fimdi daha fazla \u00f6d\u00fcllendirilecektir?<\/li>\n<\/ul>\n<p>D\u00fc\u015f\u00fck kaliteli yapay zeka i\u00e7eri\u011fi ile g\u00fcncellik veya konu otoritesini manip\u00fcle etmeye y\u00f6nelik belirsiz bir at\u0131f var. Odak noktam\u0131z, sistemleri manip\u00fcle etmek yerine, bilgi kazan\u0131m\u0131 sa\u011flayan faydal\u0131 i\u00e7erik olu\u015fturmaya devam etmek olmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, sitelerin s\u0131ralanma bi\u00e7iminde iki \u00f6nemli de\u011fi\u015fiklik i\u00e7eren Eyl\u00fcl 2023 Faydal\u0131 \u0130\u00e7erik G\u00fcncellemesini duyurdu.<\/p>\n","protected":false},"author":1,"featured_media":11870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11867"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11870"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}