a\u00e7\u0131klama yapt\u0131.<\/a><\/p>\n\u00d6n\u00fcm\u00fczdeki hafta sonuna kadar bu g\u00fcncellemenin tamamlanmas\u0131 planlan\u0131yor.<\/p>\n
A\u00e7\u0131klamay\u0131 \u00f6zetleyecek olursak, \u00f6n\u00fcm\u00fczdeki hafta sonras\u0131:<\/p>\n
– SSS zengin sonu\u00e7lar\u0131 sadece devlet veya sa\u011fl\u0131k siteleri i\u00e7in
\n– Nas\u0131l yap\u0131l\u0131r zengin sonu\u00e7lar\u0131 ise sadece masa\u00fcst\u00fcnde<\/p>\n
g\u00f6r\u00fcn\u00fcr olacaklar. Bu durumun baz\u0131 sitelerde ciddi organik trafik kayb\u0131na yol a\u00e7mas\u0131 do\u011fal g\u00f6r\u00fcn\u00fcyor<\/p>\n
SSS (FAQ) Zengin Sonu\u00e7lar\u0131:<\/h3>\n
SSS zengin sonu\u00e7lar\u0131, \u00e7o\u011fu web sitesi i\u00e7in a\u015famal\u0131 olarak kald\u0131r\u0131lacak. Ancak sa\u011fl\u0131k alan\u0131nda y\u00fcksek otoriteye sahip web siteleri ve h\u00fck\u00fcmet web siteleri i\u00e7in h\u00e2l\u00e2 g\u00f6sterilecek. Google, bu zengin sonucun d\u00fczenli olarak g\u00f6sterilmeyece\u011fini, ancak uygunluklar\u0131na ba\u011fl\u0131 olarak sitelerin bu muameleyi otomatik olarak alabilece\u011fini belirtti.<\/p>\n
Nas\u0131l Yap\u0131l\u0131r (HowTo) Zengin Sonu\u00e7lar\u0131:<\/h3>\n
Nas\u0131l yap\u0131l\u0131r zengin sonu\u00e7lar\u0131 ise tamamen mobil cihazlardaki arama sonu\u00e7lar\u0131ndan kald\u0131r\u0131lacak. Yine de masa\u00fcst\u00fc cihazlarda g\u00f6r\u00fcnt\u00fclenebilecek. Google, bu de\u011fi\u015fikli\u011fin \u00f6n\u00fcm\u00fczdeki hafta i\u00e7inde k\u00fcresel olarak tamamlanaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n
Yay\u0131nc\u0131lar \u0130\u00e7in Etkileri:<\/h3>\n
Bu haber, SSS i\u00e7eri\u011fi eklemek ve e\u015flik eden yap\u0131land\u0131r\u0131lm\u0131\u015f verileri eklemek i\u00e7in zaman harcayan yay\u0131nc\u0131lar i\u00e7in bir darbe olarak alg\u0131lanabilir. Ancak, sitenizden yap\u0131land\u0131r\u0131lm\u0131\u015f verilerin kald\u0131r\u0131lmas\u0131 gereksizdir, \u00e7\u00fcnk\u00fc di\u011fer arama motorlar\u0131 taraf\u0131ndan kullan\u0131labilir. Google, daha \u00f6nce oldu\u011fu gibi, bir karar de\u011fi\u015fikli\u011fi ile bunlar\u0131 yeniden aktif hale getirebilir.<\/p>\n
Google\u2019\u0131n bu hamlesi, arama deneyimini daha kullan\u0131c\u0131 dostu yapmak i\u00e7in \u00f6nemli bir ad\u0131md\u0131r. Yay\u0131nc\u0131lar, bu de\u011fi\u015fikliklere uyum sa\u011flamak ve i\u00e7eriklerini Google\u2019\u0131n yeni politikalar\u0131na g\u00f6re optimize etmek isteyebilirler.<\/p>\n
Google\u2019\u0131n bu ad\u0131m\u0131n\u0131 \u00dcretken Arama Deneyimi \u00f6ncesi bir t\u00fcr temizlik operasyonu olarak da okumak m\u00fcmk\u00fcn. Hem \u00dcretken Arama Deneyimi hem de bu zengin sonu\u00e7lar\u0131n limitlenmesi operasyonunun ayn\u0131 anda \u00e7ak\u0131\u015fmas\u0131 daha b\u00fcy\u00fck s\u0131k\u0131nt\u0131lar do\u011furabilirdi.<\/p>\n
Bu durum, organik trafikte azalmaya neden olacak. Baz\u0131 b\u00fcy\u00fck sitelerde yap\u0131lan \u00f6rneklemeler, SSS zengin snippet\u2019leri olan URL\u2019lerin SSS\u2019in olmad\u0131\u011f\u0131 durumda g\u00f6re \u00e7ok daha y\u00fcksek t\u0131klama oran\u0131na (CTR) sahip oldu\u011funu g\u00f6steriyor \u2014 baz\u0131 durumlarda 2 kat\u0131na kadar!<\/p>\n
Bu karar\u0131n sonucu olarak, \u00f6n\u00fcm\u00fczdeki haftadan itibaren bu t\u00fcr snippet\u2019lerle trafik kayb\u0131 ya\u015fanacak. Baz\u0131lar\u0131, Google\u2019\u0131n bu ad\u0131m\u0131, yapay zeka cevaplar\u0131na haz\u0131rl\u0131k olarak att\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Di\u011ferleri ise kullan\u0131c\u0131 de\u011feri sa\u011flamad\u0131\u011f\u0131n\u0131 veya Google\u2019\u0131n reklamlara daha fazla t\u0131klama istedi\u011fini iddia ediyor. Ancak, t\u00fcm SSS zengin snippet\u2019lerinin y\u00fcksek kaliteli i\u00e7erik sunmad\u0131\u011f\u0131 da bir ger\u00e7ek. Bu sorunun Google taraf\u0131ndan \u00e7\u00f6z\u00fclebilece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google, \u2018Nas\u0131l Yap\u0131l\u0131r\u2019 ve \u2018S\u0131k\u00e7a Sorulan Sorular\u2019 (SSS) zengin sonu\u00e7lar\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcr\u00fcyor. Bu de\u011fi\u015fiklikler, kullan\u0131c\u0131 deneyimini iyile\u015ftirmeyi ama\u00e7l\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":11798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11797"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11798"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}