{"id":11582,"date":"2023-07-03T12:13:52","date_gmt":"2023-07-03T09:13:52","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=11582"},"modified":"2024-07-04T15:00:10","modified_gmt":"2024-07-04T12:00:10","slug":"google-analytics-4-ga4-resmi-olarak-google-universal-analyticsin-yerini-aldi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/google-analytics-4-ga4-resmi-olarak-google-universal-analyticsin-yerini-aldi\/","title":{"rendered":"Google Analytics 4 (GA4), Resmi Olarak Google Universal Analytics\u2019\u0131n Yerini Ald\u0131"},"content":{"rendered":"<p>GA4&#8217;e zorunlu ge\u00e7i\u015f, dijital pazarlama alan\u0131nda tarihi bir d\u00f6n\u00fcm noktas\u0131. Art\u0131k reklamverenlerin, Google d\u0131\u015f\u0131nda bir analiz alternatifi aramad\u0131klar\u0131 s\u00fcrece, web sitelerinin ve kampanyalar\u0131n\u0131n performans\u0131n\u0131 takip etmek i\u00e7in GA4 kullanmalar\u0131 gerekiyor.<\/p>\n<p>Google, Universal Analytics\u2019in kapat\u0131lmas\u0131n\u0131n a\u015famal\u0131 bir s\u00fcre\u00e7 oldu\u011funu ve bu y\u00fczden baz\u0131 pazarlamac\u0131lar\u0131n belirli verilere hala eri\u015febilece\u011fini belirtiyor. Ancak, halihaz\u0131rda \u00e7al\u0131\u015fan t\u00fcm \u00f6zellikler a\u015famal\u0131 olarak kald\u0131r\u0131lacak \u015fekilde programlanm\u0131\u015f. \u00d6rne\u011fin ben bu yaz\u0131y\u0131 yazarken Stradiji.com\u2019u takip eden Universal Analytics kodu veri almaya devam ediyordu.<\/p>\n<p>Bu a\u015famadan sonra e\u011fer Google Analytics 4 kullanmaya devam edecekseniz yapman\u0131z gereken bir an \u00f6nce GA4&#8217;e adapte olmak ve etkin bir \u015fekilde kullanmak.<\/p>\n<p>Bunun i\u00e7in <a href=\"https:\/\/www.searchenginejournal.com\/ga4-resources\/490515\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal\u2019deki kaynaklar\u0131 inceleyebilirsiniz.<\/a><\/p>\n<p>GA4&#8217;te uzmanla\u015fmak istiyorsan\u0131z, <a href=\"https:\/\/searchengineland.com\/ga4-training-courses-help-confused-marketers-428935\" target=\"_blank\" rel=\"noopener\">linkte yer alan kurslardan birisine kay\u0131t olabilirsiniz<\/a>.<\/p>\n<p>Bir ChatGPT Plus abonesiyseniz, <a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-plugin-for-ga4\/490465\/\" target=\"_blank\" rel=\"noopener\">linkini payla\u015ft\u0131\u011f\u0131m yaz\u0131da ge\u00e7en eklentiyi kullanarak<\/a> GA4 verilerinizi nas\u0131l analiz edebilece\u011finizi \u00f6\u011frenebilirsiniz:<\/p>\n<p>Hen\u00fcz GA4 ge\u00e7i\u015fini tamamlamad\u0131ysan\u0131z, <a href=\"https:\/\/www.stradiji.com\/en\/transition-to-google-analytics-4-comprehensive-guide-to-migration\/\" target=\"_blank\" rel=\"noopener\">Stradiji blogunda yay\u0131mlad\u0131\u011f\u0131m\u0131z yaz\u0131y\u0131 okuyarak ge\u00e7i\u015fi yapabilirsiniz.<\/a> Yap\u0131lan pek \u00e7ok anket hen\u00fcz ge\u00e7i\u015fi tamamlamam\u0131\u015f \u00e7ok say\u0131da site oldu\u011funu g\u00f6steriyor. Google\u2019\u0131n bu ge\u00e7i\u015f i\u00e7in tan\u0131d\u0131\u011f\u0131 s\u00fcre konusunda biraz esneyebilece\u011fini tahmin ediyorum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UA\u2019n\u0131n kapat\u0131lmas\u0131 ba\u015flad\u0131 ancak Google bunun a\u015famal\u0131 olarak ger\u00e7ekle\u015ftirilece\u011fini ve bu nedenle baz\u0131 verilere hala eri\u015filebilece\u011fini bildirdi.<\/p>\n","protected":false},"author":1,"featured_media":11585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1307],"tags":[],"class_list":["post-11582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytics"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11582"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11582\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11585"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}