{"id":11483,"date":"2023-06-12T14:32:27","date_gmt":"2023-06-12T11:32:27","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=11483"},"modified":"2026-10-04T16:24:34","modified_gmt":"2026-10-04T13:24:34","slug":"googlein-uretken-arama-deneyimi-hakkinda-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/googlein-uretken-arama-deneyimi-hakkinda-bilmeniz-gerekenler\/","title":{"rendered":"Google\u2019\u0131n \u00dcretken Arama Deneyimi Hakk\u0131nda Bilmeniz Gerekenler"},"content":{"rendered":"<p>Yapay Zek\u00e2n\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131, SEO d\u00fcnyas\u0131n\u0131 bunun teknoloji \u00fczerindeki t\u00fcm etkileri ve genel insan \u0131rk\u0131 i\u00e7in ne anlama geldi\u011fi konusunda heyecanland\u0131r\u0131yor. Verimlili\u011fi on kat art\u0131rmaktan yeni fikirlerin ve yeni y\u00f6nelimlerin yarat\u0131lmas\u0131na yard\u0131mc\u0131 olmaya kadar, yapay zek\u00e2n\u0131n etkileri \u00e7ok say\u0131da ve b\u00fcy\u00fcleyici.<\/p>\n<p>Yapay zek\u00e2 d\u00fcnya i\u00e7in ne kadar olumlu olsa da, ara\u015ft\u0131rmac\u0131lar\u0131n ve \u00e7ok say\u0131da akademisyenin bizi uyarmaya devam etti\u011fi gibi, bu yeni paradigman\u0131n ortaya \u00e7\u0131k\u0131\u015f\u0131n\u0131n \u00e7ok daha karanl\u0131k bir taraf\u0131 var. \u00d6yle ki, potansiyel olarak insan t\u00fcr\u00fcn\u00fcn yok olmas\u0131na neden olabilir. Ancak karanl\u0131k taraf\u0131na ra\u011fmen, pek \u00e7ok parlak y\u00f6n\u00fc de var.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M_AuaIFhJLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>Hi\u00e7bir alan bu geli\u015fmi\u015f paradigmaya arama kadar haz\u0131rl\u0131ks\u0131z olamazd\u0131. Google ve Microsoft\u2019un m\u00fccadeleye girmesiyle birlikte, \u00f6zellikle Google\u2019\u0131n SGE\u2019si (Search Generative Experience) s\u00f6z konusu oldu\u011funda, arama d\u00fcnyas\u0131nda d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc de\u011fi\u015fiklikler g\u00f6rd\u00fck. Yapay zek\u00e2 taraf\u0131ndan desteklenen bu yeni kullan\u0131c\u0131 aray\u00fcz\u00fc, arama deneyimini ya\u015famak i\u00e7in yepyeni bir yol yarat\u0131yor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-11484 size-full\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2023\/06\/0_gJiKePS9sDv83FAj.png\" alt=\"\" width=\"1400\" height=\"1139\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/0_gJiKePS9sDv83FAj.png 1400w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/0_gJiKePS9sDv83FAj-300x244.png 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/06\/0_gJiKePS9sDv83FAj-1024x833.png 1024w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>Search Generative Experience\u2019\u0131n Google\u2019\u0131 nas\u0131l etkileyece\u011fi ve SEO d\u00fcnyas\u0131 \u00fczerindeki t\u00fcm etkileri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in <a href=\"https:\/\/ziptie.dev\/blog\/everything-you-need-to-know-about-google-sge\/\" target=\"_blank\" rel=\"noopener\">Tomasz Rudzki taraf\u0131ndan yaz\u0131lm\u0131\u015f makaleyi okuyabilirsiniz.<\/a><\/p>\n<p>Makaleyi \u00f6zetlemek gerekirse;<\/p>\n<ul>\n<li>SGE, araman\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fc konusunda \u00f6nemli de\u011fi\u015fiklikler getiriyor. Yapay zek\u00e2 taraf\u0131ndan \u00fcretilen yan\u0131tlar arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6steriliyor.<\/li>\n<li>\u015eu anda eri\u015fim, bekleme listesine kat\u0131lan beta test kullan\u0131c\u0131lar\u0131yla s\u0131n\u0131rl\u0131. D\u00fcnya \u00e7ap\u0131nda kullan\u0131ma sunulursa, bunun \u00f6nemli bir etkisi olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.<\/li>\n<li>SEO uzmanlar\u0131n\u0131n yapay zek\u00e2 kullanan rakiplerine ayak uydurabilmek i\u00e7in arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer almaya y\u00f6nelik stratejiler bulmalar\u0131 gerekecek. Bu uygulaman\u0131n yerini hi\u00e7bir \u015fey tutamayacak.<\/li>\n<li>Web sitesi sahipleri insanlar\u0131n web\u2019de nas\u0131l arama yapt\u0131\u011f\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilecek SGE\u2019ye h\u0131zl\u0131 adapte olmak zorundalar. Web sitesi sahiplerinin bunun sitelerinin nas\u0131l g\u00f6r\u00fcnt\u00fclenece\u011fini nas\u0131l etkileyece\u011fini ve bu de\u011fi\u015fikliklerden nas\u0131l yararlanacaklar\u0131n\u0131 bilmeleri faydal\u0131 olacakt\u0131r.<\/li>\n<li>Ge\u00e7imini sa\u011flamak i\u00e7in Google Arama ile \u00e7al\u0131\u015fan herkes i\u00e7in SGE, gelir elde etme y\u00f6ntemlerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirebilir. Eski y\u00f6ntemler art\u0131k i\u015fe yaramayabilir, bu da sadece SEO uzmanlar\u0131n\u0131n de\u011fil, arama alan\u0131ndaki herkesin tetikte olmas\u0131 gerekti\u011fi anlam\u0131na geliyor.<\/li>\n<\/ul>\n<p>\u00d6n\u00fcm\u00fczde olduk\u00e7a zorlu bir s\u00fcre\u00e7 var. Yapay Zek\u00e2 sohbet tabanl\u0131 arama motorlar\u0131 \u00e7ok h\u0131zl\u0131 bir \u015fekilde yayg\u0131nla\u015ft\u0131. S\u0131radan kullan\u0131c\u0131lar\u0131n \u00e7o\u011fu hen\u00fcz eski arama al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyorlar. Ancak SGE\u2019nin Google araman\u0131n standart bir \u00f6zelli\u011fi haline gelmesi ile \u00e7ok h\u0131zl\u0131 bir \u015fekilde bu yeni aramaya adapte olmaya ba\u015flayabilirler. Bu ise, sitelere gidecek olan trafi\u011fin giderek azalmas\u0131 anlam\u0131na gelecek.<\/p>\n<p>Bundan sonraki i\u015fimiz, bu yeni arama deneyimini anlamak ve burada pozisyon kapmaya \u00e7al\u0131\u015fmak olacak gibi g\u00f6r\u00fcn\u00fcyor. E\u011fer bir SEO uzman\u0131ysan\u0131z, bu geli\u015fmenin bu y\u0131l i\u00e7inde olmas\u0131n\u0131n ka\u00e7\u0131n\u0131lmaz oldu\u011funu bilmenizde yarar var. Bu, \u201cbu y\u0131l sesli araman\u0131n y\u0131l\u0131 olacak!\u201d gibi, SEO uzmanlar\u0131n\u0131n sonradan yanl\u0131\u015f \u00e7\u0131kan bir \u00f6ng\u00f6r\u00fcs\u00fc de\u011fil, ger\u00e7e\u011fin ta kendisi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019\u0131n yeni \u00fcretken arama deneyimi (Search Generative Experience \u2014 SGE) SEO sekt\u00f6r\u00fcnde devrim yaratacak.<\/p>\n","protected":false},"author":1,"featured_media":11486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11483"}],"version-history":[{"count":1,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11483\/revisions"}],"predecessor-version":[{"id":16759,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11483\/revisions\/16759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11486"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}