{"id":11078,"date":"2023-02-27T16:29:39","date_gmt":"2023-02-27T13:29:39","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=11078"},"modified":"2026-03-16T08:05:50","modified_gmt":"2026-03-16T05:05:50","slug":"adim-adim-icerik-denetimi-rehberi","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/adim-adim-icerik-denetimi-rehberi\/","title":{"rendered":"I\u00e7erik Di\u011fer Ad\u0131: Bilmeniz Gereken Her \u015eey"},"content":{"rendered":"<p>En iyi i\u00e7erik \u00fcreticileri ve SEO uzmanlar\u0131 bile bazen ba\u015far\u0131s\u0131z i\u00e7erik \u00fcretirler. \u00c7abalar\u0131na ra\u011fmen, baz\u0131 par\u00e7alar iyi performans g\u00f6stermeyebilir veya arama sonu\u00e7lar\u0131nda s\u0131ralanamayabilir.<\/p>\n<p>Bu t\u00fcr i\u00e7erikleri silmek yerine, neyin yanl\u0131\u015f gitti\u011fini belirlemek ve d\u00fczeltici \u00f6nlemler almak \u00f6nemlidir. \u0130\u00e7erik denetimi yapmak, web sitenizin yay\u0131nlanan i\u00e7eri\u011fini sistematik bir \u015fekilde de\u011ferlendirmenize yard\u0131mc\u0131 olacakt\u0131r. Bu makale, i\u00e7erik denetiminin nas\u0131l yap\u0131laca\u011f\u0131na ili\u015fkin ad\u0131m ad\u0131m bir k\u0131lavuz sunmaktad\u0131r.<\/p>\n<h2>\u0130\u00e7erik Denetimi Nedir?<\/h2>\n<p>\u0130\u00e7erik denetimi, web sitenizin halihaz\u0131rda yay\u0131mlanan i\u00e7eri\u011finin envanterinin \u00e7\u0131kar\u0131lmas\u0131 ve de\u011ferlendirilmesi s\u00fcrecidir. Bu uygulama genellikle i\u00e7eri\u011fin temel anahtar kelimelere sahip olmas\u0131 ve belirli arama sorgular\u0131n\u0131 yan\u0131tlamas\u0131 gereken arama motoru optimizasyonu (SEO) \u00e7al\u0131\u015fmalar\u0131yla ba\u011flant\u0131l\u0131d\u0131r. Denetlenecek i\u00e7erik blog yaz\u0131lar\u0131, vaka \u00e7al\u0131\u015fmalar\u0131 ve infografikler gibi farkl\u0131 formatlar\u0131 i\u00e7erebilir.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-11079 size-full lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2023\/02\/0_vdMEOtO9sQV0g1nm.webp\" alt=\"\" width=\"1117\" height=\"508\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/0_vdMEOtO9sQV0g1nm.webp 1117w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/0_vdMEOtO9sQV0g1nm-300x136.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/0_vdMEOtO9sQV0g1nm-1024x466.webp 1024w\" data-sizes=\"(max-width: 1117px) 100vw, 1117px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1117px; --smush-placeholder-aspect-ratio: 1117\/508;\" \/><\/p>\n<h2>\u0130\u00e7eri\u011finizi Neden Denetlemeniz Gerekiyor?<\/h2>\n<p>\u0130\u00e7eri\u011finizin g\u00fcncel kalmas\u0131n\u0131 sa\u011flamak ve arama motoru s\u0131ralamalar\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in d\u00fczenli i\u00e7erik denetimleri gereklidir. Denetim, a\u015fa\u011f\u0131daki gibi kritik sorular\u0131 yan\u0131tlaman\u0131za yard\u0131mc\u0131 olur:<\/p>\n<ul>\n<li>Mevcut i\u00e7eri\u011finiz hangi konular\u0131 kaps\u0131yor?<\/li>\n<li>\u0130\u00e7erikleriniz de\u011ferli mi?<\/li>\n<li>\u0130nsanlar i\u00e7eri\u011finizi nas\u0131l buluyor?<\/li>\n<li>\u0130\u00e7eri\u011finiz nas\u0131l bir performans sergiliyor?<\/li>\n<li>\u0130\u00e7erikleriniz halen ge\u00e7erli ve g\u00fcncel mi?<\/li>\n<\/ul>\n<p>Bu sorular\u0131n yan\u0131tlar\u0131, i\u00e7eri\u011finizin y\u00fcksek kalitede olmas\u0131n\u0131 ve i\u00e7erik pazarlama stratejinizle uyumlu olmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>Denetleyebilece\u011finiz i\u00e7erik \u00e7ok \u00e7e\u015fitli formatlarda olabilir ve \u015funlar\u0131 i\u00e7erebilir:<\/p>\n<ul>\n<li>Web sayfalar\u0131<\/li>\n<li>A\u00e7\u0131l\u0131\u015f sayfalar\u0131<\/li>\n<li>Blog g\u00f6nderileri<\/li>\n<li>\u00dcr\u00fcn a\u00e7\u0131klamalar\u0131<\/li>\n<li>Videolar<\/li>\n<li>Slayt\u2019lar<\/li>\n<li>Ara\u015ft\u0131rma raporlar\u0131<\/li>\n<\/ul>\n<h2>\u0130\u00e7erik Denetimi Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n<h3>Ad\u0131m 1: Hedeflerinizi Belirleyin<\/h3>\n<p>\u0130\u00e7erik denetimi ile neyi ba\u015farmak istedi\u011finizi tan\u0131mlayarak i\u015fe ba\u015flamak \u00e7ok \u00f6nemlidir. Denetim s\u00fcrecine rehberlik edecek en az bir hedef belirleyin ve ba\u015far\u0131y\u0131 \u00f6l\u00e7mek i\u00e7in metrikleri belirleyin. Bu \u00f6l\u00e7\u00fctler aras\u0131nda SEO sonu\u00e7lar\u0131n\u0131 iyile\u015ftirmek, etkile\u015fimi veya d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak, g\u00fcncelli\u011fini yitirmi\u015f i\u00e7eri\u011fi kald\u0131rmak, mevcut i\u00e7eri\u011fin kalitesini iyile\u015ftirmek veya siteniz i\u00e7in yeni bir organizasyon yap\u0131s\u0131 olu\u015fturmak yer alabilir.<\/p>\n<p>Bu a\u015famada sitenizdeki i\u00e7eriklerin <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4\/edit#gid=0\" target=\"_blank\" rel=\"noopener\">Google\u2019\u0131n Faydal\u0131 \u0130\u00e7erik G\u00fcncellemesi ile birlikte payla\u015ft\u0131\u011f\u0131 kontrol listesindeki sorular\u0131<\/a> ne \u00f6l\u00e7\u00fcde yan\u0131tlad\u0131\u011f\u0131n\u0131 sorgulaman\u0131z faydal\u0131 olabilir.<\/p>\n<h3>Ad\u0131m 2: \u0130\u00e7eri\u011fi Toplay\u0131n ve Kategorize Edin<\/h3>\n<p data-selectable-paragraph=\"\">Hedeflerinizi belirledikten sonra, bir sonraki ad\u0131m yay\u0131mlanan i\u00e7eri\u011finizin envanterini \u00e7\u0131karmakt\u0131r. \u00d6ncelikle, incelemek istedi\u011finiz i\u00e7erik t\u00fcrlerini belirleyin ve URL\u2019lerini toplay\u0131n. Bunu yapmak i\u00e7in Excel veya Google E-Tablolar ya da HubSpot, <a href=\"https:\/\/semrush.sjv.io\/mgmMr7\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> veya Screaming Frog gibi \u00e7evrimi\u00e7i bir ara\u00e7 kullanabilirsiniz.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-11081 size-large alignnone lazyload\" data-src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2023\/02\/0_FoMCFaltNpOkpv72-1024x501.webp\" alt=\"Semrush\u2019\u0131n Content Audit arac\u0131\" width=\"1024\" height=\"501\" data-srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/0_FoMCFaltNpOkpv72-1024x501.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2023\/02\/0_FoMCFaltNpOkpv72-300x147.webp 300w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/501;\" \/><\/p>\n<p>\u0130\u00e7erik URL\u2019lerini ald\u0131ktan sonra i\u00e7eri\u011fi yazar, i\u00e7eri\u011fi \u00fcreten ekip, ba\u015fl\u0131k, tarih, i\u00e7erik t\u00fcr\u00fc, i\u00e7erik hedefi, kelime say\u0131s\u0131, yorumlar ve payla\u015f\u0131mlar gibi belirli kriterlere g\u00f6re kategorize edin.<\/p>\n<p>Her bir i\u00e7erik t\u00fcr\u00fc i\u00e7in a\u015fa\u011f\u0131dakileri takip edebilmek ad\u0131na bir Google Sheet \u015fablonu yaratabilirsiniz;<\/p>\n<ul>\n<li>URL<\/li>\n<li>Yazar<\/li>\n<li>\u0130\u00e7eri\u011fi hangi ekip \u00fcretti? (\u0130\u00e7erik ekibi, sosyal ekip, SEO ekibi vb.)<\/li>\n<li>Zaman: \u0130\u00e7eri\u011fin tamam\u0131n\u0131 \u00fcretmek ne kadar s\u00fcrd\u00fc?<\/li>\n<li>Ba\u015fl\u0131k<\/li>\n<li>Tarih<\/li>\n<li>\u0130\u00e7erik t\u00fcr\u00fc: Blog yaz\u0131s\u0131, infografik, vaka \u00e7al\u0131\u015fmas\u0131 vb. mi?<\/li>\n<li>\u0130\u00e7erik hedefi: \u0130\u00e7eri\u011fin \u00fcretilme amac\u0131 neydi: <a href=\"https:\/\/www.stradiji.com\/tr\/seo-sozlugu\/backlink-nedir\/\">backlink<\/a>, trafik, d\u00f6n\u00fc\u015f\u00fcmler vb.<\/li>\n<li>Kelime say\u0131s\u0131<\/li>\n<li>Yorumlar<\/li>\n<li>Payla\u015f\u0131mlar: Bunu sosyal a\u011fa ve toplam payla\u015f\u0131ma g\u00f6re ay\u0131r\u0131n.<\/li>\n<\/ul>\n<h3>3. Ad\u0131m: Metrikleri Takip Edin ve Verileri Analiz Edin<\/h3>\n<p>\u00dc\u00e7\u00fcnc\u00fc ad\u0131m, g\u00fcncellenmesi veya kald\u0131r\u0131lmas\u0131 gereken i\u00e7eri\u011fi belirlemek i\u00e7in metriklerin izlenmesini ve verilerin analiz edilmesini i\u00e7erir. Sitenizin sa\u011fl\u0131\u011f\u0131n\u0131 ve performans\u0131n\u0131 de\u011ferlendirmek i\u00e7in Temel Performans G\u00f6stergelerini (KPI\u2019lar) kullan\u0131n. Ayr\u0131ca, daha \u00f6nce yay\u0131nlanan i\u00e7eri\u011finizin nas\u0131l performans g\u00f6sterdi\u011fini belirlemek i\u00e7in ge\u00e7mi\u015f i\u00e7erik denetimi ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n<p>Sonu\u00e7 olarak, bir web sitenizin kalitesini korumak ve arama motorlar\u0131nda iyi s\u0131ralarda yer almas\u0131n\u0131 sa\u011flamak i\u00e7in i\u00e7erik denetimi yapmak \u00e7ok \u00f6nemlidir. Bu ad\u0131mlar\u0131 izleyerek web sitenizin yay\u0131nlanan i\u00e7eri\u011fini etkili bir \u015fekilde de\u011ferlendirebilir ve gerekti\u011finde d\u00fczeltici \u00f6nlemler alabilirsiniz.<\/p>\n<p>\u0130\u00e7erik denetimi konusunda profesyonel destek almak isterseniz, bizimle ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ziyaret\u00e7ileri web sitenize \u00e7eken \u015fey i\u00e7eri\u011finizdir. \u0130\u00e7eri\u011finizden en iyi \u015fekilde yararlanmak i\u00e7in bir i\u00e7erik denetimi ger\u00e7ekle\u015ftirin.<\/p>\n","protected":false},"author":1,"featured_media":11083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-11078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=11078"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/11078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/11083"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=11078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=11078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=11078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}