{"id":10828,"date":"2022-12-19T10:10:42","date_gmt":"2022-12-19T07:10:42","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=10828"},"modified":"2023-02-07T18:24:35","modified_gmt":"2023-02-07T15:24:35","slug":"icerik-uretimi-ve-seo-icin-chatgpt-kullanabilir-miyiz","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/icerik-uretimi-ve-seo-icin-chatgpt-kullanabilir-miyiz\/","title":{"rendered":"\u0130\u00e7erik \u00dcretimi ve SEO i\u00e7in ChatGPT Kullanabilir Miyiz?"},"content":{"rendered":"<p>ChatGPT, talimat alabilen ve makale yazmak gibi g\u00f6revleri yerine getirebilen bir yapay zeka sohbet robotudur. ChatGPT\u2019nin \u00fcretti\u011fi \u00e7\u0131kt\u0131lar\u0131n ve verdi\u011fi cevaplar\u0131n\u0131n kalitesi \u015fa\u015f\u0131rt\u0131c\u0131d\u0131r, bu nedenle onu SEO amac\u0131yla kullanma fikri \u00e7ok cazip g\u00f6r\u00fcn\u00fcyor. \u0130\u00e7erik ve SEO i\u00e7in nas\u0131l kullan\u0131laca\u011f\u0131na karar vermeden \u00f6nce bilmeniz gereken baz\u0131 \u00f6nemli detaylar var.<\/p>\n<h2><strong class=\"jw gy\">ChatGPT Nas\u0131l \u00c7al\u0131\u015f\u0131yor?<\/strong><\/h2>\n<p id=\"d1d3\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">\u00d6zetle ChatGPT, B\u00fcy\u00fck \u00d6\u011frenme Modeli (Large Learning Model) olarak adland\u0131r\u0131lan bir makine \u00f6\u011frenimi t\u00fcr\u00fcd\u00fcr.<\/p>\n<p id=\"2f96\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">B\u00fcy\u00fck bir \u00f6\u011frenme modeli, bir c\u00fcmle i\u00e7indeki bir sonraki kelimenin ne oldu\u011funu tahmin edebilen b\u00fcy\u00fck miktarda veri \u00fczerinde e\u011fitilmi\u015f bir yapay zekad\u0131r.<\/p>\n<p id=\"000c\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Ne kadar \u00e7ok veri \u00fczerinde e\u011fitilirse o kadar \u00e7ok t\u00fcrde g\u00f6revi yerine getirebilir (makale yazmak gibi).<\/p>\n<p id=\"cf33\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Bazen b\u00fcy\u00fck dil modelleri beklenmedik yetenekler geli\u015ftirir.<\/p>\n<p id=\"2e76\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Stanford \u00dcniversitesi, e\u011fitim verilerindeki art\u0131\u015f\u0131n GPT-3&#8217;\u00fcn bu g\u00f6revi yapmak i\u00e7in \u00f6zel olarak e\u011fitilmemi\u015f olmas\u0131na ra\u011fmen metni \u0130ngilizce\u2019den Frans\u0131zca\u2019ya \u00e7evirmesini nas\u0131l sa\u011flad\u0131\u011f\u0131n\u0131 yaz\u0131yor.<\/p>\n<p id=\"e19a\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">GPT-3 (ve ChatGPT\u2019nin temelini olu\u015fturan GPT-3.5) gibi b\u00fcy\u00fck dil modelleri belirli g\u00f6revleri yerine getirmek \u00fczere e\u011fitilmez. Daha sonra di\u011fer alanlara uygulayabilecekleri geni\u015f bir bilgi yelpazesi ile e\u011fitilirler.<\/p>\n<p id=\"62a8\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Bu, bir insan\u0131n \u00f6\u011frenme y\u00f6ntemine benziyor. \u00d6rne\u011fin, bir insan marangoz olmaya dair temel bilgileri \u00f6\u011frenirse, bu ki\u015fiye nas\u0131l yap\u0131laca\u011f\u0131 \u00f6zel olarak \u00f6\u011fretilmemi\u015f olsa bile, bu bilgiyi pekala bir masa yapmak i\u00e7in kullanabilir.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"\u0130\u00e7erik \u00dcretimi ve SEO \u0130\u00e7in ChatGPT Kullanabilir Miyiz? - Dijital Pazarlama Notlar\u0131 - 18 Aral\u0131k 2022\" data-src=\"https:\/\/www.youtube.com\/embed\/Z27jsN2vt5o\" width=\"663\" height=\"510\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"about:blank\" class=\"lazyload\" data-load-mode=\"0\"><\/iframe><\/p>\n<h4 id=\"28b5\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">ChatGPT \u0130le \u0130lgili Bilmeniz Gereken \u00d6nemli Bilgiler<\/strong><\/h4>\n<p id=\"d35d\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">ChatGPT\u2019yi SEO ve i\u00e7erik \u00fcretiminde kullanmadan \u00f6nce, bu bilgileri akl\u0131n\u0131z\u0131n bir k\u00f6\u015fesinde tutman\u0131zda yarar var.<\/p>\n<h5 id=\"4e61\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">1. Belirli \u0130\u00e7erik T\u00fcrlerinden Ka\u00e7\u0131nmak i\u00e7in Programland\u0131<\/strong><\/h5>\n<p id=\"ef31\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">ChatGPT \u00f6zellikle grafik \u015fiddet, seks ve patlay\u0131c\u0131 bir cihaz\u0131n nas\u0131l in\u015fa edilece\u011fine ili\u015fkin talimatlar gibi zararl\u0131 i\u00e7erik konular\u0131nda metin olu\u015fturmayacak \u015fekilde programlanm\u0131\u015ft\u0131r.<\/p>\n<h5 id=\"1489\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">2. G\u00fcncel Olaylardan Haberdar De\u011fil<\/strong><\/h5>\n<p id=\"39d5\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Di\u011fer bir s\u0131n\u0131rlama ise 2021&#8217;den sonra olu\u015fturulan herhangi bir i\u00e7erikten haberdar olmamas\u0131d\u0131r. Dolay\u0131s\u0131yla, i\u00e7eri\u011finizin g\u00fcncel ve taze olmas\u0131 gerekiyorsa, ChatGPT mevcut haliyle kullan\u0131\u015fl\u0131 olmayabilir.<\/p>\n<p id=\"6cef\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Ancak yapay zeka alan\u0131ndaki muazzam hareketlili\u011fi ve \u00f6\u011frenme h\u0131z\u0131n\u0131 dikkate alacak olursak, bu handikap\u0131n bir sonraki s\u00fcr\u00fcmle birlikte a\u015f\u0131lmas\u0131 ola\u011fan g\u00f6r\u00fcn\u00fcyor.<\/p>\n<h5 id=\"119f\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">3. Yerle\u015fik \u00d6nyarg\u0131lara Sahiptir<\/strong><\/h5>\n<p id=\"045f\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Fark\u0131nda olunmas\u0131 gereken \u00f6nemli bir s\u0131n\u0131rlama, makinenin yard\u0131mc\u0131, do\u011fru ve zarars\u0131z olmak \u00fczere e\u011fitilmi\u015f olmas\u0131d\u0131r. Bunlar sadece idealler de\u011fil, makinenin i\u00e7ine yerle\u015ftirilmi\u015f kas\u0131tl\u0131 \u00f6nyarg\u0131lard\u0131r.<\/p>\n<p id=\"bf83\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re zarars\u0131z olmaya y\u00f6nelik programlama, \u00e7\u0131kt\u0131n\u0131n olumsuzluktan ka\u00e7\u0131nmas\u0131n\u0131 sa\u011fl\u0131yor. Bu iyi bir \u015fey ama ayn\u0131 zamanda makaleyi ideal olarak tarafs\u0131z olabilecek bir makaleden incelikle de\u011fi\u015ftiriyor.<\/p>\n<p id=\"90bb\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Bir bak\u0131ma ki\u015finin direksiyona ge\u00e7mesi ve ChatGPT\u2019ye a\u00e7\u0131k\u00e7a istenen y\u00f6nde gitmesini s\u00f6ylemesi gerekiyor. G\u00fczel haber \u015fu ki, yaz\u0131l\u0131m siz geribildirim verdik\u00e7e kendisini g\u00fcncelliyor ve daha iyiye do\u011fru evriliyor.<\/p>\n<p id=\"b828\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Tavsiyem arac\u0131n verdi\u011fi ilk tavsiyeye hemen bal\u0131klama atlamamak, do\u011frulu\u011funu sorgulaman\u0131z ve bolca geribildirim vermenizdir.<\/p>\n<h5 id=\"4912\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">4. ChatGPT Son Derece Ayr\u0131nt\u0131l\u0131 Talimatlar Gerektirir<\/strong><\/h5>\n<p id=\"b28b\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">ChatGPT, orijinal veya belirli bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 yans\u0131tan y\u00fcksek kaliteli i\u00e7erik \u00fcretmek i\u00e7in ayr\u0131nt\u0131l\u0131 talimatlar gerektiriyor. Ne kadar fazla talimat verilirse \u00e7\u0131kt\u0131 o kadar sofistike olacakt\u0131r. Bu hem bir g\u00fc\u00e7 hem de fark\u0131nda olunmas\u0131 gereken bir s\u0131n\u0131rlamad\u0131r. \u0130\u00e7erik talebinde ne kadar az talimat varsa, \u00e7\u0131kt\u0131n\u0131n ba\u015fka bir taleple benzer bir \u00e7\u0131kt\u0131y\u0131 payla\u015fma olas\u0131l\u0131\u011f\u0131 o kadar y\u00fcksektir. Son derece sab\u0131rl\u0131 ve anlay\u0131\u015fl\u0131 bir ara\u00e7 oldu\u011fu i\u00e7in, bolca revize talep edebilirsiniz \ud83d\ude42<\/p>\n<h5 id=\"736c\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">5. ChatGPT \u0130\u00e7eri\u011fi Tan\u0131mlanabilir mi?<\/strong><\/h5>\n<p id=\"d194\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Google ve di\u011fer kurulu\u015flardaki ara\u015ft\u0131rmac\u0131lar uzun y\u0131llard\u0131r yapay zeka taraf\u0131ndan olu\u015fturulan i\u00e7eri\u011fi ba\u015far\u0131l\u0131 bir \u015fekilde tespit etmek i\u00e7in algoritmalar \u00fczerinde \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n<p id=\"98c9\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Bu noktada belli bir \u00f6l\u00e7\u00fcde ba\u015far\u0131l\u0131 olduklar\u0131n\u0131 s\u00f6ylemem gerekir. Ancak bana kal\u0131rsa ara\u00e7tan elde etti\u011fimiz i\u00e7eri\u011fi oldu\u011fu gibi sitemize yerle\u015ftirmemiz yapabilece\u011fimiz en b\u00fcy\u00fck hatalardan birisidir. Bu arac\u0131 daha ziyade bir yazar asistan\u0131 gibi d\u00fc\u015f\u00fcnmek ve i\u00e7erik \u00fcretimi i\u00e7in harcad\u0131\u011f\u0131n\u0131z birim zaman\u0131 azaltmak i\u00e7in ustal\u0131kla kullanmay\u0131 \u00f6\u011frenmenizi tavsiye ederim.<\/p>\n<h4 id=\"dcd1\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\"><strong class=\"jw gy\">SEO i\u00e7in Yapay Zekan\u0131n En \u0130yi Kullan\u0131m\u0131<\/strong><\/h4>\n<p id=\"053a\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Yapay zeka ara\u00e7lar\u0131n\u0131n en iyi kullan\u0131m\u0131, SEO\u2019yu bir \u00e7al\u0131\u015fan\u0131 daha \u00fcretken hale getirecek \u015fekilde \u00f6l\u00e7eklendirmektir. Bu da genellikle ara\u015ft\u0131rma ve analiz gibi s\u0131k\u0131c\u0131 i\u015fleri yapay zekaya b\u0131rakmaktan ibarettir.<\/p>\n<p id=\"f02f\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">\u00d6rne\u011fin ChatGPT\u2019nin meta description (meta a\u00e7\u0131klama) \u00fcretmede son derece maharetli oldu\u011funu bizzat deneyimledim. Hatta olu\u015fturdu\u011fu meta description\u2019\u0131 m\u00fc\u015fterilerim ile payla\u015ft\u0131m ve onaylar\u0131n\u0131 da ald\u0131m.<\/p>\n<p id=\"ac8f\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Bir meta a\u00e7\u0131klama olu\u015fturmak i\u00e7in web sayfalar\u0131n\u0131 \u00f6zetlemek kabul edilebilir bir kullan\u0131m olabilir, \u00e7\u00fcnk\u00fc Google \u00f6zellikle bunun y\u00f6nergelerine ayk\u0131r\u0131 olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor.<\/p>\n<p id=\"5988\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">Bir yaz\u0131 tasla\u011f\u0131 veya i\u00e7erik \u00f6zeti olu\u015fturmak i\u00e7in ChatGPT kullanmak ilgin\u00e7 bir kullan\u0131m olabilir. \u00d6rne\u011fin 1000 kelime \u00fcst\u00fcnde, \u00e7ok say\u0131da alt ba\u015fl\u0131\u011f\u0131 olan bir blog yaz\u0131s\u0131 yazmak istedi\u011finizde, araca hangi alt ba\u015fl\u0131klar\u0131 kullanman\u0131n uygun olaca\u011f\u0131n\u0131 sorabilirsiniz. Genelde \u00e7ok ba\u015far\u0131l\u0131 \u00f6nerilerde bulunuyor.<\/p>\n<p id=\"fbd7\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">\u0130\u00e7erik olu\u015fturmay\u0131 bir yapay zekaya devretmek ve oldu\u011fu gibi yay\u0131nlamak, \u00f6nce kalite, do\u011fruluk ve yararl\u0131l\u0131k a\u00e7\u0131s\u0131ndan g\u00f6zden ge\u00e7irilmezse yapay zekan\u0131n en etkili kullan\u0131m\u0131 olmayabilir.<\/p>\n<p id=\"77ab\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">\u00d6rne\u011fin \u0130ngilizce i\u00e7erik \u00fcretecekseniz, muhakkak Grammarly gibi \u201cproofreading\u201d ara\u00e7lar\u0131 ile kontrol etmenizde ve d\u00fczenlemenizde fayda var.<\/p>\n<p id=\"d2fb\" class=\"pw-post-body-paragraph ju jv gx jw b jx la jz ka kb lb kd ke jk lc kg kh jn ld kj kk jq le km kn ko gq bi\" data-selectable-paragraph=\"\">E\u011fer uzmanl\u0131k \u2014 otorite-g\u00fcven gerektiren bir konuda i\u00e7erik \u00fcretiyorsan\u0131z, yapay zekay\u0131 uzman yazar\u0131n\u0131z\u0131n i\u015fini kolayla\u015ft\u0131rmak i\u00e7in kullanabilirsiniz. Bu noktada uzman\u0131n tecr\u00fcbeleri ve deneyimleri &gt; yapay zeka diyebiliriz \ud83d\ude42<\/p>\n<p data-selectable-paragraph=\"\">Haftan\u0131n en \u00f6nemli SEO geli\u015fmelerini de\u011ferlendirdi\u011fim, <a href=\"https:\/\/merterkal.com\/i%CC%87%C3%A7erik-%C3%BCretimi-ve-seo-i%C3%A7in-chatgpt-kullanabilir-miyiz-dijital-pazarlama-notlar%C4%B1-aeb32fcbe700\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131 b\u00fcltenimi okumak i\u00e7in t\u0131klay\u0131n.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik \u00dcretimi ve SEO i\u00e7in ChatGPT kullanmadan \u00f6nce bilmeniz gerekenler.<\/p>\n","protected":false},"author":1,"featured_media":10829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5],"tags":[1269],"class_list":["post-10828","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-video","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/10828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=10828"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/10828\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/10829"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=10828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=10828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=10828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}