{"id":10767,"date":"2022-11-23T10:08:22","date_gmt":"2022-11-23T07:08:22","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=10767"},"modified":"2023-03-14T10:07:01","modified_gmt":"2023-03-14T07:07:01","slug":"googlein-faydali-icerik-guncellemesi-ile-ilgili-bilmeniz-gerekenler","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/tr\/googlein-faydali-icerik-guncellemesi-ile-ilgili-bilmeniz-gerekenler\/","title":{"rendered":"Google&#8217;\u0131n Faydal\u0131 \u0130\u00e7erik G\u00fcncellemesi \u0130le \u0130lgili Bilmeniz Gerekenler"},"content":{"rendered":"<p id=\"52c5\" class=\"pw-post-body-paragraph lg lh ik li b lj lk ll lm ln lo lp lq kw lr ls lt kz lu lv lw lc lx ly lz ma id gl\" data-selectable-paragraph=\"\">Hakk\u0131nda \u00e7ok fazla spek\u00fclasyon yap\u0131lan bu g\u00fcncelleme ile ilgili en mant\u0131kl\u0131 buldu\u011fum de\u011ferlendirmeleri sizlerle payla\u015fmak istedim.<\/p>\n<p class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\">Bunlardan bana g\u00f6re en \u00f6nemlisi <a href=\"https:\/\/www.searchenginejournal.com\/googles-helpful-content-update-rolls-out-7-things-to-know\/462610\/\" target=\"_blank\" rel=\"noopener\">Search Engine Journal\u2019de yay\u0131mlanan bu makaleyd<\/a>i. Makaleden \u00f6nemli ba\u015fl\u0131klar\u0131 \u00f6zetlersem;<\/p>\n<div class=\"id ie if ig ih\">\n<p id=\"dff8\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">1.Ana konudan fazla uzakla\u015fmay\u0131n:\u00a0<\/strong>Edit\u00f6r arkada\u015flar\u0131m\u0131z g\u00fccenmesinler ama \u00e7o\u011fu zaman yazd\u0131klar\u0131 konuya \u201cd\u00fcnya bir toz bulutuydu\u201d gibi konu ila alakas\u0131z ba\u015flang\u0131\u00e7lar yapmay\u0131 \u00e7ok seviyorlar. Bu g\u00fcncelleme ile birlikte art\u0131k konudan \u00e7ok sapmamay\u0131 bir al\u0131\u015fkanl\u0131k haline getirmemiz gerekiyor.<\/p>\n<p id=\"e877\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">2.Tecr\u00fcbelerinizi ve Deneyimlerinizi G\u00f6sterin:\u00a0<\/strong>Ki\u015fisel ya da kurumsal olarak tecr\u00fcbe etmedi\u011finiz herhangi bir konu hakk\u0131nda yaz\u0131 yazmamay\u0131 prensip haline getirin.<\/p>\n<p id=\"00a7\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">3.Birden Fazla Konuyu Bir Sitede \u0130\u015flemeyin:\u00a0<\/strong>Ni\u015f bir konuyu sahiplenmeye \u00e7al\u0131\u015f\u0131n. Siteniz bir s\u00fcr\u00fc ilgili ilgisiz konu hakk\u0131nda i\u00e7eriklere sahip olmas\u0131n.<\/p>\n<p id=\"89ec\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">4.Arama Yapanlar\u0131n Sorular\u0131na Yeterli Cevaplar Verin:\u00a0<\/strong>Bu tavsiyeyle Google, i\u00e7eri\u011fin insanlara bir \u015feyler \u00f6\u011fretti\u011finde veya bir g\u00f6revi yerine getirmelerine yard\u0131mc\u0131 oldu\u011funda faydal\u0131 oldu\u011funu s\u00f6yl\u00fcyor. Arama motorlar\u0131 i\u00e7in i\u00e7erik olu\u015fturmak, \u00e7o\u011fu zaman de\u011ferli bir \u015fey s\u00f6ylemeden \u00e7ok \u015fey yazmay\u0131 gerektirebilir. \u0130nsanlar i\u00e7in i\u00e7erik yazarken, ilk etapta web sitenizi bulmalar\u0131na neden olan bir soruyu yan\u0131tlamalar\u0131na veya bir endi\u015feyi \u00e7\u00f6zmelerine yard\u0131mc\u0131 olmal\u0131s\u0131n\u0131z. \u0130\u00e7eri\u011finizde \u201cKullan\u0131c\u0131lar Bunlar\u0131 Da Sordu\u201d b\u00f6l\u00fcm\u00fcndeki ilgili sorular\u0131 cevapland\u0131rman\u0131z, kullan\u0131c\u0131lara faydal\u0131 i\u00e7erikler olu\u015fturman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JF2iszYFnU4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p id=\"22ba\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">5.Genel Okuyucu Deneyimini \u0130hmal Etmeyin:\u00a0<\/strong>Google, site sahiplerini sitelerinde bir i\u00e7eri\u011fi okuyan kullan\u0131c\u0131lar\u0131n ya\u015fad\u0131\u011f\u0131 deneyim hakk\u0131nda d\u00fc\u015f\u00fcnmeye te\u015fvik ediyor. Yukar\u0131daki kriterlerin tamam\u0131n\u0131 kar\u015f\u0131lay\u0131p yine de tatmin edici bir deneyim sa\u011flayamamak m\u00fcmk\u00fcn olabilir. \u00d6rne\u011fin, foto\u011fraf veya video i\u00e7ermeyen ilk elden uzmanl\u0131\u011fa sahip bir \u00fcr\u00fcn incelemesi okumay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Arama yapanlar metinsel i\u00e7eri\u011fi takdir edebilirken, \u00fcr\u00fcn\u00fcn g\u00f6rsel bir g\u00f6sterimi deneyimi tamamlayacakt\u0131r. Arayanlar\u0131n istek ve ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lay\u0131n, onlar\u0131 daha fazlas\u0131n\u0131 aramaya b\u0131rakmay\u0131n.<\/p>\n<p id=\"bb80\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">6.Do\u011frulanm\u0131\u015f Cevab\u0131 Olmayan Bir Soruya Cevap Vermeyin:\u00a0<\/strong>Bak\u0131n\u0131z buras\u0131 \u00e7ok \u00f6nemli! Size g\u00f6re bir sorunun cevab\u0131 olabilir, ancak bunun nesnel ve olgusal dayanaklar\u0131 olmas\u0131 gerekir. Bir s\u00f6ylenti ya da spek\u00fclatif bir \u015fey hakk\u0131nda yaz\u0131yorsan\u0131z bunu okuyucuya a\u00e7\u0131klay\u0131n. Yararl\u0131 i\u00e7erik g\u00fcncellemesine uyman\u0131n yan\u0131 s\u0131ra, bu, okuyucular\u0131n\u0131zla g\u00fcven olu\u015fturmak ve s\u00fcrd\u00fcrmek i\u00e7in de iyi bir tavsiyedir.<\/p>\n<p id=\"1271\" class=\"pw-post-body-paragraph lg lh ik li b lj mc ll lm ln md lp lq kw me ls lt kz mf lv lw lc mg ly lz ma id gl\" data-selectable-paragraph=\"\"><strong class=\"li il\">7. Di\u011fer B\u00fcy\u00fck G\u00fcncellemeler \u0130\u00e7in Google\u2019\u0131n Y\u00f6nergelerini Takip Edin:\u00a0<\/strong>Google, temel g\u00fcncellemeler ve \u00fcr\u00fcn inceleme g\u00fcncellemesi ile ilgili rehberli\u011fin faydal\u0131 i\u00e7erik g\u00fcncellemesi i\u00e7in de ge\u00e7erli oldu\u011funu hat\u0131rlat\u0131r. Temel g\u00fcncellemeler ve \u00fcr\u00fcn inceleme sayfalar\u0131 i\u00e7in Google\u2019\u0131n tavsiyelerine zaten uyuyorsan\u0131z, faydal\u0131 i\u00e7erik g\u00fcncellemesinden yararlanmak i\u00e7in iyi bir konumda olma ihtimaliniz y\u00fcksektir.<\/p>\n<p data-selectable-paragraph=\"\">Bununla beraber ZEO ajans\u0131ndan <a class=\"np et cj\" href=\"https:\/\/medium.com\/u\/82b75d5068f?source=post_page-----26d0114435d7--------------------------------\" target=\"_blank\" rel=\"noopener\">Samet \u00d6zs\u00fcleyman <\/a>Google Faydal\u0131 \u0130\u00e7erik algoritma g\u00fcncellemesi ile ilgili T\u00fcrk\u00e7e en iyi <a href=\"https:\/\/zeo.org\/tr\/kaynaklar\/blog\/google-helpful-content-update-bilinmesi-gerekenler-aksiyonlar\" target=\"_blank\" rel=\"noopener\">referans sayfay\u0131<\/a> haz\u0131rlam\u0131\u015f. Yukar\u0131da 7 madde ile birlikte Samet \u00d6zs\u00fcleyman&#8217;\u0131n \u00f6nerilerini de okuman\u0131z\u0131 \u00f6nemle tavsiye ederim.<\/p>\n<p data-selectable-paragraph=\"\">Haftan\u0131n en \u00f6nemli SEO geli\u015fmelerini de\u011ferlendirdi\u011fim,\u00a0<a href=\"https:\/\/merterkal.com\/domain-otoritesi-bir-google-s%C4%B1ralama-fakt%C3%B6r%C3%BC-m%C3%BCd%C3%BCr-dijital-pazarlama-notlar%C4%B1-86515144e08b\" target=\"_blank\" rel=\"noopener\">Dijital Pazarlama Notlar\u0131 b\u00fcltenime abone olmak i\u00e7in t\u0131klay\u0131n<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;\u0131n ge\u00e7ti\u011fimiz Eyl\u00fcl ay\u0131nda devreye soktu\u011fu &#8220;Faydal\u0131 \u0130\u00e7erik G\u00fcncellemesi&#8221; ile ilgili herkes farkl\u0131 de\u011ferlendirmeler yap\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":10768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[5],"tags":[1269],"class_list":["post-10767","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-arama-motoru-optimizasyonu","tag-video","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/10767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=10767"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/posts\/10767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/10768"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=10767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/categories?post=10767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/tags?post=10767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}