{"id":8613,"date":"2022-02-17T11:52:08","date_gmt":"2022-02-17T08:52:08","guid":{"rendered":"https:\/\/www.stradiji.demo.bugrayazar.com.tr\/?page_id=8430"},"modified":"2026-10-02T13:39:40","modified_gmt":"2026-10-02T10:39:40","slug":"donusum-optimizasyonu","status":"publish","type":"page","link":"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/donusum-optimizasyonu\/","title":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu: Ayn\u0131 Trafikten Daha Fazla M\u00fc\u015fteri<\/h1>\n<p>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu (CRO), sitenize zaten gelen ziyaret\u00e7ilerin daha b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n form doldurmas\u0131n\u0131, aramas\u0131n\u0131 ya da sat\u0131n almas\u0131n\u0131 sa\u011flama i\u015fidir. Stradiji \u00f6nce \u00f6l\u00e7\u00fcm\u00fcn do\u011fru oldu\u011funu kontrol eder, sonra ziyaret\u00e7inin nerede tak\u0131ld\u0131\u011f\u0131n\u0131 bulur, de\u011fi\u015fikli\u011fi test ederek uygular.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz \u00d6n De\u011ferlendirme \u0130ste \u2192<\/span><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"font-size:14px;opacity:.8\">Sitenizi g\u00f6nderin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm\u00fc en \u00e7ok engelleyen 3 noktay\u0131 ekran g\u00f6r\u00fcnt\u00fcleriyle iletelim.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-donusum-optimizasyonu-hero.jpg\" class=\"attachment-large size-large\" alt=\"Bo\u011faz vapurunda telefonundaki k\u0131rm\u0131z\u0131 sat\u0131n alma butonuna basmak \u00fczere olan kad\u0131n, site i\u00e7indeki yolculu\u011fu camg\u00f6be\u011fi \u0131\u015f\u0131k iziyle butona ak\u0131yor\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-donusum-optimizasyonu-hero.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-donusum-optimizasyonu-hero-300x201.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Tan\u0131d\u0131k geldi mi?<\/h2>\n<ul>\n<li>Trafik art\u0131yor, sat\u0131\u015f ve form say\u0131s\u0131 yerinde say\u0131yor.<\/li>\n<li>Reklama para veriyorsunuz, ziyaret\u00e7i a\u00e7\u0131l\u0131\u015f sayfas\u0131ndan hemen \u00e7\u0131k\u0131yor.<\/li>\n<li>Toplant\u0131lar &#8220;butonu k\u0131rm\u0131z\u0131 m\u0131 yapsak&#8221; tart\u0131\u015fmas\u0131yla bitiyor.<\/li>\n<li>GA4&#8217;teki d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131, sat\u0131\u015f ekibinin g\u00f6rd\u00fc\u011f\u00fc talep say\u0131s\u0131n\u0131 tutmuyor.<\/li>\n<\/ul>\n<p>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu buton rengiyle ba\u015flamaz. \u00d6nce \u00f6l\u00e7\u00fcm, sonra s\u00fcrt\u00fcnme, en son test.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Kendi dersimiz<\/h2>\n<p>2026&#8217;da bir potansiyel m\u00fc\u015fteri ilk g\u00f6r\u00fc\u015fmeden sonra bizden 11 g\u00fcn yan\u0131t alamad\u0131 ve ba\u015fka bir ajansla anla\u015ft\u0131. Sayfam\u0131z iyiydi, form \u00e7al\u0131\u015f\u0131yordu, d\u00f6n\u00fc\u015f\u00fcm\u00fc kaybettiren yava\u015f yan\u0131tt\u0131. O g\u00fcnden sonra kendimize kural koyduk: ilk yan\u0131t 24 saat, teklif 72 saat. M\u00fc\u015fterilerimize de ayn\u0131 \u015feyi s\u00f6yl\u00fcyoruz: huni sitenin bitti\u011fi yerde bitmiyor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-cro-yontem-tr-1024x683.webp\" class=\"attachment-large size-large\" alt=\"D\u00f6n\u00fc\u015f\u00fcm optimizasyonu y\u00f6ntemi: \u00f6l\u00e7\u00fcm denetiminden rapora 5 ad\u0131m\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-cro-yontem-tr-1024x683.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-cro-yontem-tr-300x200.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-cro-yontem-tr.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Nas\u0131l \u00e7al\u0131\u015f\u0131yoruz<\/h2>\n<ol>\n<li><b>\u00d6l\u00e7\u00fcm denetimi (1. hafta).<\/b> GA4&#8217;te form, telefon, WhatsApp ve sat\u0131n alma olaylar\u0131 do\u011fru mu say\u0131l\u0131yor, \u00e7ift say\u0131m var m\u0131, bot trafi\u011fi ayr\u0131lm\u0131\u015f m\u0131? Yanl\u0131\u015f veriyle yap\u0131lan test, yanl\u0131\u015f karar \u00fcretir.<\/li>\n<li><b>S\u00fcrt\u00fcnme analizi.<\/b> Microsoft Clarity oturum kay\u0131tlar\u0131 ve \u0131s\u0131 haritalar\u0131, GA4 huni raporu, form alan\u0131 baz\u0131nda terk analizi. Gerekirse 5 m\u00fc\u015fterinizle k\u0131sa g\u00f6r\u00fc\u015fme.<\/li>\n<li><b>Hipotez ve \u00f6ncelik.<\/b> Her fikir i\u00e7in etki, g\u00fcven ve efor puan\u0131. En \u00e7ok paray\u0131 en az emekle geri getirecek de\u011fi\u015fiklik ba\u015fa ge\u00e7er.<\/li>\n<li><b>Uygulama ve test.<\/b> Trafik yeterliyse A\/B testi. Yeterli de\u011filse kontroll\u00fc \u00f6nce-sonra \u00f6l\u00e7\u00fcm\u00fc, \u00e7\u00fcnk\u00fc d\u00fc\u015f\u00fck trafikte A\/B testi \u00e7o\u011fu zaman istatistiksel olarak anlams\u0131z sonu\u00e7 verir.<\/li>\n<li><b>\u00d6l\u00e7\u00fcm ve rapor.<\/b> D\u00f6n\u00fc\u015f\u00fcm oran\u0131, talep say\u0131s\u0131 ve m\u00fcmk\u00fcnse gelir. Her ay tek sayfa.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Kapsam<\/h2>\n<table>\n<tr>\n<td><b>A\u00e7\u0131l\u0131\u015f sayfas\u0131 ve metin<\/b><br \/>Ba\u015fl\u0131k, de\u011fer \u00f6nerisi ve CTA&#8217;n\u0131n AIDA ve PAS modelleriyle yeniden yaz\u0131m\u0131.<\/td>\n<td><b>Form ve \u00f6deme ad\u0131m\u0131<\/b><br \/>Alan say\u0131s\u0131, hata mesajlar\u0131, g\u00fcven sinyalleri, mobil kullan\u0131m.<\/td>\n<td><b>H\u0131z ve mobil<\/b><br \/>\u00d6nemli Web Verileri (Core Web Vitals): LCP 2,5 saniyenin alt\u0131 hedefi.<\/td>\n<\/tr>\n<tr>\n<td><b>G\u00fcven unsurlar\u0131<\/b><br \/>Vaka, yorum, garanti ve iade bilgisi, \u015firket bilgilerinin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc.<\/td>\n<td><b>\u00d6l\u00e7\u00fcm kurgusu<\/b><br \/>GA4 olaylar\u0131, anahtar etkinlikler, CRM ile e\u015fle\u015fme. Detay: <a href=\"https:\/\/www.stradiji.com\/tr\/web-analytics-hizmetleri\/\">Web Analytics<\/a>.<\/td>\n<td><b>Sat\u0131\u015f s\u00fcreci<\/b><br \/>Yan\u0131t s\u00fcresi, teklif ak\u0131\u015f\u0131, takip e-postalar\u0131.<\/td>\n<\/tr>\n<\/table>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Neden Stradiji?<\/h2>\n<ul>\n<li><b>\u00d6nce \u00f6l\u00e7\u00fcm.<\/b> Do\u011frulanmam\u0131\u015f veriyle test ba\u015flatm\u0131yoruz.<\/li>\n<li><b>Trafik ve d\u00f6n\u00fc\u015f\u00fcm ayn\u0131 masada.<\/b> SEO ve reklamla gelen ziyaret\u00e7inin niyetini biliyoruz, sayfay\u0131 o niyete g\u00f6re kuruyoruz.<\/li>\n<li><b>D\u00fcr\u00fcst istatistik.<\/b> Test sonucu anlaml\u0131 de\u011filse &#8220;kazand\u0131k&#8221; demiyoruz.<\/li>\n<li><b>Kar\u015f\u0131n\u0131zda kurucu var.<\/b> 2009&#8217;dan beri SEO alan\u0131nda \u00e7al\u0131\u015fan ve Stradiji&#8217;yi 2010&#8217;da kuran Mert Erkal i\u015finizi bizzat y\u00f6netiyor.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Mert&#8217;in Notu<\/h2>\n<p>&#8220;En sevdi\u011fim soru \u015fu: &#8216;Sitenize bu ay ka\u00e7 ki\u015fi geldi ve ka\u00e7\u0131yla konu\u015ftunuz?&#8217; \u00c7o\u011fu \u015firket ilk rakam\u0131 biliyor, ikincisini bilmiyor. D\u00f6n\u00fc\u015f\u00fcm optimizasyonu o iki rakam aras\u0131ndaki bo\u015flu\u011fu kapatma i\u015fi.&#8221;<br \/>Mert Erkal, Stradiji kurucusu, SEO ve GEO dan\u0131\u015fman\u0131<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mert Erkal, Stradiji kurucusu\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg 683w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-200x300.jpg 200w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<p><b>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu ne kadar s\u00fcrede sonu\u00e7 verir?<\/b><br \/>\u00d6l\u00e7\u00fcm ve bariz s\u00fcrt\u00fcnme d\u00fczeltmeleri genellikle ilk 4-6 haftada etkisini g\u00f6sterir. Test program\u0131 ise trafi\u011finize ba\u011fl\u0131: her test i\u00e7in anlaml\u0131 sonu\u00e7 almaya yetecek ziyaret\u00e7i gerekiyor.<\/p>\n<p><b>A\/B testi i\u00e7in ne kadar trafik gerekir?<\/b><br \/>Tek bir rakam yok; mevcut d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131za ve g\u00f6rmek istedi\u011finiz farka ba\u011fl\u0131. Trafi\u011finiz d\u00fc\u015f\u00fckse \u00f6nce nitel veriyle (oturum kayd\u0131, form analizi, m\u00fc\u015fteri g\u00f6r\u00fc\u015fmesi) en b\u00fcy\u00fck engelleri kald\u0131r\u0131yoruz.<\/p>\n<p><b>Sitemize siz mi m\u00fcdahale ediyorsunuz?<\/b><br \/>Do\u011frudan biz de\u011fil. De\u011fi\u015fiklikleri ekibiniz, yaz\u0131l\u0131m firman\u0131z ya da g\u00fcvendi\u011fimiz bir uygulama orta\u011f\u0131 yapar; biz brifi yazar ve kontrol ederiz.<\/p>\n<p><b>Hangi ara\u00e7lar\u0131 kullan\u0131yorsunuz?<\/b><br \/>GA4, Google Tag Manager, Microsoft Clarity, Search Console ve gerekti\u011finde test ara\u00e7lar\u0131.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u0130lgili hizmetler: <a href=\"https:\/\/www.stradiji.com\/tr\/web-analytics-hizmetleri\/\">Web Analytics<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/seo-danismanlik-hizmeti\/\">SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/google-ads-danismanligi\/\">Google Ads Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/geo-skor-karti\/\">GEO Skor Kart\u0131<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Sitenizde para nerede ka\u00e7\u0131yor?<\/h2>\n<p>Sitenizi g\u00f6nderin, 3 i\u015f g\u00fcn\u00fc i\u00e7inde en b\u00fcy\u00fck 3 engeli g\u00f6sterelim.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz \u00d6n De\u011ferlendirme \u0130ste \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu: Ayn\u0131 Trafikten Daha Fazla M\u00fc\u015fteri D\u00f6n\u00fc\u015f\u00fcm optimizasyonu (CRO), sitenize zaten gelen ziyaret\u00e7ilerin daha b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n form doldurmas\u0131n\u0131, aramas\u0131n\u0131 ya da sat\u0131n almas\u0131n\u0131 sa\u011flama i\u015fidir. Stradiji \u00f6nce \u00f6l\u00e7\u00fcm\u00fcn do\u011fru oldu\u011funu kontrol eder, sonra ziyaret\u00e7inin nerede tak\u0131ld\u0131\u011f\u0131n\u0131 bulur, de\u011fi\u015fikli\u011fi test ederek uygular. \u00dccretsiz \u00d6n De\u011ferlendirme \u0130ste \u2192Sitenizi g\u00f6nderin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde d\u00f6n\u00fc\u015f\u00fcm\u00fc en...","protected":false},"author":1,"featured_media":16316,"parent":1076,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8613","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/8613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=8613"}],"version-history":[{"count":2,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/8613\/revisions"}],"predecessor-version":[{"id":16445,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/8613\/revisions\/16445"}],"up":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/16316"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=8613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}