{"id":12631,"date":"2024-06-27T10:12:18","date_gmt":"2024-06-27T07:12:18","guid":{"rendered":"https:\/\/www.stradiji.com\/?page_id=12631"},"modified":"2026-10-07T17:57:37","modified_gmt":"2026-10-07T14:57:37","slug":"b2b-icerik-pazarlamasi","status":"publish","type":"page","link":"https:\/\/www.stradiji.com\/tr\/b2b-icerik-pazarlamasi\/","title":{"rendered":"B2B \u0130\u00e7erik Stratejisi"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>B2B \u0130\u00e7erik Stratejisi: Yapay Zek\u00e2n\u0131n Yazamayaca\u011f\u0131 \u0130\u00e7erik<\/h1>\n<p>Stradiji&#8217;nin i\u00e7erik stratejisi hizmeti, B2B markalar\u0131n sat\u0131\u015f s\u00fcrecinde ger\u00e7ekten okunan, Google&#8217;da s\u0131ralanan ve yapay zek\u00e2 cevaplar\u0131nda al\u0131nt\u0131lanan i\u00e7erikleri planlar ve \u00fcretir. Temel kural\u0131m\u0131z basit: bir yapay zek\u00e2n\u0131n ba\u015fl\u0131\u011f\u0131 g\u00f6r\u00fcnce yazabilece\u011fi i\u00e7eri\u011fi \u00fcretmiyoruz.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz \u0130\u00e7erik Bo\u015flu\u011fu Analizi \u0130ste \u2192<\/span><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"font-size:14px;opacity:.8\">Sitenizi ve 3 rakibinizi g\u00f6nderin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde rakiplerin al\u0131p sizin ka\u00e7\u0131rd\u0131\u011f\u0131n\u0131z 5 konuyu iletelim.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-icerik-stratejisi-hero.jpg\" class=\"attachment-large size-large\" alt=\"\u0130\u00e7erik stratejisti, sekt\u00f6r uzman\u0131yla r\u00f6portaj yap\u0131yor; uzman\u0131n bilgisi camg\u00f6be\u011fi \u0131\u015f\u0131k iplikleriyle deftere ak\u0131yor\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-icerik-stratejisi-hero.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-icerik-stratejisi-hero-300x201.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Tan\u0131d\u0131k geldi mi?<\/h2>\n<ul>\n<li>Blog d\u00fczenli g\u00fcncelleniyor, ama sat\u0131\u015f ekibi hi\u00e7bir yaz\u0131y\u0131 m\u00fc\u015fteriye g\u00f6ndermiyor.<\/li>\n<li>\u0130\u00e7erik ajans\u0131ndan gelen yaz\u0131lar birbirine ve rakiplerinizinkine benziyor.<\/li>\n<li>Yapay zek\u00e2 ile i\u00e7erik \u00fcretimi h\u0131zland\u0131, trafik yerinde say\u0131yor.<\/li>\n<li>Yapay zek\u00e2 cevaplar\u0131nda sekt\u00f6r\u00fcn\u00fcz anlat\u0131l\u0131yor, siz an\u0131lm\u0131yorsunuz.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>S\u0131radan i\u00e7eri\u011fin bedeli<\/h2>\n<p>2026&#8217;da \u00e7al\u0131\u015fmaya ba\u015flad\u0131\u011f\u0131m\u0131z bir oyun pazaryeri, bizden \u00f6nce yakla\u015f\u0131k 1.700 yaz\u0131y\u0131 otomatik olarak \u00fcretmi\u015fti. Google blog dizinini aramadan kald\u0131rd\u0131 ve siteye manuel i\u015flem uygulad\u0131. H\u0131z, s\u0131radan i\u00e7eri\u011fi de\u011ferli yapm\u0131yor. Bu y\u00fczden her i\u00e7eri\u011fi yay\u0131ndan \u00f6nce kendi geli\u015ftirdi\u011fimiz 6 boyutlu &#8220;tekil i\u00e7erik&#8221; \u00f6l\u00e7\u00fct\u00fcyle puanl\u0131yoruz: sahip olunan kan\u0131t, birinci elden deneyim, somutluk, g\u00f6r\u00fc\u015f, yapay zek\u00e2 taraf\u0131ndan yaz\u0131lamazl\u0131k ve bilgi kazanc\u0131. 100 \u00fczerinden 70&#8217;in alt\u0131 yay\u0131na girmiyor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-yontem-tr-1024x683.webp\" class=\"attachment-large size-large\" alt=\"B2B i\u00e7erik stratejisi 6 ad\u0131m\u0131: sat\u0131\u015f sorular\u0131, konu haritas\u0131, uzman r\u00f6portaj\u0131, kalite kap\u0131s\u0131, da\u011f\u0131t\u0131m ve \u00f6l\u00e7\u00fcm\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-yontem-tr-1024x683.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-yontem-tr-300x200.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-b2b-yontem-tr.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Nas\u0131l \u00e7al\u0131\u015f\u0131yoruz<\/h2>\n<ol>\n<li><b>Sat\u0131\u015f masas\u0131ndan ba\u015fl\u0131yoruz.<\/b> Sat\u0131\u015f ve m\u00fc\u015fteri ekibinizle g\u00f6r\u00fc\u015f\u00fcp m\u00fc\u015fterilerin ger\u00e7ekte sordu\u011fu sorular\u0131 topluyoruz.<\/li>\n<li><b>Konu haritas\u0131.<\/b> Search Console, Semrush ve yapay zek\u00e2 istemleriyle konu k\u00fcmelerini ve rakip bo\u015fluklar\u0131n\u0131 \u00e7\u0131kar\u0131yoruz. Tek bir sorgu i\u00e7in sayfa a\u00e7m\u0131yoruz, k\u00fcmeyi tek g\u00fc\u00e7l\u00fc i\u00e7erikle kapat\u0131yoruz.<\/li>\n<li><b>Uzman r\u00f6portaj\u0131.<\/b> Her i\u00e7erik i\u00e7in \u015firketinizden bir uzmanla 20 dakika konu\u015fuyoruz. Birinci elden veri, vaka ve g\u00f6r\u00fc\u015f buradan geliyor.<\/li>\n<li><b>Yaz\u0131m ve kalite kap\u0131s\u0131.<\/b> Yapay zek\u00e2y\u0131 ara\u015ft\u0131rma ve taslakta kullan\u0131yoruz; veri, g\u00f6r\u00fc\u015f ve son s\u00f6z insanda. Tekil i\u00e7erik puan\u0131, deneyim, uzmanl\u0131k, yetkinlik ve g\u00fcvenilirlik (E-E-A-T) kontrol listesi ve TDK kontrol\u00fc.<\/li>\n<li><b>Da\u011f\u0131t\u0131m.<\/b> LinkedIn, b\u00fclten ve sat\u0131\u015f ekibinin kullanaca\u011f\u0131 k\u0131sa \u00f6zetler.<\/li>\n<li><b>\u00d6l\u00e7\u00fcm.<\/b> Organik trafik, yapay zek\u00e2 al\u0131nt\u0131lar\u0131 ve i\u00e7eri\u011fin temas etti\u011fi talepler.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Neden Stradiji?<\/h2>\n<ul>\n<li><b>Kendi i\u00e7eri\u011fimizi de b\u00f6yle \u00fcretiyoruz.<\/b> Mert Erkal her hafta T\u00fcrk\u00e7e &#8220;Dijital Pazarlama Notlar\u0131&#8221; ve Mart 2022&#8217;den beri \u0130ngilizce &#8220;SEOs Diners Club&#8221; b\u00fcltenini yaz\u0131yor.<\/li>\n<li><b>Yapay zek\u00e2 bizi al\u0131nt\u0131l\u0131yor.<\/b> Bing Webmaster Tools&#8217;a g\u00f6re stradiji.com, 25 Haziran-23 Eyl\u00fcl 2026 aras\u0131nda Microsoft Copilot ve i\u015f orta\u011f\u0131 yapay zek\u00e2 \u00fcr\u00fcnlerinde 267 kez kaynak g\u00f6sterildi.<\/li>\n<li><b>Arama niyetine g\u00f6re yaz\u0131yoruz.<\/b> Bir t\u0131bbi \u00fcr\u00fcn e-ticaret sitesinde \u00fcr\u00fcn sayfas\u0131n\u0131 arama niyetine g\u00f6re yeniden kurduk: ayl\u0131k yakla\u015f\u0131k 50 bin aranan bir terimde 48. s\u0131radan 7. s\u0131raya \u00e7\u0131kt\u0131 (\u015eubat 2025).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-b2b-tr-1024x683.webp\" class=\"attachment-large size-large\" alt=\"Arama niyetine g\u00f6re yeniden kurulan \u00fcr\u00fcn sayfas\u0131 48. s\u0131radan 7. s\u0131raya \u00e7\u0131kt\u0131 (\u015eubat 2025)\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-b2b-tr-1024x683.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-b2b-tr-300x200.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-b2b-tr.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1-2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mert Erkal, Stradiji kurucusu\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg 683w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-200x300.jpg 200w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Mert&#8217;in Notu<\/h2>\n<p>&#8220;\u0130\u00e7erik \u00fcretmek hi\u00e7 bu kadar ucuz olmam\u0131\u015ft\u0131, o y\u00fczden s\u0131radan i\u00e7eri\u011fin de\u011feri de s\u0131f\u0131ra yakla\u015ft\u0131. Art\u0131k tek soru var: bu yaz\u0131da sizden ba\u015fka kimsenin bilemeyece\u011fi ne var? Cevap &#8216;hi\u00e7bir \u015fey&#8217; ise o yaz\u0131y\u0131 yazmayal\u0131m.&#8221;<br \/>Mert Erkal, Stradiji kurucusu, SEO ve GEO dan\u0131\u015fman\u0131<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<p><b>Yapay zek\u00e2 ile i\u00e7erik \u00fcretiyor musunuz?<\/b><br \/>Ara\u015ft\u0131rma, taslak ve d\u00fczenlemede evet. Ama birinci elden veri, uzman g\u00f6r\u00fc\u015f\u00fc ve son kontrol insanda. Yapay zek\u00e2n\u0131n tek ba\u015f\u0131na yazd\u0131\u011f\u0131 i\u00e7erik, tam da yapay zek\u00e2 cevaplar\u0131nda al\u0131nt\u0131lanmayan i\u00e7erik.<\/p>\n<p><b>Ayda ka\u00e7 i\u00e7erik \u00fcretiyorsunuz?<\/b><br \/>Say\u0131y\u0131 hedef de\u011fil sonu\u00e7 belirliyor. Genellikle ayda 4-8 derin i\u00e7erikle ba\u015fl\u0131yoruz; az ama al\u0131nt\u0131lanan i\u00e7erik, \u00e7ok ama unutulan i\u00e7erikten iyidir.<\/p>\n<p><b>\u0130\u00e7erikleri kim yaz\u0131yor?<\/b><br \/>Stradiji ekibi ve gerekti\u011finde sekt\u00f6r deneyimi olan edit\u00f6rler. Her i\u00e7erik uzman\u0131n\u0131zla yap\u0131lan r\u00f6portaja dayan\u0131yor.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u0130lgili hizmetler: <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/seo-danismanlik-hizmeti\/\">SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/geo-danismanligi\/\">GEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/donusum-optimizasyonu\/\">D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/seo-yapay-zeka-sozlugu\/\">SEO ve Yapay Zek\u00e2 S\u00f6zl\u00fc\u011f\u00fc<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Rakipleriniz hangi konularda \u00f6nde?<\/h2>\n<p>Sitenizi ve 3 rakibinizi g\u00f6nderin, 3 i\u015f g\u00fcn\u00fc i\u00e7inde 5 bo\u015flu\u011fu g\u00f6sterelim.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz \u0130\u00e7erik Bo\u015flu\u011fu Analizi \u0130ste \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"B2B \u0130\u00e7erik Stratejisi: Yapay Zek\u00e2n\u0131n Yazamayaca\u011f\u0131 \u0130\u00e7erik Stradiji&#8217;nin i\u00e7erik stratejisi hizmeti, B2B markalar\u0131n sat\u0131\u015f s\u00fcrecinde ger\u00e7ekten okunan, Google&#8217;da s\u0131ralanan ve yapay zek\u00e2 cevaplar\u0131nda al\u0131nt\u0131lanan i\u00e7erikleri planlar ve \u00fcretir. Temel kural\u0131m\u0131z basit: bir yapay zek\u00e2n\u0131n ba\u015fl\u0131\u011f\u0131 g\u00f6r\u00fcnce yazabilece\u011fi i\u00e7eri\u011fi \u00fcretmiyoruz. \u00dccretsiz \u0130\u00e7erik Bo\u015flu\u011fu Analizi \u0130ste \u2192Sitenizi ve 3 rakibinizi g\u00f6nderin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde rakiplerin al\u0131p...","protected":false},"author":1,"featured_media":16318,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12631","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=12631"}],"version-history":[{"count":3,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12631\/revisions"}],"predecessor-version":[{"id":16486,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12631\/revisions\/16486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/16318"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=12631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}