{"id":12630,"date":"2024-06-27T10:12:05","date_gmt":"2024-06-27T07:12:05","guid":{"rendered":"https:\/\/www.stradiji.com\/?page_id=12630"},"modified":"2026-10-07T18:01:15","modified_gmt":"2026-10-07T15:01:15","slug":"web-analytics-hizmetleri","status":"publish","type":"page","link":"https:\/\/www.stradiji.com\/tr\/web-analytics-hizmetleri\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Web Analytics: \u00d6nce Do\u011fru \u00d6l\u00e7\u00fcm, Sonra Do\u011fru Karar<\/h1>\n<p>Stradiji&#8217;nin web analytics hizmeti, GA4 ve Google Tag Manager kurulumunuzu denetler, form, telefon, WhatsApp ve sat\u0131\u015f verinizin do\u011fru say\u0131lmas\u0131n\u0131 sa\u011flar, y\u00f6netimin okuyaca\u011f\u0131 tek sayfal\u0131k raporu kurar. Yanl\u0131\u015f veriyle al\u0131nan her pazarlama karar\u0131, do\u011fru san\u0131lan bir tahmindir.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz \u00d6l\u00e7\u00fcm Kontrol\u00fc \u0130ste \u2192<\/span><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"font-size:14px;opacity:.8\">Alan ad\u0131n\u0131z\u0131 g\u00f6nderin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde GA4 ve Tag Manager kurulumunuzdaki 3 kritik hatay\u0131 iletelim.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-web-analytics-hero.jpg\" class=\"attachment-large size-large\" alt=\"Veri analisti, akan veri noktalar\u0131 aras\u0131ndaki tek k\u0131rm\u0131z\u0131 hatal\u0131 noktay\u0131 lupla inceliyor\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-web-analytics-hero.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-web-analytics-hero-300x201.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Tan\u0131d\u0131k geldi mi?<\/h2>\n<ul>\n<li>GA4&#8217;teki d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131 sat\u0131\u015f ekibinin rakam\u0131n\u0131 tutmuyor.<\/li>\n<li>Reklam paneli, GA4 ve CRM \u00fc\u00e7 farkl\u0131 gelir s\u00f6yl\u00fcyor.<\/li>\n<li>Oturumlar\u0131n bir k\u0131sm\u0131n\u0131n bot oldu\u011fundan \u015f\u00fcpheleniyorsunuz.<\/li>\n<li>Raporu kimse a\u00e7m\u0131yor, \u00e7\u00fcnk\u00fc kimse ne anlatt\u0131\u011f\u0131n\u0131 bilmiyor.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Kendi sitemizde bulduklar\u0131m\u0131z<\/h2>\n<p>Eyl\u00fcl 2026&#8217;da kendi GA4 hesab\u0131m\u0131z\u0131 denetledik. Talep (lead) olay\u0131 (generate_lead) ilk kez 17 Eyl\u00fcl&#8217;de tetiklenmi\u015fti ve g\u00fcvenilir de\u011fildi, yani aylarca \u00f6l\u00e7medi\u011fimiz bir d\u00f6n\u00fc\u015f\u00fcm\u00fc &#8220;optimize&#8221; etmeye \u00e7al\u0131\u015f\u0131yorduk. Singapur ve \u00c7in kaynakl\u0131 bot trafi\u011fi oturum rakamlar\u0131n\u0131 \u015fi\u015firiyordu. Hepsini d\u00fczeltme listesine ald\u0131k. M\u00fc\u015fterilerimizde de ilk hafta ayn\u0131 denetimi yap\u0131yoruz.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-analitik-tr-1024x683.webp\" class=\"attachment-large size-large\" alt=\"Kendi GA4 denetimimiz: talep olay\u0131 ilk kez 17 Eyl\u00fcl 2026&#039;da tetiklendi, bot trafi\u011fi oturumlar\u0131 \u015fi\u015firiyordu\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-analitik-tr-1024x683.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-analitik-tr-300x200.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-kanit-analitik-tr.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-analitik-yontem-tr-1024x683.webp\" class=\"attachment-large size-large\" alt=\"Web analytics y\u00f6ntemi: \u00f6l\u00e7\u00fcm denetimi, \u00f6l\u00e7\u00fcm plan\u0131, kurulum, raporlama ve devir\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-analitik-yontem-tr-1024x683.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-analitik-yontem-tr-300x200.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-analitik-yontem-tr.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Nas\u0131l \u00e7al\u0131\u015f\u0131yoruz<\/h2>\n<ol>\n<li><b>\u00d6l\u00e7\u00fcm denetimi (1. hafta).<\/b> Olaylar, anahtar etkinlikler, \u00e7ift say\u0131m, bot trafi\u011fi, \u00e7erez izni (Consent Mode) ve Search Console ba\u011flant\u0131s\u0131.<\/li>\n<li><b>\u00d6l\u00e7\u00fcm plan\u0131.<\/b> \u0130\u015f hedefi, temel performans g\u00f6stergesi (KPI) ve olay e\u015fle\u015fmesi: neyi, neden, nerede \u00f6l\u00e7ece\u011fimizi tek tabloda netle\u015ftiriyoruz.<\/li>\n<li><b>Kurulum.<\/b> GA4, Google Tag Manager, e-ticaret ve talep olaylar\u0131, telefon ve WhatsApp t\u0131klamalar\u0131, Microsoft Clarity, gerekirse CRM ba\u011flant\u0131s\u0131.<\/li>\n<li><b>Raporlama.<\/b> Looker Studio&#8217;da y\u00f6netimin okuyaca\u011f\u0131 tek sayfal\u0131k pano.<\/li>\n<li><b>Devir.<\/b> Ekibinize k\u0131sa bir e\u011fitim ve kurulum dok\u00fcman\u0131. Kurulum sizin hesab\u0131n\u0131zda kal\u0131r.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Neden Stradiji?<\/h2>\n<ul>\n<li><b>Veriyi pazarlama karar\u0131 i\u00e7in kuruyoruz.<\/b> \u00d6l\u00e7\u00fcm plan\u0131 SEO, reklam ve d\u00f6n\u00fc\u015f\u00fcm ekibinin ger\u00e7ekten kullanaca\u011f\u0131 sorulara g\u00f6re \u00e7\u0131k\u0131yor.<\/li>\n<li><b>Tutars\u0131zl\u0131\u011f\u0131 yakal\u0131yoruz.<\/b> ABD&#8217;li bir SaaS \u015firketinde \u00f6nceki ekibin raporlad\u0131\u011f\u0131 gelir, reklam b\u00fct\u00e7esiyle matematiksel olarak tutmuyordu. Sat\u0131n alma \u00f6l\u00e7\u00fcm\u00fcn\u00fc s\u0131f\u0131rdan kurduk.<\/li>\n<li><b>Hesaplar sizin.<\/b> Her \u015fey sizin GA4 ve Tag Manager hesab\u0131n\u0131zda kurulur, bize ba\u011f\u0131ml\u0131 kalmazs\u0131n\u0131z.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Mert&#8217;in Notu<\/h2>\n<p>&#8220;Bir m\u00fc\u015fteri toplant\u0131s\u0131nda en pahal\u0131 c\u00fcmle \u015fudur: &#8216;Rakamlar bunu s\u00f6yl\u00fcyor.&#8217; \u00d6nce rakamlar\u0131n do\u011fru oldu\u011funu kan\u0131tlamam\u0131z gerekiyor. Bu i\u015fin yar\u0131s\u0131 kurulum, yar\u0131s\u0131 \u015f\u00fcphecilik.&#8221;<br \/>Mert Erkal, Stradiji kurucusu, SEO ve GEO dan\u0131\u015fman\u0131<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mert Erkal, Stradiji kurucusu\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg 683w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-200x300.jpg 200w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<p><b>GA4 kurulumu ne kadar s\u00fcrer?<\/b><br \/>Tek alan adl\u0131 bir sitede denetim ve kurulum genellikle 2-3 hafta. E-ticaret, \u00e7oklu alan ad\u0131 ve CRM ba\u011flant\u0131s\u0131 s\u00fcreyi uzat\u0131r.<\/p>\n<p><b>\u00c7erez izni ve KVKK taraf\u0131n\u0131 da kuruyor musunuz?<\/b><br \/>Google Consent Mode ve \u00e7erez izin arac\u0131n\u0131n GA4 ile do\u011fru konu\u015fmas\u0131n\u0131 sa\u011fl\u0131yoruz. Ayd\u0131nlatma metni ve hukuki uygunluk i\u00e7in hukuk dan\u0131\u015fman\u0131n\u0131zla \u00e7al\u0131\u015fman\u0131z\u0131 \u00f6neriyoruz.<\/p>\n<p><b>Mevcut kurulumumuzu silip ba\u015ftan m\u0131 kuruyorsunuz?<\/b><br \/>Hay\u0131r. Kurulumda ge\u00e7mi\u015f veriyi silmiyoruz; \u00e7al\u0131\u015fan her \u015feyi koruyor, yaln\u0131zca hatal\u0131 ve eksik olan\u0131 d\u00fczeltiyoruz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u0130lgili hizmetler: <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/donusum-optimizasyonu\/\">D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/google-ads-danismanligi\/\">Google Ads Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/seo-danismanlik-hizmeti\/\">SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Rakamlar\u0131n\u0131za g\u00fcvenebiliyor musunuz?<\/h2>\n<p>Alan ad\u0131n\u0131z\u0131 g\u00f6nderin, 3 i\u015f g\u00fcn\u00fc i\u00e7inde 3 kritik \u00f6l\u00e7\u00fcm hatas\u0131n\u0131 g\u00f6sterelim.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz \u00d6l\u00e7\u00fcm Kontrol\u00fc \u0130ste \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Web Analytics: \u00d6nce Do\u011fru \u00d6l\u00e7\u00fcm, Sonra Do\u011fru Karar Stradiji&#8217;nin web analytics hizmeti, GA4 ve Google Tag Manager kurulumunuzu denetler, form, telefon, WhatsApp ve sat\u0131\u015f verinizin do\u011fru say\u0131lmas\u0131n\u0131 sa\u011flar, y\u00f6netimin okuyaca\u011f\u0131 tek sayfal\u0131k raporu kurar. Yanl\u0131\u015f veriyle al\u0131nan her pazarlama karar\u0131, do\u011fru san\u0131lan bir tahmindir. \u00dccretsiz \u00d6l\u00e7\u00fcm Kontrol\u00fc \u0130ste \u2192Alan ad\u0131n\u0131z\u0131 g\u00f6nderin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde...","protected":false},"author":1,"featured_media":16320,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12630","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=12630"}],"version-history":[{"count":3,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12630\/revisions"}],"predecessor-version":[{"id":16485,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12630\/revisions\/16485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/16320"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=12630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}