{"id":12611,"date":"2024-06-25T15:17:26","date_gmt":"2024-06-25T12:17:26","guid":{"rendered":"https:\/\/www.stradiji.com\/?page_id=12611"},"modified":"2026-10-07T17:57:37","modified_gmt":"2026-10-07T14:57:37","slug":"google-ads-danismanligi","status":"publish","type":"page","link":"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/google-ads-danismanligi\/","title":{"rendered":"Google Ads Dan\u0131\u015fmanl\u0131\u011f\u0131"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1>Google Ads Dan\u0131\u015fmanl\u0131\u011f\u0131: T\u0131klamaya De\u011fil, Sat\u0131\u015fa G\u00f6re Y\u00f6netim<\/h1>\n<p>Stradiji&#8217;nin Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131, \u00f6nce d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcm\u00fcn\u00fcz\u00fc d\u00fczeltir, sonra kampanyalar\u0131 t\u0131klama ya da g\u00f6sterime g\u00f6re de\u011fil, sat\u0131\u015f ve talep ba\u015f\u0131 maliyete g\u00f6re y\u00f6netir. Reklam\u0131 SEO ile ayn\u0131 masada planlar\u0131z: organikte zaten kazand\u0131\u011f\u0131n\u0131z sorgulara giden reklam harcamas\u0131n\u0131 azaltmay\u0131 hedefleriz.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz Hesap \u0130ncelemesi \u0130ste \u2192<\/span><\/a><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"font-size:14px;opacity:.8\">Hesab\u0131n\u0131za okuma eri\u015fimi verin. 3 i\u015f g\u00fcn\u00fc i\u00e7inde b\u00fct\u00e7enizin nerede bo\u015fa gitti\u011fini g\u00f6steren 3 bulguyu iletelim.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-google-ads-danismanligi-hero.jpg\" class=\"attachment-large size-large\" alt=\"Performans pazarlamac\u0131s\u0131, geni\u015f t\u0131klama ak\u0131\u015f\u0131n\u0131 birka\u00e7 k\u0131rm\u0131z\u0131 sat\u0131\u015f damlas\u0131na d\u00f6n\u00fc\u015ft\u00fcren cam kontrol panelini ayarl\u0131yor\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-google-ads-danismanligi-hero.jpg 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-google-ads-danismanligi-hero-300x201.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Tan\u0131d\u0131k geldi mi?<\/h2>\n<ul>\n<li>Panelde d\u00f6n\u00fc\u015f\u00fcm \u00e7ok, sat\u0131\u015f ekibinin g\u00f6rd\u00fc\u011f\u00fc talep az.<\/li>\n<li>B\u00fct\u00e7enin \u00f6nemli bir k\u0131sm\u0131 zaten organikte ilk s\u0131rada oldu\u011funuz marka aramalar\u0131na gidiyor.<\/li>\n<li>Otomatik kampanyalar (Performance Max gibi) ne yapt\u0131\u011f\u0131n\u0131 g\u00f6stermiyor, siz de soram\u0131yorsunuz.<\/li>\n<li>Ajans raporu t\u0131klama ve g\u00f6sterim anlat\u0131yor, k\u00e2r anlatm\u0131yor.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>\u00d6nce \u00f6l\u00e7\u00fcm, \u00e7\u00fcnk\u00fc algoritma ondan \u00f6\u011freniyor<\/h2>\n<p>Google&#8217;\u0131n ak\u0131ll\u0131 teklif stratejileri, ona g\u00f6sterdi\u011finiz d\u00f6n\u00fc\u015f\u00fcmden \u00f6\u011frenir. D\u00f6n\u00fc\u015f\u00fcm yanl\u0131\u015f say\u0131l\u0131yorsa algoritma yanl\u0131\u015f ki\u015fiyi bulmakta \u00e7ok ba\u015far\u0131l\u0131 olur. Bu y\u00fczden ilk i\u015f, sat\u0131n alma ve talep olaylar\u0131n\u0131n do\u011fru ve tek say\u0131ld\u0131\u011f\u0131n\u0131 do\u011frulamak. ABD&#8217;li bir SaaS m\u00fc\u015fterimizde reklam performans\u0131n\u0131 de\u011ferlendirmeden \u00f6nce sat\u0131n alma \u00f6l\u00e7\u00fcm\u00fcn\u00fc s\u0131f\u0131rdan kurduk; kararlar ancak ondan sonra ger\u00e7ek veriye dayand\u0131.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/stradiji-reklam-yontem-tr-1024x683.webp\" class=\"attachment-large size-large\" alt=\"Google Ads raporunda t\u0131klama yerine harcama, sat\u0131\u015f ve sat\u0131\u015f ba\u015f\u0131 maliyet; 5 ad\u0131ml\u0131 y\u00f6netim\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-reklam-yontem-tr-1024x683.webp 1024w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-reklam-yontem-tr-300x200.webp 300w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/stradiji-reklam-yontem-tr.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Nas\u0131l \u00e7al\u0131\u015f\u0131yoruz<\/h2>\n<ol>\n<li><b>Hesap ve \u00f6l\u00e7\u00fcm denetimi (1. hafta).<\/b> D\u00f6n\u00fc\u015f\u00fcm eylemleri, GA4 ba\u011flant\u0131s\u0131, arama terimleri, b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131, marka ve organik \u00e7ak\u0131\u015fmas\u0131.<\/li>\n<li><b>Yap\u0131 ve hedef.<\/b> Kampanya yap\u0131s\u0131, teklif stratejisi ve hedef maliyet; talep ba\u015f\u0131 ya da sat\u0131\u015f ba\u015f\u0131 maliyet \u00fczerinden.<\/li>\n<li><b>A\u00e7\u0131l\u0131\u015f sayfas\u0131.<\/b> Reklam\u0131n g\u00f6nderdi\u011fi sayfan\u0131n niyete uymas\u0131. Detay: <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/donusum-optimizasyonu\/\">D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/a>.<\/li>\n<li><b>Haftal\u0131k y\u00f6netim.<\/b> Arama terimi temizli\u011fi, negatif kelimeler, reklam metni testleri, b\u00fct\u00e7e kayd\u0131rma.<\/li>\n<li><b>Rapor.<\/b> Harcama, sat\u0131\u015f ya da talep, sat\u0131\u015f ba\u015f\u0131 maliyet. Y\u00f6netimin okuyaca\u011f\u0131 tek sayfa.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Neden Stradiji?<\/h2>\n<ul>\n<li><b>Reklam ve SEO ayn\u0131 ekipte.<\/b> Hangi sorguda organik yeterli, hangisinde reklam gerekli, tek planda g\u00f6r\u00fcyoruz.<\/li>\n<li><b>Sat\u0131\u015f dili.<\/b> Raporumuz t\u0131klama de\u011fil, sat\u0131\u015f ve sat\u0131\u015f ba\u015f\u0131 maliyet konu\u015fuyor.<\/li>\n<li><b>Hesap sizin.<\/b> Reklam hesab\u0131 ve ge\u00e7mi\u015f veri her zaman sizin m\u00fclkiyetinizde kal\u0131r.<\/li>\n<li><b>Birden \u00e7ok pazarda deneyim.<\/b> T\u00fcrkiye, ABD ve \u0130ngiltere&#8217;deki m\u00fc\u015fterilerde reklam y\u00f6netimi.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_2-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Mert&#8217;in Notu<\/h2>\n<p>&#8220;Google Ads&#8217;te para kaybetmenin en h\u0131zl\u0131 yolu, algoritmaya yanl\u0131\u015f hedef g\u00f6stermektir. \u00d6nce neyi sayd\u0131\u011f\u0131m\u0131z\u0131 do\u011fru yapal\u0131m; b\u00fct\u00e7eyi b\u00fcy\u00fctmek her zaman ikinci ad\u0131m.&#8221;<br \/>Mert Erkal, Stradiji kurucusu, SEO ve GEO dan\u0131\u015fman\u0131<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Mert Erkal, Stradiji kurucusu\" loading=\"lazy\" srcset=\"https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-683x1024.jpg 683w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026-200x300.jpg 200w, https:\/\/stradiji.wpenginepowered.com\/wp-content\/uploads\/2026\/09\/mert-erkal-stradiji-kurucusu-2026.jpg 1000w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>S\u0131k\u00e7a sorulan sorular<\/h2>\n<p><b>Minimum reklam b\u00fct\u00e7esi var m\u0131?<\/b><br \/>Sabit bir alt s\u0131n\u0131r koymuyoruz, ama algoritman\u0131n \u00f6\u011frenebilmesi i\u00e7in yeterli d\u00f6n\u00fc\u015f\u00fcm verisi gerekiyor. \u0130lk g\u00f6r\u00fc\u015fmede b\u00fct\u00e7enizin hedefinize yetip yetmeyece\u011fini a\u00e7\u0131k\u00e7a s\u00f6yl\u00fcyoruz.<\/p>\n<p><b>Hizmet bedeli nas\u0131l hesaplan\u0131yor?<\/b><br \/>Hesap b\u00fcy\u00fckl\u00fc\u011f\u00fcne ve kampanya say\u0131s\u0131na g\u00f6re sabit ayl\u0131k bedel. \u00d6n incelemeden sonra net teklif veriyoruz.<\/p>\n<p><b>Marka kelimelerimize reklam vermeli miyiz?<\/b><br \/>Duruma g\u00f6re. Rakipler marka ad\u0131n\u0131za teklif veriyorsa gerekebilir; vermiyorsa b\u00fct\u00e7enin bir k\u0131sm\u0131n\u0131 test ederek geri kazanabilirsiniz. Karar\u0131 kontroll\u00fc testle veriyoruz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small color_alternate\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u0130lgili hizmetler: <a href=\"https:\/\/www.stradiji.com\/tr\/web-analytics-hizmetleri\/\">Web Analytics<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/donusum-optimizasyonu\/\">D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/seo-danismanlik-hizmeti\/\">SEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a> \u00b7 <a href=\"https:\/\/www.stradiji.com\/tr\/hizmetlerimiz\/geo-danismanligi\/\">GEO Dan\u0131\u015fmanl\u0131\u011f\u0131<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>B\u00fct\u00e7eniz nerede bo\u015fa gidiyor?<\/h2>\n<p>Okuma eri\u015fimi verin, 3 i\u015f g\u00fcn\u00fc i\u00e7inde 3 bulguyu payla\u015fal\u0131m.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/www.stradiji.com\/tr\/iletisim\/\"><span class=\"w-btn-label\">\u00dccretsiz Hesap \u0130ncelemesi \u0130ste \u2192<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Google Ads Dan\u0131\u015fmanl\u0131\u011f\u0131: T\u0131klamaya De\u011fil, Sat\u0131\u015fa G\u00f6re Y\u00f6netim Stradiji&#8217;nin Google Ads dan\u0131\u015fmanl\u0131\u011f\u0131, \u00f6nce d\u00f6n\u00fc\u015f\u00fcm \u00f6l\u00e7\u00fcm\u00fcn\u00fcz\u00fc d\u00fczeltir, sonra kampanyalar\u0131 t\u0131klama ya da g\u00f6sterime g\u00f6re de\u011fil, sat\u0131\u015f ve talep ba\u015f\u0131 maliyete g\u00f6re y\u00f6netir. Reklam\u0131 SEO ile ayn\u0131 masada planlar\u0131z: organikte zaten kazand\u0131\u011f\u0131n\u0131z sorgulara giden reklam harcamas\u0131n\u0131 azaltmay\u0131 hedefleriz. \u00dccretsiz Hesap \u0130ncelemesi \u0130ste \u2192Hesab\u0131n\u0131za okuma eri\u015fimi verin. 3...","protected":false},"author":1,"featured_media":16324,"parent":1076,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-12611","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/comments?post=12611"}],"version-history":[{"count":3,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12611\/revisions"}],"predecessor-version":[{"id":16453,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/12611\/revisions\/16453"}],"up":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/pages\/1076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media\/16324"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/tr\/wp-json\/wp\/v2\/media?parent=12611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}