{"id":14333,"date":"2026-02-10T13:56:32","date_gmt":"2026-02-10T10:56:32","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=14333"},"modified":"2026-06-04T12:07:55","modified_gmt":"2026-06-04T09:07:55","slug":"the-new-rules-of-competition","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/en\/the-new-rules-of-competition\/","title":{"rendered":"The New Rules of Competition in the Age of Agentic Commerce"},"content":{"rendered":"

The last decade was the golden age of digital marketing. Cleverly crafted ad campaigns, well-targeted audiences, impressive landing pages… In short, those with strong marketing muscles managed to sell their products, no matter what. We call this “marketing arbitrage.” However, a <\/span>groundbreaking article in Search Engine Journal<\/span><\/i><\/a> and other industry developments are screaming that this era is coming to an end. The name of the new era: Agentic Commerce.<\/span><\/p>\n

Kevin Indig’s article sums it up perfectly: “Marketing arbitrage dies; product truth wins.” So, what does this mean?<\/span><\/p>\n

We’re no longer alone in our shopping journey. AI assistants like ChatGPT, Google Gemini, and Microsoft Copilot\u2014our “agents”\u2014are now researching, comparing products, and even completing purchases on our behalf. The fact that these agents powered 20% of retail sales during the 2025 holiday season shows just how close the alarm bells are ringing.<\/span><\/p>\n

These agents aren’t swayed by shiny banners, emotional ads, or subjective claims like “the best.” For them, there is only one truth: Data. Your product’s technical specifications, user reviews, return policy, shipping speed… In short, the “naked truth” of your product.<\/span>
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The Shopping Funnel is Collapsing: From 14 Clicks to 1<\/strong><\/h2>\n

Did you know that, according to Amazon’s data, a user visits an average of 14 different pages before making a purchase? Agentic Commerce is condensing this complex 14-step journey into a single conversation or one or two clicks. When a user says, “Find me the best size 42, waterproof, orthopedic running shoe under $200,” the AI agent scans dozens of sites and hundreds of reviews in seconds to present the top 3 options. With integrations like Shopify, Etsy, and PayPal, it can even complete the purchase right from the chat screen.<\/span><\/p>\n

This is an earthquake for all players in the e-commerce ecosystem:<\/span><\/p>\n