![\"\"](\"https:\/\/www.stradiji.com\/wp-content\/uploads\/2023\/10\/google.png\")
<\/a><\/p>\nWhat is Unhelpful Content?<\/h2>\n
For example, if you wrote content titled \u201c20 fun things you can do today\u201d and did it just for the keyword \u201cfun things,\u201d this might be considered unhelpful content by Google. What matters here is who you are writing the content for: For search engines or your target audience?<\/p>\n
Tools and Score Obsession<\/h2>\n
If you use tools to determine which topics are popular when creating content, this can lead to your content being deemed useless by Google. \u201cThese types of tools cause people to focus on a \u2018score\u2019 rather than actual execution,\u201d Sullivan added.<\/p>\n
What comes to my mind is the scores given by tools such as Yoast SEO or SurferSEO when producing content. I observe that such scores cause our editors to focus on increasing the score rather than meeting user expectations. This leads to soulless content written solely to be successful in search engines.<\/p>\n
Let’s admit it: we’ve all written and published this content. Now, it’s time to confront this.<\/p>\n
How Does Google Find Out?<\/h2>\n
So, how does Google understand the purpose of a piece of content?<\/p>\n
\u201cIf someone asks you a question and you answer it, that’s human-centered content and is likely helpful,\u201d Sullivan says.<\/p>\n
From this answer, I understand that The best strategy may be to answer the user questions under Other Questions in a way that helps the user and by addressing the subject from all perspectives rather than a purely score-oriented approach. In the future, this will also ensure that your site becomes a Google-recommended site when Search Generative Experience<\/a> is enabled.<\/p>\n If you have been negatively affected by recent Google updates, consider that your content may have been deemed unhelpful by Google. To review your content, you can review Google\u2019s Creating helpful, reliable, people-first content<\/a> page.<\/p>\n Finally, Remember that the Helpful Content system<\/a> focuses not only on the content but also on the placement of the content on the page. In other words, the Helpful Content system also highlights sites that offer a good user experience<\/a>.<\/p>\n If you have flooded the top page with advertising images with the idea of \u200b\u200bmaximizing your advertising revenues by getting to the top in search engines, this may be one of the possible reasons you have experienced a decrease after the latest updates.<\/p>\n","protected":false},"excerpt":{"rendered":" Review your content to ensure it meets Google’s standards for helpfulness and improve your rankings.<\/p>\n","protected":false},"author":1,"featured_media":11975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1261],"tags":[],"class_list":["post-11979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/11979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/comments?post=11979"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/11979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media\/11975"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media?parent=11979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/categories?post=11979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/tags?post=11979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Conclusion<\/h2>\n
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