{"id":10823,"date":"2022-12-13T14:13:01","date_gmt":"2022-12-13T11:13:01","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=10823"},"modified":"2022-12-13T14:13:01","modified_gmt":"2022-12-13T11:13:01","slug":"google-released-useful-content-update","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/en\/google-released-useful-content-update\/","title":{"rendered":"Google Releases December 2022 Helpful Content Update"},"content":{"rendered":"<div class=\"revue-p\">Google has confirmed that another helpful content update has started rolling out in search results. The update started on December 5 and will take up to two weeks to complete. This update differs from the others in that it applies to all languages.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">The December 2022 proper content update builds on the <a href=\"https:\/\/www.stradiji.com\/en\/seo-glossary\/what-is-googles-helpful-content-system\/\">helpful content system<\/a> Google introduced in August.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">In Google\u2019s new terminology, a ranking \u201csystem\u201d refers to an augmentation of Google\u2019s algorithm, which runs continuously in the background. An algorithm \u201cupdate\u201d relates to improvements to the <a href=\"https:\/\/www.stradiji.com\/en\/google-publishes-guide-to-ranking-systems\/\">ranking systems<\/a>.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">Google\u2019s helpful content system is designed to reward web pages created for people rather than search engines. In addition, it aims to recognize content that adds unique value to the web beyond what other publishers typically offer.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">This update to the helpful content system covers all languages and may include new signals or adjustments to previous signals. Unfortunately, Google does not provide specific details about updates to its ranking systems.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">If Google\u2019s helpful content system affected your website in August and you\u2019ve made efforts to improve your site, it\u2019s possible that you could see your rankings improve with the December update.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">On the other hand, there are also adverse effects associated with algorithm updates. For example, if you received little or no positive impact from the August update, that could change with the December update.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">Google\u2019s helpful content system received a lot of criticism over the summer for being too \u201cineffective.\u201d Does this mean that this update will be more noticeable?<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">We\u2019ll have to wait and see in the coming days and weeks. <a href=\"https:\/\/www.mariehaynes.com\/december-helpful-content-update\/?utm_campaign=The%20SEOs%20Diners%20Club&amp;utm_medium=email&amp;utm_source=Revue%20newsletter\" target=\"_blank\" rel=\"noopener\">SEO expert Marie Haynes shared some thoughts<\/a>.<\/div>\n<p><span><\/span><\/p>\n<div class=\"revue-p\">I recommend that you make the following questions from the <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?utm_campaign=The%20SEOs%20Diners%20Club&amp;utm_medium=email&amp;utm_source=Revue%20newsletter\" target=\"_blank\" rel=\"noopener\">Google reference page<\/a> a checklist for evaluating the content quality of each of your pages. For example, if you are experiencing a ranking drop that coincides with this update, you should first identify which of your pages have been negatively affected by this update. You can then evaluate the content quality of these pages within the framework of the following questions.<\/div>\n<p><span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google began rolling out a helpful content update on December 5, 2022, this time for all languages.<\/p>\n","protected":false},"author":1,"featured_media":10826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1261],"tags":[],"class_list":["post-10823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/10823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/comments?post=10823"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/10823\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media\/10826"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media?parent=10823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/categories?post=10823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/tags?post=10823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}