{"id":10810,"date":"2022-12-01T10:21:30","date_gmt":"2022-12-01T07:21:30","guid":{"rendered":"https:\/\/www.stradiji.com\/?p=10810"},"modified":"2022-12-01T10:21:30","modified_gmt":"2022-12-01T07:21:30","slug":"is-domain-name-a-google-ranking-factor","status":"publish","type":"post","link":"https:\/\/www.stradiji.com\/en\/is-domain-name-a-google-ranking-factor\/","title":{"rendered":"Is Domain Name a Google Ranking Factor?"},"content":{"rendered":"

Previously, having an exact match domain name was a massive advantage in SEO efforts. For example, in 2010, CarInsurance.com was sold for $49.7 million. It may still be the most expensive domain purchase.<\/span><\/p>\n

It was common for people in the SEO industry to advocate EMDs (Exact Match Domain). The claims are usually that they provide instant credibility and create a competitive advantage. Since they match a search word, the fact that the backlinks given to the domain name are based on the search word is considered the icing on the cake.<\/span><\/p>\n

At the movie\u2019s end, Google recognized the keyword-stuffed URLs of such sites and updated its algorithm to reduce the impact of these URLs. However, this doesn\u2019t mean that your website\u2019s domain name doesn\u2019t affect SEO.<\/span><\/p>\n

Your Domain Name Is Not a Ranking Factor, But It Still Matters<\/span><\/h5>\n

Your choice of domain name can be an essential indicator of your user experience<\/a> and overall brand image. Your domain name should usually be the most recognizable aspect of your business. However, sometimes this is not the name of your business but a specific brand or trademark name.\u00a0<\/span><\/p>\n

Consider subdomains or even separate domains for different properties. If you sell products that resellers carry, this can also help your customers find you more easily.\u00a0<\/span><\/p>\n

Using keywords in your domain name won\u2019t help with search rankings; it can even hurt your SEO if not done right.<\/span><\/p>\n

However, if your brand is heavily focused on a specific service or product, adding a keyword to the domain name can help users understand what you\u2019re about at a glance. A carefully placed keyword can also help you attract likely to convert audiences. Don\u2019t be afraid to use a keyword if it\u2019s highly relevant or part of your brand.<\/span><\/p>\n

To summarize, your domain name doesn\u2019t directly affect your Google rankings. Still, it provides opportunities for experienced web marketers to reflect their brand\u2019s values and create more positive user experiences.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Exact-match domain names used to be very important. But could it be that, nowadays, domain names play an important role in search rankings?\u00a0<\/p>\n","protected":false},"author":1,"featured_media":10811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1261],"tags":[],"class_list":["post-10810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/10810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/comments?post=10810"}],"version-history":[{"count":0,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/posts\/10810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media\/10811"}],"wp:attachment":[{"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/media?parent=10810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/categories?post=10810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stradiji.com\/en\/wp-json\/wp\/v2\/tags?post=10810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}